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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 22, 1963)
10 . B- FRIDAY, NOVEMBER 22, 1963 . A MEDFORD MAIL TRIBUNE, MEDFORD, OREGON 1 - il - ' h3 i ' i V ", W Ray Norton, left, and Ross Minncci Edited by The Mail Tribune Advertising Department '63 AUTO SALES PREDICTED TO SET RECORD. New car sales this year are likely to 7.7 million units, including sales of imports, a record for the auto industry, reports The Wall Street Journal. In the first 10 months of this year 6,046,000 U. S. made cars have been sold, ud 9' from a vear before. If volume in November and December match a year earlier, an other 1,200,000 units would be added to the total, raising the sales of U. S. cars to over 7.2 million, tar sales last monui, uie nrsi iuu monin oi ihm moaei selling, ran nearly oy anuau ui October, 1962, and auto makers have scheduled fourth quarter production well ahead of a year ago, indicating they expect sales gains in the final two months of 1963. A 4 sales gain for the industry in the last two months of this year would raise the 1963 total for U. S. makes to more than 7.3 million cars, and import sales are expected to total some 400,000 units this year. Therefore, a sales total of 7.7 minion units is likely. Sales of 7.3 million u. b. made - cars this year would be the second best year for the U. S. makes, still trailing the 1959 record f 7.4 million. But in 1955, import sales were only 58,000. Therefore, while sales of U. S. makes probably will trail 1955, the total including tha foreign makes seems certain to top the old record. Last year. U. S. make sales hit 6,750,010 and import sales were 339,000 for a combined total of nearly 7.1 million. GROCETERIA OBSERVES FORTY THIRD BIRTHDAY. The Groceteria, located at Sixth avenue and Fir streets In Mcdford, Is celebrating the 43rd anniversary of this pioneer food store this week. To an nounce the occasion, the Gro ceteria published a six-page section- of the Mail Tribune Thursday. Included among special fea lures of this birthday eclebra tion will be numerous prizes, including a three-piece set of Samsonite. luggage,, a Big Boy barbecue with hood,' spit and ; ' motor, a Mirro-Matlc 35-cup au tomatic percolator and turkeys, according - to Manager Ross Minncci. Free orchids will be given to lady visitors, at the. Groceteria today 'and ' tomorrow and one hundred free Thrifty Green stamps is the anniversary bonus stamp offer Forty-three years ago the Groceteria was established at Sixth and Central streets in the lo cation now occupied by F. W. Woolworth Company. William A. Gates and William Lydiard, owners, became pioneers In self-service adapted to the retail food business and their, then nniqne operation won the attention of grocers throughout the nation. Later- the firm moved into a new building across the street In location of the J. C. Penney Company and a branch was opened at Sixth and Grape streets, the location of the present Groceteria. , On January 1, of this year Ray Norton,-Dean 'McKay and Claren Grove purchased the Groceteria from Mrs. W. H. Lydiard and Me'vi" H- Hail and the firm is now known as Mark's Groceteria. Ray Norton, one of the owners, is active in the firm here -and Ross Minneci, who has been associated with the Groceteria for 18 years, is manager, Minncci and his .wife, Gloria, reside at. 1800. Camellia street in Medford. ' APPAREL SALES PREDICTED TO RISE. Retail apparel ; sales will increase about 3 in 1964, even if there is no tax cut,' reports Dail y News Record. Dr. George Frcy, economist, L. D. Edie & Co., said at the second annual Economic Outlook Seminar of the American Ap parel Manufacturers Association, that retail apparel sales in 1963 will total about $26.3 billion. He predicted the figure will be $27 billion next year without a tax cut and about $27.5 billion with a tax cut. The industry will continue to receive about 12.5 of consumer income next year, he added.. Apparel . prices will continue unchanged. Dr. Frcy said that, the apparel industry is irrevocably tied to the general economy. Apparel will follow the expected performance of general economy next year a plateau In the first six months and then increased activity in the last six months. . i MERCURY CAR NOW QUARTER CENTURY OLD. The Mercury car this month marks its ' 2Sth birthday. ' Introduced to the public on November 4, 1938, as Ford Mo tor Company's first entry into the "low-medinm-priced field" of automobiles, the 1939 Mer cury 8-as- it was -first known quickly established itself as a car of outstanding performance, style and comfort. ' This week, Lincoln-Mercury Division of Ford Motor Com pany and its more than 2,500 dealers across the country will be celebrating Mercury's Sil ver Anniversary and the more than 4Vi million Mercurys built since 1938. To mark the event, the Di vision is announcing a "Mer cury en the Move"- caravan of futuristic dream, cars, custom lied versions of the 1964 Comet, Alcrcury and Lincoln Continen tal, an original 1939 Mercury, and other historic Lincoln Mercury vehicles. The caravan will tour -major population cent ers across the country and will finish up at a special Mercury Day at the New York World's Fair next spring. Mercury dealers including Medford Motors in this city will be holding ' their own special '2 t , " iff fwiiil. i Veal - -v 4 !' ', N5;f ' f ft- 7 W m S -1 iffl'iiAt ihi- JLLwtTTT" Henry Ford, left, and Edscl Ford SLEEK NEW DODGE SHOW CAR INTRODUCED A sleek, customized competition road ster called the Charger will be featured in the Dodge exhibits at major automobile shows this winter. - The car will make its debut at the Milwaukee Auto Show November 16-24 and will then appear at the Pittsburgh Auto Show November 23-December 1. The design of the car was inspired by the outstanding competition records that a variety of Dodge cars have established in recent years. The roadster, only 47-inches high, was developed from a standard Dodge convertible. "The Charger's styling speaks Dodge,'' said Elwood Engel, Chrysler Corporation vice presi dent and director of styling. "Our design gives this specialty car a youthful, 'get up - and - go' appearance which reflects the Dodge image as an all-out, dependable performer." Basic Dodge body panels were retained. to keep a close relationship between the show car and standard production models; according to Bud Parson of Parson Motor Company, 315 East Fifth street in Medford. RETAIL OUTLETS SET RECORD. The number of U.S. retail outlets hit an all-time high this year, according to the Tenth National Sample Census of Retail Distribution by Audits & Surveys Company. There are now 1,857,280 retail outlets of all kinds in the U.S., an increase of less than 1 over the 1,845,006 recorded in 1962. "The rise in the number of reail stores in the past year has not kept pace with the increases in either population or retail sales," said Solomon Dutka, president of the company. There is now one store for every 102 persons, he noted, while last year's ratio was one store per 100 and in 1958, one for every 96. The automotive group scored a gain of 2.2, which brings the total to 326,640. Within this group, service stations increased 2.3 to stand at 221,030. Drug stores increased 0.2 over last vear. totalina 59.510. Variety stores showed a 2.4 gain to 26,550, while department stores decreased 2.4 to stand at 5,220. rooa stores totaled 345,120, a drop of 0.8 from last year. Mr. Dutka noted that the rise of the single food outlet which accommodates more and more people is the main reason for the decline. Apparel stores of all types declined 0.7 and now stand at 122,500. Within tlij group, shoe retailers now total 26,620. DR. BRINK TO SPEAK AT PORTLAND DAIRY COUNCIL MEETING Dr. Marlon F. Brink, Associate Director of National Dairy Council's Department of Nutrition Research, will be ta Portland during the first week of December ta represent National Dairy Council at the Clinical Sessions of the American Medical Association. He is to be the featured speaker at the Annual Business Meeting of the Oregon Dairy Council on Friday, December 8. Dr. Brink will speak to the Oregon Dairy Industry on, "Selling the Nutrients in Milk and Dairy Products." , , ; ; Dr. Brink received his B.S. and M.S. degrees at the University of Illinois, and Ms Ph.D. de gree in nutrition and biochemistry from the University of Missouri. He joined the staff of National Dairy Council in June, 1962 after serving as Research Biologist, Scientific Department, Biological and Medical Sciences Division. U.S. Naval Radio logical Defense Laboratory, San Francisco, California. Dr. Brink served as a graduate assistant at the Universities of Illinois and Missouri while pursuing his advanced degrees. In addition, he was Summer Fellow Student at Charles Pflier and Co., Research Laboratories, Terre Haute, Indiana in 1958. CLIFFORD W. CURL QUALIFIES FOR 1961 BMA CLUB - Clifford W. Curl, Special Rep resentative for the Business Men's Assurance company, has already qualified for the 1963 BMA Million Dollar Club as a result of his over $1 million of life insurance production through Oc tober. This is his seventh consecutive qualification for the BMA MDC. . The BMA Million Dollar Club is a Company honor organization recognizing those BMA life insurance men who have produced over a million dollars of life insurance coverage during 1963. Last year only 7 per cent of the over one-half million life insurance men in the United States and Canada produced such an amount of life insurance. The 1963 BMA Million Dollar Club was comprised of 75 men, including Curl, out of BMA's 1100 man field force. As a member of the Portland BMA Branch Office, he has consistently been a Director of the BMA Life Clubs and Grant Clubs since 1954. These are company honor organizations recogniz ing outstanding perofrmance in life' insurance production and total life and health insurance point production respectively. Curl just recently returned from attending the BMA Tower Dedication in Kansas City, Missouri, as an official representative of the BMA field force. JOHN WILLIAMS BECOMES AGENCY ACCOUNT EXECUTIVE Branch & Bauer Ad vertising Agency has announced the appointment of John F. Williams, Jr. as an Account Executive, according to Marion (Tige) Branch, President of the Portland based firm. Williams was most recently Director of Sales Promotion and Advertising for Standard In surance Company. He joined Standard In 1960, and was the current chairman of the Western Roundtable of the Life Advertisers Association, an international group devoted to studying and improving life insurance advertising techniques and methods. ; Williams joined Standard after serving as station manager for KRNR, Roseburg, Oregon. He was Program Director of KMED in Medford, and was associated with KUGN in Eugene. He is a 1959 graduate of Northwestern University, Evanston,. Illinois, holding a degree In speech and journalism. The 35 year old executive graduated from Jefferson High School in Portland. ' ? An active Marine Corps Reservist, Williams served in the Korean War. He now holds the rank of Major, and Is Executive Officer of the 5th Engineer Battalion at Swan Island. celebrations-of the car's quarter century of progress, including special snips, (Icmunslrnliims, and contests. In the photo at right, Ford Motor Company's founder, Henry Knrd (lelO, and his son,' Edscl Ford (right), then president of the company, are shown here with the 1039 Mercury at the car's first press preview, Item in ucarnorn on ueioner zi, in. Ilolli had n rinse hand In engineer Ing the new car and Edsel personally helped style the first Mercury. MULTIPLE LISTING SERV ICE, MAIL TRIBUNE WIN AWARD. Multi-Ad Services of Peoria, Illinois, announced last week that a series of full page ads published by the Multiple Listing Service of Medford dur ing the .past year, have been selected as an example of "out standing advertising presenta tion" and published in the com pany's case histories publication for December. The advertise ments shown at left, appeared, as part of a series, in May and June of this year. The ads were designed and prepared by Herb Partridge of the Mail Tribune's Display advertising . staff, with material assembled by Anne Mendel, Secretary, Manager of the Service. Special certificates for "meritorious achievement in display advertising" were sent to both Partridge and the Medford Multiple Listing Service. Ken Callison, chairman of the Multiple Listing Service received the award for the group. The ads were a combined effort of the 24 member real cslale firms that comprise the Mul tiple Listing Service here. Each ad depicted a home that the agency was featuring and copy about the advantages of buying or selling real cslale in this co-operative manner. SHOE RETAILERS OPTIMISTIC DESPITE LAG. Shoe sales failed to come up lo expectations so far this fall, but retailers are optimistic about the rest of the year and early spring, Indicates a survey by Footwear News. Retailers are anxiously looking forward lo culd and Inclement weather, to help increase boot sales. A clear voice of optimism for sales In the next few months came at Ihe 12 regional shoe shows, held in recent weeks. One industry leader sold "There's a lot of pent-op buying" among the public, and re oilers are more than ready (or II. . NEW USED CAR MANAGER FOR SKINNER BUICK-CAD1I.LAC - Wes McKcniie hus been appointed to the position of Used Car manager of Skinner Buick-Cadlllac according to Lon Skinner of the agency. ... McKenzic is married and has 3 children. His wife's name Is Bcttv. He has two boys and a girl. Prior to joining Skinner Buick-Cadlllac, McKcniie has been associated wllh two other car operations In Medford. Skinner Buick-Cadlllac has Just recently expanded thelused car lot at 10th and Klvrrshh. A Grand Opening celebration was conducted last week end. family Council Editor's Note: The Family Coun ell conslris ol s. judge, a psychia trist, three clergymen, a newspaper editor, a wumen's editor, and two writers. Eacn article is a suL.mary of an actual case history. The f'ouncll reports on problems that nave been dealt nlth by respon sible agencies and counselors. (CopyrlBht 1963 General Features Corp.) Mrs. H. V. That's no play for a teen-ager to see! Maude R. It won't hurl Di ana because I'll prepare her for it. Mrs. H. Y.-My 17-year-old granddaughter has been invited to a fraternity theatre party to see "Who's Afraid of Virginia Woolf?" I saw it and found it gloomy, ugly, and revolting. I've advised my daughter to keep Diana away from that smart- aleck stuff. It can make her bitter about life, and poison her ideas on marriage, but tier mother plans to let her go.1 Maude R-My husband and I saw the play. I've read it too. Despite the gutter talk, I think Diana can benefit from it. I'll tell her ahead of time that the author uses drinking as a gim mick to loosen tongues, then his characters strip themselves and each other bare until all one feels is pity for such lop sided creatures. Diana will want to discuss it with us. The Council: Up to a point, Mrs. Y. is right. The non-married, believing that marriage is really like the samples por trayed by playwright Albee, may leave the theatre elated at their good fortune in having steered clear of such torment. Echoes of Tolstoy ("Every mar riage is a funeral.") and Emma Goldman ("The sin over the bridal threshold should read like the sign over Hell: Aban don all hope ye who enter here.") run through their heads. But those who love truly enough to build beauty into marriage may be elated at how much better off they are than the four "specimens" on the stage. There is pity for these incom plete people, too worried about getting a raw deal to give a square deal to their mates. And there is relief ihat, with illu sions pierced, they finally face the truth and possibly a (17 at a mature relationship. A teen ager whose home offers her a sample of a healthy marriage may get some tips on "types" not to marry from seeing the play. Nothing worse than that. 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