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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 20, 1954)
PASS -SEN HERALD ANT. NEWS. KLAMATH FALLS.' OREGON WEDNESDAY. JANUABv , J Story Of Advertising Program For Idaho Potatoes Told Klamath Spud Growers By Portland Executive nay Andrews, executive vice president ot Botsford, Constantlne A Gardner, and manager of the Portland office of that national ad vertising agency, spoke on Jan. 11 before groups of Klamath potato growers at Tulelake and at Merrill. The latter meeting was the annual meeting of the Klamath Potato Growers Assn. He was Introduced by-A. D. (Deb) Addison, advertising director of the Klamath Falls Herald and New who explained that Mr. Andrews was there at the Invitation of the growers to explain what could be La2 RAY ANDREWS done, by advertising and what had been done In the last 17 years by the Idaho Potato Commission through advertising. The text of his speech follows: "I am not here to sell you one single thing of dollar profit to my self or the company I ropresent," mi. Anarews stated. IX you do make a working agreement with the Klamath Potato Growers Assn., to put on an advertising program, we could not and would not handle your uuvcrusmg even 11 you so desired. We have lor 17 years handled the edvertlsing of the Idaho Potato Commission and we cannot serve two masters. I have no personal axe to grind. I am here to tell you the story of Idaho and If you find something of Interest and some thing that will help you, I will be very glad. I have the Idaho Com mission's blessing in being here and they have asked me to report back .to them whatever progress you are making at a meeting to be held in Boise on Jan. 18. "The story of potatoes and in creasing the consumption of po tatoes is so big we need lots more people In the picture. "The enabling act in Idaho was passed In 1936. A potato commis sion was set up by the governor and a tax levied of one cent per hundredweight. The tax is the same today. It applies equally to po tatoes and onions, but we will talk about potatoes here. "The governor appointed a com mission of seven men, four of which were to be growers exclusive .ly; three could be shippers or growers. It so happens that the three shippers are also growers, so we have a seven-member com. mission ot growers in Idaho. The commission bad three pri mary objectives: 1. To widen distribution in order to achieve more orderly marketing and merchandising of the commod ity and eliminate glutting of term inal markets; 2. To increase consumer demand as a means of strengthening price and acceptance, in order to avoid complete dependence on whole, sale outlets; 3. To cooperate with other airen. cies in the state In the Improvement oi growing ana nananng of pa tatoes (extension department work, etc.) "Idaho was growing 20,000 to 22,000 carloads of potatoes a year m inn, une crop now yelids an proximately 50,000 carloads, Just wgiuiy less tnis year). mere was much opposition to the act and to the commission. It took an appeal to the supreme court to test the constitutionality of wic law uerore it was completely accepted by the growers, but thev are now practically 100 per cent uemna uie program. "One of our first problems was trying to establish new markets, from Los Angeles across the south to the Atlantic coast to Miami and up the coast as far as Philadelphia. We could not go into New York or Boston because of the Maine potato acceptance in that region. We established 30 markets. "We made a decision In rfr. Using then which we have never re gretted. We could not do a national Job, so we decided newspapers were the logical way to move into these spot markets. We used the food pages of one newsnaner in n!h market. Home-makers read the food pages and we found that supermar ket operators ana merchants read them even more carefully to see wimt uieir competition was doing. "Today we are in 65 markets and we still use newspapers one news paper In each of the 65 markets. We have never regretted that we chose newspapers as our basic medium. Short excursions into radio and TV have brought consum er response in requests for recipe books, but dealers and retail had to be told by letter what we were doing, so at the end of a year triai, we went Back to newspapers. "We found that only newspapers would help with tie-in advertising; only newspapers would help with the distribution of broadsides Ann only newspapers could furnish sup porting editorial material along with the food pages. "We had one major problem In Idaho. Where Idaho potatoes were known they were known as bakinar potatoes and In the south as French fries. We had to bear down on the fact that Idaho is an all purpose potato. We didn't want the housewife to buy a small sack of Idahos for baking and then a larg er bag of other potatoes for other uses. We wanted to sell her on the idea that she can do all these things with Idaho Dotaroes and do them well. 'It has taken years of consecu tive advertising. If you go into this, you nave to go into it with the idea that you are going to have to stay with it and advertise year in and year out. "During these 17 years, Idaho has advertised successfully. We had to have a good product in order to be successful. The quality of the product is of prime importance and you have to keep everlastingly at telling people about it. We start In October advertising Russets and keep it up until March. "Two years ago we started to do something that is pretly basic selling potatoes first and selling Idahos next. We have been alarmed by the decreasing per capita con sumption of potatoes. From a high of about 135 pounds it dropped to 120 pounds just a few years ago. Now per capita consumption is in the 90's "Potatoes are the lowest nrlrpri basic food by sny comparison. Even t a nigner price, tney are a won derful bargain for the housewife. They are certainly a budget Item. "I think if you people come into the picture you will have to Join In on it. The National Potato Coun- try 1 SERVICE Service la that additional nine, thai extra discount that you get with top quality products when you deal with the Spray Center ... It assures you of both economi cal and satisfactory results. At The Sign of The Bug Rufus the gollopln' bug was storied many years ago when the Spray Center was a struggl ing spray service . , . one spray rig trying the get people to these new, chemical program). At that time aroin spraying was unheard of, obout the only thing that there was much Interest In was a little onion weeding. Over a period of years "Rufus" has become o tie-in symbol used with the DuPont oval to Indicate field service roiner thon high pressure sales. Our mon are troined in equip ment, etomology, and weed control and the practical aspects of this type of chemical work. They are not good salesmen but If you hove a problem they can help you and help you get your job rolling . . . Isn't that really what counts? We pledge our customers this year to spend 10 of our time In contacting ond promoting business and 90 of it In servicing our account, so If you want service, get hold of the SPRAY CENTER. Hove one of the fellows come out and help you with your spray rig, with Insect control or any of the technical matters that our fellows are troined in. We can also help you on landscaping. , ml LOCATION Though the Spray Center Is located In Tulelake, California, It la still as close ' to you as your neighborhood grocery and operates the sales policy as your "neigh borhood store." . Our operation extends well up to the Columbia River so don't think that you are too far away. There Is a Spray Center representative eloae to you . . . put these numbers on the wall and call them when you need them. Walt Andersen 3J2S Klamath Falls, Ore. George lirtwhlstle 2100 Newell, Celif. Id Graene 76 Molln, Ore. Sproy Center 7-2391 Tulalake.'Collf. e Spray Center epp &1 Telephone Tulelake 7-2391 Eatl-Weil Road and Main Tulelake, Calif. Arrlentttral Agent. Advises Close Check On '54 Spud Seed Klamath Basin's potato crop In 1954 is headed for serious trouble from "browning," warns County Agent Walt Jendrzejewskl, it is possible that one-third of the crop next year won't make grade, the agent states. This threat to the 1054 crop is the result of extremely heavy spread of leaf roll in the 1953 crop. An unusually large amount of leaf roll spread in 1953 is apparent from the number of commercial lots havlnir difficulty in meetinir grade requirements. Evidence of unusual spread of leaf roll is present also In the high percentage of certified seed lots released because test plain ing found too much leaf roll. The agent recommends use of foundation and certified seed. He urges growers to check uncerti fied seed by test planting. Test planting service is available at tne OSO potato greenhouses. A 400 xuoer sample may be tested for a lee ot sin. A less reliable check nn iinnni. tilled seed consists of determining me pcitentage 01 net necrosis oy slicing a representative sample. Percentage so determined should be multiplied by 3 when attempting to measure the amount of leaf roll present. Net necrosis or "browning" is an internal discoloration of potatoes caused by a current season infection of leaf roll virus. A high percentage oi tuoers produced By an Initially healthy vine which contracts the virus during the growing season are discolored by a mass of brown, "kinky", hairlike strands which usually occur chiefly at the stem eno oi me tuDer and penetrate to various depths. ell ts taking the problem from that angle now and we must cooper ate all along the line. Economy Is emphasized in our last two years' advertising. This year it is coupled with the health angle and nutri tive value of potatoes. We point out the thin skins, low peeling waste and shallow eyes of the Russet. "One thing we have learned re cently is the fact that to sell po tatoes, you have to display po tatoes. The more you display the more you sell. We are laying tremendous amount of stress supermarkets; that is where they really sell. "We put on a $7500 display con test two years ago, wilh a prize trip to Sun Valley and gave away 100 Hamilton watches and cash awards, for the best picture and result story on mass display of po tatoes, it was won by a supermar ket fives miles out of downtown By OTTO ELLIS, Farm Editor Nematode Control Discussed At Tulelake Potato Meeting Milk Production Report Turned In Butterfat production of the Klam ath Dairy Herd Imnrovement Assn., averaged 28.4 pounds ner cow and the average milk produc tion was 657 pounds ner cow. ac cording to Tester Dick Weise's monthly report to the county agent's office. There are 17 herds in the dairy herd improvement testing and two herds on owner-sampler testing in the association. Nine members are in Klamath, five in Lake and five in Siskiyou counties. Owner-sampler members take their own samples of milk which are tested by the association test er. The resulting tests are not considered official, but are valuable to the owner in determining the production and therefore the net return from each cow. The tester takes and weighs the milk sam ples for regular members and tests the milk and these records are considered official. Records show there are 660 cows in the association. One hundred and five were dry.- Sixty seven cows produced over 50 pounds of butterfat during December and the following members had cows pro ducing over 70 pounds of fat: E. O. Born, Frank Baugh, Ray Hobson and Ken Waters. Cows pro ducing over 80 pounds of fat dur ing the month were owned by Bill Toney, L. E. Harris and Son and Henry Sllva. The potato industry of the Tule lake basin is being , threatened through the encroachment of root- knot nematode feel worm) on the soils of the Tulelake basin, so re ported farmers and agriculturists at a meeting held In the Marcha Theater of Tulelake Friday, Jan. 8. This meeting, called by the Tule lake farm adviser's office, the Tulelake Field Station and agricul ture commissioner's office, in co operation with local farmers indi cated that farmers should realize the threat ot the nematode to the Industry and should band together lor tne control of rootknot nema tode wherever possible. Bill Huse, agriculture Inspector of Siskiyou County, and Dudley Zoller, agriculture commissioner mentioned that the potato seed in. dustry of the basin brought from three to four million dollars into the Tulelake Basin each year. The loss of this Industry would hurt the basin a great deal. Even though only a small portion of the land of the basin now is Infested by nematode, a successful program can be adapted which will Starlings Found In Merrill Area The European Starling, a serious bird pest oi the eastern United States where it was found intro duced from Europe in 1890 was found last year and this year in limited numbers on the V. G. Rein, miller place south of Merrill, ac cordint ot Bill Huse, of the depart ment of agriculture, Siskiyou Coun ty. European Starlings, somewhat resembling blackbirds in appear ance, are a serious pest of orchards and gardens in the eastern states and present a serious sanitary problem in the large eastern cities when huge flocks descend upon these cities in the evenings to roost upon the ledges of the large office buildings. The California Department of Ag riclture is keeping a close watch uppn the Klamath Basin flock not ing their time of arrival and de parture and will institute control measures if necessary. However it is believed that the type of ag riculture here in the basin will not suffer from this bird pest. Relieves Headache Pain Fffl World's Largest Seller at Of Whoi Yoi Ust Adaptable Butler Buildings Have you enough storage to de good marketing job? Loans may be obtained with approval of your county PMA Committee, through ap proved local landing agencies or direct from CCC through the com mittees. Sea your county PMA Committee for further details. Take advantoga of tha Fast Tax Write-off Program, applying to grain staraga facilities, allowing a deduction for amortization of tha struc ture ovar a period of 60 months following date of construction. Fur ther details may ba had from your local Collector of Internal Revenue Office or your PMA office. . Erect a groin storage build ing now on thii program and you will have a building that is adaptable for other uses later. Save on farm building costi with Butler Steel Buildings. Permanent, weather tight, rodent-proof, fire-resistant. SUTLER Steel Boildinqs Straight Ua.tW4.lli - Uic All th Spac You Pay Far HEAT0N STEEL AND SUPPLY help restrict Xurther spread, ac cording to J. E. Swill, extension entomologist of the University of California, swift said that farmers can largely control the movement of nematode through the enactment of county ordinances which will control the movement of Infested seed into clean area, prohibit the dumping of culled potatoes on road ways and ditchbanks and inspect all seed potatoes planted in the basin. ' Loring 'White, agricultural com mlssioner of Modoc County, men tioned that a program of grower education,, emphasizing- the need to wash all farm machinery he fore moving into clean fields would help. White said that his office and the Siskiyou County commis sioners offices were ready to in spect all seed brought to them and that the agricultural commission ers had legal authority to inspect all lots of seed potatoes moving into or within Siskiyou and Modoc Counties. Also, they could reject lots of seed found Infested with nematodes if such lots were to be planted on clean land. v Wendell Schey, Copic Bay home steader, and chairman of the Tule lake Agriculture Extension potato planning committee urged all grow ers to band together - and work for the control of nematodes. Glen Arthur, Tulelake farmer, and chair man of the Tulelake Growers po tato committee called on a large group of farmers present to ask the boards of supervisors of Modoc and Siskiyou Counties to enact county ordinances which would restrict further movement of the nematode and said that the extension of the educational work already done by the Tulelake farm adviser is neces sary for a completely successful program. Ken Bagnott, Tulelake farm advi ser, said that the University of California, realizing the importance of controlling the nematode in the basin, is assigning a nematologlst to work in the basin in cooperation with his office and the field station. Four additional nematologists have been hired by the university, one of which has beta assigned to the Tulelake area. He mentioned that the program could not be success ful without the complete coopera tion of all growers and landowners. Commercial fumigant applicat ors, Robert walker, and Ed Greene, were present and outlined their suggested program for con trol of nematode on infested land. Tucson, Arizona. It was interesting to note that one prize-winner was a Eugene, Oregon, store which re ported an increase in sales of eight to one. We do not advertise in Eugene or Portland It was display that did that particular Job for the store. During the contest we fur nished tie-in mats for the newspap ers and the response was tremen dous. "We picked the 19 best displays and stories and reprinted them the next year in broadside form and distributed them. This year we are concentrating more on the South west because the Southwest is doing a great Job of merchandising po tatoes. We are advertising in eight cities in Texas. They are selling potatoes in a big way down there. "Idaho has two field men and they are working lo a great extent on mass displays. Nothing sells po tatoes like potatoes; the greater the mass the better, preferably In 10-pound sacks. Windbreaks Beneficial To Farmers Tree and shrub windbreak plant inns would benefit many local far mers. Besides increasing the beauty and comfort of homes, many tan gible benefits result from effective windbreak plantings. The most outstanding of these are: 1. Field windbreaks protect fields from wind erosion. These plantings are helpful especially where the soil is light textured and subject to wind erosion. Competi tion for moisture can be eliminated by placing a ditch between the windbreak and the planted crop. 2. Feedlot windbreaks will cut down feed bills and animal weight losses. . - 3. Farmstead windbreaks will save 20 to 30 per cent on fuel bills, Plants that are adapted for wind breaks should be ordered soon from the Oregon Forest Nursey at Sa lem. They have about ten species that are adapted locally. All of the species have proved successful through 25 years experience. The planting stock is sold at cost. The answer to such a est ions as: what, where, how and when to plant will depend on your prefer ence and the location and layout of your farm. Any farmer interested in plant ing a windbreak is requested to contact his local soil conservation district office. A new price list and order blanks are available. The dis trict technicians will help you lay out a shelterbelt or windbreak planting. Tax On Goods Asked By NAM Head PORTLANn VPi A K nPtTPnf tax on all manuffli?t.iir.H niwhiMc. was recommended Monday by the preBiaent oi me national Associa tion of Manufacturers. Harold C. McCleilan of Los An geles, here on a nationwide tour for the organization, wants the tax to renin ee what, hp raiiH tha pre- nt "hodgepodge" of excise l"iX' a. Ke estimated the R nprmnf. fav would produce 5 y2 billion dollars annually. mm is. and other rtttol diiortUri, ClLIN MB tTMMI MLMUTt IWIHf () -, ft I. !)un U n THI DEAN CLINIC air.,,.,,!, rhy.iti, 4Jr; . HOirHHIT SANOY SOUIIMM C. O. Hicc. one or our nem men tier at Chrlstm., em like it .m Pay any attentiorrS'lt,'ii while you he?rb"S has been with tne program air.c-3 its inception anu c inaco ,.. hnri,-pri of calls on supermar kets, retail outlets, dealers and sq ou each year. Each field man makes a weekly report to the agen cy. These reports are multlgraphed and manea ouv " the following day to all shippers in the state. Reports tell of the num ber of calls on hotel chefs, re- tall outlets ffnd what the competition has done, consumer iwi-hvi huo lly comparisons, etc. "A very Important part of the whole Idaho picture is the work we do with restaurants and hotels. I think that possibly a good many of you men who go East or South are quite Impressed with the fact that you see Idaho "ratatoes on menus In trains, fine restaurants," hotels and steamships. "The decline in consumpwuu , not coining from that field It is the homemnker who Is using fewer potatoes. Hotels and restaurants know most people like potatoes and that potatoes are an eco nomical item on the menu. "We printed one million potato flags which can be stuck on tooth picks and served with baked po tatoes. They are lithographed In color and carry an amus'ng Jingle and have gone over well with the restaurant trade. "We established Idaho Potato and Onion week 16 years ago. You may smile, but believe me, broth er, it works. It gives the merchant some particular time, to focus his attention on that product. The Christmas merchandise has been cleared out and It is a good January promotion and brings definite re sults. Cooperative advertising - Is placed and it Is always a long week from Thursday through the Saturday of the next week. "We had printed 750.000 recipe books. There can be a tremendous amount of waste in such a project. Our field men take these to the retailers, particularly supermarkets that repack. They yet them, to agree to put a recipe book in each 10-pound sack and In that way they get Into the hands of the housewife where we want them to be. This year we enlarged a little on the Idea and our recipe book reads: 'Breakfast, lunch and dinner.' "Maybe you hear a crack about Idaho potatoes from time to time on radio or TV. This does not come about by accident. We get the home addresses of the major comedians not an easy task and their gag writers as well. The governor of Idaho sends each of them a very nice box of individually wrapped Idaho potatoes with a personal let- Idaho rtatoes cr grams. : "eoy men in northern i:.""e put potatoes are . iw? M of Idaho's econoVXH lators and bins.. ij ers aremsouuTernffiM potatoes are "Malli3 m''AyertislnB Is w must be consistent;,.11 pull. Quality mluel ... vertisethem CTSJ potatoes." In question and . that followed hi implied that the KlatoiK been established in tK"? ket and because ofe be more effective to name- "Klamslh" .!a1 potatoes. lie also indicated that u advertising nrno-.T1"1 initiated and i..,.fm t annually particular!, S icai marxei lor potatm, J the Klamath Baste ftS RANCH LM Long Term Lwa 111 STOCK ,w COMMISSION BARNHISEU AGENCY 112 So. 8th FhiuiiJ Klamath, Lob, siuJ ana rvtoaoc until AulhoHud Aforrrof i J ; - .aoiicuorfor The Prudential Irjuruo' of Anuria Bom. 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