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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 1, 1943)
PAGE FOUR HERALD AND NEWS, KLAMATH FALLS. OREGON Uaminyy I, IMS Mmbr of Tt AWOCIATED PftEM Th Aort4 Vrr-n la ficrlq 1vly fwtltM lo tlift um of r p!lhHrtion of ill n-i dti patch! . crrdUM to It or not othirwU rrMllt44 to thli paper, and lo the nowa publlihrd tbrciD. All rlnhtii of rfpublktlfo of peclil dlpt-hi -r tlio r lervrd, FRANK JENKINS Editor A temporary combination of the Even In j Herald and th Klamath Newt. PunltihwJ evrry afternoon ftfpt Sunday at Eaplanada and Pine itrttt. Klnmath Falls, Orfgon, by the Herald Publlahfni Co, and tha Klamath Xer Piihllihlng Company Entered aa iwond elava matter at tha pot toff ice of KlamaUi Falls, Ore., on Auguit 0, 1W6 under art of congrr, March d, ISrs. Jfmftr of Audit Pi seao Or CimctrtATion tttprrfrnted Nl ton ally hy WtST-H0LLinAT Co., Inc. 8n Franrtiro. New York, S ttle, Chlcaio, Portland, Loa Anctlta MALCOLM EPLEY Managing Editor A New Year Opens Advertising's New Job r - 11 4, By MALCOLM EPLEY HAPPY NEW YEAR! This page and this column today assume new typographical form. It is an innovation that comes with the New ( Year. Tho by-line and the "mug" result from a growing convic- tion with us at The Herald and News that an editorial column should reflect a per sonality. This writer has long written the editorials on this page, but they have ap peared anonymously. We sup pose that only a small per centage of our readers have known just who has done the writing. .-. Now, they all know him and they can cuss him by name. It is our purpose to present here our views and opinions on things as we see them. We will not always be right. But what we say here will be honest opinion, and we will con tinue, as always, to respect the opinion of those who disagree and to give such opinion space upon this page. In general, it is the function of this column to discuss local, district and state subjects. It will sometimes reach into larger fields, as in the past, but Herald and News comment upon the national and international scene will be handled largely in Frank Jenkins' front . page column. Delbert Addison, Herald and News advertising manager, will write a col umn from time to time for this page, and otherwise we will carry here our regular Washington column. With all that explanation out of the way, let's get on with our job. LOOKING back on the dead year on this . New Year's day, we find much that was good. Against difficulties and problems, the Klamath area did its job. The reviews ap pearing In yesterday's paper on the lumber industry, agriculture, manpower problems, and other subjects, told the story pretty thoroughly. There is little hope that these difficulties will be any less serious in the coming year. Some of them may be even tougher to handle. The manpower outlook,- for instance, is a dis turbing element in the prospects for the year in both industry and agriculture. What will happen when all Industry here opens up, and farming activities get into high gear, ,is a question that is of serious concern to the community. We believe Klamath will come through again, as it did in 1942. But we believe also that the people of this community, like those throughout the land, will do a better job if they are not bothered too much by government agencies. Let the government set the goals and lay down the general principles, but if it is going to force our people to spend their time trying to conform the multitudinous and detailed reg ulations of their almost every act, they simply "will not be able to do the productive job of which they are capable. MANY of the community and civic goals which are usually worthy of discussion at the New Year need not be covered now, because these are not normal times and much that we consider community progress will have to wait. A word, however, is in order, for harmony among our people. We have not had a great deal of local bickering in the past two or three years, and we won't have time for It in 1943. If there are a few who want to fight, let them do it between themselves, and the rest of us can keep out. Let's not let local and petty bickerings develop into one of the big stories of 1943. By DELBERT ADDISON Herald and News Advertising Manager PEOPLE in newspaper advertising, since shortly after Pearl Harbor, have been alternately frowning over a declining volume of their business, and shrug ging it off with the thought that retail advertising just It's true enough that the lp1C,Hr advertisine of aoods for nl ts"V does not thrive when the standard of living is going ' down. More of our income being sunk in the war and more restrictions and short ages of things to buy are be ginning to lower our standard of living Advertising was important in giving us all the things that made our standard of living what it still is today. A brake on the stand ard of living has acted as a brake on ad vertising. However, present conditions are different than anything we've experienced before, and we're just beginning to realize that advertis ing has a bigger job to do than ever. Also, it is a more constructive job than ever. THE average family has more money to spend than usual, or will have until March 15. But the average business has less of its goods to sell. The advertiser, after a year of unexpected ly good business, has more money to spend for advertising and will get quicker and better response to his ad telling of mer chandise for sale. But selling merchandise it nnt Vtic nroeonf problem, and he hesitates (quite rightly) to go ahead on the same old program. Most any man at the head of most any kind of business in Klamath Falls today is worried over getting merchandise to sell, and of getting the understanding and cooperation of his customers and of his employees. ' There is hardly a business, retail or other wise, that would not find many of its head aches evaporating into thin air if it had the complete understanding of all the people it deals with. That's where advertising can enter a role that is entirely new to most of us. IN THE past year there have been a few instances here where a hnsin PS5 hue cm. ployed advertising to take down its hair hj say 10 me puoiic: ' "Here boys, this is what I can do, and here's how I can do it, and this is what I can't do, and here's why. For the luwa Pete, give me a cnance and 1 11 do the best I can. There are not many of us who haven't remembered, "Don't Try the Train Between December 15 and January 5," and felt the better for giving up a trip.' There are not many of us who unwittingly jammed' the phone lines with a call to Aunt Jennie on ' Christmas eve. (And we don't cuss the little delays in service like we used to.) Now there's hardly an owner of a business who won't bow his neck at the suggestion of baring his shortcomings to the public. But if the operation of his business won't stand the light of day, he'd better get out now and go to the shipyards. There's nothing else that will win him the lasting understanding and cooperation of the public like opening up and honestly saying, "Here's what we're doing, and here's why." You can employ advertising to do just that. SIDE GLANCES "Take care of yourself, Sally I'll be worrying about you in that war plant while I'm in a nice safe tankl" OBITUARIES CHARLES OREWILER Charles Orewller, a resident of this city, for the last 16 years. passed away near Tulelake, Calif., on Thursday morning, De cember 31, 1942. The deceased was a native of Hillsdale, Mich., and was aged 73 years 9 months and 8 days when called. He is survived by one son, Victor Ore wiler of Klamath Falls; one daughter. Mrs. Stella Wilcoxson of Grants Pass, Ore.; one broth er, Raymond, of Seattle, Wash.; two grand-daughters Billie Wil liams of Klamath Falls and Mrs. Ruth Eagen of Portland, Ore. Ward's Klamath Funeral home in charge of arrangements. FRANK BAKER The funeral sen-ice for the late Frank Baker, who passed away. -at the Klamath Agency, Ore.; Monday, December 28, 1942. will tnk nlara (mm tha Methodist church at Beatty, Sat urday, January 2, at 1:30 p. m., the Rev. B. V. Bradshaw officiat ing. The commitment service and interment will follow in the Chief Schonchin cemetery. There will be a morning service Sat urday, commencing at 10 o'clock. Friends are respectfully invited to attend the services. Ward's Klamath Funeral home in charge of the arrangements. Milk Dealers Get Relief Measures PORTLAND, Jan. 1 VP) Ore lion milk dealers, hard hit by the war, will got soino aid from the state milk control bonrd. Tho board announced yester day that the limit on customer credit should be 60 days, that dealers could charge retailers and wholesalers for botllo losses and that exchange or return of unsold milk and cronm should slop. Tho board offered some mm gostlons for furthor bottorhig of the business situation: Reduce delivery schedules, cut down on number of products and con tainer slies, restrict deliveries to reasonable minimum orders ono case at wholesale, two quarts at retail. Kven bold people are shy right after Chrlstmns. Donler snorugos put new value on used merchandise. Cash In on your "Junk" through closslflod id. Phono 3134. TRUCKS FOR RENT You Drive Move Yourseli Save M Long and Short Trips STILES' BEACON SERVICE Phone 8304 1201 Cut Main Sacred Heart Catholic Church Corner of Eighth and High streets. Rev. T. P, Casey, pas tor. Sunday masses are at 7 a. m., 8 a. m. 9:30 a. m., and 11 n. m. Holy days at 7 a. m., 8 a. m. and 9:30 a. m. Confessions every Saturday and the eves of Holy days and first Fridays from 3 to 4 p. m., and. 7:30 to 8:30 p. m. Daily mass at 8 a. m. Religious instruction classes are held every Saturday at 9:30 a. m. for Catholic children in public grade schools except dur ing vacation. High school dis cussion club meets every Sun day after 9:30 a. m. Mass ex cept during vacation. GOOD WILL and RESOLUTIONS .... ALL YEAR VWITH tha exchange of Christmas and Now Year Greetings comes a moro genuine foellng of friend liness than that experienced at other times of the year. Our faith in Cod, in ourselves and In our fellow man Is more completely manifested. A man's adherence to his creed, whatever It may be, brings forth this feeling of friendliness and sincerity. The pity of it all Is, that too quickly we are again consumed by the pettiness of our worldly struggles. The holiness we sense at the Christmas season seems to lie dormant soon after. Could we but retain a small percentage of our good Intentions and resolutions each year, the conduct of our lives would pyramid to a real happiness. If at this anniversary of the Child we can rededleate our lives to a physical victory over the enemies of righteousness, these same enemies of our boloved land, and a moral victory over our personal shortcomings, wt will have decided upon a course bound to bring peace to a troubled world and to ourselves. KLAMATH CHURCHES AltaiDon; Comn-.unlt7 Prosbytoriin The Allamont Community Pr:byteriart church meets in tn AlUmont Junior high school on Sov.th Sixth slrct'. Mrs. Kenton Knight ii director of the choir; A. C. Olsn, jupsrin ten dent o the Sunday school which meets at 9:48 a. m. Morning worship begins with me prei-.ia, "jreiuae, by Rach maninoff. Tha offertory will be a Solo. "Ii: th Garden.'' miri by Lelar.d lteves. The pottlude win oe, pizzicato, from "Sil via." Rev. Hugh Mitclwimore Will have choree of tha wrviMf Choir practice meets Wdnedy nignt at v:au p. m., at the home of Mr. and Mrs. A. C. Olson. Immanuel Baptist Church Located at the corner of North Eleventh and High streets. Pas tor, Rev. William B. Rice. Resi dence, 720 Jefferson street. Phone 7400. Director of music, C. E. Loggerwell. Sunday school, 8:45 a. m. We have classes for all ages and a fine staff of Bible teachers who ere sincerely interested in your children. Start the New Year rltfht by bringing your boys and girls to Sunday school and you ere Invited to- our adult class. Mrs. J.. D. O'Neil is superin tendent. Morning worship, 11 o'clock. The pastor will speak on the subject, "A Place Where Two Ways Meet." A spiritual inventory and some suggestions for the New Year. Come and worship the Lord with us at this hour. Evening Gospel hour, 7:30 p. m. A half hour of evangelistic singing and a short message from the Word of God concerning, "Andrew, Simon Peter's Broth er." Orchestra practice, 6:45 to 7:15 D. m. Sundav. If vnn nlav j an instrument and wish to play in our orcnesira, we invite you to be with us for 30 minutes of practice Sunday evening. Wednesday, 7:30 p. m., prayer and Bible study at the church. Continuing in the Epistle to the Romans, we will consider the subject, "God's Way of Sancti fying Saints." Bring your Bible and study with us. Young people's meeting Sat urday evening at the home of the pastor. If you desire trans portation to and from this meet ing, call 7400 and a ride will be supplied. If you are a stranger in the city or do not have a, church home, we invite you to make this friendly, Bible-loving church your home. Yes, this is the Dlace where you are a stranger but once. (Affiliated with the North ern Baptist Convention). CHRISTMAS SPIRIT SACRAMENTO, Calif. It was a little late for Christmas, but the spirit of good will was there. Officers reDortcd receivino a Christmasv lookine naeltoon from Salt Lake City addressed to an inmate of the county jail here. It contained a 12-inch hack- S Girls' Dress Reduction Corduroy Jumper Dresses Reduced to $2.27 and $2.97 Complete Site Runs MONTGOMERY WARD ear's Greeting to the Axis The War Bonds YOU Bought . . Started Tightening the Screws on the Axis. BUT the Job Is Just Startedl It Will Take More and More Bonds in 1943. Let's Show What Klamath Can Really Dol First federal Savings a nd Loan 6th & Main ASSOCIATION OP KLAMATH FALLS Phont 5195
