1954
HFRALD ANJ NEWS. KLAMATH FALLS. OREGON
PAGE THREE
Ueral Motors Plans
Billion Dollar Boost
In Plant
(fl-Ceneral Motora
ky0iednoU,er billion-
the re
nt "5 ( 1055. The
PI'S ,5
dent, disclosed the undertaking
along with an optimistic outlook
on business prospects In an ad
dress to 600 business and indus
trial leaders at a luncheon pre
liminary to the opening Thursday
of GM's Motorama of 1954.
He said CM has spent two bil
lion dollars on expansion since
World War II.
Capacity
esideni's Schedule Is
an Killing One, What
thNo Time For Loafing
iMr.E. N.J. w
I M il Shanley. special coun
H&St Eisenhower. Mon
V, . word picture of
K ,' - nnSlbility" of the
ident's Job.
, u aroused at all hours of
1 .f . -TLthered at all hours
Xy with crisis after crisis
Korea East Germany, the
. 5" Shanley told Seton
OrJrasi'y students in a pre
j address.
presidents ro "
u that we don't give him
, llnw to think, as he puts
j u n.mo timfl in the
fcjj ana u ..- --- -
fcoon. in."" '",,- .
ident the unw " f
st Imagine uio x-.oo.-j..."
a. problems he has on h s
having to beg for an hour's
h, all during the day to think,
terrific schedule goes on un
, o'clock at night with never
i without a crisis. No one
ever die of monotony."
inley, who Is No. 2 man on
Yalta House staff behind chief
unt Sherman Adams, said:
he day starts at eight or be
ts the presiaeni arrives hi
jillice about that time," he
"It Is heraioea ay a uuw
la similar to reveine wesi
it
said about 10 papers re
tire President's signature
day.
A staff meeting Is held at 8:30,
he said, and the midday "mess"
provides an Invaluable chance for
the staff to talk over the day's
business and "put the pieces' together."
He said the navy style napkin
rings are engraved "the White
House Mess," but pointed out to
"my good Democratic friends in
the audience" that the military
terminology is a carry-over from
previous administrations.
After morning meetings at 8:30
a.m. and - noon each day of the
week are --over, Shanley said,
"There is a constant flow of
visitors, meetings with congress
men, meetings with staff mem.
bers, swearing-in ceremonies, bill
signing ceremonies, decorating
heroes, meetings with associations
and groups of every description.
Then luncheons with staff mem-
bers, swearing-in ceremonies, bill
advisors and congressmen," he
said.
Evenings, he added, "are often
taken up with formal dinners, and
many nights are spent on the
writing of speeches."
We write the kind of insurance we
need not apologize for after the ac
cident or fire Hans Norland In
surance Agency. 627 Fine St. Phone
2-2515. "
He predicted a gross national
product this year "approximately
equal to the 365 billion estimated
for 1953."
"No depression is in my vision,
he said. "It is my belief the na
tional economy will be Btronand
healthy throughout the year,
He said he looked for little
change in the over-all level of em
ployment. "Consumer expeo.
ditures should continue substan
tially at present high levels as
result of well-sustained Incomes
and lower taxes," he said.
He predicted General Motors'
volume of sales , "in physical and
dollar terms in 1954, should not
be far from the high level at
tained in 1953. Last year, he re.
ported GM's dollar sales exceeded
nine billion dollars "by a substan
tial amount."
For the auto industry specifically
tne UM president said, "I esti
mate the domestic market should
absorb in the area of 6,300,000
cars and trucks, unit production,
including Canada and for export.
should approximate seven million
cars and trucks,
Factory sales in the domestic
market last year, he said, totaled
seven million cars and trucks. In
cluding Canada and units produced
for export, industry sales amount
ed to about 7,800,000 units, the
second largest volume in history,
He noted GM produced almost
three million cars and more than
500,000 trucks in 1953. Production
of GM's 1954 models, he said, re
quired an outlay of about 350 mil
lion dollars for equipment, tools,
'dies and engineering. He said the
destruction of GM's Livonia, Mich.,
transmission plant by fire last Aug
ust cost about 100,000 units of out
put. 1
"There, is one danger we must
guard against and that is psycho
logical," he . said. "If those who
persist in taking a pessimistic
view of tile future succeed in
planting fear in the minds of the
public, those seeds of fear could
take root and the result might be
the vefy . i condition we seek to
avoid."
Public confidence, he said. "Is
a key factor in maintaining a hlgiN
level of economic - activity.
Seedling
Stock Wanes
SALEM Wl The Oregon forest
nursery has only a few species of
forest seedlings left, the State For
estry Department said Monday.
Great demand for Douglas firs,
noble firs. Scotch'nlne and Chinese
lm has depleted stocks of those
varieties.
The nursery produces seven mil
lion seedlings a year. Most of them
are given to farmers.
Species still available are Fort
O r f o r d cedar, ponderosa pine,
lodgepole pine, Chinese arborvitae,
cascara, Rssian olive and Rus
sian muinerry.
The department said there again
would be enough seedlings by next
fall, and the production is being
expanded to nine million seedlings
annually.
Dexter Dam Half Done As Valley Project Pushed
DEXTER W In less than a
year, crews of workers and fleets
of powerful earth-moving machin
ery have completed approximately
half of Dexter -Dam, one of the
Willamette Basin projects.
Army Engineers reported Mon
day that construction of the con
crete and earth-fill dam Is 50 per
cent complete. They said a total
of $4,600,000 has been spent on the
new dam and another six million
dollars, Including cost of power
equipment, is still scheduled to be
spent.
Total estimated cost of the
project, including road relocation
work, land, and a portion of the
cost of game fish facilities, is 12
million dollars. , .
Main purpose of Dexter Dam
Traffic Safety i
Campaign Pays Off
OLYMPIA Wl The state cam
paign to reduce Washington's traf
fic death toll showed these figures
Monday: :
Traffic deaths since Jan. l: 11.
Traffic deaths for same period
1953: 34.
Traffic deaths since campaign
started Nov. 1, 1953: .83. -
Traffic deaths for same period
beginning Nov. 1, 1952: 168.
MYSTERY
NEW YORK Ifl The Pinkerton
Detective Agency had a mystery
on its hands today and called in
city police to help.
The national agency said an In
ventory of Its firearms stock,
made prior to filing for renewal of
licenses, showed nine ,38-caliber
guns out of 400 licensed weapons
are missing.
PROMOTION EYED
PORTLAND lift U. 8. District'
Judge James Alger Fee is one of
two men being considered 'for ap
pointment to the 9th Circuit Court
of Appeals at San Francisco, the
Oregonian reported.
The other was identified "by the
newspaper as -Richard Chambers,
Tucson, Ariz., attorney.
CHAIR'S
Memorial Chapel
FUNERAL SERVICES
FOR ALL INCOMES
NON-DENOMINATIONAL
SERVING ALL RELIGIONS
Klamath Falls'
Phone 345 "
and its reservoir will be to catch
the fluctuating flow of water from
Lookout Point . Dam, three miles
upstream,- and then release the
water at an even flow through its
spillway to the river below.
Dexter Dam will also be the site
of a power plant with an Installed
capacity of 15,000 kilowatts.
' The dam is scheduled to be
completed for re-regulation pur
poses by September. The construc
tion schedule calls lor "power on
the line" by April, 1954. Prime
contractors are McNutt Bros.- of
Eugene, and C. J, Montag & Sons
of Portland, who entered a joint
ma of $4,945,530.
' Upstream, Lookout. Point Dam
is nearlng completion. Army En
gineers said that 95 per cent of
the concrete in the dam is poured
and tile earth fill work is com
pleted. The power house is 47 per
cent complete. Contractors will
start Installing equipment in the
power house next month.
Army Engineers hope to have
power on the line from Lookout
Point by next Jan. l although
trouble- in getting materials may
delay completion of power facilities
by that time.
A total of $67,600,000 has been
spent on the Lookout Point Proj
ect, engineers said, and $12,500,000
remains to be expended.
The two projects are keystones
in a proposed system of dams and
reservoirs aimed to harness the
waters of the Willamette River and
its tributaries to prevent floods ana
provide power and irrigation.
CGELBK3IGD0D
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No Other
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V
1
LILY OF THE
VALLEY TREE
Amozing Story of This
Cinderella Tree
Cvtry Jnlr thit Ut
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lEht from pretty
crsen shad tT Inla
white cloud .- gach
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mntlv Ilka nerfect LI- (J TOf Ml
lies of the Valley. Very fr(nt. The
second miracle hap pent In fall with
the first frost, when the whole tree
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KRUSE NURSERIES, Dept. 77ttt,
Blooming-ton. Illinois
Print Name ........
Address
- r
profe? foot. . . .
.715 MAIN STREFT
KLAMATH FALLS. ORESON
Commander E. F. McDonald, Jr.
Zenith Radio Corporation
6001 West Dickens Avenue
Chicago 39, Illinois
Dear Commander McDonald:
A few days ago, Mr. Hauser, your District Manager, made one of his regu
lar visits to our store. We told him that we were selling the new 3-transistor, no
tube, "Royal-T" Hearing Aid Faster than they were delivered to us. We have a
waiting list. We said we were proud to be selling Zenith Hearing Aids, and to
bring the people of Klamath Falls the benefits of Zenith's crusade to lower the
cost of hearing. " , "
Mr. Hauser said that you would probably like to receive a letter from us
because you were the one who started Zenith's Hearing Aid Division in 1943
when you found-that mostthearing aids were priced beyond the reach of
many hard-of-hearing people. He-said he was sure you would like to hear how
gratifying it is to be a Zenith Hearing Aid Dealer.
When we first thought about selling a hearing aid, we investigated dify
ferent brands. Some of them retailed at about $200, with a relatively large
profit or mark up. We're businessmen and, naturally, profits are important.
Different people told us that we wouldn't sell many hearing aids, so we would
have to make a large profit. That seemed to make sense, but it made more
sense when we found out that Zenith Hearing Aids were Just as good as any
other at any price and better than many, but sold for less so more people
could afford them. Like your District Manager said, our profit was much
smaller on each Zenith, but we would sell many more hearing aids. f
That's just how it turned out our hearing aid business has grown
steadily thanks to the consistent high quality and value of Zenith instruments.
We know how expensive transistors are, so we were pleasantly surprised when
we found that the new "Royal-T" was priced at only $125 just about half
the price of some other 3- transistor hearing aids on the market. Again, this
low price means more sales, more satisfied customers, and that's the way our
business has grown. And, speaking about satisfied customers, our "Royal-T"
users really appreciate that unbelievably low operating cost of only 15c a
month. .
We know of no other product offered to the American public today wnere
the top-quality can be purchased at the lowest price. No finer hearing aid than
Zenith can be purchased at any price. And that's why we want the people in
our town to know we are proud to be a Zenith Hearing Aid Dealer.
Sincerely, '
STANDARD OPTICAL COMPANY
with pot- roast- hetefc a perfect- pair !
serve this thrifty pot roast
meal. It's a real man-pleaser . . . rich with hearty beef
goodness that gives your family important tissue
nourishing protein. Children need
protein for sturdy growth you, too, for happy
good health that helps you enjoy lite.
yblfc pot roast meal '
healthfully complete with Holsum. For delicious
Holsum the bread that tastes extra good with
every food supplements the healthful
prptein in pot roast with Vitamin
Bi, Bi, Niacin, Calcium, Iron
-anA RiKnflavin. And every Holsum
slice reminds you how fresh and
fine bread can be.
ii
1
T4Tp 4 or Z04r BF '
Here's the delicious idea for stretching a pot
roast into two meals. Save out some zesty brown
' gravy serve it over Holsum covered with pot
- roast slices. This is another wayjou'll appreci
ate that fresh, delightful Holsum flavor. Try it!
notsuM urn tmm
also gives you sunshine Viutmo D to help voter body actotb CatVatm.
Yt pound gkes jou 93 of jratr daftr
yr r ssr QYyi fr With WofSUItl