r
HOOD RIVER, OREGON. THURSDAY, AUGUST'19, 1926
VOL XXXVIII
Let’s All Swat That Fly
The Greatest Banking Achievement
of the Century
known throughout the world.
Fly Tox—Ceno!—Black Flag
Every Member Bank Is a stockholder In
this Great System, deriving all. of the bene-
fits of such membership.
El Vampiro
, As a Member of the Federal Reserve Sys
tem, the First National Bank passes on to its
patrons the privileges and security resulting
from this affiliation.
Ilood River’s three "Crag Rata,”
L. M. Baldwin, Percy Bucklin and
Jesse Puddy, who Sunday futind little
7-yeer-olii Jackie Strong in the wild
region ou the southwest slopes of
Mount Hood, returned home at 11
o'clock Sunday night. All of the men,
uhout their usual tasks Monday morn
ing, were receiving greetings from
Hood River folk and being congratu
lated on their exploit.
No incident of the state has ever
created greater interest among Hood
River folk and the hearts of the popu
lace here were gladdened Sunday night
When the first word of the rescue was
revived from the Oregonian’s radio
station, KGW. Saturday and Sunday
GET THEM AT
BANK
SALARY
HOOD RIVER. OREGON
AND
BUSINESS
People Have Clothes
Cleaned By Us
We make them LOOK BETTER; KEEP
their SHAPE ; and SAVE them MONEY !
The best garments lose their freshness after
being worn a little while-OUR BUSINESS
IS TO MAKE THEM LOOK AS FRESH
AS NEW.
Clothes lose that well tailored shape—OUR
BUSINESS IS TO RESTORE THAT
SHAPE.
Phone
1014
There are several ways in which
bank can help the wafce earner to
business on a sound basis.
if you are not getting ahead In
And — naturally, clothes don't last forever;
but onr business is to make them last lon
ger - THEREFORE WE SAVE YOU
MONEY I ~
QH TAILORS—SHOE REPAIRERS
WE CALL AND DELIVER».
JESUS ADVISES YOU
The Portland Chapter Red CroM Volunteer
"Enter ye in at the strait gate i for wide is that gate
and broad is that way that leadeth to destruction i
and many there are thereon.
THE LORD JESUS AND YOU!
11 a. m.
Sermon : “What Time la It ?
COME AND BRING A FRIEND
Singing you'll enjoy!
WEDDINGS
CASH PRICES ON
We are now making sales of
Winter Nellis, Anjous and other
varieties of late pears, and are
prepared to pay good prices.
DUCKWALL BROS
i
,tU
Real fellowship!
I found hhn he waa beaded tiife a* aL
Mr. McKeever declared that the
I most impenetrable jungle. He showed,
however, that he possi-ss.-d better judg American Held la the stoat fertile, be
ment in the wilds than most adults cause of the high buying power, In the
would have evidenced under similar world.
The advertising specialist Bounded a
circumstances.”
At the first call for volunteer search- ■etc <>f warning to apple growers.
"You may think lit queer, coming
era, Hood River re»q>ouded with a
party of experienced na-n.
Deputy from one who is engaged In advertis
Sin-riff Glenn Hloat and Dr. £. J. Sluts ing,” he nald, "when I tell you that
started at once with the former’s two advertising. although one of the great
bl<HHi hounds. Among the Hood River est of economic forces, cannot solvo all
u»en who participated in the search of your problems. I suggest that yon
were: A. I* Anderson, Don Damson, should have Home way to control your
Otto, John, Sula, Toivo and Eino Au- production. The application of scien
nala. Arne, William and A. Hukari, tific advertising principles to your in
Officer Hauks and Harold J. Blackman. dustry will but pat off the day of
The "Crag Rats” is an informal or reckoning if you do not take aome steps
ganisation of local young men, who to prevent overproduction. You will
have qualified as guide« on Mount advertise your ai>ples, create new de-
Hood’s glaciers, snowslopcs and base- manda, cause your product to be wanted
b.v the public and thus bring about Ra
la ml forests.
After three days and nights of wan consumption to the detriment of some
dering alone without food or shelter other fruit Yon will stimulate cos
and with only the scantiest amount of sumption to the point where pricee will
clothing to protect him from the chill rise and you will see as a result an
nights in the wildest wooded sections increased acreage of your product I
of the tipper Sandy country, little urge you by mine method to bring
Jackie wanted to knew what ail the about a contnd of production.”
Mr. McKeever presented statistical
fuss was about when searchers came
upon him standing on a bare knoll at charts to allow how the production of
the foot of Sandy glacier above the apples per capita is now leas than it
was in IMO. Certain classes are now
Muddy fork of tlie Sandy river.
That he bad known practically where eating much more fruit than, formerly,
he was and was endeavoring to get while the consumption Is growing leas
back to camp in Paradise park, where in that larger clam of the population
he had last seen his mother, was the with small earning power. Fruit, the
advertising man declared, is considered
story that he told his three finders.
He was well and apparently hatipy a luxury product He died that all
except for the fact that he had not fruits compete with all other fruits.
been permitted to find liimseit and He showed how canned fruit has grown
make his own way back to civilisation. In popularity, Increasing 000 per rest
In true woodsman style he had sup In a decade and 1200 per cent In rslne.
ported himself on the l>est food he while dried fruit baa fallen off. due
could find, consisting chiefly of huckle to the demand of the moders flat
dwelling housewife for convenience.
berries.
Mr. McKeever showed how the pro
His wanderings had taken him miles
up the rugged territory on the slopes duction of fruits has climbed in Cali
of Mount Hood and at one time he had fornia in a quarter of a century, grow
actually gained the snowline on the ing from 15,000 to TO,000 cars, which
mountain. He claimed that the effort travel to their markets an average of
to find his way back to camp had been 2.000 miles per car. He cited that the
great sport and adequate proof of his Pacific northwest apple grower must
ability to look out for himself In regu note that the production of commercial
lar “Tarzan" style. He was a great apple acreage is on the increase, al
admirer of the character in the i>opu- though non-commcrctal tracts have
shown a material falling off in those
lar novel by that name.
“Ed! < »h, Ed!” he was calling as he eastern sections where apples are
walked along the fringe of the snow grown on a substantial basis. The
field in the lower end of the Randy eastern growers have ceased their hap
glacier. One of the members of the hazard methods of production and are
rescuing party hoard the shrill cry copying the horticultural care practiced
while still some quarter of a mile away by the western apple raiser. They are
and Anally descried the lad, who still also putting Into effect cooperative
was calling, as if thinking tyimseif methods of marketing.
“But,” declared Mr. McKeever In
somewhere near the Strong cainp in
Paradise park. At the point where he closing, “you growers of the Pacific
was found he had traveled more than northwest have an excellent opportu
IB miles from the place where lie lie- nity for popularizing yonr product by
came separated from his brothers on carrying to the public that message of
its merit. You can Impress on the pub
the unfortunate fishing expedition.
As the men approached he perched lic consciousness how you here in the
himself on a crag fully 1,000 feet above Paclflc northwest, with yonr leaser
the bed of the Muddy fork of Handy acreage, your fewer trees, apply such
river and more than <1.000 feet above methods of culture as to produce an
sea level and calmly awaited their ever increasing percentage of the na
approach. The searchers, when they tion’s apple crop, an apple crop of the
Isa-ame convinced that he was the lad highest quality The eastern consumer
they were seeking, scrambled hastily doesn't care about jiartlcular districts
in your section, but by the establishing
up the steep slope of the mountain.
When they had reached the boy and of a Pacific Northwest Boy Apples
determined that he was safe and well brand, you will cau.-e the consumer to
they fired two shots in quick succes fix In his mind this geographic signlfl- ,
sion and followed them a few momenta cance and you will find him buying ,
later with several series of two-shot your apples because ho wants them."
volleys—the signal that had been ar
ranged by the searcher* in event .the
hoy was found. Other searchers heard
he glad report of the guns, which sig
nified that the long and weary search
was at an end. and relayed It down the
valley. Others hastened to Inform the an automobile
anxious parents that the child had Is-en of Oak Grove,
located.
I coming out of 1
—