THURSDAY, NOV. 3, 19-1?
HPRALD AND NPW5, KLAMATH FALLS, CTBCOM
FACE TWTNTY-ONI
CjT7 I AAt-Kin AAbump
By Mary Mills
Offhand, you mliihl think Hurt's Juat en way to butur paneak. But
Just try thU:
A new to butter your pancake end keep thtm hot I Stack
thrm three hlh , , .
I Butter tlx top
pancake;
X rilp th top two
pancake com-
pletely ovr on
the bottom pan
rak;
aS3
3 Butter th nw
top pancake
arid flip II
' over;
4 Butter th
pancake.
'i&Sai'L
Hriulli All cakea buttered; all rakra hot; all dellclousl
Fuller Panrak Mix No. J7 makes better paneakea because
conlaina ahnrtenltif (or tender!) . , , buttermilk
for flavor, tlul pancake are Juat til beginning.
Probably you'v known for long tlm that Pith
'n' Cniia la oil of Ui tastiest treat y m can sink a
fork Into. Hut, you don't really know how good Fish
n' Chlia ar until you mak Uiem at home. I'm
aur you II Ilk my World Paaleat Reclpel You
mak Pih 'n' C'hli wiUi almost any kind of freah
or frosen tlh. It a beat to get boneless fillet and
then ynu mak th quirk, ay batur with Knher
Panrake Mix No. 27. ,
After th flail la dipped, you fry It In deep fat to a crispy golden
brown. And that crl'py covering teal all th moist, rich guodneu of
the full Inside.
Here th eaay rrelp for th batter . , .
Half 'N' CHIPS
IJSCJjB (Serve 4 people)
fc?Vi Besides I cup Pialier'a Pancake Mix No. 17
rwV.i you'll need:
If I pound Boneless run
1 egg pliu cold water to mak total cup liquid
', teaspoon aalt
Drep fat for frying.
Cut fish In finger-sire strip. Put Fuller' Paneak Mix No. 71
In mixing bowl and coat tuh atrip well on all aldea. Lift out fuh and
lay well apart on board or paper. Beat g with aalt In 1 cup and add
cold water to make total cup liquid Add IhU
mixture to remaining Fisher's Paneak Mix No. 27
and aur )ut enouith to make smooth. Dip each piece
of fih in Una baiter and lower carefully Into deep
fat which la healed to 39 P. when an Inch cub of
bread will brown In 20 aecond. Pry I mlnulea. Keep
fat above 370' P. ilnch cube of bread will brown In
M aecondai while flh la frying. Drain fish on erum-
plrd paper and terve hot with French frlea or potato
chips and suitable aauce. (Moat fau uaed for frying fuh. It not over
healed, may be (trained while hot through a clean cotton cloth and
reused without carrying th fuh odor).
Well I've given you a breakfi.it tip and a main dish. Here' a
dessert ...
I MARY MILLS' JKLLY ROLL
" " '. V'cup Fisher's Cak Flour
t Up. Baking Powder
V up. Salt
4 Egg
V cup Sugar
1 Up. Vanilla
Rift and measure flour. Combine baking powder, aalt and etf In
bowl. Place over mot in I boiling water. Beat with rotary beater until
lemonrolored. Add sugar gradually, beating constantly. Remove bowl i
from water. Fola In flour and vanilla. Spread in inert pan lined with
wax paper. Bake 400'F. 13 mln. Roll up. Cool. Pill. (Vanilla, or choco
late pudding may be uaed Irulaad of Jelly for filling.) RerolL
E TO
ME
A AftESSAG
OF THE PACIFIC COAST
When moving into a new community, one of the first questions you
ask is: "How can I decide which brand of flour will give me the best
baking results?"
Now that you have moved West, you can use a flour you have never
had the opportunity of using before . . . FISHER'S BLEND FLOUR. No
flour made elsewhere has the superior baking quality of flour made from
wheats available in this area.
Almost forty years ago, the Fisher Flouring Mills Company pioneered
in the development of the "all-purpose" family flour. This unusual type
of flour is possible only because of the variety and excellence of our
wheats which come from the vast fields of Washington, Oregon, Idaho
ond Montana, and are scientifically blended into the ideal combination
for the home.
Even though you buy more bakery goods than the generation before
you ... and rightfully so . '. . you do use flour at home. Flour is the
most important ingredient in baking. Fisher's Blend Flour is truly the "all-
t . .
purpose flour, mere is no oener riour maae any
where. You will be delighted with your results the
very first time you bake with it regardless of the
kind of flour you may have been using in the
East, South, or Mid-West.
' Generations of Western families have said:
. "BLEND'S MAH FRIEND!" . .
Buy a sack of FISHER'S BLEND FLOUR
today!
FISHER FLOURING MILLS COMPANY, SEATTLE, WASH.
Pitcher Offered With
Fisher's Pancake Mix
Home-makera aay: "One of th
tiling we need moat I a big.
atroug, Unlit pitcher for pouring
pancake batter." And Flaher'a
miller of Flaher'a Pancake Mix
No. 27 have juat the thing: a
marlly atyled plaatlc pitcher and
Ught-flttlng lid molded In a fine
durable plaatlc
Made to aell toj much more, thla
handy pitcher U offered for Juat
60c and the top from a package of
Fisher's Pancake Mix No. 27. (The
mix that contains shortening for
cure rlrhnraa.) Designed to fit
the average refrigerator ahelf,
the handy pitcher hold 1 quart
and 12 fluid ouncea. That' enough
to make wafflea for the whole
family. It la handsome for Ubl
service, as well aa for storing of
foods and fruit Juice In the re
frigerator, li s wide enough ao that
you can mix pancake or waffle
batter, or whip cream right In th
pitcher. The spout pour to a drop.
The handle la molded onto the
pitcher bowl. The pitcher cornea
In high-quality plastic In three
colors: red. green and yellow. The
leak-proof lid may match or con
trast. Any number of pilchera may be
ordered . , . aa long a each order
la accompanied by SOe and one
Flaher'a Panrake Mix boxlop.
Orders should be addressed tot
Pitcher Dept., Box 3044, Los Ange
les it, Calif.
FOR BATTERS . , . FOR JUICES 1 ft.
THIS IS TOO GOOD TO 20 If lis ii m umwii iir
..-, i-.. F SV;1tl I-
PASS VP." .5 -?sjv - I'V
' , , ... j ' . i i.- -fzz3xraJl
"ThU U too good to p UP." i. " t ' '"! -"V t J
say home-makera who havq seen "" ' 1",-'i. atfi.
th pitchers. "Theaa are really t - ' f""' 5 n ZT L "' " '
good-looking . . . and they're o ;f." - '-'.'
handy. They'll be excellent for ,
glfu as well aa for us at home, rtwws jr 30 j
The best Idea U to order aeveraX" .
1 ..1 .11 .. , in ' r e !
L-lvbQi:idy1 5; """""
r- 1 lj V WT wF a GT ,'V'ili .1 1 ' ' 1 1 1 ' ' 1 " '
ipal r i -S! - S
lrii'!IvwH3rittS
Hag StIJHS is
SfNT'apTTaN aviy
Fisher's Products Poll
Overwhelming Moon(y
Vote in Kitchen Survey
With a sensational affirmative vote (almost 95)
Fisher's products won top acclaim In a telephone poll just
concluded in a major Western city.
Questioned by an independent survey organization
homemakers said: "Yes I We use Fisher's flours and
cereals r "Ye. Ilk thcnl" The
Enclosed is $ and Fiiher't Pancake Mix boxtopi
for which tend me batter pitchers.
Color of Pitcher Color of lid
NAME
ADDRESS
CITY
Send tot Pitcher Dept.
, STATE J
Box 3044, Los Angelet S4, Calif.
HORIZONTAL
1 Tsit
SAfrican
eqnlne
mammal
t Fluid rock
10 BrIUsh
school
11 Improve
It Belorurlnf to
a None god
13 Resin
IS Annoy
IS Producer of
fin flour
and cereals
VERTICAL)
1 Level
I Leave
(colloquial)
S Hall
4 Large cover
ed conveyance
0 Like
11 (ilrl'a nam
tl Know
24 Combina
tion of In
gredlenta tS Purpose
IS Your pan
cake number
It Hklll In per
formance S3 Spoken
14 One who
ha com
mitted an
offen
S Prefix de
noting repeat
Instant
cooking
cereal
7 Finish
(Advertisement
13 Life spark, tS Former
prout Army Ctrl
14 Constellation jj Against
15 B.ke food 28NM1r Pro.
(stream 'ned noun
spelling)
IS Bone 7 Possessive
17 Slender Heir ,
18 Possessive
1 Note
30 Age
31 Nickname
MODERN GIRLS
WANT TO HAVE
PLENTY OF PEP
Yes, your modem girl want
to glow with well-being . , . she
want to keep up with her man
, , . swim and golf and climb
mountains. That pale, delicate type
live today only In the pages of
old novels.
Active play and aeliv work call
for eating MTRITIOV8 food . . .
and one of the high ENERGY
foods la Fisher's Wheat Germ.
Then, too. Wheat Germ contains
MORE PROTEIN, poind for
pound, than moat lean meat!
FISHER'S WHEAT OERM is
uy to use . . add It In waffles,
muffins ... use It for scalloped
oysters . , . and stuffing for holi
days. Make SUPER MEAT LOAF
... It saves meat, yet it's really
nutritious. Or try Fish Loaf Oar
den Style. Follow the recipes on
th golden yellow handysack of
Fisher's Wheat Germ.
This company has taken Wheat
Germ out of the luxury class .
now you can buy It at your
grocer's at a reasonable price you
can afford! Ask your doctor about
Fisher's Wheat Oerm.
Cak Baker Triumph
"I am writing to advls you of
the success I am having with
Fisher's Cake Flour. I entered a
Devil's Food Cake In the culinary
exhibit at the state fair, using
your cak flour, and am proud to
say I was awarded first prise."
Gratefully yours,
MRS. 8."
GOOD ZOOM BREAKFAST . . .
SCHOOL'S EASY NOW!
The child who finds school
"hard" ... Is cranky and unco
operative, is often not to blame,
teachers advise mothers. Prepar
ing the children for the school
day with a good, nourishing break
fast, they agree. Is very important
to his success as a student and
as an Individual.
Teachers' advice is easy to fol
low, mothers find, when they serve
Fisher's ZOOM, a breakfast cereal
which has aU the goodness and
good-for-you qualities of the en
tire wheat berry . . . hard red
wheat, extra-high in protein, extra-rich
In flavor.
'Toy" Mill Decides
What Big Plant Will Do
A youngster might hav great
fun with a model flour mill but
the miniature mill at the great
plant of the Fisher Flouring Mill
Company In Seattle Is more than
a toy ... for th tiny mill "de
ddes" what the big plant will do.
Anyone not familiar with milling
processes could get a good Idea
of them by walking only a few
feet around the laboratory's "toy
plant. He'd save a mil of shoe
leather, too.
A good flour Is milled from a
mixture of several wheats, called a
'blend. Varieties of wheat are
chosen because of the different
baking characteristics each lends
to the finished flour.
The soil content where the
wheat Is grown Is a factor, and
the weather from one season to
another may make a difference
even In wheat from the same local
ity. AU these things are the rea
son for constant scientific analy
sis by laboratory men.
Wheat samples are probed for
vitamins, burned for ash content,
toted for protein. Little sacks of
each kind of wheat ar piled In the
one-room plant. From them the
wheat mix Is mad up. The mix
then goes through th Whole route.
from washing to final sifting
I through silk. And there Is a baker
i on hand to use some of It In prac-
' tical baking tests.
t Scores of biscuits, muffins and
: loaves of bread are baked each
; dev. The Lllllput mill discards any
thing short of perfection, when
the tlnv plant does receive the
j hard-won aoproval of the lab men.
i the nroduct has been thoroughly
tested. It win be as good or better
. than anything manufactured be
fore.
I At this point our figures revert
to the colossal. The same wheats
that could be measured In cupboard-sin
sacks before, are mixed
by the bushel and by the tankful
: as the full-scale plant goes to
work to turn out Fisher's Blend
1 Flour aH-purpose), Fisher1 Bis
kit Mix. Fisher's Pancake Mix No.
: 37 . . . and the famous Fisher's
, Handysack all the quality prod
; ucts that bear the red spot, with
; the name 'Fisher's1 through rt.
When a product bears that trade
mark the high quality Is assured
for the toy mill Is always at work
to make certain that quality ia
maintained.
landslide victory proved the tre
mendous popularity of the prod
ucts among women of the West.
Though aU Fisher's products prov
ed popular top favorites war the
dependable all-purpose family flour.
Fisher's Blend . . . Fisher's Instant-cooking
whole wheat cereal
Zoom . . . Fisher's BUklt Mix end '
Fisher's new Paneak Mix No. 37.
The exact percentage of Flaher'a
urs among homes called was
MS.
Though not asked to give rea
sons for their product perferanc.
many homemakers volunteered
opinions such as: "Our whol fam
ily likes Zoom. W cat It almost
every day." . . . "We buy Fisher's
Rye and Whole Wheat Flours In
th 2-lb. bandysacks. Th sis la
Just right . . . and we're always
sure of quality when we we the
name 'Fisher's' I" . . . "The new
Fisher's Pancake Mix No. 71 is
th best we've ever used." . . .
"One of our favorite Is the cake
we mak with Fisher's Blsklt Mix."
Most common comment of all
was: "Fisher's? Of coarse, we en
Fisher's!"
IftSt
a KHOWS HCU Br a
STUtftv with
r s
Yra sur bar year favor lie avsaff
Ing recipe, bet wait till ya taste
Fisher's Wheat Germ StsdTteg!
Try it! The recipe's th gelSee
yellow Fisher1 Wheat Gene ksat
dysack. Try the Sealleped Oyster
teal
Ibis kit
ZOOM STOPS THAT
11 O'CLOCK LAO
The whole office admired Nancy
for her energetle vivaclaas manner
. . . her way of getting things
don and pleasing the boas.
Now the whole office ha her
happy secret: "A good breakfast
that stay with yon all morning
. . . Fisher's ZOOM for breakfast,
of coarse!"
And Past "Zoom bat fatten
ing. It' hearty, bat set heavy,"
Nancy told the (Iris. And fr
working girls. It's fast a lightning.
"Working Mother""
Praises Fisher's Zoom
Says a working mother, "Oirle
at the store ask me how la the
world I can do tt ... I mean, be
the mother of two 'teenager and
still get to work on time."
"I tell them the answer Is those
wonderful, hurry-up Zoom break
fasts!" "While I am doing th careful
dressing my store Job requires, th
children get the breakfast . . .
Juice, Zoom, toast and milk. They
love to help. There's never a failure
by even the most inexperienced
breakfast-getters when Fisher's
ZOOM is the main part of the
meal. And we all have a good
breakfast that Is OOOD for us!"
n quick
EASY
5ey
BISKIT MIX
RADIO STARLET VISITS FISHER MILL!
;;
JS.r - - .-.JLsf-e.
l ... M
Toe don't hav to fee a growa-ap to mak eerfwt Maktse, xnaffme
and lot of ether good shrugs quickly and aaily with FUHSS S
BISKIT MIX. Her Junlne Ana Room trie her hand at' quick eeeales
In Mary Mill TOP O" THE MILL Kitchen, which ah vial ted M
her summer vacation. Pert, freckled, bright-eyed Jeanin portrays
Baby Alice on NBC's Harrie-Fay show. (Writ Mary Mills at Seattle
tor th recipe.)
9 OT off -JO SAY:"
BlEm MAM Mi
i