,7
THURSDAY. MAY 21, 1953
HERALD AND NEWS. KLAMATH FALLS. OREGON
PAGE NINETEEN
DAY- imOBEEK
WEBFEUrS, - JEWEUBS, PURCHASEBS
OF.
OPEN M1WLY ilflfElLEI& STORE FBI
Old Quarters
Remodeled
The public Is cordially Invited
oy Welsfipld's, Inc., to the 9:30
a.m. Friday opening of Welsfield's
redesigned Jewelry store.
The latest merchandise will be
displayed on the counters, and most
people will want to take advantage
of the many opening day features.
The Interior of the store has been
ingeniously re-arranged In such a
way that customer traffic will flow
easily and conveniently through the
various departments.
The store will stock a full selec
tion of diamonds, watches, house
Wares, home appliances, etc.
Lester Rosenberg, vice-president
U Welsfield's, will be present when
the doors open Friday. Regular
store hours will be 9:30 a.m. to 5:30
p.m., Mondays through Saturdays.
David Flaks, former manager of
Welsfield's Port Angeles store, now
managing the Klamath Falls store,
will officiate with Rosenberg.
Attractions
For Manager
What with plenty of fishing and
big Elks and Eagles lodges, Klam
ath Falls should make a pleasant
home for Dave Flaks, manager of
the new Weisficld store here.
Flaks is an ardent angler and
an active member of both Elks
and Eagles,
He comes here from Port Ange
les, where he managed the We's-
L .-TVs,
DAVE FLAKS
field store since October, 1952. Al
together, Flaks has had 15 years
experience with Weisfields. He
started In the credit department at
Portland and worked his way up
through assignments at Hartford,
Tacoma and Port Angeles.
Mrs. Flaks (Mary Ann) and the
two Flaks children, Carmen, 19,
and Warren, 14, are to come here
as soon as Flaks can find suitable
housing.
Basin Future
Seen Bright
Purchasers of the Harwin Jewel
ry Store, Weisfleld's Jewelers, Inc.,
anticipate a brisk business in the
Klamath Falls area.
The president of the Northwest's
largest credit Jewelers, Leo Weis
Held, expressed satisfaction in be
ing able to serve the customers of
Harwin's. He also looks forward
to obtaining the friendship and pa
tronage of many other local people.
Wclsfield stated: "Our business
has been built on the practice of
offering nationally advertised mer
chandise at nationally advertised
cash prices to our customers at
low easy credit terms.
We are proud to bring this pol
icy to the progressive lumber,,
ranch, farm and recreational area
tiffin
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LEO WEISFIELD
Wehfield's
Credit Easy
The "reason for being" has
played a vital role In the outstand
ing expansion of Weisfleld's since
its founding In 1918.
Their policy provides a means
for the average American ol aver
age means to acquire the better
things of life through the use of
their personal credit.
The method of selling consumer
goods to Individuals on easy budg
et terms was pioneered Dy tne
founders of Weisfleld's,
Weisfleld's believes every young
couple should have an engagement
ring; every home should have mod
ern, labor-saving appliances, every
dining room the' proper silver
and dlnnerware for entertaining.
"It is difficult for most people
to save up a nestegg for a spe
cific item of merchandise that will
add to their happiness or provide
tnem with more liesure time," Leo
Weisfield, president of the organ
ization, said. "Our firm encourages
people to buy out of income and
make regular, small monthly pay
ments." They proved that advertised pro
ducts could sell at the national
cash price in an Installment-plan
jewelry.
As shipments are received, they
will be advertised and ottered to
the public on low easy credit terms
so all may enjoy their choice of
dependable home furnishing pro
ducts and luxury items.
Startling
Motto Used
A 6x10 foot watch repair shop
was opened in 1918 with the start
ling motto: "If we can't repair
your watch, throw it away."
The store was founded by the
late Sam Weisfield. A year later,
the late Ralph Goldberg joined him.
The tiny firrr grew to a business
that now incorporates 12 progres
sive jewelry stores throughout the
Pacific Northwest.
Today, the name "Weisfleld's" Is
firmly established in such towns
as: Seattle, where the home store
is. Other stores are In Portland,
Eugene, Spokane, Port Angeles, Bel.
llngham, Longview, Everett, Brem
erton, Tacoma and Yakima.
The Klamath Falls store now
makes it an even dozen.
Today, Weisfleld's employ many
highly trained union watchmakers
who service thousands of watches
every month. The firm has been
authorized by several of the trans
continental railroad systems to give
regular Inspection service of the
vital watches which keep their
trains on time.
In serving all makes of watches,
It has always been Weisfleld's pol
icy to use only factory authorized
parts so far as possible. This en
tail stocking literally millions of
tiny parts.
of Klamath Falls, with its wonder
ful future."
Weisfield was president of the
Diamond Council of America In
1950, and is now chairman of their
board of Directors for 1953.
Twice a year, fc- makes a
trip to New York to teach classes
in jewelry business at the New
York University.
Good Display Store Feature
Redesigned, rearranged, modern
ized. Those are the changes for
mer customers of Harwin's Jewel
ry mire will find when they first
enter Klamath Falls' latest addi
tion.
New window lighting already has
been installed for better display of
merchandise. And new store fix-
Famous Name
Brands Here
Carloads have arrived and
more are coming
Those famous name brands house
wives, brides-to-be. students, 'Work
lngmen, businessmen, sportmen
everyone know and recognizes as
manufacturers of products that are
reliable, guaranteed, and up-to-date.
Fabulous diamonds and mount
ings, the focal point of Welsfield's,
are bought from famous Importing
companies and designers. Jly
few of those famous names reign
ing at Weisfleld's are: Harry Win
ton, Inc., Arnstein Bros., Louis
Rothslein, Inc., and Kasper and
Esh.
Famous watch names are: Bui-
ova, Elgin, Longines, Hamilton,
etc.
The ever-important housewares
department overflows with mer
chandise lrom: Revere ware, Na
tional pressure cookers, Presto,
Royal China, Edwin Knowles, San
ta Anita pottery. Mutual plastics,
etc.
Beautifully designed silverplate
and sterling in every price bracket
is from such master craftsmen as:
National Silver, Holmes . and Ed
wards, National Sterling, Heirloom
Sterling Silver, Oneida Community,
etc.
Large appliances are from: Gen
eral Electric, Zenith, RCA.
Costume jewelry creations are
from: Tralari, Coro, Karu, Lisner,
and DeHah Pearls.
Other Important departments
stock cameras and projectors from
Eastman, Argus, Ansco; Parker
and Sheaffer pens and pencils;
Schick, Remington and Sunbeam
electric shavers: Remington, Un.
derwood and Royal Typewriters;
Ronson lighters, Rolfs wallets,
Swank Jewelry, Samsonite Luggage.
hST7 zEv& aa ami
i ioria'iW'oyit j pay "i! i'fi?5
jP"SS ' 90'd color, rn.tol eipon- I 1 MC I ONLY V )j I
wis: I U VI vzs"'
I Regular 19.95 Vf C-'y
II Li U Toost iust the woy you like I .JZj.
II Attractive Boke .te ir . . . ., hubb, like, it . feAAwftjll
1 3 Trim and Handles ... end the kids like it! SUA IWHU
I I NO MONEY DOWN Lighl-dork control, conven- I KV "J
tures will soon be added.
Numerous departments have
been rearranged for easier flow
of traffic. Customers will find cor
related departments more conven
iently located and efficiently ar
ranged.
The home appliance department
has been enlarged to make space
SPECIAL PURCHASE!
COSTUME JEWELRY
Tear choice of Plat, Earrings, Necklace, Bracelets
Values to 2.95.
Colored tnd mock rhint
stent!, Simulated poarls nd
chic Ttiiorod stylos. Mny
rt eopios of famous noma
dtsiqns.
A fabulous opening event is-
rtment far 70a.
Northwest's Easiest
for new national brands being
shipped to the store. Also new cre
dit, electric appliance and house
wares departments have been
built.
Soon to be placed on the. front
of the store will be a new modern
neon sign.
All this has been carefully planned
so customers can make their way
through -the store from one depart
ment to another more easily and
quickly.
Credit Terms
-noo
U YOUR
CHOICE
Check These Features:
ture Control Knob Maintain! Uniform Heat , Convenient Drain Spout for
Emptyinq Grease Takes up to 4 lbs. of Quartered Chicken at One Time
Automatic Light Signals When Shortening is Ready for Frying.
Welsfield's opening bring! you a terrific buy beiket. Temperature ranges from 200-450
in thit jumbo-lice deep
constructed. 8"x9"x6"
Bakelite basa and handles, rustproof try
WEISFIELDS WILL GIVE YOU
$00
OTHER GENERAL ELECTRIC RADIOS PROPORTIONATELY LOW PRICED
mm
Guaranteed for One Year
fryer. It li olurdily degrees. Quonrlty
deep. Hoi plaitic price. Buy it for
TRADE IN
For your old alarm clock
or old radio, when traded
in on this new '
GENERAL ELECTRIC
CLOCK RADIO
NO MONEY DOWN
ONLY 50c A WEEK
Automatic TemDero-
limited at this tomarionel '
gift. Buy it for yourself. ''
ALLOWANCE
BALANCE
ON LOW
EASY
CREDIT
TERMS
CLOCK RADIO
THE RADIO THAT
CUTS WORK IN HALF
Moke life happier and easier with the ra
dio that sort "Good Morning" with music
end hot coffee. Even tells time In the dork.
It's America's most popular outsells all ,
other clock-radios. Ideal for everyone, every ;
day in every room. Lovely modern plottlc
cabinet. A Weisfleld's fabulous opening day
money-saving trade-in offer. 'r
1 ONLY 25c A WEEK 1 Tm cleonT C.d ' .nMd. &?Jj$$l
I I f0r T00,t Gu.rontd. I
701 MAIN ST.. KLAMATH FALLS