PAGE 8 B
HERALD AND NEWS, KLAMATH FALLS, OREGON
THURSDAY. APRIL 23, 1950-
NEW MAKE-UP fashions
demand strong emphasis on
the eyes and Harriet Hub
bard Ayer has a new Roll-O-Matic
for applying mascara
ROLL-O-MATIC
With the current trend to light
shades in lipstick, the eyes come
into stronger focus than in many
years, and in order to give the
face as much glamour as possible
definite make-up must be used
courageously about "the windows
of the soul," thus emphasizing the
upper part of the face and com
pensating for the comparative ob
scurity of the mouth, which lacks
the strong scarlet, pink and orange
than has been used for the past
30 years.
In line with this trend the fa
mous old house of Harriet Hub
bard Ayer, who was a beauty pi
oncer in the Gay Nineties, has not
only introduced a series of exquis
ite "moonlight pale" lipsticks, but
has created stunning new eye
make-up, flattering, quick and easy
to use, with sure-fire results.
For instance, the old-fashioned
way of brushing on mascara is
abolished with Roll-O-Matic, a Har
riet Hubbard Ayer device that rolls
on mascara to coat the lashes
heavily, while curling them up for
the "starry-eyed" look that is so
alluring. It comes in black, brown
blue and green, with inexpensive
refills to let you change accord
ing to whim. This amazing new
mascara invention puts the color
on evenly with no slicking or mat
ting, does not run, smear or have
unpleasant odor, even lets you cry,
if cry you must, without streak
ing down your cheeks. And it goes
on, literally, quick as a wink.
In a nice, non-spillable, non-leak-
able case, you can carry in a
h.indbag.
Then, for eye-shadow, Harriet
Hubbard Ayer does away with the
troublesome finger-tip method by
putting it in a golden-cased stick
form, making it as safe to carry
and easy to apply as a lipstick.
Solid Jade and Sapphire, iridescent
Amethyst, Turquoise and Blue Dia
mond Frost are available, and you
may have fun using them in the
new two-toned effect. For instance,
using solid Sapphire over the en
tire eyelid, but the rest of the area
above the eyes, and well out be
yond on the outer edges, blended
in with Amethyst or Blue Diamond
or even Jade. The entire shape of
the eye can be apparently changed
by judicious use ot shadow.
Next, the new Ayer eyebrow pen
cil which is self-sharpening, auto
matic and, like all these other
new items, cased smartly and com
pactly, to be handy in a handbag.
This is not mereiy an eyebrow
pencil, but a lid-liner, 'its consis
tency just the right blend of firm
ness and softness. It comes in two
shades of brown, black, auburn,
gray and blue. Use it to make the
short, sharp lines of the modern
not-so-thin eyebrows, and also to
outline the lids just above the
lashes. Carrying tnis line under
the eye and out beyond gives the
so-called "doe-eyed look" liked by
models and actresses. Incidentally,
this effect, done very heavily, was
first introduced by famous balle
rina of the Ballet Russe de Monte
Carlo, before World War II, and
combined with their heavily beaded
lashes, added immensely to the
exotic look of such stars as Tou
manova and Baronova. However,
heavy mascara or lid-lining below
the eyes is only for the young. It
can make an older woman look
haggard and more than her age.
Many women, by the way, do not
realize the possibilities of gray eye
brow pencil. This is not merely for
older women, but has a softening
look becoming to blondes. Also, for
evening, the woman who uses blue
Koll-U-Matic and eye-shadow may
well add blue eyebrow pencil for a
really exciting result. On the whole,
these new creations by Harriet
Hubbard Ayer present fascinating
possibilities for experiment, for
this season you must dramatize
your eyes to make up for under-
emphasis on your tips, otnerwise
you will seem really old-fashioned,
something Mrs. Ayer abhorred.
When she wrote her famous books
and newspaper columns on beauty
she fearlessly advocated "anything
that makes a woman more attrac
tive and is in the fashion" at a
time when anything more exciting
than a touch of rice powder was
considered quite wicked.
AIR EXPRESS
BUFFALO, NY. (UPD-Jack B.
Prior used two helicopters to
move his furniture from his sub
urban home to a new apartment
eight miles away.
Mothers Day Gift
When Christian Dior Introduced
his third and latest perfume com
position. "Diorissimo." it met with
a feminine ovation. Now comes the
eau de toilette otiblignto to this
opulently melodic floral piece. Ar-
riving here in time lor Mothers
Day, it will be a swevt-inusic gift,
not only for tho.se women who al
ready know and love the perfume
but also for those who will dis
cover this burst-of-springtime fra
grance for the first time.
This eau de toilette interpreta
tion of the "Diorissimo" theme is
a soft refrain of the same detight-j
mi lragrance notes: jasmine har
monized with rose: an ethereal
chord of hyacinth, heliotrope and
honeysuckle; the pianissimo note of
orange .blossom; and overtone of
muguet, Christian Dior's favorite
llower: and as counterpoint, the
fresh tones of woodland greenery.
The eau de toilette should bt
splashed on generously all over th
body, and is at its ultimate whea.
used right after a warm bath.-
The perfume applied immediately1
afterwards, preferably with an at-"
omizer, will then enhance the ex
quisite aura of "Diorissimo.
Diorissimo eau oe loueue is.
being introduced in the popular-.
Traveler presentation, ine iia-
con is a practical, tailored affair
with to black-and-white houndstooth
cap that turns firmly to secure,
the fragrance against evaporation
and travel hazards. A neat white.'
satin bow sets off the cap which
ic matrhpH with a black-and-whita
houndstooth band around the base:
of the bottle.
OLDEST STAKES RACE
LEXINGTON. Ky. (UPD The -
Phoenix Handicap, which is run,"
at Keeneland, is the oldest stakes "
race still run in the U.S.
1
u
0
...a gocfen opportunity fo ease hose budget ''blues'
KLEENEX
A b.M$1oo
400
Save on soft, strong,
absorbent, white facial
- tissues.
Candi Cane Sugar 10 89c
Harvest Blossom Flour 1 0 ' 79c
Dole Green Beans ssera- 6 95'
L.HH.J D Wilson "Bif" luncheon ' Af
uioppGd Beet t
Spaghetti Dinners ,,39'
Flour Sack Towels asrd .29'
Margarine VSfiSV :4-T
Suddenly, its YOURS!
F
R
E
E
With
GOLD BOND STAMPS
from SAFEWAY
BISQUICEC
All-Purpose Baking Mix
BUTTER
Shady Lane Brand - Look
at this low
Drice. Don't - - 1 -lb.
pass this by pkg.
59'
MARGARINE
Smooth-Spreading Coldbrook
7s$100
L '.
Enjoy Safeway Natural Cheddar Cheese
Spaghetti FWAmeicon 8 "t" 1.00
Mild Cheddar Handy lOQf Approx 20 oz lb. 63c
Sharp Cheddar Loaf app ox 20 oz ,.75c
Mild Snack Bar procker size approx ,27z: 65c
Sharp Snack Bar Fines?2u0f y approx ,b. 79c
Golden Keen Shortening 3..b. ca 69c
Eggs E- L- AA' ' 2Do,89c
Hot Glo Briquets 1o.,bag95c2Da,gb 1.79
Candy Bars Cur is "Fiesta QSSOr,mentpk9 39c
Bring us your P & G Coupons
Oxydol avy-Duty Deter9ent : 49.0, Pkg. 89c
Joy Liquid Kinsize 22.0,can 75c
Ivory Liquid Mildand,e 12 oi eaB43c
Penalized T-SHIRTS
for K?dcies...0ny50c8
Iduaiir f""
More Money Savings "S" brands
Edwards Coffee lb. 75c 2"1 1.49
Nob Hill Coffee ,b. 72c 1.43
70c 1.39
lb. bo j 'Vb bog
Fortified skim milk O Vi gal. QQr
tr0m delicious Former or
LUCERNE COTTLE CHEESE
lam iy
49'
Airway Coffee
I urorno Twn.Ton
hUWVIIIV HIV I VII , ..
Half and Half ,29i m'u. 51c
Fruit Coffee Cake Cu r,5y-'co,ure pk9. 35c
Mrs. Wright's Bread Fresh whi,e or 31c
Bel-Air Frozen Peas Tender fl "n1. l. 29c
Plump -Tender f?fo)W
Frozen Rhubarb Bel oir 'in",
Royal Satin Shortening
16-oz. pkg.
12-ox. pkg.
3-lb. con
23c
75c
ST
IlllL
'Serve up a big platter full of golden brown chicken! Safe
way has the finest 2 to 24-lb. whole drawn, pan-ready
birds.
OCEAN SPRAY
Cranberry Sauce
It's terrific with OC
chicken No. 300 can 3C IO
Just Arrived! Plump, Luscious, California
Iq)Iq)
uwuw
Featured this weekend at a LOW, LOW PRICE!
tyUuWfiVUl!2l
Juicy plump ore these beautiful berries that
our 'buyers have carefully selected for you.
They're solid red, field-ripened berries firm
fleshed and tantalizingly sweet.
12-oz.
Cup
Medium Size Fuerte
AVOCADOS
Just right to brighten your spring
salad bowl, .
3:25
c
Local, All-Green
ASPARAGUS
Stroight butter-tender stalks have,
some tonight! ,
235"
Sunkist Navel '
ORANGES
Sweet, seedless, loaded with juice.
Medium size.
Special 5c off Pack
Rath's Beef and Pork
CH0PETTES
For o quick flavorful meal serve Chopettes
breaded and
ready to "pop"
in the pan. 8-px.
, Pk9-
39
Beef Pot Roast
Halibut
Save at Safeway on
Del Monte "Sweetheart"
BACON
Lean meaty slices of fully smoked, deli-
c i o u s flavored
fancy bacon.
lb.
pkg.
591
"USDA CHOICE"
Blade Cut
Delicious Ocean
Fresh Flavor
Slices
lb.
49
lb.
C Pieces
lb.
59e
3
Prices in this advertisement, are effective through Saturday, April 25, at Safeway in Klam
ath Falls. We reserve the right to limit. No soles to dealers.