The Evening herald., October 11, 1920, Page PAGE TWO, Image 2

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No Reduction in Price of
OAKLAND
THE EVENING HERALD, KLAMATH FALLS, OREGON
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Sensible
At this time when the public mind it disturbed by sensationally
announced price reductions of automobiles and other merchandise
and commodities, we desire to give assurance to those who require
as the passenger automobile increasing as it does the personal
efficiency of owners by nearly 57 per cent we believe the work
ers whose toil produces the vehicle should be large beneficiaries
'Personal Passenger 'transportation, such as provided by the
Oakland Sensible Six, that we do not anticipate reducing the price
of our cars.
or the constructvic character of their work,
If abnormal demand has been responsible for overenthutiastic
expansion and inflated profits in certain instances, the wage
-Starting willi the piuilutlum uf the raw material required and
continuing through to the finished product, over 80 per cent of
the cost of an Oakland Sensible Six is labor.
Over 80 per cent of the cost of all other automobiles produced
in large quantities is labor.
When wages paid to labor are reduced, or when labor produces
more per man, then may manufacturers of honestly priced auto-
-mobiles.legitimatelyconsider the reduction of-their selling prices.
We have not heard of any instance where automobile workers
are receiving lower wages.
If wages may be lowered eventually we see no immediate
trend in that direction.
In the production of so essential a factor in our economic life
earner should not be madi to tufft
he uiusl if
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OAKLAND Price Advance in Five Years, Due to Increased
Cost of Labor and Material, Only 27.4 Per Cent
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I Oakland
i31 KLAMATH AVE.
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lullci as tie muil il puwciiui iun.es
effect lower automobile prices whether or no.
True enough, there have been many instances of inflated
prices. There has been profiteering. And true enough, abnormal
profits must be eliminated.
And that is what has been going on all around you recently
the price reductions you have witnessed in automobiles and other
merchandise are the belated shaking out of the abnormal profits.
The normal profits are still there.
Manufacturers whose goods have been priced on actual cost
to produce, plus normal profit, have no inflated figures with
which to appeal to the uninformed public in sensational announce
ments of "Price Reductions." Prudent, studious buyers will not
be misguided by erroneous principles.
In 1915 Model 32 Oakland Sensible Six was put on the market
at $795 f . o. b. factory. ' v
Since 1915 the wheelbase of the Sensible Six has been length
aad five inches, its weight increased about four hundred pounds,
its horsepower materially, increased, its frame made deeper, and
j other ways the car has- dm enlarged, strengthened,
improved and refined.
If the present Model 34-C had been built in 1915, it is more
than conservative to say that, based on labor and material costs at
that time, we would have been compelled to list it to sell at $1095,
or more) f . o. b. factory.
We are therefore able to say, also with great conservatism,
that -the present price of Model 34-C represents an increase, due
solely to increased costs of labor and material, of 27.4 per cent
Larger production each year has kept this incrcase.at a low figure.
Compare this increase with the increase of other automobiles
and with commodities with the things you buy every day.
, Nowhere have we been able to find a standard article of mer
chandise that has increased as little, in selling price as the price of
the Oakland Sensible Six.
IN THE EVENT OF UNEXPECTED REDUCTIONS IN THE COST OF THE LABOR AND MATERIAL THAT ENTER INTO THE CONSTRUCTION OF THE
OAKLAND SENSIBLE SIX TO A POINT WHERE WE MAY PROPERLY AND LEGITIMATELY REDUCE THE LIST PRICE OF OUR CARS BETWEEN
OCTOBER 1ST, 1920, AND MAY1ST, 1921, WE WILL REFUND TO EVERY OAKLAND PURCHASER WHO BUYS WITHIN THE ABOVE MENTIONED
PERIOD OF TIME THE AMOUNT OF SUCH REDCTION. (THIS GUARANTEE DOES NOT APPLY TO SECOND HAND CARS OR FORMER MODELS.)
Motor Car Comp
.1 J ' siT
SIXTH LARGEST BUILDERS OF AUTOMOBILES IN THE WORLD
PONTIAC, MICHIGAN
R. R.R. GARAGE
any
PHONE 212
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