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About The Hood River glacier. (Hood River, Or.) 1889-1933 | View Entire Issue (March 15, 1917)
HOOD RIVER GLACIER, THURSDAY, MARCH io, 1917 The Stanley-Smith Lumber Yard ON CASCADE. AVENUE Is still doing business, and we wish to announce that we have on hand a fair stock of lumber. The opinion that seems to have prevailed in the Valley that the yard was closed is altogether erroneous Give us a call or phone us your wants. Yard Phone 2171 OfficePhone4121 Ifm -LADIES! LADIES! fTI II ' I I We .have just received a new III I 1 Country Club Toilet . I lil iJLA-iJ ' Preparations 1 Jr Come in & let us show them to you r i i - Ma 1 1 HI 11 II I I 1 Ml II Ml 1 1 ill i ! For Goodness Sake eat Blue Ribbon BREAD : Made from Unbleached Flour ' 1 I I .l... t..t..--.l-l-l.--.-l..I -l--l. i..r.t-i..i-t..i..t-i..i..i... 4-l-t' I i-M-M-M It Mi l1 LUMBER FOR SALE! I have only a limited amount of 'timber which I will cut in March and April. Anyone who contem plates the purchase of lumber and to whom delivery at Belmont would be beneficial had better communi cate with me at once regarding their requirements. A. A. LAUSM ANN, Telephone 5419 An Orchard Necessity The Hood River Box Nailing Press Do you know that no time saving contrivance for or chardists has ever become so universally popular as this box nailing press? These presses have been shipped to Siberian orchardists, all over the United States and to the ar away fruit districts of Australia. The reasons are simple. The cost of the box is but normal when compared with the saving made by the efficient service it renders. W. G. SNOW Phone 261 1 Fourth Street The Purity Dairy Co. Yours for prompt service and Good Milk THOS. D. CALKINS in.. nAarr "A StiMi in more applicable to anything than it is right now to your ma chinery. Don't let it depreciate in value by allowing it to stand out in all kindsof weather. Build Your Sheds Now and protect your machinery. It means money in your pocket and the satisfaction of knowing that when you want to use a machine it will not be rusted and out of commission. Let us help you figure the cost of building a good imple ment shed. We have everything you'll need and at a price that means economy. Bridal Veil Lumbering Company Yard West of freight Depot . Phone 2181 Chas. N. Clarke ri2sr YOUR Druggist S H 1 1 i 11 H 1 1 11 II 1 1 1 M 1 1 1 1 I I time saves nine" was never' Money Talks -TO- Fruit Growers BY Northwestern Fruit Exchange No. 22 -"Skookum" in 1916 CONTINUED TO FRUIT GROWERS: I Jiave referred in an earlier talk to the success of previous SKOOKUM advertising, with small expenditure, and referred to the New York adver tising organization which had been built up specially to handle fruit pub licity, and which had peformed for us such remarkably successful work. It was to this organization again that the execution of the 1916 campaign was entrusted, and assisting at this end the EXCHANGE had the services of a Se attle advertising concern which has a wide national reputation. For several weeks the manager of the New York advertising company was in Seattle, and before he left for the east the pro gram for the year had been well map ped out. The SKOOKUM advertising charac ter had already been adopted, as men tioned in previous letter, a character now become nationally famous ; and of this character Printers Ink, the lead ing magazine in the advertising field, said: "It makes Sunnv Jim look like Gloomy Gus. "It makea Sunny Jim look like Gloomy Gas" ib ' mx,, W. , Ct contest bUiik ,4 Ixquurt Savor. bum oa preraiup One of (he SKOOKUM Poster Cards for cities strong, fascinating works of art that put "SKOOKUM" on hun dreds of thousands of , lips, that made it a by-word in tbe big metropolis, and that caused a great demand for SKOO KUM apples. As - the season processed, bKUU- KUM was featured in street parades in several of the larger cities. At the Wllon. longest legged man in the world, at Vale-Harvard Football Game. Little Girl Had Crdup Every mother knows and fears croup. Mrs. R. M. Raney, R. F. D. 2, Stanford, Ky.7 writes: "My little girl had been having croup every few nights. I began to give her a few drops of Foley's Honey and Tar Compound every two or three hours, and that night she slept well, never c lughed any, and the next day her cold was gone. To all of my friends I am saying, 'Get a bottle of Foley's Hon ev and Tar for lagrippe, coughs, coUIp and croup. A genuine cure.' " Hold everywhere. Don't Have Catarrh One efficient way to remove - nasal catarrh is to treat its cause which in most cases is physical weakness. The system needs more oil and easily digested liauid-food, and you should take a spoonful ot S CHI'S after each meal to enrich your blood and help heal the sensi tive membranes with its pure oil-food properties. The results of this Scott's Emulsion treatment will surprise those who have used t irritating snuffs and vapors. Get the Genuine SCOTT'S Go to Law, The Cleaner. f T wmsm Then came the preparation of the SKOOKUM apple wrappers; every SKOOKUM apple wrapper was to tell the SKOOKUM message to the con sumer and everybody concerned. Mark this we were alert to get every frac tion of value, to make use of every opening for publicity.' Printed wrap pers, too, prevent substitution. That is important. Then came the SKOO KUM mats to be put in the boxes for retail dealers to hang up in their stores another publicity message, ec onomical but complete. Then the or ders were placed for the novelty SKOOKUM musical balloon which were to be given away by thousands, and which were to cause an endless chain of advertising talk and discussion among customers and a vey low cost advertising this novelty proved to be. There was other detail, and mean while there was going forward the finished art work for the magazine ad vertising. Then, getting ready for sales to wholesalers, the trade journal , advertisements were actually released, ' ...j .1 tin cvnnvi'U iais Mrc SAGE, the FIRST NATIONAL AP PLE ADVERTISING CAMPAIGN was made known in detail and of a fact through the press to Wholesale Distributers and Retailers the United States over, and to those of neighbor foreign countries in which these jour nals had circulation. The cost of these ads, remember, was not heavy adver tising cost isbased on nrculation and there are not millions of readers of these trade journals as there are of the Saturday Evening Post and we were able to put before our entire prospective clientele the. SKOOKUM propaganda in an emphatic way at a very low cost. In some trade journals we were able to use "double page spreads" with full size of apples in colors, stirring up and continuing and maintaining interest among retailers in an emphatic, strong and highly ef fective way. These big guns paid well-they all talked about SKOO KUM. And the trade all had SKOO KUM fixed and glued into their minds. But of the EFFECT and the RE SULTS I shall tell you later. 1'or the present I wish rr nciptllj jto stickto the outlining of this campaign. With a certain time in which to do certain work, with a certain schedule of "releasing" this effort and that ef fort, with sales to be consummated p.. V I00.00 in Prizes for Best Title for this Picture giving particular from your dealer fm Skookum Apples Firm, juicy, tender. Refine Inferior tttothute. wrapper with this maun (wad - Street Can. Tblala tbe Guewing Contest Cardvralled by experta the year'a beat poster. Yale-Harvard football game ther was that longest legged man of the- world, Wilson, carrying front and back a SKOOKUM posters. Booths were ar ranged in department stores in bis j cities, several of them making a speci alty of box sales, concentrating on hol iday demand ; and these stores special ly advertising at their own cost m the daily papers. Dealers, wholesale and retail, too, spent their own money in press advertising, all this augmenting the original SKOOKUM fund by thou sands of dollars. SKOOKUM booths were prominent in food shows. ""HoTels began 'to put SKOOKUM baked apples with cream on their menus; numerous railway lines (at least a dozen) put SKOOKUM on the menus of their dining car service. Three different prize contests were conducted, one by the EXCHANGE, another by Sunset Magazine and still another by the New York Tribune. Tranparency window signs showing the "Smiling Indian Face" and the apples in bright colors were widely distribut ed, throughout the big cities. Poster stamps for use on letters, packages, etc., were supplied to dealers. Some local dealers issued SKOOKUM calen dars at their own expense, and, as a crowning recognition of the SKOO KUM national success, and to still fur ther advertise the Northwest apple, several of the largest doll manufactur ers in the country asked the privilege of making the Nation's next doll a ' SKOOKUM APPLE KID" modeled after the SKOOKUM trade mark and to have an imitation , apple in its hand. These manufacturers' Were responsible for the Campbell Kids, Charlie Chaplin dulls, Billiken, Flicks Kids. etc. Fi nally Amberg & Son, world renowned leading makers of indestructible dolls, COURT CONSIDERING TAX APPORTIONMENT Whether a portion of the $12,000 tax fund to be raised this year by assess ment on city property for road improve ment in Hood River county will De re turned to the city council for street work now rests with the Hood River county court. A committee, composed of S. A. Mitchell, E. O. Blanchar and Truman Butler, was appointed by the city, council to meet with the court Thursday and urge that a portion of the fund be apportioned to the city. The court has taken the matter under advisement until the next term of court next month. By making the levy for the 1917 county road fund under the heading of a general fund instead of by process of the general road fund, the usual pro cedure, the county court under the re gime of E. E. Stanton, former coun ty judge, increased taxes in the city of Hood River 40 per cent. Local citi zens, on receipt of their tax state ments, have raised a strong protest. Rendering a report td members of the county court, who expressed fear of personal liability in case they acted on the matter of returning a portion of the fund, District Attorney Derby ex presses the opinion that Judge Blow ers and the county commissioners may legally apportion an amount of the funds to the city, although the law docs not impose such action on them. If the city property had been assessed for the purpose of augmenting .the general county road fund, according to Judge Derby's opinion it would be nec essary to return the city 70 per cent of the amount. City Attorney Reed collaborated with Judge Derby in the opinion. Datera, Pads and Robber Stamps of very description at this office. within a certain period, a campaign of una Kina requires skiuea coo tarnation, and everlasting alertness and energy. , Now, T am right on the eve of the launching of the BIG MAGAZINE PUBLICITY. The crop in the North west looked good, general prosperity good, crops in other sections of high quality apples mostly small and in our favor, and prices promising above nor mal. All America knows what was done I have intimated previously the Satur day Evening Post and other advertis ing that was "released." The con sumer, the retailer and the wholesaler were all stirred up, stimulated, in spired by the strong, well-launched ad vertising. There was of first import ance thejull page snd partial page ad vertisements in color and monotone in the Saturday Evening .Epst, Ladies' Home Journal, Life, Literary Digest, Good Housekeeping, Sunset Magazine, etc. These ads were highly education al, telling things about applet to the consumer he or she, had never heard of before, and inviting them to send for the fine book (with twelve apples in natural colors) of SKOOKUM in formation and recipes a volume which excells anything of the kind ever at tempted, bar none, and which did not eost us an excessive amount either. Also exploiting guessing contests to which thousands of replies were re ceived, and on which even now as I write we are exchanging telegrams with New York as to where (New York or Seattle) the contest) shall be judged. Then, too, the premiums were exploited silverware for wrappers. Then came the individual letters to wholesalers and retailers, and the urging and aiding of the wholesalers to write hospitals, restaurants, hotels, retailers, etc., etc., to buy SKOO KUMS by the box. All this matter was full of stiff, convincing selling ar gument, which covered enjoyability. health, value, sanitariness of wrapped apples, the high quality, the strict in spection, etc., etc. The retail dealer and the wholesaler, also, were faced at stated well calculated intervals with convincing SKOOKUM arguments in the trade press and otherwise. Con Burners and the trade were being worked simultaneously, now. Cards were placed in the subway, surface and elevated cars of New York and the cars of Los Angeles and other I 3 were granted the license, and the "Skookum Indian Kid," thousands of them, are now being manufactured. For a National campaign our fund would ordinarily be called small. The Sunkist campaign is a per annum prop osition, ten times the amount we had at our disposal. Yet SKOOKUM Ap ples are today talked of in America on a par with Gold Dust, Ivory, Shredded Wheat, Crisco, or any other nationally advertised commodity. Conservatively estimated by advertising people, the growers' investment in SKOOKUM goodwill represents a value tremen dously in excess of the cash spent, and we of the EXCHANGE, and also every one of the growers of the SKOOKUM PACKERS ASSOCIATION, I believe, are of the opinion that this fund earned more than itself in actual in creased cash returns, not counting the growth of its simplifying and acceler ating salesmanship. This campaign WAS NOT UNDERAKEN FOR ONE SEASON EFFECT either, but for its cumulative effect in succeeding years. This fund made for SKOOKUM a dom inant position in the apple world that will not be wrested from it This is a fact, very important, in which every SKOOKUM apple grower takes pride, as do we of the EXCHANGE our selves. Northwest apples surely found themselves when "SKOOKUM" be came their name. It is a gripping word. It is a strong word. It is hu man, too. It is American to the core. And it is full of descriptive meaning ..VV.MV., w wuuj VI MIC original American's venacular. Faithfully yours, W. F. GWIN, Vice President and General Manager, Northwestern Fruit Exchange. Rank Foolishness You occasionally see it stated that uuiuo u uui re-ua irom coin weatner. That is rank foolishness. Were it true colds would be a prevalent in midsum mer aa in midwintnr. Thn minrnho that causes colds flourishes in damn, cold weather. To get rid of a cold take i.hamberlain'8 Houiih Remedy. It is eneciuai ana is niginy recommended by people who have used it for many yeart as occasion required, and know its real value. Obtainable everywhere. Gives a brilliant clotty ahlne tbat doea not nib off or dust offthat anneals to tha Iron-tbat laatt (oar times aa long aa anr other. Black Silk Stove Polish U In a clasi by Itself. It's mora carefully made and muds from better materials. Try it m ynar parlor rove, yourcov k stov) or your goa runjre. ji ym wm t niKj it tn bajsn poiiata yoa ever used, your hardware or grocery dealer i aUrarised to ra- faad riar BMlay rrWw'a "A ithinm It rerjr Dri" Butttrwrapperi at QIacisr offlct. S y E I a-a . . rv saa Garden Making Time Is Near Our new Spring stock of garden tools is now ready; Rakes, Shovels, Hoes, Spading Forks, Trowels, Grass Hooks, etc. Each tool thoroughly tested and guaranteed to be free from defects. GARDEN HOSE In anticipation of present high cost of materials we placed our or ders many months ago, and have just received our, new stock, which we can sell at prices no higher than last year's, while this shipment lasts Blowers Hardware Co The Firm That "MaKes Good" Phone 1691 Oak and 1st Sts. White River Flour r Makes Bread Having the Old Bready Flavor 0 AT YOUR GROCERS They Always Come Back Here whenever they have been induced to stray by big prom ises,' and once they return our customers stray no more. When you decide to buy shoes, don't part with your money until you have seen what inducements this store offers. Com pare carefully and you will be indifferent to economy indeed if we do not get your order. J. C. Johnsen, The Hood River Shoe Man Building Plaster, Cement, Lime Feeds for- The Dairyman and Poultryman Warehouse at foot of 5th Street S. E. BARTMESS FUNERAL DIRECTOR AND LICENSED EMBALMER Licensed with Oregon's first class of Embalmers. Phone 1381, 382 HOOD RIVER, OREGON PEOPLES NAVIGATION COMPANY Steamer Tahoma Down Sundays, Tuesdays, Thursdays Up Mondays, Wednesdays, Saturdays All kinds of freight and passengers handled. Howes and automobiles given special attention. Jack Bagley, Agent, Phone 3514 Hay.Grain, Mill Feed, Flour and Corn Meal CORN MEAL Made from corn grown in Hood River Valley, milled and sacked by Kelly Bros. No better, fresher meal than this. Get it from your grocer KELLY BROS. CORN MKAL. Hunt Paint & Wall Paper Co. Complete Una of PAINTS, OILS, BRUSHES, Etc. " TXpAUp Heath &liilligan Mixed Paints JJMi Glidden's Varnishes y . soom Mouldings Bulk Calcimine Mixed to Order Plate and Card Bail Dry Paste . . 1 1