Image provided by: University of Oregon Libraries; Eugene, OR
About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (April 5, 1945)
fpUR HERALD AND HEWS Thursday. April 5. r carrier Uuch 8, 1878 SUBSCRIPTION RATES: month c By mall . mir $7 90 By mail .8 month f3.39 .year SS.00 Member, Member Audit 1 Bureau Circulation w Advertising Roundup By A. D. ADDISON Herald and News Advertising Manager S that miserable little thing all there is to I it?" t! t, thp little woman, wondering if the 8- pager tossed on tne tame was indeed the whole paper the first night of limited advertis ing for The Herald and News. Yes, that was it, and to morrow's would be-the same. Remember the old saw about the fellow who realized the de pression was on when the Saturday Evening Post blew off the porch? .Advertising is limited on this sheet. Big Circulation Gain addiboh THE story on newsprint for The Herald and News, briefly, is this: Quotas are based back to 1941. Guts have been small, and everything would be. lovely if our operation were the same as in 1941. .-'At that time our circulation was about 8500. Since- then sub scriptions have gone up nearly- S0 to about 12 500 That would caU for nearly 50 more paper if the same size papers were printed. This paper believes that everyone who sub scribes and is willing to pay for The Herald and News should be allowed to have it, so the tightening up has been on the size of the papers. This has been done by squeezing all of the water (and most of the skimmed milk) out of the news. Smaller comics, smaller size type and other mechanical measures have helped. - " Also, advertising dropped off about a fourth in 1942. - But since, then it gradually has crept up, in spite of no selling effort. w . We're Hit by the Rule UP until this quarter Jt was possible to appeal for more paper on the basis of WrrwupH nomilatlon . i military establish ments, construction, etc. , And The Herald and News was allowed a few extra tons of paper on this showing. Now, however, the rules have been changed. Increase in circulation, or increase - in local "electric meters, WHICHEVER -IS LEAST, is the basis for appeal. And the first VA increase must be absorbed by the paper. Need less' to say, with no private .building con struction and with the naval air base and the marine- reservations served with two meters, Copco ' has . had- less than - IVi increase ' in electric meters. There will be no extra- allot ment for The Herald and News.. Advertising Dole iITH these conditions,, the -only answer is VV to; dole out the advertising and spread It over the quarter as best you can either that or take a holiday when the well runs dry. (This was done in Medford last week.) Herald arid News advertisers -prefer the former course. , The newsprint allotment for this second quarter, 1945, will enable us to print 90 of the number of pages we did in the same' quarter last year, so our regular ad vertisers have agreed to use 10 less advertis ing than each used in the corresponding months last year. - .--.-' To actually make this restricted program work, and try and keep the well from running dry along the last of June, we have set up a rigid page schedule ... so many pages each day (and so much advertising to be carried in those pages) spread over the three months. Small advertisers," of the hit and miss variety, will be asked to scale their ads down and when the pages for the day are full there ain't no more! .,- -, Small classified ads, as well as subscriptions, will' not be limited. Large class-ads are limited to a-maximum of eight inches. Legals must be published to meet legal requirements. There's no fun in limiting the use of your pro duct, but that's one of the minor things that go with this war. After commiserating with our customers about rationing, shortages and general pernicious requirements for so long, we're getting small taste of what we've been talking about. Here We Go Again THE above was written last night This morning's mall brings franked govern ment envelope, which contains a mimeographed letter from the War Production Board. Quote: March 27, 1945 TO ALL NEWSPAPER PUBLISHERS: Because of increased newsprint requirements of the Armed Forces and other government agencies and for shipments to United Nations, neutral countries and liberated areas, a re duction of 6 in delivery quotas during the second quarter of 1945 has been ordered by the War Production Board. Unquote. After having cut back to what we'd already cut back to last year and then 10 under that (and just getting a program set up and work ing on that basis to cover the three months) here's ANOTHER 6 cut under that. The thought comes to mind . . . why are phony publicity releases, which won't be printed anyway, sent airmail special delivery, and such matters as the above left to struggle along with the other 3-centers . . . since March 27lh. When the sutures hardly have set from a hernia operation, you hate to open the patient up again to go after an appendix. (Medics please skip this part.) More latere I hope. News Behind the News By PAUL MALLON WASHINGTON, April 5 The diplomatic news is warming up to the pitch of pressure politics before the war. The British press started a few days back to murmur that the British Foreign Minister An thony Eden might not. come to San Francisco either. At the same time the Russian dispatches told of the reception given Mrs. Churchill by them in Moscow. These two public events were read with more significance than the public may have attached to them, by those who have heard inside the senate for some weeks that the British were inclining more and more to the Russian view point. The trip of Bernard Baruch to London, as a special presidential emissary on some undis closed mission, has inspired new lauc mat Air. Roosevelt is trying to draw the British back into line. This seething inner stream has prompted Mrs. Roosevelt (who has been everywhere but Moscow) to announce the San Francisco con ference should go- forward anyway, and there is no cause for "alarm." She said what all , official Washington is trying with considerable difficulty to .. reflect without saying. But the tplaln fact behind the matter is that the whole pretentious concept of our idealism for postwar continues to break up, knick by knick, upon the rocks of solid earth. - No Critical Intent THESE recent . international developments are . leading us into the same old pressure game, and we look rather weak at it. Yet we thought we held all the big chips food and money. We financed the war and are practically proposing to finance the peace. Everyone should be coming to us, yet we do not seem to be getting our way in anything. We are holding - a party at which the honor guests are sending ' regrets. What Russia is up to at any time is always a censored guess. Complete bafflement is an essential quality of her diplomacy. Behind her uncooperative play In this instance may be her demand for $6,000,000,000 of postwar credit which the administration has not yet accepted, not many otner things. But essentially be hind it is the strength of her position. Possession is nine-tenths of any law any where and a glance at any war map shows the world what she has in Europe. Hers are blue chips. The British ostensibly are in a weak position, but they are always winning from weak posi tions. They are accustomed from long ex perience to follow a balance of power policy, playing one side against another and back again. In fact, this is almost as firmly estab lished as a right course in the British mind, as our own Monroe Doctrine. She has no chips but she plays what she has with great skill. What they both knew was that Mr. Roose velt wanted a certain kind of world peace and they also knew they could make him pay to get it. They have both played him for some years against his peace hopes and lately they have done it with increasing audacity. A war propaganda was built uo in this country (but not in theirs) from which they knew he could not easily withdraw, the type WOrJd.C00.pfation he fosted and favored through the international organizations. They trapped him in his own propaganda. SIDE GLANCES com imi iv m ur. inc. t. . tc p. mt. ttt. Iwe--. "Jim siiid ill his letter Hint I should change the baby', j name io suinuei: mm s jor jiiii a si-iijchiii ma luivuu j wiisn't siillicicntly impressed with the honorl" GIRLS' CLUB SETS A meeting of the Girls' club will be held on Thursday eve ning, April 5, from 6 to 9 o'clock in the recreation hall of the Salvation Army building. All girls of high school age are urged to be present. The ping-pong tournaments are progressing well, according to E. E. Hambrick, city recrea tion director, and he has an nounced that the tumbling mats have been repaired, and they hope to have some new cues for the pool tables. A discussion is to be held con cerning prospective spring pro grams, jncjuaing outings ana parties. It is planned that two volley ball teams will be organ ized in the near future. There is an Immediate need for 10-inch records of popular hits for the juke box, and the girls who would like to donate a few are asked to bring them as soon as possible, Hambrick said. 26 Building Permits Granted In March Twenty-six building permits were granted during the month of March in Klamath Falls at a value of $25,998, according to a report suomiitea Dy A. W. Downs, city- building inspector. Thf main calmi,a.i4anni nt Una Market was- constructed at a cost ol S.4UU, USO and Teen-age club remodeling was valued at $21,597, and there were three business remodeling jobs at a toiai value ot $izuu. -Sixtppn mnriflpri af a tnlal "net nt COK4n and four chicken coops were usiea ai a total value ot 5261. Classified Aas Bring Results. COMING ESQUIRE and TOWER SUNDAY lliisllllllllill L DSSES REACH 909 UP TO EARLY MARCH WASHINGTON. April 8 VP) Army and navy casualties since the beginning of the war havo reached 892,909. Secretary of War Stlmson to day reported army losses of naa Qq th nw lilted ltM casualties at 94,526. The total represented an increaso oi u. 047 since last week's announce ment, Stimson said the army cas ualties represented Individual names compiled here through March 27 and reflected flRhtlng up to the early part of. March. A breakdown on army casual ties and corresponding figures for last week: Killed, 156.471 and 153,791: wounded, 486,929 and 473.609: missing. 88.758 and 68.S55;; prl "I'V?. ' "annul .H Hfl.22B. Similar figures for the navy: Ki cd. 36.B4B ana "A""1 wounded, 42,988 and 42,302; missing, 10,623 and 10,500; pris oners, 4266 and 4267. Stlmson also estimated Japa neie casualties In the Phil P plnes at more than 311.000. In cluding 187.70B counted dead, ognliut total U. S. casual lea of 36,981. Including 8137 killed, Ha pointed out that tha ratio of enemy counted killed lo tha Americans reported killed runs 23 to L Houston to Speak At Portland Meet ti... uniiirm Klamath Insur ance man and former mayor, will be a principal speaker rTlday at the Oregon sales congress spon sored by the Portland Life Underwriters association. The Klumnlh man will 10HV bV train tonight for Portland. An event of the congress, it,,.inn auirl will hit the nruunb nation of the Quarter Million Collar club for OrcRon. Sales men who pay for $250,000 In In surance In 1944 will be charter members. ROME, April 8 HV-Elihn army troops have commllditij positions In tha narrow Italia strip beilwcen Valll ril Commit, chlo and tliu Adriatic and hivi slubbod northward closo i Porto Garibaldi, allied hud quartors announced today The exact axtont of tha nortk ward drlva was not dUcloi! but It was Indicated that troml were already In the vicinity at Porio Gurlbaldl which is nmrlj four miles north of last report ed positions. v Enemy opposition Incroiud as allied troops crossed tha cinil near whero eighth army forco had mndo twin landing Mua day and pualied northward, Elsewhere on tha front action was limited to patrolling. u. s. lztn air forco fiithUn and fighter bombora struck lo great strength at enemy roid and rail movements In northern Italy, fuel and ammunition dumps, a factory and a numbtt or nauiQ area tariais. By JUANITA SHINN Boys who did not reach their 16th birthday by March 1. and who have not previously earned a track letter, will hold a "B" track meet tomorrow afternoon beginning at 2 o'clock. Schools which have been in vited, and have accepted, arc Lakevlew, Tulelake, Malin, Mer rill, Henley and the KUHS "B" squad. The "A" squad will run off the entire meet. Events include the 100-yard dash. 880. 440 re lay, shot, football throw, high jump, broad jump, and the pole vault. - , . April 10 Is the date set for the student Doay meeting at which time nominations for stu dent body officers for next year will be made from the floor. The nominating committee met last night, but its -report has not been made public. Student, interested in turn ing out for yell squad will have tryouts tonight- '' SAVES SUGAR ' LOS ANGELES, April 8 (IP) The three children of Mr- and Mrs. Earl E. Ousley have a single birthday. George Ousley was eight yes terday, his sister, Gail, two, and his brother, Dennis, one. Mother Ousley baked one big birthday cake, cut it In three pieces, and placed eight, two and one candles on them, respectively. BENEFIT DANCE KENO Jr. High School Gym FRIDAY, MARCH 6 Wilkinson 4 Piece Orchestra Dancing 8:30 P. M. fe 11:45 t. M. SIX DIE OF ACUTE IB VICTORIA, B. C, April 5 (CP) Acute dysentery, probably caused by bad food, caused the death of six children aged 25 to 12 years at Aldie lake, in the Peace river district of north eastern British Columbia, pro vincial police headquarters here was advised by short wave radio. The children were camped with, their parents on trap lines near the Alaska highway. Plane, parachute and dog teams were used by a doctor of the air rescue service in the far north to reach the Indians with medical supplies. Whether he was an American doctor or an RCAF doctor was not known. First of the victims was Laura Porter, four, who died March 29. Two days later, two of her brothers, aged 10 and 12, died. The father unsuccessfully tried to take a third brother, aged 15, to a hospital at Watson lake. On April 1, George Porter, 21, and ana uanny tye, each agea uve, oiea. Far gh and threat IrrilslltM mvH Ini Inm Midi jraokloj, arilllani m COUGH LOZENGES Really soothing because they're, really medicated. Each FA F Cough Lozenge gives your throat a 15 minute soothing treatment that reaches all the way down . . . be low the gargle IJne. )nly 10ji box mm have ii? . .Tharo'a nothing shameful J about. having pile. (One-third of the population hai them, ac cording to medical reports.)' Butit'sahamoiultosuBertiood lot pain. Tha niakara of Unguentlne ' i offer a nationally recognize! . product UNOUENTIKI RSCTAla cones a special formula to rolieve the irritation, aoreneis and burning pain of iimple piles or hemorrhoids. Mill ionshave been sold because -they help relieve pain ... fight infection, promote healing. ' ' Vngotntlnt Jcectaf Coma Stty to ut..MiSuryimxpnttn, Vm m directed. Tour fnooey back U uot latuaed. At drug uom. A Norwich Product train and full flavored a wonderful treat because' they are Sabfnliedthe remarkable newmihoi' that meant better, fresher potato chlps-af leading jgrocers. Ask for Blue Bell yhen you wont mat grand 'potato f1avor7 WM E3EE&JL Potato Chips The Old Fashioned Favorite Bread an' Gravy plays a new wor-(me nutrition role! George Rector and Wilson & Co. bring you a new, appetizing, healthful gravy- . .,iiimn" Lnrra"YL . .....wvJttK"". .i.,bctg'vyV Tsa !R'r- let brings you enriched, tasty Save time . . . Keep your family healthy . . . Make meat points go farther . . . by serving i fa Bread with Gravy
