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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 27, 1956)
PACT bit HERALD AND WKWS. KLAMATH FALLS. OREGON FRIDAY, JANUARY 27. 19! Car-Buyers Register Okay Of Hew '56 Bodge Gar line 1 ' Auto Show erowds nd the steady flow of car-buyers In dealer shew rooms everywhere are attesting to the Immense popular appeal of the 1989 line of Dodge passenger cars a trend reflected In sales fig ures. . . W. C. NeWberg, president, cred its the Dodge auccesa story to im provements that have led the way to an entirely new era In automo tive design, both In exterior and interior appearance. Outstanding amonir chanical improvements is the rev olutionary new "Music Touch" push-button drive selector which completely eliminates the neces sity for any kind of a gear-shift or drive control lever. In the radically new body design for 1956. Dodiie has carried the Forward Look into nn even bolder, more dramatic form. Unique high sweep rear fender tail fin lend an aircrafl-llko effect and mold many me-,ine uavor 01 speca into every une urpen 10 a total at-placement of o: me car. giving n ai me :ue jio cuoic incnes, rcsuit.ug en vastly time a pronounced directional ap- increased power unci torque. pearance. Horsepower is up , to 218. while Forward - pointing body shapes j even more slsniiicam Is the new and moldings, tastefully propor-i "break-away" from standlni! siart tioned hood, body and deck areas, performance . resulting from the eraceiuuy laperms nuuu nu iiuuv;kivju,c,i,, iiiuh.-u iuhjuc. fenders, and the wide, sllshtly Designed with a unique Bin','le-rock-swcnl-baek effect of the divided er valve train and polysphciic rrilie. all combine to give slim-1 combustion chamber, this new er- :ess and tautner.s of line anO gine features sucii other linprove a distinct feeling of motion to the) merits as higher combustion ef- new Dodge cars. iflciency, greater iucl economy and New In its 'basic concepts nni,lon" engine life Hisrh coinpies exciting in Its beauty and appeal I'"") he radically re- Is the Kour-Door Lancer by Dodge. designed combustion chambers al AU of the vouth and vigor of truei'0"' Increased engine output and hardtop stvling have been sKilluiiy I '"K'";r jci me t combined 'with the comfort andDori?e engines allow new car buy convenlepce of the four-door se-iers the economy of regular gaso- dan. Full-width rear doors provide line easy access to the rear passenger compartment, while full side vision Is assures by a lunquc aesisn which allows the use of full rear door windows. The new Four-Door Lancer hard top is offered in the low-priced Coronet as well as In the Royal and Custom Royal scries, Byron J, Nichols, vice president and gen eral sales manager, pointed out And to top it off. Dodge again offers an optional four-barrel car buretor with matching intake mun ilold. dual exhausts and a distribu tor with special spark - advance curve for those desiring even high er Super Red Rain V-8 engine out put Horsepower is 230. Matching in its Forward Look concepts the "Magic-Touch" push button gear selector, is the new t "X . i kW'w y u.' mmn j mil. FLYINGWAWErHYL CLEANEST, MOST POWERFUL GASOLINE CLEANEST . . . becouse harmful sulfur ond nitrogen compounds, left in ordinary gasolines, ore' token out by on entirely new)rocess! These impurities cause engine wear ond knock . , . build up deposits rhot rob your engine, of power and waste gasoline I MOST POWERFUL . . , right Jrom the first tonkful. There's new concentrated power in Flying "A" Ethyl . . . power that's added by rearranging the gasoline molecules so every drop delivers high octane per formance. Drive in to your 'Flying "A" Dealer. I 1 Four separate scries comprise ! Dodge Highway Hi-Fi, an auto matic car recoia pmyer, uperuim through the car radio. It gives 6 minutes to a full hour of uninter rupted music on each side of the 7-inch records. LNIpUE HIGH-SWEEP REAR FENDER TAIL FINS lend en aircraft-like effect fo the new Dodge cars for 1956. They, with the twin-jet taillights immediately establish this car's identity. Framed with a gleaming band of chrome, the taillight, area boasts a unify of design seldom achieved in automotive styling. On Custom Royal models, the taillight and back-up light are housed in slotted chrome bezels. At night, light from the tail light shines through the slots, aiding in side visibility. On the deck lid, a new crest serves as identification and is similar to the one used in the front. Reflecting the treatment given the front end, a slim "V" on V-8-equipped models is placed direct ly below the crest. Dual chrome exhausts, as shown, are stand ard on all Custom Royal V-8 models. The Dodge is sold by Cunningham and Rickey. the 195fi line of Dodue cars: Coro net, offering four-door sedan, club coupe, four-door Lancer naraiop, Lancer hardtop and Lancer con vertible; Royal V-8, offering four- door sedan, four-door Lancer Hard top and Lancer Hartop; Custom Royal V-8 with four-door sedan, four-door Lancer hardtop. Lancer herdtop and Lancer convertible. Finally, a new Station Wagon line offers a wide choice of seven Sub urban two-door and Sierra four- door models. Both the Coronet and Suburban linos allow the customer a choice of Dodge "Get-Away Six" or Dodge V-8 engines in certain bedy types. Selection between Red Ram V-8 and Super Red Ram V-8 is also available in the Suburban and Sierra lines. Important engine news of the year is the new Dodge Super Red Ram V-8 engine which has been i ft ' ew99Sw ONE OF THE NEWEST, MOST EXCITING AUTOMOBILES to appear on the Americen motoring scone in recent years is the glamorous 1956 Dodge Four-Door Lancer hardtop. All of the youth and vigor of true hardtop styling has been skillfully combined with the comfort and conven ience of the four-door sedan. While the car shown is in the Custom Royal series, the same body style is being offered in the lower priced Royal and Coronet series. The Dodge is sold by Cunningham and Rickey. ' NKW LIGHTS Eighty feet of additional' low beam seeing distance along ' the right side of the toadway is pro vided bv thf new Sealed' beam unit in the 1956 Plymouth. LlglH intensity, too. has been increased by five wntts for each beam. At the same ime, glare for the on coming motorist has. been reduced. Pl'SH BUTTON Push buttons, which control the driving range of the PowerFlite transmission on the 1956 Plymouth, are lighted as an aid in night driving. f$ iHi s s BALSIGER 011 ?' r L I fe jjly frfr TIDE WATER ASSOCIATED OIL COMPANY L 'l 'j mD 'hlltd bylht fteiMfttl Flying "A"PtM. SV Well Furnish The Money... Llv',.1 1" I FOR YOUR ji NEW CAR IN FACT!! $200000 spy You may find it possible to finance the full purchase price!! Before you buy your next automobile, new or used, consult us. We are spe cialists at arranqinq your budqet to keep you out of a financial squeeze. Loans ?50 I rr- , MM, I ' f,fe?ij'iOI!l:l-l L M i. iff Y V;.;.l;' :v' J, hy Visit the 3rd Annual Carvalcade - 2 Days Saturday and Sunday - Klamath Falls Armory ' A YOU WILL, TOO! INDUSTRIAL FINANCE CORPORATION 107 North 9rh Bill Canton, Mgr. Phone 7711 Distinctive Jet-Fin Styling Mogic Touch Push-Button Control Advanced Aircraft-Type 230-h.p. V-8 Engine Exclusive Jacquard Fabric Interiors New Highway Hi-Fi Record Player New Safety latch-Lock Doors New '56 DODGE Vofue leader of the forward toot: KLAMATH FALLS CARVALCADE, ARMORY, JAN. 28-29 Cunningham & Rickey Motors So. 7th & Commercial Phone 8104