Herald and news., August 17, 1958, Page 40, Image 40

! THEY SAID IT COULDNT BE HOL-BCT WERETSl
PUFF BY PUFF
TODAYS L'M
GIVES YOU
Such an improved filter and more taste! They said it couldn't be done but
LfM did it. Today's LfM combines the two essentials of modern smoking
enjoyment - less tars and more taste. LfM's filtering process (U.S. Patent
No. 2805671) enables LfM to give you less tars in the smoke than ever before.
The secret of more taste is in Lf M's tobaccos - the clean, rich taste of the
Southland's finest cigarette tobaccos. The best tasting smoke you'll ever find.
if f ft ? ft P