Medford mail tribune., November 10, 1963, Image 55

A dramatic demonstration off the new Book-Dividend plan off the BOOK-OF-THE-MONTH CLUB...
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valuable sets like this tor your home at inning cost
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THE purpose of this suggested trial
membership is to demonstrate, by
your CUm actual experience, four things
highly important for every reading fam
ily. First, that membership in the Book-of-the-Month
Club is a certain way to
keep from missing, through oversight or
overbusyness, the new books you fully
intend to read; second, that you will pay,
on the average, 20 less for those books
you want than you otherwise would;
third, that you will have a wide choice
Bw brfJh systM war imAni
more than 200 books a year; and fourth,
that under the Club's new Book-Dividend
system you will be acquiring useful
or beautiful volumes and fine high
priced sets for trifling sums.
HOW CAN IT BE DONE? The
answer to that natural question is that
the Club's Book-Dividend system is com
parable to the traditional profit-sharing
systems of consumer cooperatives. The
Cub regularly sets aside from its income
what is termed its Book-Dividend Fund.
DO NOT SINP MONIT ... A lilt Wll'. M SINT WITH TOU8 SIT
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Please enroll me al a member of tbe Book-of-the-Month Club tad Mod mt the eight-volume
Story 0 CliHIiullon (publisher's rrail prices total $86), billing me only IS. I ante to pur
chMC at least four monthly Scleclions-or alternates-darins: the Ant year t am a member. Mem
hen' pricn (or thete books averaxe 30 less than the publishers' null prices. I have the right
to cancel my ssrmbenhlp any time after buying these four books. During the trial and thereafter,
If I continue, I am to receive a Book-Dividend Certificate with every Selection -or allemale-l
bay. Each certificate together with a nominal sum-usually 11.00-can be redeemed for a Book.
Dividend which I may choose from a wide variety always available. PllMC ItOTg: Occasionally
the Club will offer two or more books together at a special combined price. (Such purchases are
counted as a single book la Milling the membership obligation.) A small charge is added to all
book tfcj patents to covet postagt and mailing expense.
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r irMfaMree nocmp.Tns.MOKrH ruts ami aocm.DivnmMD m
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As this total accumulates it is invested
for the benefit of members in large edi
tions .of high-priced library volumes
beautiful art books, indispensable refer
ence works, practical and useful books in
many fields, literary classics both old and
new, and costly multi-volume sets like
the one pictured here. These are the
Club's Book-Dividends.
YOU HAVE A WIDE CHOICE
OF BOOK-DIVIDENDS The system
is simple. With every Club Selection or
alternate you buy you receive one Book
Dividend Certificate. This certificate is
then exchangeable upon payment of a
nominal sum In most case only $1
for one of the Book-Dividends. You
make your choice from a Book-Dividend
Catalqg (revised several times a year).
More than a hundred different volumes
are at present available, and others are
constantly being added; nearly every
month a new one is announced. Members
are free to choose among them, get
ting as many as their purchases permit.
A SAVING OF 78 ON THE SET
. a percentage of saving not unusual on all
sets available th ough the Club's new
Book-Dividend plan
VOLUME I Oar Oriental
HeriUgc The civilization! of
Egypt and the Near East to the
death of Alexander, and of India,
China and Japan from tbe begin
ning to oot own day.
VOLUME II The Life of
Greece A history of Greek gov
ernment, industry, manntrf, mor
als, religion, philosophy, science,
literature and art from the earliest
timet to tbe Roman conqoest,
VOLUME III Caesar and
Christ Tbe rise of Rome from a
crossroads town to the center of
tbe world, ending with the cot
lapse of classic civilization in the
chaos of the Dark Ages.
VOLUME IV The Age of
Faith Medieval dvilfeatioo from
OmstantiM the Great to Dante
A. D. 315 to 1300.
VOLUME V The Reaiis
sance A history of Italy's
Golden Age beginning with the
birth of Petrarch and ending with
the death of Titian.
VOLUME VI The Refor.
matioa Europe's world-shaking
religions conflicts, beginning two
centuries before Martin Luther
and ending with John Calvin.
VOLUME VII The Age
of Reason Begins A history of
European civilization from 1558
to 1648, teeming with " figures
that pot fiction in the shade."
Whtttin with Aiiil Duiant.
VOLUME VllI The Age
of Loots XIV Europe in the
brilliant era ot the "Son King,"
covering tbe lively and complex
civilization of Pascal, Molten.
Cromwell, Milton, Peter tbe
Great and Spinoza. Wan-Tin
with Ami DuaAMT.
"A thrilling panorama of human history "
CLIFTON FAD MAN