Page Ten
THE EVENING HERALD, KLAMATH FALLS, OREGON
Tl'IWD.W, liillllUAIIV uo, mmi
CARS SOLO
ilT.
PRICES
BELOW
1313 FIGURES
i "ite motor car 1b one of Ilia very
ijsw commodities tlMtt'can" be' pur
oifd today for lass than 111 1913,
tyfote the war.
"Thls fide! has never been brought
'tptne to the public, yet It explains
n, grout niooHuro the sale of more
iJian, 4,000,000 vehicles in 1923,
n-)iloh is 50 per cent ahead of any
flreejdlng year," points out (V J.
"Jcphler, general sales manager of
he pnklnnd Motor Car company.
V j, "The striking fact of the low price
tit .automobiles today has been
(TOiigut out through tigures supplied
hf the National Automobile Chamber!
cfl Commerce, which show that auto
inpblles, tlreB and gasoline actually
costjlees today than before the war.
,v"foday you can purchase 111
cent worth of automobile, 101 cents
wttrtfi of gasoline and 123 cents'
wortii of tires with your 1913 dollar,
despite the fax that you can get
onJy 61 cents' worth of general nec
essities. i "Xoday you can purchase 140
cents' worth of Oakland with the
1813 dollar, as the models put Uut
then. were 40 per cent higher in
pake, than the greatly improved new
Oakland.
"The pre-war dollar ie worth today
ojily, 51.6 cents in clothing, 68.5
cants in food. 61.2 cents in rent, 45
cants in frame and 46.3 cents in
brick buildings.
. t ."Furthermore, th current mod
els of motor vehicles and the present I
ItHitCK TKHTS 1924
4 IJOKNNi: I'l.ATKS KOIt
VAH IX NEW VORK
4, . , ,
ONE FORD PLANT
iS LOCATED WITHIN
CITY OF DETROIT
To aid police in identifying
automobiles, tests wnro recent-
Iv conducted In New York
tiny wiiu iwutiiir
equipped with 1924 plates. The 'Dearborn ll nro well'
license tags displayed four dif- ,
DKTttOIT. Fob. 26. The lUgli-
fc.nd I'ark plant, lllver Rouge and
known in
i ' " .M,ifa, i uey Hit) w
fercnt numeral markings con- i every tongue, ami yet the stranger
ccrning which traffic police- w surprised on visiting Detroit to
men made notes In regard to jftnd that all of these establishments
visibility and legibility, lll' 0Ti Motor company are
practical! synonymous with lle-
jtroft.
Of the four vast Kord ninmifuetnr
Ing plants, only one, the Lincoln
factory. Is located within geograph
ical confines of Detroit. The fiimuim
Itighlnnd Park' plant, known to all
who visit Detroit as the Ford fac
tory, covers nearly . 200 acres, of
which 13 are under roof, In (lie
; unique city of Highland Park. This
j independent municipality is located
A. J. MourtOn, salus mauuger for! six miles north of Detroit city hall
the Therkleson Motor company, : and Is entirely surrounded bv the
Portland, will bo at the Klamath ! city of Detroit, thus placing the
auto show to lecture and demonstrate oldest of the Ford plants within
the mechanical features of note on ; the boundaries of Detroit, yet in
EXPERT TO TALK
AT
T
1
19 3
SI ALL
RECORDS
the 1924 Kickenbackcr car.
The American Legion committee
plane: to call on Mourton for a gen
ertal lecture on auto mechanics.
Mourton Is reputed to be one of the
foremost auto designers on the Pa
cific coast.
years ago, even at the lower prices
prevailing today.
"The motor cor industry has met
the problem of higher labor, ma
terials and tax expenditure by the
ocononties of large production, re
ducing prfces in confidence that the
public would respond to th-3 excep
tional value. That the public has
actually done so is a mutter of auto
motive history."
Adjust your brakes before
'fPeiof tires are far better than 10 stead of after the accident.
in-
another city.
Six miles west of Di-troU tlw River
Kouko flows into the Detroit river.
On the b.ink of this stream, now
mado navigable tor huge ore steam
ers. Is located the gigantic Rouge
plant, said to be the largest indus
trial unit in the world. In this
plant, covering 1100 acres, are the
coke ovens, blast furnaces, foun
dry, body plant, tractor plunt, by
product plants and tho repair shops
of the Detroit. Toledo & Iron ton
railway the Ford railroad.
Adjoining Dearborn, Henry Ford's
home town, situated west and north
of the Rouge plant and Just ten
miles west ot Detroit's center, is the
Ford engineering laboratories. Here
a magniflcleut fl, 200,000 structure
now built will be ready for oe-
bupancy this year.
PAG
SINGLEfSLX .
A S K T H -E , M A. N W H'..0' OJV S ONE
. , hit is a Bgain? ?!
I it a Packard at the right price or Ik it any car
at a low price?
Is the final answer in the first cost or in the flnnl
cost? ,
What is the difference between a bargain and a
"snap"? ;1 . ,i
Does a cut mean a low uet price ur a high list
price? .
Where is the real bottom in price cutting?
Can goods be sold for less than a price that Is just
to everybody?
Somebody has., to pay for everything. What you
get for nothing in a gift or is good for nothing. We
have made the price oil Packard cars commensurate
with the goods delivered and no higher.
The Packard buyer does not pay for the "Packard
reputation." It is because he pays for the Packard
car just that, no more and no lima that there is
a Packard reputation.
We might .put that reputation on the bargain count
er1. ..How long would there by a bargain, a reputation
or a Packard,
We are in a permanent 'business. The only way
we can live and thrive J to deliver the right goods
at the right price. Too much bargain -or too much
profit would throttle us out of being. Von can stop
a motor with too little gas -or too much. , And reputa
tion,, the electric spark, won't fire a dishonest mixt
ure. When the established price is cut. somtbing comes
off profit, quality or service. When "you are offered
a car at a cut price, find out what comes off.
Voy don't have to be a good "dickerer" in order to
buy a Packard car, Packard cars are sold exclusively
through Packard, dealers, all of whom render Packard
service by the same Packard standards and the price
is ALWAYS and to EVERYBODY exactly the same.
ASK THE MAN WHO OWNS ONE
Come And see it Ride in it Drive it
Phone 130 and we will come for you
,-:;.. J. POSPIS1L, Dealer
Imperial Garage
FOR CAR SALES
NlneUvMi hundred und twenty
three registration of ears and trucks
totals 15,221,1 SS or 90 per cent of
the world's cam.
In its tinnunl statistical review of
the automotive Industry, the 11. K.
Goodrich Rubber contiuiny shows a
total for 1923 of 15,221.183 cars
and trucks In thU pomilrv. This' Is
an Increase of 3,929. 73S or 23. 9
per cent over 1922, when tlw total
wns 12,381,445. Nearly 90 per cent
of ull the world's cars are found In
the I'nited States.
Nineteen huudred and twenty
thtve was a reWird breaking year
in the automotive Industry. Kverv
st it to In the union registered A gain
In tho number of cars in use. New
cars produced totaled 4.014.00, an
Increase of 50 per cent over 1922,
tho previous record year. Today
there la a enr for every seven peopls
in the country. Ten years ago
there was ono car for every 70 In
habitants.
NEW ROAD BOOKLET
GIVES INFORMATION
ON COAST HIGHWAYS
LOS ANGELES, Cal., Feb. 26,
When the call of tho open Soad
sounds in the spring, southern Cali-j
fornla motorists and visiting tour
ists will find tho', their desires have
been anticipated 'by the Automobile
club of Southern California. Just
from the press is a new booklet o.
nearlv 100 pages entiMed "Camp
trounds ot California and Along the
1'acifiv Highway from San Diego to
Vancouver, H. C."
The new compendium of useful J
forntation to autoists was compiled
by the outing bureau of tho auto
club, which has to do with camping,
fishing, hunting, swimming, yacht
ing and golfing information. The
booklet is pocket size, contains an
Index and maps of tho entire Pacific
coast, distance, to different points,
and a list of camp rounds ,1i each
city along the route touched In ad
dition to equipment of camp grounds
listed and prices notod.
There Is also a fund of useful In
formation for the amateur camper,
a few rules for sportsmen, warnings
about camp fl'es, and a quantity of
useful hints.
; That this booklet will find a wel
come among southern California mo
torists is indicated by the fact that
more than 4,000,000 porsons visited
the 19 national forests during 1923.
Three-fourths of this numter made
the trie in private automobiles.
These figures are exclusive of per
sons Visiting tie nailoual .paries
Kour' stnies now itavn oev n mil
lion etiiH, any one. of them having
twice as many ems as KiitiHiud.
Ireland and Soutltnid combined. New
York Is ihn lender with I,2I4,0!I0,
gulu of 21 1.797 over 1922. Cull
furulu advances to second placu
with 1.0XS.V40. a Hutu uf 213.377
over Itwt year, th Imnesl numerical
gull) lu any ulute. Ohio Is third
with 1,074,00. Punnsylvunlu ranks
fou;'th with u registration of l.oill,
lil'.K The gain made lit any uf then
states during the past 13 months Is
far In excess of the til registra
tion of all of Aula.
Nevudii continues In lust place
with a total registration of 15,700,
shtiwlug an InrreatM, however, of
22.2 per cent over 1923.
Arkansas shows the lurgest per-
cciiingo gain Willi 41!l Per cent more
Vehicles lliuii were III npcniiluii u
year ago. VhI Virginia In second
Willi 43.7 p:'r cent umro nun und
irnck.4 and Aliihuuiu Is llthtl Willi
an IncieiiHe nf 40.U per cenl. The
siuiillent percentage gain, (1.2 pur
cum, ntia niiule In Smith llukolu.
Motor vohliles coiitliuie to play
an liiLportaut pun III I lie growth of
every section f the riiiintiy, Flvo
agricultural iiliiles, Iowa, Kuiimis.
MlniKwotu, MIksiiui'I und North a
koln, now have l.'.HK.n.M ciiim In
operation, mid during the iiiihI year
iCRislei oil gains ranging from X.I
per cent In 23.2 per cent, III Hie
antilh the average Knln was iipiii'oxl
mately 311 per cent, with Alithuiiiu,
I'lorlilu, l.tiiilslnnn. South I'liiiilluu
uiul .nlHlil well allow thin fig-
Uie. Mix (,r Ihn mo.,; Uellii.v JMtllll
i Iju t'il r t o t Nmv Yoili, I'ullfoi ii In,
Ohio, I'eiius.vlvniilii. illllnols l Mil
.Mi1 ii III nun huvu u coinhlncil itolul r
'il.lllH.ilil, This Is eiiilvaleiit to
i Iiii I'uuiit r.v'a niglslrntltin flvu years
igo, or Itt'ltv tiw lirwi'iit riuiUlrn
ilhui uf llui wiirhl ekcludlng hu I'nlt
! ml Hliiles. The gain In thaw suites
hiwt your, i . a :i , a n . i duu'iie the
inuiiilior of em's now ,owii d In ull "I
! fiiiiudii.
j Hliicn the word war the A uici I
j run people have speni 12 for an
j loiunhlles for every 13 put Into
I new liiilldlngs. Total iixpeudllurn
Tor ctii's hits reached M.0'0,IHio,.
noil, while Hi"' outlay on new
buildings "count for lO.Oflil.ono,.
lino.
FRANKLIN
The Years Have Been Kind
to Franklin Owners
More than 75 per cent of alt the Franklins, delivered
in 22 years, are still in use. That isjx kind of motor
car endurance rarely encountered.
Peterson Motor Car Co.
7th and Klamath
Klamath Falls, Oregon
Firestone Leads Again
The First Car, a Buick, to reach Klamath. Falls with the New Sensation
Naturally was Equipped with Firestones
BALLOON TIRES
The company which leads the field in Production, also leads in Quali- '
ty of Output
Solid Truck Tires which give the Maximum Service in this country are
h Firestones
See Dave Kenyon for the solution of your Truck Tire Problems
See Mr. Kenyon's Buick at the Auto Show with the new.
Balloon Firestones
D. A. Kenyon Machine Shop and
Firestone TireAgency
Solid Truck Tires a Specialty
Sixth Street
ii