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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (July 13, 1958)
Hitchcock (Continued) I can't even stand suspense. But everyone loves it, so I give it to them. I've learned one thing about people since I made my first thriller, "The Lodger," about Jack the Ripper: if there is anything movie-goers like more than being scared, it is to conquer their fears. Obviously you can't give them one without the other. However, I'm not a believer in violence. I've never made a picture about criminals, gangsters, or thugs. I don't like to show a murder being committed, unless it's with a frozen leg of lamb or by drinking a harmless looking glass of milk. It's not only because I detest violence, but because I feel that an approach by suggestion is much more powerful than what you can show on the screen. P o I D One of Hitchcock's proudest pro ductions is his actress-daughter, Pat, shown here visiting her fa mous father in San Francisco on set of suspense-laden "Vertigo." In "Vertigo," my new Paramount No one is put into it No one is taken housewife might "keep in her kitchen picture starring Jimmy Stewart and out. Just the grave. to slice a turkey leg. No matter how Kim Novak, we have a scene where In "Rear Window" I showed a sharp, articulate the direction, I couldn't he stands in front of an open grave, ugly butcher knife, the kind every possibly compete with a person's own MASTER OF A MODERN "TORTURE CHAMBER!" Hitchcock, who's responsible for many new camera techniques, sets up a scene. His unusual inno vations often heighten suspense. i'i HE'S ONE OF THE ATLAS AUTOMOTIVE SPECIALISTS, A GROUP OF "MASTER TORTURERS" WHOSE WORD IS LAW IN DECIDING WHETHER A PRODUCT IS GOOD ENOUGH FOR YOUR CAR When you drive down today's super-highways, it's comforting to know your Atlas Tires, Battery or Accessories have passed shattering tests like the "tire rupture test"' shown below. Called by many "the toughest critics in the world," Atlas Automotive Specialists design and develop Atlas products, then subject them to ex haustive tests in the laboratory and on the road. These experts actually set performance standards for Atlas Tires higher than for the tires that came on your new car! They insist Atlas Tires have extra traction, skid-resistance and mileage built in, or they will not-pass them. Best news of all you pay no more than for ordinary tires! m Mi if f fyKu a if i k 'tw Family WpcIc,,,, 5
