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About The Evening herald. (Klamath Falls, Or.) 1906-1942 | View Entire Issue (Feb. 11, 1922)
Two MTCBDAr, FnUIVARV 11, II THE EVENING HERALD, KLAMATH FALLS, OREGON rugo i . I M I! U u i I H ". v r. A. aOVt..JMitor u4 PmMkher ft. M. BILL. CMjr Editor Publltfc4 dillr cxctpt Sunday, by flit Htrald PutiltihltiR Company of Klamath FsIIp, at 119 Eighth Street. Entered at Inn pottoftlw nt Klam atk Falla, Ore. for tranimlmlon tbrouuh the malt m aecond data matter. MEMDEK OK 1HH ASSOCIATED 1'ni'ss The AMorlatoil l'rwig l exclusive If entitled to tlio io tor publico lion. of i.! ncv.," iinpntchca, credited to It,' or not othnrwlMJ credited In this paper, utiJ IM the local news pabtUhed htroln. NATIKOAV. KKIHUWItY II, IIWJ A BROKEN RULE I N BW-vI'ArHRS soil odertlsltiK spare. It 'i tliolr one stock In ! trade, litrrlns subscriptions, which arc a acCMKary ndjunct Because the test of a donlrnn i' mlvenrsInR modi um. ns applied by the scIcntlfK ail vcrtlscr, Is the number of verons who pay tr t l the paper. Most newspapers count on the circulation to pay tor papi r Ink, mo una; and carriers" pay, .uiU tho orcrhcad cost of tho circulation di .irtment but the financier ho can squci-j a profit from the subscription revenues la ct unborn. Naturally newspapers are about as Inclined to rWo away space olun tarlly as a tucr.'mnt la tu stand In Ma door and hand out crwnilrr prtKDts from his shelves to '-c pars ing crowd. Mora or 1cm often, dependlna: on the firmness of his sphe, tho now. paper man la forced to ulre apaco to tho exploitation of the private com merelal nlorprls of some individual, or or-::lrtloa reprotentatlve. who would not think tt enterlns a atore and asklnf the PWrittor to donate a MCk of flour, pair of shoes, or doz en orance to tho same cause. He call these people "space grafters" and a big part or hU waking life la devoted to fighting shy of them. Hence, it is otkv In a blue moon that a newspaper voluntarily gives publicity to a private Industry, es pecially editorially. not thle editorial la written to call attention to a color page in the Feb ruary aaaaber of tfc" Ldlt" Home Jourial, for which California Peach and Fig drovers, Inc., paid $11,000. Tbere'a not much on the page, be side a mouth-watering picture of a mighty edible looking peach short cake, a facsimile of the 111.000 check, a reproduction In natural col or of the carton in which the dried peaches are packed, and the recipe for making the nhortcake. This, with four line of bold-face announcement, four simply worded paragraphs in smaller ty.-o. at Invitation to send for the recipe buiU wn tho corporation addrev. comprl' tnts rK". Eleven thoj.-. d t. . jn Ii a lot of monoy to at ' rn tho rer ults of single Ivorti-envnt. but advertis ing has atialr.-d "! rank of a science and returns froi-o tho page In ques tion ara far .aoro ure than speeu latlve. Tho gutla;ot' tppcal of a peach shortcako in mid-winter "filled to overflow lui; with bright, luscious poaches," (the quotation Is the ' advertising nans) Is goltiR to sell a lot of dried peaches in the million homea or so where it is read. Incidentally, tho marketing of thoao peaches est) for boxes and creates a demand for bqx shook, so that tho benefits of the 111,000 page will eventually 'mieti Klamath coun ty. Which probably furnishes the mor al for which all editorial writers t trivoj that thu efrctn of advertis ing uro widespread and not to be computed at first glanco i any rule-of-tbumb method. Besides, there are tho rather ob vious morals that the big t- slnesa man recognizes thn value nf adver tising and is willing tu pay for It on the same basis of nny otb.er commod ity, and that tho discerning advertis er chooses the publication that reaches tho homo clrdu on a pay-as-you-eotfr plan. BUYING FAMILIES I I T tfAY scund Mrange to talk about try that Jorbldu the sale or barter of human beings, but It can be done within the taw and Ban Diego Is ac tually doing It on a wholesale ecalo, )' the San Francisco Dulletlu. Ban Dlogo wanted more families, and Instead of merely wishing for them 'Went out and bought them in the open market and A a surprisingly mail prion. It bought those families by Mlling them San Diego. RAT SIlitSKS Va3Z8FS&ii,J. .yiaypm MMMWMMMMWWWIMMVWWMMWWWAMMMMMMMMMMMMMAI tf V ,1 A. f f uucdutiis or &vereii i rue u vuuuuu lrVMrVWMVVVWrVWAMMM uxiyxruTJLTLrij taxi? iTAXlFILln ra NiXl!!1.!!.1!!.'!.' .' A business transaction. It was un dertaken In a buslncM-llku way. Tho city, or rather the SankDlego-Califor-nla Club In co-operation with tho loc al Chamber of Commerce, went to the If. K. McCann Company, an adver-. tllng concern, and asked It to prepare ' advertisements' that would bring families. It was estimated that If San Diego ccnld secure new residents at a cost of 11000 a family It would be a good! Investment, but when the advertising company got on tho Job it delivered! them, duly registered at San Diego. . at an average cost of 139 53 Two ,hnt.u.n,t nnrt n nw f-,. ' (Ilea were delivered. Eight hundred nr th famin . nnu- um..,.!," residents of San Dlego. Twelve thou. J and five hundred families over the United States have become members of the San Dlego-Callfornla Club, and j 71.000 requests for information have been answered If families ran b,- bought at that price by San Dlego, San Krancisco should be able to buy them for less and In larger numbers Klamath Falls also should be able to use a few families, choice grade, at the figure quoted. DAYS OF YORE (The following outlmr,! of 1'ritl M.-t pMUshrd agaiust llie --Cf.-r f Judgment of tho eillloi. ami is' 1 Mrrcu to our reader- Willi appro-, oakvlllo votes to erect 17,000 prlate apologies. Knowlu- ihatigCl00j lutltlinR Klamath mail, are beyond re-j Tlgard plans new school. proach. wo object to M-veral of lhe (j0ilt nt.ach Local mill being en allegations. Itcsli'is, vo find tliiil, tarred the whole tiling vvu "llfliil" from Wlilltlrr, although Flis-t p:iie-.el that he "ilonu it nil by lilmvlf." Wi' areeil to publication only lif ter Kli's-t had thrratciieil to ri-,s payment of n lnt suiiiuin Ice bill.) We recall at wo dig In rcmumbrancc I Thru the dim hazy vista of yore. I Of the days long ago. when we plug-1 irpfl fliru ntir un... ! And cutset our misfortune and awore. How wo brlug back the visions of hardships, With thu handicaps strewn In the path, Insurmountable humps next to haz ardous Jumps JLaiK' existence perpetual vvrnth. And although from this advanced .station We gaze en those yearn with relief, And wo glvo thankB and pralte, that these new modem dayn Are not quite so deluged with grief, We'ro aware that our own transpor tation Is uot yet as thn Miioolh waters flow. That the one smooth highway, we can travel today, Leads uh straight to perdition below. Though we've hhelled out our ducats ami RhekclH In order to glide a. tho stream Thru the wonderful Innd, which the fairies had planned I FH a A.A. ' . Ua I ..M.JjtM - ijirii"in ira-iji'"i -- Wo should slide thru enchantment and dream; There remain many moles, pits and freckles On the fact of our gangway to clear. Many miles of huco caps, which some knocker. and yaps' Claim the price of Improving' too dear. This Is no time to lag in tho labor, I'ts no 'time to rock the canoe, Wc mu? ki;01' on the rua' on ,ho Job "l c "lfc""' And "'ut ,be whoIe roaa W ,nru- bat the use of our energy, neigh- bor. J0"' hewing a path to your . rrItfna An you I"'1 " l'alr. with our hamU ,n the alr' And fa" ,0 conn,, he end. That the farmer may bring in his butter. And the trapper come down from the hill. That thu tourNt may roll and glad den his soul. Thru our glorious land as be "HI. Let us not stop tc quibble or putter Let us find our own place In the aim, Let's hump up our back, and vote this new jack. I And build up our roads til they're done. r OREGON BREVITIES v Notl--200.000 feet of piling to ' Lebanon want Carueglo library. Tho water is warm and nice warm dressing rooms at tho Natatorlum. Come and learn to swim. J 20. K.28 NIGER MINSTREL AT MOOSE HALL, FEBRUARY 13 Admission 25c Everybody Welcome DOINGS OF THE DUFFS GUESS I'LL KNOCK OFF THIS AFTERNOON AND GO HOME. AMD ENJOY THE FAMILY- TR AW Ig5 .Lyceum Hall was tho scene on Sat urday oumiIiik of ti very enjoyable dancing party glwn by lleorgo Dnw, Wlliuot Snmlhnm nnil Albert Moor land to n number of their friends. The hull win prettily decorated for the occasion. I'uiu'li was sered tlur Iiik tho evening nnil at a late hour, delicious rctroMuncniH oro served at six small tabic decorated with flowers and favors for the guests Those present, were, Mime Dorotli) Klllott, Nell Klllott. Dorothy Ueltell. Ar.irgaret Johnston, (ireta .Madison, draco Klllott. Mary Sntlill. Vivian Clltutt. Helen Culdwell, Marion Wort- ley, l.etha Miller. Lena Miller, ltuth N'ewton, KriincN Mcl.ane. Hebeccn Humphrey. KlUnbeth Manning. Kath eilne I'lrirh. and Margaret llargut Messrs. ltuford llargm. .Limes Man ning, Victor Kos, Charles Cti.istulu Henry (Jerher, Harold Worlley. Les lie lV.Wou, Kr.mk IV) ton. Holland Cantrell, ltobert lluekland. Harold tioeti. Walter Short. Charles drove Herbert l.tiiull-s. Iliti Klllott and the three hosts The part) was chaperon ed and the refreshments were served by Meidame II I' Dow, Win Sand ham and Frank 'Muorl.mil assisted h) Miss Pearl Dow. Honoring Mr. Stanley Kidder. I" S. ! Postal Inspector, ami Mr (ieorge Netiner. district attorney of Douglas county, Mrs. tlcu Wlmbcrly enter tained at a i o'olock dinner en Thurs day at her home on Washington street. Mr. and Mr. James Perry were also giiotn. s Mrs. Charles Collier will be hn. te.s to the Leisure Hour club at her home on Crescent avenue on Tuesday afternoon of next week at 2:00 o'clock. s Mrs. Harry Acklcy and Mrs Ar thur Whitman were hostesses to the ladles of the Klk un Tuesday after! noon at tho Klks temple A business i meeting was held nt which the fnl--lowing officers for the coming year' were elected: .Mrs. Al. MelMner, , president, Mrs. Karl Whltlock. vice-; president, Mrs. O. J lleckard. srere- tary and Mrs. J. S. Klllott. treasurer A .social hour was enjoyed after- j wards P WHY DO ALL THE AUTHORITIES FIGHT THE DRUG HABIT? Cheap dlasses, poorly-fitted Glasses. Rtasie that you ran only Just get by with are llkn slow poison to the eye and nervous system. They under mine )cur general health through the nervotu system, thus Imparlng your general efficiency. The authorities arc fight ing the drug liahll, lu nil the hlg cllle, for tho same reanon. See Dr. Goble about your eye and glassrs Toil .Vli.1 ii Phone l:U ;L .v.v.n -..-JLiUiAjCMbkMrm l.uVteMVv x,'lWllVugafyfc si R' v we won tup vr W JBrml'n-l - better begoing I ' rii - - - -. stim I xt am .. n n UCI.J nuiic On Wednesday night, of Uils week tho Moose lodge entertained the lad lea with n dance at tho Moose Hall A large crowd attended and every one there reported it most enjoyable tltuo, Members of the Assembly dull and their friends are eagerly lookltm forward to tlio Valentine tlaneo to be held at the White IVIIciin hotel on Monday night. The ball room will be appropriately decorated and ureal preparatlops ate being ui.ide by tlimn who will attend to hae costumes fit ting to the occasion. Mr. I.. 1, Ttua will be hostess to the Art Needle iltiti on Weduesla) afternoon at her home on l'mirtli street The library club was most enjoy- ably eiitrrtnlned on I'rldaj ufternoon bv students of the high school under the supervision of Miss Kvel)ii Ap plegate. supervisor of music. Miss Ksther CiiIMn rendered two vocal selections. "Hiiillln' Through" and "The Cutl" Miss Calkins hud Clifford Hoc lie sang the duet "The Uiml of Delight." fr-im the operetta lliilbul. which the high school recent-1 l gave A chorus couiposoil of varl- j oils Hudrtil sang two very good I songs ' Mine Danube Walttes ' and I ' The Kentucky llabe." j I Mrs A M Collier was hostess to ' the P. V. O .Sisterhood on Tuesday! evening nt her beautiful homo on, Pine street A short business meeting was held after which a nodal hour was enjojed. Those present were Meiulamea Itert C Thomas. J f Hrew baker. It. C dreesbcrk. (' P Mason. Sid Kvaus. C V Fisher. J I Heard. It. Cramblltt. Mt-s Vera Hous ton and the hostess St Pauls hplrnpal liuilil met Willi Mrs Louis lloaglaud on Thlirs day atternnon at her homo on Third Reduce the H. C. of L. We find that owing to increased volume of production and lowered costs that we will be able to produce milk at a considerable reduction, and we have decided to give the public all the benefit. The high standard of the milk will be maintained. Holliday Dairy milk is produced under sanitary conditions, and is pure and wholesome. The prices are effective from February 1, 102. They speak for themselves: felMxr-M- . NEW PRICE DELIVERED All of the milk comes from the Holliday ranch, 'four miles out, on the Keno road. This is a modern dairy ranch, equipped to produce clean, wholesome milk. The milking is done by machines. Milk is immediatelv removed from the barn to a modern milk house, where it is strained, cooled, aerated and filtered through cotton. It then is put into cans that have been sterilized with live .steam, and is taken to the Klamath Falls plant, where the same careful, sanitary metli- 1 ods are used in pasteurizing and bottling. ii ALL CONTAINERS ARE STERILIZED. f For those who do not desire the pasteurized product, we furnish raw milk. This is put up under the same sanitary methods. ine-Mol lu ay dairy visitors. , j HOLLIDAY DAIRY C. L. MRS. DUFF ENTERTAINS AT BRIDGE murphey's feed street. A pleasant social afternoon was enjojed by tho ladles present who numbered thirteen. Tim next meeting which will take place In two weeks will bo with Mrs Frank W.lldi' at the Lisle iil'iirlimmts. s Honoring Mr. and Mrs, ('has Col ller. who will leave the illy soon to make their home In Illy. Mr. nnil Mrs Leslie lingers entertained ill n dlu ner last evenlm? lit their beautiful homo on Pnilflo Terrace and Port land stieets Other guest were Mr and Mrs. ItosH I'luley and Mr and Mrs. John Mnrtln A large ciowil attended the diilii'o , given by the Paul Jones club on Tiles day evening at the Siauillniivl.m Hull Kver)oui theie a usual leporled a ' most iuJoabln time i I Mrs Harry PelK "111 entertiaii the members nf the Ten Cup Club nnil their hii.sbands on Thursday evening of next week at her homo on MM Walnut street Mr mid Mrs. Myron llanleiibrook I w,,,,, '"'steasea at a I'liarmllig dinner party on Wednesday evening at their apartments In the While building CLASSIFIED ADS MISCELLANEOUS Foil MAI I.' I doien wiilto Leghorn hens Phono i i5 TH toll V..NTKI IN.ser,,s. ninn Inir-idliitt .til lls I III' htllll' kllblP'r llljlll Ullllts to buy viell Imiiliil lot on monthly ii)ineiil. 3lus nppnilte nt t,IMMl. Aihlisvsi i:-erlV, mn' Hernlil. 6-lf L)Ceum Hall, cor Mil fc High, well .nil.. I f..- ..I.,.., n.nl..a tviii i... .., hi Bt nominal prices Apply to M 'Molichenbacher, Phone fiStiW, nr on 'premise 30 If One Pint of Milk, per month One Quart of Milk, per month Two Quarts of Milk, per month . . Three Quarts of Milk, per month Four quarts of Milk in Bottles, per month One Gallon of Milk in Cant, per month Separated Milk, per Gallon is onen at all times for lnsneclion. v u-nli.mm. n HOLLIDAY, Proprietor. The guests vero Mr and Mrn, It IJ. Deweese. Mr nnil Mis. J V.. Kmlms nnil Dnelor and Mr Hanllu Carlur, (Continued to Page i) Know Him?' This cxs-iller lias Ira v led over tlio United waif" ler i" hoping thai soiiicoiio would iccog' nl- him. Ho suffered a skull frac ture and le.a of mnnory when tlio U. H. H. Oiii'juchaiiiia was lorprdopii In I91J. Ho enlisted a Harold Pay ton. Ho l now a the mllltaiy Y I D)ion (X li.tliv III! It's I eglioru. Ilarrui, Tain-red hue Strain, rr.uii uurusiiiimk ,r.l.,r."!r,,1" "leilt IVr loo to Miy 1st $1 J ..o alter III t'O Order now Mnywoml I'oulir) Farm. I'lirntng I'm I F-tl.M-1 , - - " )( y0 wnn, , ,r) t ltly t ,rfll0 ,( or fnil ft ,rr Herald classified n(j MTI'.AM IIMATMH runiii 13 M) Her week Largo, veil lighted lobby, shower baths N winter rates i Central Hotel. J T Ward. .Mar 'Ht . $ $ $ 1.75 3.00 6.00 8.50 $11.50 $11.00 .15 BY ALLMAN fflM ki'tTX2imSi OH, Hli NEVER GETCi HOME TILL AFTER. sixoclecv: store faBBBBBBBBsl ir I