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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Oct. 2, 1958)
Thursday. October 2, 1958 HERALD AND NEWS. KLAMATH FALLS. OREGON PAGE 7 A and Mrs. Richard Wright of Klam ath Falls were recent visitors at the homes of Mrs. R. E. Martyr and .V's. Beulah Crabtree in 27. Malin members who also at 27 were Mr. and Mrs. Jim Conroy, BASIN BRIEFS tended were Mrs. Frank Paygr Mr. and Mrs. Bonnie Stephens ana Mr. and Mrs. Phil Blohm, all of Malin. New Baby Mr. and Mrs. Carl Rajnus of Malin are the parents of a new baby girl, born Septem ber 27. She has been named Car ol and joins 'two brothers. Pater nal grandparents are Mr. and Mrs. Laddie Rajnus and maternal grandparents Mr. and Mrs. G. Myers, all of Malin. Jr., Mrs. Joe Halousek and Mrs. Cecil Jackson. Dairy. In New Pine Creek Mr. and sion in Germany. Henry joined the Army March 1956 and went over seas November 1956. Rummage Sale Midland Com Mrs. Don Sanford of Turlock, Cali fornia, were visitors in New Pine Creek last week with Don's par ents, Mr. and Mrs. Earl San lord, and with his sister, Mrs. Helen Pearson, and family. Weekend Mr. and Mrs. Charles Boroughs of Sprague River were munity Club will have a rummage sale at uydes lowing and Stor weekend guests in Dairy at the age, 734 Mamath Avenue, all day home of Mr. and Mrs. Marvin Michael. Both families visited with Miuroay, uctober 4. From Cove Mrs. Henrv P. Thew of Cove. Orezon. was a Mr. and Mrs. Clifford Welch and Attending the HUtrirt meeting uest last week at the homes of family in Alturas on Sunday. Of the American T.poinn nnH Anvi. Mr. and Mrs. Marvin Michael of liary in Klamath Falls September Firemen's Ball The New Pine Dairy and Mr. and Mrs. Charles Initiated Mrs. Charles Hale of Creek annual Firemen's Ball will Boroughs of Sprague River. Malin was initiated into the Daugh be held on October 11. Tickets are on sale at most of the business houses in New Pine Creek or they can be obtained from any of the firemen. ters of the Nile in ceremonies To Dairy Mrs. Wilbur Mumalin Medford Saturday, September 7M "KCBES: CURTIS TARR, Chico, seated center, Republican candidate for the second Congres sional District post in California, was a recent visitor in Tulelake. He spoke on the danger of the increasing powers of the unions to the American economy at a dinner meeting at the Sportsman's Hotel. Left is George Smith, a classmate of the candidate from Chico. Right is Mrs. Tarr, and standing is Otto Schaffner, Tulelake, campaign manager for Tarr. Tarr is vice president of the Sierra Tractor & Equipment Company, Chico, veteran of World War II, consultant to the U.S. Department of Defense, in structor at Harvard University and Chico State College staff member, commission on organization of the government at Washington, D.C. Plan Mulled By Scientists WASHINGTON (AP)-Scientists from 21 nations start considering plans today for continuing cooper ative research work after the In ternational Geophysical Year ends. The Genera! Assembly of the International Council of Scientific Unions gathered for the opening of a four-day meeting to act on proposals for future work on space matters, antarctic studies and oceanography surveys. The council's executive board has recommended creation of a special committee on space re search to coordinate post-IGY re search of all nations in the field of rockets, satellites and space probes generally. Too Many Chiefs, Indians Doing Less. Says Teacher Vote Total Hike Cited . WASHINGTON AP) With Alaska becoming the 49th slate, it's going to take more electoral votes to pick the next president. When Alaska holds its first elec tion Nov. 25 to choose two senators and one representative it will in crease total Senate membership to 98 and House membership to 436 in the 8bth Congress conven lng next January. The Electoral College for the 1960 presidential election will be raised by throe votes to 534 one for each senator and House mem ber. This compares with the 531 total in effect since the 1912 dec tion. The winning presidential candi date in 1960 will have to poll at least 2158 electoral votes, a major ity of 534, instead of 266 as before. Unless Hawaii meanwhile is made the 50th state, the Electoral College vote would be reduced by one to 533 for the 1964 election This is because the addition of a House member for Alaska only temporarily raises the total House membership to 436. After the 1960 reapportionment, the over all to tal is due to drop back to the pres ent legal 435. The Senate total will not drop back. TORONTO (AP) The more people there are to do less work, the more time it takes them to do it. That's the gist of Parkinson's Law so named by C. Northcote Parkinson, professor of history at the University of Malaya. His book "Parkinson's Law and Other Studies in Administration" poses this idea: in any organiza tion the number of subordinates multiplies at an annual rate de terminable in advance, regardless of the amount of work the staff turns out. Here lor an education meeting, Parkinson said he discovered his theories while he served as a staff officer with the British air force in World War II. He explained: "I was posted to staff headquarters where there was a very senior officer whom 1 11 call A. Under him there was another senior officer we'll call B. Under B was a fairly senior otticer, u, ana i was u. All four worked hard getting through mountains of paperwork each day. Then A went on leave. The work was easier. B was called away. ihe work became easier still. "At this point C fell ill. I was left alone and had everything cleaned up by lunchtime each day," the professor said. "I sun- pose if I had left the sergeant in charge he could have completed it all before morning tea break." Parkinson hastily explained the law doesn't apply to history pro fessors and other actual workers It affects only those who go about organizing other people's work. He cited this example: A senior civil servant is gettinc older and finds his work too much for him. He doesn't want a man of equal status to help him so he asks tor two assistants and he di rects their work. Other civil serv ants demand assistants also. Result? In time the assistants ask for assistants and the pyramid builds. But the amount of work remains the same. The British Colonial Office is good example, Parkinson says, Britain s colonies decrease an nually, yet the administrative staff increases. Ontario Man Mystery Death ONTARIO. Ore. IAP) State Police Wednesday said that Gary Roger Carson was killed Tuesday hy a rifle bullet near his Dannes, Ore., home. Police refused all other com mentexcept to say the bullet apparently came from a .22 cali ber rifle. Dannes is a small town near Jordan Valley. AF Unveils Moon Rocket CAPR CANAVFRAT. Pla (API For the second day in a row the Air Force unveiled what is be lieved to oe the lirst stage of the next u.a. moon rocket lor ground test. The modified Thor missile puftcd out smoke off and on for three hours Wednesday after its service tower was rolled clear. Just as in a similar test Tues day, no rocket engine ignition was seen, however. It anDarentlv was ctatin (net of the missile to prepare it for launching. ! The next opportune time to launch a lunar probe will come Oct. 12 and three Have Ihoraafic. then the mnnn k rlnc'pci tn Aarti, I Indian Head ELECTRIC BLANKETS From South Prairie Mr. and Mrs. Bill Partin of South Prairie, Washington, are visiting Partin's brothers, Roy and Mark, and their, families in New Pine Creek. The Bill Partins are former residents of the New Pine Creek area. Training School Mr. and Mrs. Carroll Cloud, New Pine Creek, attended an Oregon State Deputy Training School in Portland over the weekend. Safety Meeting The sixth dis trict of the Western Pine Asso ciation will hold a safety meeting tor logging and sawmill operators and managers on October 6 at the Viola Resort, Viola, California. Guest speaker will be Norval Mac- Donald, chief safety engineer of the Industrial Indemnity Company. Combat Tests Pfc. Richard Henry Jr., son of Mrs. Lavinia Henry, Beatty, participated in a combat efficiency test completed by the Army's 8th Infantry Divi BIT TOO FRIENDLY TAMPA. Fla. (UPIl-When the case of Arlin Esper Horsiey was called in traffic court Wednesday he happily sang out to the judge: I m here, bub. Judge W. Mar ion Hendry promptly ordered Horsiey held in jail until he so bered up. i'illtll rr' KIT !' MOVIE CAMERA jl !;lTfk--y !' D'op-I" Maqaiine Load Ji '' 8M,M-Sina,e Lens !; : BROM CAMERA iNOw" il i; 'i Flash Bulbs & Film !' ni48 !' 7 89 M ! Reg. 9.95 . . . 191 f i1 FRIDAY" J ,' KODACOLOR . ECTACHROME & OQc , ; ANSCO. 127 - 620 . 120 Reg. 1.2S ... 07 j KODACHROME 13S 20 exp. Reg. 1.95 . . . 1.67 j! - 135 36 exp. Reg. 2.75 . . . 2.39 !; JllrS 8MM Ro" Rea- 2-65 2-29 !; !; 8MM Mag. Reg. 4.00 . . . 3.49 TL LEO'S CAMERA li k- EXCLUSIVELY PHOTOGRAPHY !' 836 Main Ph. TU 2-3331 ;! Rock Wool Batts Pouring Wool Blowing Wool Foil Back Insulation Foil Back Plaster Board Zonolite If it is Insulation, We Have It, end qualified men to install it. We will be glad to give you an esti mate on Rock Wool Blown in. Nothing Down and up to 5 Years to Pay Basin Building Materials 4784 So. 6th Phone TU 2-2563 WVU Buru a Advrtitiij Uu Anuria Xnoipapor PubHtlurt Ailociaturm, fwk Warmer, automatically! You sleep better because it's lighter. Moth Proof 2-Year Guarantet- Better Than Ever Your choice of colors: Sandal wood, rose red, light green, tur quoise, pink, blue. Single Control 19.95 Dual Control 24.95 Also electric sheets and pads Klomath't Specialized Dept. Store 721 Main The Welcome Wagon Hostess Will Knock on Your Door with Gifts & Greetings from Friendly Business, Neighbors and Your Civic and Social Welfare Leaders On the occasion of: Tha Birth of B Baby engagement JUuMUBg-emeiUg Arnrai f fteivcomerf W KTamoih. ftiU, (& tnlm tjbrig.Ilonrj NOTICE Registration Of Voters For General Election Will Close October 4, 1958 At 8:00 P.M. A Six Months Residence In The State Of Oregon Is Required To Register. YOU MUST REGISTER IF: YOU FAILED TO VOTE ONCE DURING THE YEAR 1956. IF YOU HAVE CHANGED YOUR PLACE OF RESIDENCE. IF YOU HAVE CHANGED YOUR NAME BY MARRIAGE. IF YOU HAVE OR WILL HAVE ATTAINED THE AGE OF 21 YEARS PRIOR TO NOVEMBER 4th, 1958. Register At The Following Places: County Clerk Office from 8:30 A.M. until 5:00 P.M. everyday, but Saturday and until 8:00 P.M., October 4th, 1958. Amidon't Business Machines in Town and Country from 12.00 noon until 6:00 P.M. everyday and on Saturday, September 27fh from 10:00 A.M. until 6:00 P.M. Baliiaer Motor Company show room from 12:00 noon until 6:00 P.M. everyday and on Saturday, September 27th from 10:00 A.M. until 4:00 P.M. Culinary Al liance, 220 Main from 9:00 A.M. until 5:00 . everyday, but Saturday. CHAS F. DELAP County Clerk .0 Klomath County, Oregon is reasons why the Daily Newspaper gives you more for your advertising dollar 1. Newspaper advertising reaches more people than any other medium. 88 of the nation's families get a newspaper every day. Over 100 million people, 82 of all people 12 years of age and over, read a newspaper on an average day. Every one of these people has the op portunity to see every ad in the daily newspaper. Only a small number of these people could be reached with any TV, radio or magazine ad. 2. People like advertising in newspapers belter than in any oilier medium. People feel friendly Toward adver tising in newspapers. Surveys show that far fewer peo ple want advertising in other media. An advertiser wants his customers to like him, so it stands to reason he will benefit if he runs his ads where they please instead of annoy people. 3. Newspapers deliver more "ready to buy" prospects than any other medium. Newspapers offer something for everybody information, entertainment, editorials, advertising. And the reader is attracted to the ad that interests him. This means that readership ratings on ads represent live prospects for the advertiser. These people are easy to sell because they have a product interest. On the other hand broadcast ratings indicate people with an interest in the program, not necessarily a buy ing interest in the product, 4. Newspaper advertising gets more action than any other medium. As a news medium, the daily newspaper gives advertising an atmosphere of. action and believ ability. People have confidence in and believe in news papers. This prompts action on the part of the reader. 5. Newspaper advertising offers more local selling flex ibility than any other medium. Advertisers can use news papers market-by-market to protect strong markets, to bolster weak markets, to vary advertising where po tential varies, to meet competitive attacks, to get better timing with their sales and merchandising programs than is possible in any other medium. 9i$tUm1&lrt;Utitfo,,lmjlj 6. Newspapers give more flexibility In selling copy than any other medium. An advertiser can tell his story in the size that suits his needs. He can use a two-paga spread to tell a detailed copy story, or he can tell his story in the same or smaller space with just a few words. He can run a 100-line or a 1,000-line ad, depending on his budget and strategy. A newspaper offers advertisers more physical and creative flexibility than any other medium. 7. Newspaper advertising offers better retail merchan dising than any other advertising. Four million U. S. retailers invest about 2'i billion dollars in the daily newspaper more than they spend in all other media combined. No other medium has as close a relationship with retailers as the daily newspaper. 8. Newspaper advertising is a safer and surer Invest ment than advertising in any other medium. In some media a good percentage of the results are affected by the variables of the medium, and by the medium's own competition. In newspapers, the advertising stands on its own feet, unaffected by such variables. Newspaper advertising is always ready and waiting to suit the time, place and pleasure of the consumer. The daily newspaper is always selling. 9. Newspaper advertising produces more sales per dol lar of advertising cost than do other media. The cost ot an advertising medium depends on a combination of two things: First, how much it costs to reach a person with a sales story. Second, what action that sales story causes the person to take or, how much it costs to make a sale. The best figures available indicate that the newspaper delivers a message to a person for a typical advertiser at a cost at least as low as the cost of deliver ing the message through television or magazines. And the other eight points guarantee more sales action ptt message delivered.
