Trading iStqmp.. Rumpus Now
Parliament
(Editor's note: United Press
International reported recent
ly on the apprehension with
which some British business
men were awaiting a full
scale American trading stamp
"invasion" of the country.
The uproar, now in full swing,
is described in this dispatch.)
By HARRY HOBBS
United Press International
LONDON (UP1) - An injec
tion of American high pressure
salesmanship has the biggest
rumpus going on Britain's "high
streets" shopping thorough
fares in living memory.
The ammunition is trading
stamps and their noise is being
heard as loud in Parliament as
among the housewives storming
the stores to get in on the fun
and the bargains.
Facing each other over the
stoic counters are the country's
most powerful retailing inter
ests, "pro-stamp" and "anti
stamp." The war actually is an old
one in Britain, going back more
than 80 years to a time when
trading stamps first were in-i
vented here. It is only in this
century, and especially since J
World War II, that stamps have
become such big business in the
United States. Here, they had
somewhat died down until this
fall when one of America's big
gest stamp firms (Sperry and
Hutchinson or S & H) decided
to move powerfully into the
British market. !
Surprising Twists I
Although most of the mancu-j
vers, gimmicks, stances and
arguments have been seen and
heard in the United States in
recent years, a lot of the twists
in the game in England have
surprised even the American
stamp tycoons.
One "American stamp" client
a furnishing store group 1
had to discontinue the stamps
or watch its supplies of good
quality furniture dry up whom
the m a n u faclurers rebelled.
This was what Britons call "re
sale price maintenance" (RPM)
at work. Warring against trad
ing stamps being given with
their products, several big in-:
dustrial groups already have
prohibited any form of stamp
trading for their goods.
Retailers who ignore their
suppliers and give stamps any
way face legal action and an
immediate end to their sup
plies. All the major makers of
Scotch whisky and gin, ciga-
Flavored Medicines
Becoming Popular
NEW YORK (UPI)-The lat
est exotic trend in flavors for
medicines include apricot-mint, 1
candy fruit, grape, honey
lemon, pineapple-mango, sherry
and spice. I
No longer is medicine expect
ed to taste "like medicine," re
ports a flavor - making firm
(Frilzsche Bros.). Cherry is still
the most popular flavor for
cough medicines but "fruit" fla
vor has become the preferred
choice for antibiotics, the com
pany said.
rcttcs and tobacco, chocolate
and cocoa, television and radio
sets and phonograph discs have
forbidden retailers to give
stamps when trading their
goods.
They argue it is a form of
price cutting and a breach of
their sales contract.
Even Dance Stamps
Even so there is a wide range
of stamp-givers, mostly in the
food stores. A dance hall pro
prietor has started dispensing
stamps with the sale of each
ticket for the evening. At the
oddball end of the scale a com
mercially minded duke is giving
out stamps to fee-paying visitors
to his "stately home."
Apart from anti-stamp retail
store owners fearing the loss of
what they like to call "customer
loyalty" to their stamp giving
competitors, there are other or
ganizations fighting stamps. The
shopworkcrs' own trade union
condemns stamps. So do 20,000
auto agents who say the stamps
are "a threat to motoring,"
damaging to everyone except
the stamp companies.
The politicians have gotten
into the fight and a parliamen
tary debate on the topic looms.
The government already has
given a preliminary view that
it docs not propose to intervene
at least not at this stage.
Both big parties the ruling
Conservatives and opposition
Laborites have members hold
ing strong views on stamps, and
the vocal ones seem opposed to
this form of sales promotion.
Medford
Tribune
SECTION B MEDFORD, OREGON, THURSDAY, DECEMBER 12, 1963 PAGES 1 to 1U
Their common idea at the mo
ment is based on the demand
that every stamp must have a
money value printed on it's
face. And it must be exchanged
for hard cash, not "gifts."
Insist on Reserves
Retailers claim each stamp
represents in gifts to be ob
tained 214 per cent of the
value of the goods purchased.
Some politicians therefore want
stamp companies to prove re
serves to match the value of
the stamps they offer
guts
trol of stamp trading its dilem
ma is that any anti-stamp move
can upset possibly millions of
vote-carrying housewives who
are ardent collectors.
Right now the housewives arc
having a series of field days.
They are enjoying price cuts in
the anti-stamp stores and snap
ping up double issues of stamps
in stores embarking on stamp
trading. So fnr the "anti-stamp"
argument that they arc only
kidding themselves and will
for have to pay higher prices to
under-write the stamp purvey-
If later on the government is ors' "cut" hasn't seemed to
obliged to legislate on the con-1 bother them.
FRE
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Agronomist Suggests j
Lower Seeding Rate
TUCSON, Ariz. (UPI) An
Agronomist at the University of
Arizona suggests growers could
decrease the rate of seeding of
barley and at the same time
increase yield. !
Dr. Bob Dennis said this could :
he done by seeding in mid
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cember. Other factors would be
an adequately pre - irrigated
seedbed and a properly func-'
tioning grain drill.
WARM MALES
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