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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 14, 1963)
12 A THURSDAY. NOVEMBER 14, 1063 MEDFORD MAIL TRIBUNE. MEDFORD. OREGON Capitol Memo By Zan Stark lm m Welfare, Education Matters Pressing Religion in America Jackie Robinson Unanimously Elected by United Church Men SALEM (UPI) While legis-l A review of appropriations for lalors are wrestling with the the past four bienniums illus- quesuon of whether the present I trates tne point, ine figures state fiscal crisis should lead to 1 listed are for the budgets adopt temporary or permanent budget I ed by the 1957, 1959, 1961 and By ROBERT M. ANDREWS United Press International Jackie Robinson, the first Ne gro to play major league base ball, has just been named president of United Church Men, a central department of the National Council of Churches. Now a vice president of a New York restaurant chain, Robinson will head the work of a nationwide organization that coordinates the men's activities of 10 million Protestant and Or thodox laymen. Robinson was elected unani reductions, the blunt fact is that most cuts must be temporary Unless the state's population can be frozen and at its pre' sent ages there is no way to avoid bigger state budgets in the future. Oregonians are going to have to decide what they want to do with welfare and education. And until the people make this de cision, the legislature will be groping in the dark. The voters balked at the $60 million tax increase. As a result, many state services are being cut. 1963 legislatures and the 1963 totals are the ones established before legislatures and the 1963 totals are the ones established before the Oct. 15 tax referen dum. But the inescapable fact that a lot of the problems are simply being put off for a year or so. It is welfare and education that are skyrocketing the cost of government. WWW MADE JUST FOR YOU O The finest In drapery fabrics custom made-to-measure for yoof windows ... at a cost only pennies more than ready-madesl Come in today. Sea how Custom-Craft Draper ies can beautify your home and stretch your decorating dollars. CASCADE HOME FURNISHINGS Cascade Shopping Center White City 826-43SI The total general fund appro priations: 1947$277.3 million. 1959 J318.7 million. 1961 $366.2 million 1963 $404.2 million That's an increase of $126.9 million in four bienniums. Now let's look at just three of the agency budget totals: Public Welfare Commiss sion appropriations: 19573.1 million. 1959 $38 million. 1961 $41.5 million 1963 $41.9 million; an increa of $8.8 million since 1957. Basic School support appropri ations: 1957 $96.1 million. 1959 $107.6 million. 1961 $127.2 million. 1963 $141 million; up $44.9 million since 1957. Board of Higher Education appropriations: 1957 $39.9 million. 1959 $47.9 million. 1961 $54 million. 1963 $80 million; up $40.1 mil lion since 1957. Add these three increases and you come within $33.1 million of the total budget increases over the past seven years. Now throw in support for community colleges which did not even exist back in 1957 then add $10 million for capital construction, mostly for educa tion, and you find the cost of the rest of state government went up only about $20 million. Cost of living pay increases for state employes account for much of that increase. So Oregon voters are going to have to face up to the real problem. That is, what do they want to do about welfare and education? Food Merchants Working Hard To Attract Housewives NEW YORK (UPI) Ways to land a vignette, or picture, of seize the attention of that key the food within the can and person, the shopping housewife, asked to match it up with their Collectors Trade Auto License Plates BYFIELD. Mass. (UPI) ) The swapping of auto license were tested on plates Is a popular fad here abouts. Members of the Auto License Plate Collectors Association col lect the plates that are discard ed at the end of the registra tion year. At a recent meeting, club members came from as far away as Maryland to show some of their prize plates and to make swaps to fill gaps in their collections of the old, the new and the unusual. who is one of the most import ant figures in the consumer economy, occupy much of the food merchant's time today. Tod representatives of the multi billion dollar food busi ness, gathered here for the 55th annual convention of the Groc ery Manufacturers of America, freely admit the fierce competi tion that goes on for her dollar. They recognize that It is nor. spent idly. "The vounE housewife, who having small children cannot do anything but housekeeping and child rearing, often becomes an expert shopper," Dr. George Katona, program director of the Institute for Social Research, University of Michigan, Ann Ar bor, recently told a meeting here of the American Associa tion of Advertising Agencies. Katona also said that there must be constant research on consumers' thinking and feeling and on changes in consumers' tastes. This can be time con suming, expensive ana proiu-able. H. R. Warren Jr., vice pres ident of marketing for Stokely- Van Camp, Indianapolis-based food concern which does a gross of $200 million a year, tells one story which illustrates the work that mav be connected with the housewife - oriented market research. His company traditionally had used a white label on its canned products. Seven years ago, in 1956. Warren decided to a o some testing with a change of label. The first tests, he said, were "awful." but he per severed, and within a year was embarked upon a campaign to enlist the aid of the housewife in making the choice in color labeling. For the next six years, the campaign went on; Warren said it will cost a million dollars by the time all the results are in, although he is convinced of its success. Four consumer panels of 1,000 women, each in a different sec tion of the country and repre senting different income levels, their reactions to thousands of new labeling techniques. A tachistoscope, a standard testing instrument, flashed col ors and other eye-catching de vices on a screen at timed in tervals; it was found that the eye the housewife's eye could comprehend the basic elements of a label in a fifth of a sec ond. The same shoppers were also presented with a product name ni m Mft VALUES FIRST QUALITY SHEER SEAMLESS NYLONS DlftC NOW . . . FOR 1 WEEK ONLY LIMIT 6 PR in the new Autumn shades REDUCED TO (2 pr. pkj.1 " J 1 MEN'S & BOYS DAM I rtM SOX in the latest fall colors Nationally Advertised at 69 pr. STOCK UP FOR THE HOLIDAYS! 230 East Main Phone 773-9081 OPEN FRIDAY NIGHTS choice of colors from a "color selector." . ' "We couldn't believe our eyes," said Warren. "The thing surprised even the color 'ex perts.' Overwhelmingly, women chose green labels for green vegetables, red labels for red ones; for the light colored things, potatoes pears, tS? choices were for a blue label Over-all, the choices came out for two reds, two blues, two greens and two golds. Then the labels were test marketed, first in Evansville. Ind., in 1961, later in a number of Texas cities. Careful track was kept of how goods moved off the shelves. For the first eight months, the color labels were 10 per cent ahead of the white in sales but further, Warren said, not only his own firm's brand but others on the shelves "moved" better. "Some of the sales improve ment ngures were so big in some areas that we almost hes itated to use them," Warren said. mously by the organization's ooara ot managers at Indiana polis, Ind. He will serve for three years, starting Jan. 1, in the unpaid position. Robinson is a member of the United Church of Christ, which gave him its 1963 churchman ship award. The denomination's general synod" cited his "Chris tian commitment of time, ener gy ana skill in the struggle for Knrinl litelifA " . Robinson opened maior league baseball for Negro play ers in 1847 when he joined the urooKiyn Dodgers. After he had left baseball for a successful business career, he was named to the baseball Hall of Fame in 1962. The church of the future may be seriously weakened if it doesn t give its hard-pressed ministerial students more time to think, a high Methodist offi cial believes. Dr. John O. Gross, general secretary of the Methodist Church's division of higher ed ucation, writes in the current issue of Christian Advocate that many seminarians today not only are students but husbands and pastors at the same time. The result is that today's seminarian hasn't time for the reflection, wide reading and sound scholarship required to prepare for the ministry, and often falls into the habit of just "getting by." Dr. Gross suggests that sem inaries not require students to fill pulpits, now that half of them are married. So far this year, the church's Board of American Missions has voted $9 million in such loans for 450 mission congregations. The Rev. Dr. Donald L. Hous- er, the board's executive secre tary, reported that new Luther an missions ''seem to be grow ing faster and organizing soon er. He also noiea a return number of missions are being closed because of such unex pected changes as withdrawal of community industries. "Oil To Burn" S&H Green Stamps MEDFORD FUEL CO. Phone 772-2111 The Lutheran Church in America recently approved $3,- 953,000 more in construction loans for mission congregations in 36 states, Puerto Rico and six Canadian provinces. q) mm old Ms King Size PKG. Limit 1 Please 0 Always Lots of Good Food Buys At . . . 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