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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 27, 1956)
FRIDAY. JANUARY 27, 1956 HERALD AND NEWS. KLAMATH FALLS. OREGON PAGE EIGHT THE 1956 IMPERIAL offers revolutionary push-button shifting, as standard equipment, plus a complete selection of new power equipment. The Imperial six-passenger sedan, shown above, It five inches longer than last year and features flight-swept rear fenders topped by distinc tive outboard tail lights. Also available in the Imperial line are a Newport hardtop, new four-door hardtop, and the luxurious Crown Imperial. The ears are powered by a new 280 horsepower FirePower V.8 engine. The Imperial is sold in Klamath Falls by Ballard and Bennett. I A BEAUTIFUL FORWARD LOOK twosome are the 1 956 Chrysler Windsor convertible (foreground) and the 1 956 Chrysler New Yorker six-passenger sedan which feature or. iginal flight-swept rear fenders, push-button drive, a new 1 2 volt electrical system and new center-plane brakes requiring 25 per cent less pedal effort. The Chrysler Windsor features a new 225-horsepower Spitfire V-8 engine and the Chrysler New Yorker is powered by a new 280-horsepower FirePower V-8 engine. Both cars feature new super-safe LifeGuard door latches. The Chrysler is sold by Ballard and Bennett. Chrysler Builds Highest Powered Auto In America NEW YORK The hlgheat-pow-ered. oar in America the 340 horsepower Chrysler 300-B was previewed by a national press group here today. Like Its predecessor the 1955 record-breaking NASCAR and AAA stock-car champion 300 It is pow ered by a Chrysler FirePower V-8 engine, has special suspension, a simple exterior, and the road-hug. irlnir look and Icel of a sports car. A number of refinements provide Increases In performance and handling. "The Chrysler 300B Is designed to continue the standard set by the 1955 Chrysler 300 maximum performance for the American road," said E. M. Braden, general sales manager, Chrysler Division, Chrysler Corporation. "The 300B Is powered and geared for peak pickup In traffic, top per formance in middle range speeds and the ability to overtake and pass cars ahead and get back Into line in the shortest, safest timo possible." These characteristics enabled the 1955 Chrysler 300 to score a clean sweep over all other cars and win the NASCAR Grand National Stock Car Championship and the 1955 AAA championship. In addition the 300 with one-way-mile speeds of 130.706 miles per hour took both first and second places to win the championship In the NASCAR Grand National Speed Trlnls dur ing 1955 Speed Week at Davlona Beach. The 300 holds the NAKCAK Iwo-way-mlle record of 137.580, Braden pointed out. The spirited high stylinR of the 3O0B derived from the 1956 Chrys ler features vigorous low lines, sleek mclal work and careful pro portioning. The brond. low hood downswcnl between sharply defined lenders and projecting hendllRhts provides a close-In view of the road. The bold, box-check grille extending across the front of the car empha sizes width and lowness. Following the 300's mood, no hood ornament is used, wheel openings are prom inent and pohit up Ihe racy wheel cover design. The Chrysler 300B will be avail able in cloud white, red. and black exterior finishes. Chrome is simple and insignia front and rear bearing the name "Chrysler 300B" on a black-on-white checkered race-finish flag background Identifies the car. t The Chrysler 300B Is powered by a Chrysler V-8 FirePower airci nit ty p e hemispherical combustion chamber head engine. Displace ment, compression and bore have been increased. With compression ratio of 9 to 1, the engine develops peak horsepower at 5200 rpm on premium grade gasoline. Maxi mum torque is 385 at 3200-3600 rpm. It has a bore of 3 04 Inches and a stroke of 3.63 with 354-cubic Inch displacement. Engine breathing Is improved with new high-velocity air cleaners for the two four-barrel carburetors. A high - output camshaft, rocker arm valve adjustment, dual ex haust system, and maximum-stop center-plane power brakes are fea tured. PowerFllte or manual transmissions and either manual or power steering are available. The 300B is offered with a com plete range of rear axle ratios. Special spring suspension with low er spring height gives It an over all height of 58.6 Inches and a low center of gravity. High spring rates give a well-controlled ride and heavy-duty shock absorbers prevent bottoming on rough roads. The 300B Interior, finished In natural leather, has a cockpit ap pearance due to the overhanging safety pad which extends over the instrument panel. Controls, includ ing push-buttons for PowerFllte equipped 300B's, are housed In the recess created by the lip of the safety pad. Circular dials straddle Ihe steer ing column. The speedometer is calibrated to 160 miles per hour. The 300B has a 126-inch wheel ba.se. an overall length of 222.7 Inches and a width of 78 8 inches. Where fast cornering Is desired wide-rlm wheels are available. Ny lon racing-type llres are used. The 300B will have Its premier public showing at the Chicago Automobile Show from Januarv 6-15. 1956. M'KAI Altlll l Plymouth's unique windshield wrnps around nt both the top and the bottom allowni'! lull vlsiliiliiv st all times and maintaining a natural flow of body line design. Chrysler Uses Push-Control For 1956, Chrysler Corporation. has taken another significant step in the trend from completely man ual to completely autonfntic car control by incorporating easy-to-use, extra-safe push-button controls for the PowerFllte transmission. Completely avoiding any connota tion of "shifting," which is implied by the use of a lever, the new push - buttons suggest complete automatic control, yet permit the driver to predetermine the car's operation for any-driving situation. Located on a small addition fo the left end of the instrument panel, the push-buttons can bt reached without moving the arm forward, yet required only three to five pounds push (radio push buttons need at lcayt a five-pound push). Placed to the left of the driver, the controls are out of reach of other passengers es pecially Important when small children are In the car. And there are no protrusions which can catch on sleeves or other loose parts of clothing. A hydraulic inter-lock will not let the driver Inadvertently select "reverse" when the car is moving forward above 10 mph. A smnll spring-loaded valve is placed in the governor line, so Ihat pressures generated by speed above 10 mph cause this valve to block the man ual valve from the reverse posi tion. To aid the driver during the hours of darkness, the buttons not in use are brightly lighted, with the button in operation dimly lighted. The push-buttons operate a single pur.h-pull cable through an ingen ious lever arrangement. Accord ing to the particular button pushed, the cable moves the manual con trol valve at the transmission to the speed range selected. Compli cated linkages between the control and transmission are eliminates. And the cable is completely pro tected against dirt and Ice. Push-button Powcr-Fllte Is stan dard equipment on 1U56 Chrysler ivew yorkers and is optional equip, ment on 1056 Chrysler Windsors. Sultry Tones Used By Dodge DETROIT Keeninir pace with the current resurgence of the Far Eastern influence in fashions and color, Dodge for 1056 borrows the sultry tones from authentic Orien tal art pieces and jewelry to en hance the beauty of the 1956 models. A piece of rare old jade provided the Inspiration for a rinrk Jade Green. The red in one of Gaugin's South Sea painUnqs became Orien tal Coral on the Dodge color charts. The soft pink in an old Chinese tapestry joined the Dodge color scheme as Chinese Rose. "We feel there is a definite trend toward more subtle tones," stated Bryon J. Nichols, Dode vice president nnd Rcnenil sales man ager, "There is true elegance in our 195H colors." Unusual and striking among the 195(1 tones is a dnrk grey that aptly fits its description of Iri descent Chnrcoal. The smart three-tone color styl ing introduced as an automotive "first" by Dodge in 1055 will be avntlable in 15 combinations of the subtle 1056 colors. Fifteen two tone paint selections are also available on the 195 tl Dodire line of success cars. ' Other colors featured in the Dodge line of 14 baste colors are Aquamarine, Jewel Blnck. Crown Yellow, Neptune Green, Royal Garnet, Wedcewood Blue and Sea Blue. Cloud Grey, sapphire White, foam Green. Many Innovations Built Into Chrysler; High Fidelity Record Player Tops List The 1956 Chryslers, featuring such innovations ' as push-button shifting, high fidelity record play- Lifeuuard door latches and in stant-heal aircraft-type heater, will be displayed at the Auto Show here. 'The youthful spirit and vigor of Chrysler Corporation's Forward Look Is accentuated atlll further in the 1956 Chrysler lines by the use of completely original flight-swept rear fenders, said E. M. Braden, general sales manager, Chrysler Division, Chrysler Corporation. "For 1956, the "Power-Style" Chrysler Windsor and "Power- Style" Chrysler New Yorker mod els feature the latest engineering advances exclusive new Push Button PowerFllte drive, new 12 volt electrical system and new center-plane brakes of unprece dented efficiency and long wear." Two new V-8 engines a more powerful 280-horsepower Fire Pow er V-8 In the Chrysler New Yorker line and a 225-horsepower Spitfire V-8 in the Chrysler Windsor line. offer outstanding performance and Increased economy. A new high efficiency power modification available on Windsors boosts Spit fire engines to a full 25,0-horsepow-er. 1 For 1956 Chrysler also offers new flight-swept rear fenders, new hlgh- elflclency vacuum PowerSmooth brakes, new pull-type door handles, new Improved Safety Beam. head lights and a new rotary-type deck lid latch. The 1958 Chryslers are offered In two lines the Chrysler Windsor and the Chrysler New Yorker. Wheelbase measurement of all cars is 126 inches. They are avail able in a choice of 17 solid colors and 135 color combinations. The Chrysler Windsor Is avail able In a completely new four-door hardtop, six-passenger sedan, Nas sau hardtop, Newport hardtop, con vertible coupe and the Town and Country Wagon. The Chrysler New Yorker line Includes a new four door hardtop, six-passenger sedan, Newport hardtop, St. Regis hard top, convertible coupe and Town and Country Wagon. New style-setting flight - swept rear fenders emphasize the low, slim, taut lines "characteristic of the Forward Look"' Fin-like, the new fenders lend an aircraft feel ing to the overall design. Chrys ler's 1956 hardtop and convertible models are five inches longer than last year. The clean horizontal lines of the grille bars sweep out toward the front fenders, with the wide front parking lights adding to the feel ing of width and lowness. The Chrysler New Yorker's unique "wing tank" outer bumper exten sions also carry on the aircraft theme. Completing the low, road-hugging look of both lines, the outer edges of the grille frames and parking light openings slope Inward, accen tuating the tUmblehome of the up per structure of the cars. Tall lights, stop lights and back up lights of tht 1956 Chrysler have been designed Into a single inte grated unit, fully protected at the top by a "brow" which Juts out from the fender. Nylon cord tube less tires are standard equipment on the Chrysler New Yorker. Large wheel openings and distinctive wheel covers empnasize the func tional quality of the wheels. New easy-pull door handles have been designed to actuate the LifeGuard door latches. For 1956 Chrysler introduces a revolutionary new push - button drive, another step toward the complete-automatic automobile. Lo cated conveniently to the left of the steering column, the push-button selector gives the driver true finger-tip control over his car at all times. . The push-buttons are mounted on a panel projecting from the in strument panel. A light touch is all that is needed to change the driving range, and this can be ac complished without lifting the el bow from the arm rest. A hydraul ic interlock prevents the driver from accidentally selecting reverse when he is traveling over ten miles per hour. The button in operation is dimly lighted at night, with the buttons not in operation brightly ugnted for easy range selection. For 1956, Chrysler offers as Stan dard equipment an important new advancement In passenger safety, the LifeQuard door latch. Exten sive tests have proven that this new latch, with inter-locking pieces of heavy-gauge steel on both door and striker, virtually eliminates. the possibility of car doors flying open on impact. It literally ties the- doors and body together Into a strong unli. New windshield wipers on the 1956 Chrysler lines will clean ten per cent more area than last year. Taking advantage of today's higher-quality gasolines, Chrysler has Increased the compression ra- tlo of its Spitfire engine In the Chrysler Windsor line from 8 0 to 8.5 to one, increased Its bore dlanv eter to 3.1 Inches, and Increased its displacement to 331 cubic Inches for 225-horsepower at 4,400 r.p.m. With the new super power modi. ficatlon offered as optional equip ment, the Spitfire delivers 250' horsepower at 4,600-r.p.m. fT. "" ll. itl " f H-saw-- jjVi THE 1 956 CHRYSLER NEW YORKER feature, a new 2B0. horsepower Fire-Power V-8 engine, fully automatic Push-Button PowerFlite drive, new PowerSmooth center-plane brakes and new flight-swept rear fenders. New super-safs LifeGuard door latches are standard equipment, as are nylon cord tirei. An aircraft-type instant gasoline heater which reaches 100-de-grees in seconds, and a revolutionary high fidelity record player era available as optional equipment. . j i FEATURING STRIKING NEW FLIGHT-SWEPT REAR FEND ERS, the 1956 Imperial Newport is five inches, longer than last year, with a wheelbase of 133 inches. Powered by new 280-horsepower FirePower V-8 engine, the automobile has the commanding proportions and grace of line to please the most discriminating taste. A high-fidelity record player and new aircraft-type instant gasoline heater are offered. r . r ? -- ---fi ... MODERN IN THE FORWARD LOOK manner but the ultimata in the tradition of graceful ete- fance is the new 1956 DeSoto Fireflite four-door sedan shown here. The second phase of De oto's Forward Look highlights extensive exterior body changes, including new upswept lift to the popular color sweep that runs the virtual length of the car. Other glamorous new touches are the all-new front and rear ends, lush color-keyed interiors in brocades, damasks, leather, faille and other decorator materials. New perforated mesh grille with built-in parking lights, ; and a dramatic, turreted, three-tiered taillight assembly are among over two dozen highlight changes in design and engineering. reasons why Chrysler, is the feature car of the Auto Show iZlJzk MLh v3 fe -. I Z Pushbutton PowerFlite I O Highwoy Hi-Fi 4 1 "PowerStyle" From Us thrusting flight-swept rear fenders, 18 feet forward to the bold outrigger front bumper, this Chrysler is the closest thing to live steel ever to hit the highway. "Power Style" is what does it. It makes this beauty look lik it's darting ahead . . . even when it parked! Only Cirysler has "PowerStyle." Pushbutton PowerFlite Now you control the smoothest, .most auto matic transmission of all . . . simply by pushing a button! No more gearshift levers with Chrysler's trouhle-free mechanical pushbutton system. Selecting the drive you want becomes as easy as flicking a light switch. You shall have music wherever you go with Chrysler's fabulous Highway Hi-Fi system. It's the first high-fidelity long playing record player ever offered in any fine car. Gives up to one full hour of uninterrupted sym phonies or "pops," dramatic or children's selections. Costs less than many car radios. PowerPilot steering This is full-time power steering. Where other types "cut in" only after you tug at the wheel, Chrysler's PowerPUot Steering is on the job every minute, every mile, doing 80 of the work for you. And be cause its power assist is constant, you get a surer, more predictable fecl-of-the-road. 1 'I Instant heating system This i the instant airnlane-tvoe heatins system that warms your Chrysler from ero to lmng room temperature in a matter of seconds. DefroMs froren windshields in record time. The warm up wait is gone for good! And it turns itself on and off like the thermostat in your own home. O PowerSmooth brakes YouVe never felt such braking action. Just a lip-toe on Chrysler's 8-inch wide brake pedal glides you to a velvety-smooth stop. And PowerSmooth Brakes outlast all others 2 to I, need far fewer adjustments, because they combine 25 more brake Uning area wiuS a new design. e-WMMM y I ' Laa4 ifrittltil 8 Airplane-type V-8 engines In the Windsor. Ihe suDerh Sniifir V.8. In Ihe New Yorker, the brilliant FirePower V-8. Both tre new. more powerful versions of the first automotive V-8's desitmed with aircraft engine principles. And the Spitfire is available with the new Optional Power Trail" for added "go." Nylon cord tubeless tires ' They're standard equipment on the New Yorker - ihe first time these safer, longer lastina tires have been offered as standard equipment by any car maker. As optional equipment on other makes of cars thev cost "P 'o 5120. And they're just the repotting ot Chrysler standard safety failures. see ihe PowerStyle' 'CHRYSLER dispi at the Auto Show, Armory,- Jan. 28-29 BALLARD & BENNETT 239 Main Street Phone 7763 ay
