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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 25, 1963)
FRIDAY, OCTOBER 25, 1H63 MEDFORD MAIL TRIBUNE. MEDKORD, OREGON r rvf. -i hU l.iix.Llil.rJv.:ft Edited by The Mall Tribune Advertising Department MOST RETAILERS LOOK FOR CHRISTMAS SALES GAINS. More than seven out of every tn rotoiloro ihrnnohniii the Ilnilprt status nnri Canada exDect Christmas volume this year to top Christmas 1962, according to a survey conducted through member daily newspapers of the Bureau of Advertising, American Newspaper Publishers Association. A lew oi Meaiora s Dusiness nrmn participated in the survey. In a coast-to-coast survey of retailers, 73 look for sales gains this Christmas over a year ago. Twenty-two per cent say they feel business will remain about the same and 5 look for a sales decline. The median sales increase anticipated by those retailers who expect a gain is 5. Despite this optimism, many re tailers believe that Christmas busi ness will be harder to get this year than last due to the fact there are only 22 selling days between Christ mas and Thanksgiving five less than in 1962. Fifty-three per cent say that volume will be harder to got in '63 compared to 46 in a similar 1962 survey and 43 in the 1961 survey. Because there is less selling time, 23 of the surveyed retailers say they will kick off their promo tions earlier this year. This com pares with 12 in the 1962 survey who stated they would begin their holiday promotions earlier. Seventy-two per cent of the mer chants state they will start their Christmas promotions prior to Thanksgiving week (the week of November 24th). The most popular week for kicking off holiday pro motions is the week of November 10-16 with 33 planning to begin their holiday campaigns at this time. The survey indicates that merchants are about as optimistic regarding profits as they are con cerning sales. Seven out of ten look for profit increases this Christmas over a year ago, 25 ex pect profits to remain the same and 5 anticipate profit declines. The median profit increase ex pected by those retailers who look for an increase is 3. Bigger advertising budgets are planned by more than one third of the stores. Thirty-eight per cent intend to raise their ad budgets over Christmas 1962. Fifty-three per cent plan to maintain ad vertising at last year's level and 9 expect to trim their ad budgets. As in previous years, merchants will rely heavily on daily newspapers as their basic advertis ing medium. Nearly three out of four some 73 plan to invest 80 or more of their Christmas ad budgets in newspapers. Fifteen per cent will invest 100 and 37 from 90 to 99 of their ad dollars in newspaper advertising during the holiday season. A number of retailers commented on the shorter selling period this year. "We have fewer sell ing days between Thanksgiving and Christmas," states a Florida department store, "but we expect this will be offset by an upsurge in business." The store looks for a sales gain of 10. Due to the fact there are less selling days, our promotions will naturally be heavier since we hope for an increase in business this Christmas," reports a Georgia men's wear store. Increased competition is mentioned by a number of stores who believe business will be harder to get this Christmas. "There is more competition, longer shopping hours and all stores are pro moting harder," reports a Michigan department store. A Minnesota chain store comments on added competition from shopping centers and discount houses. "Because of the tremendous amount of new competition moving into the area," a New York State dress shop looks for sales and profits to re main about the same. "Competition is keener, requiring a larger inventory," says a Canadian men's and boys' wear merchant. But he hopes "better organization" will help his sales picture and looks for a 5 sales gain over last year. "We expect increasing competition and price-cutting," states a Wisconsin variety store. "We must pay careful attention to stock and timing, having merchandise in the exact amount in most lines to realize mixlmum profits and markup." Leading merchandise items and lines that are being counted on to make an especially strong showing this Christmas include women s sportswear, men s wear and toys, otner categories re ceiving heavy backing as probable fast movers this holiday season: children's apparel, lingerie and appliances. Included in this year's survey were 186 retailers covering 82 markets in 32 states and four Cana dian provinces. Twenty-five different types of retail stores were represented. The Bureau's business survey now in its tenth consecutive year is part of an annual drive to highlight Christmas sales opportunities. The Bureau has also published "Christmas '63 Chal lenges You," a folder-presentation now available to r e t a i 1 e r s in the United States and Canada through member daily newspapers of the Bureau of Advertising, ANPA. .VAY ' 1 THIS UNIQUE WINDOW DIS PLAY AT LaPOINTE'S in the Medford Shopping Center fea tures a red banana squash, left, that weighs 97 pounds and is 52 inches long. It was grown by Olive Williams, above, of Ash land, who is a sales lady in La- Pointe's coat department. Man ager, Sam Nelson, says the dis play is to emphasize the Fall fashion motif of their manne quins' wardrobes. LOCAL REALTOR ADMITTED TO MEMBERSHIP IN NATIONAL ORGANIZATION. Ellen E. Barker, Medford Realtor, has just been accepted as a member of the National Institute of Farm and Land Brokers, its President, Jack Justice, announced today. Members of this Institute must adhere to high ethical standards set up by the Board of Gover nors of the Institute regarding integrity and experience in the field of buying, selling, managing, appraising or developing agricultural property for others. As a safeguard to the general public, each member is subject to the standards and discipline of the Institute. The Institute is a part of the National Association of Real Estate Boards and its membership is comprised of over 1904 Realtors located all over the United States and Canada. FIRST BUILDING OF FAIR IS OPENING. Artist's concep tion of the Heliport Building, right, at the forthcoming 1964 1965 New York World's Fair. Building will house the Top of the Fair, a 1500 seat internation ally themed restaurant and cocktail lounge; and The Ter race Club, a private club serv ing as the official reception cen ter for the Fair. The two-story glass enclosed complex will be located atop the building, 120 feet in the air. The 36,000 square foot roof (length equal to a New York city block) is designed to accommodate a sky-port for helicopters. The res taurant and cocktail lniinnp will offer visitors a panoramic view of the entire Fair grounds and a dramatic view of the New York City skyline. The facilities opened Tuesday, October 15th, six months prior to the Fair opening in April, next year. "THERE IS NO ADEQUATE SUBSTITUTE FOR NEWSPAPER ADVERTISING FOR SHOP PING CENTERS," said Robert Nyburg, advertising consultant to shopping centers, at the Promo tion Conference. Mr. Nyburg urged newspapers and shopping centers to work jointly in finding wavs to improve advertising euecuvencss. ine snooping centers most important customer the young married mother and housewife is also the newspapers' best reader, said Laurence T. Her man, advertising director, Detroit news, "snc wants a promise of auick siioDnintr and relief fnr a budget strained by the ever increasing needs of her family and house. She uses the newspapers to further those ends." Advertising has to become a daily functional part of the store's operation, iust like the winrinw and aisle displays and all the other ways in which a store projects itself and sells merchandise. 4-H Club News Knittcn Kitten Club The Knitten Kitten 4-H club has divided into two sections, under the same name. The first club will meet on the first Sat urday of the month and the sec ond club on the third Saturday. New books on knitting were discussed at the first meeting. The following officers were elected: Cathy Legler, presi dent; Sally Vorman, vice presi dent; Susan Vorman, secretary; Brenda Long, reporter, and Lo- Open House Set at Fairview Home SALEM Parents institute and open house for all persons interested in mental retardation will be held Saturday, Oct. 26, at Oregon Fairview Home, 2250 Strong Road, SE, Salem. The institute, to be conducted in the multipurpose building, is for parents, ageniccs and all in terested persons. It is sponsor ed by Oregon Fairview Home, mental health division, State Board of Control and the Ore gon Association for Retarded Children. The program will open with registration and coffee at 8:30 a.m. Dr. J. M. Pomeroy, super intendent of the state institu tion, will welcome visitors at 9 a.m. The morning program will be devoted to panel discussions. Two speakers will address the gathering in the afternoon. They are Dr. James Lent of the Uni versity of Oregon, who has chosen "The Dignity of Work," as his topic; and Dr. Joy Hills Gubser, assistant superinten dent ot public instruction, spe cial services division of the State Department of Education, who will tell how "Oregon Serves the Retarded. SCHUBEL ASSUMES MANAGERSHIP OF MEDFORD SEARS STORE. William Schubel. shown on the left in the above picture, assumed the managership of the Medford brunch of Sears Roebuck - and company recently replacing Ralph Jacohson , far right above, who has been manager of the store since it opened In August, 1959. G. W. Wallcnherg. crnler in photo, and lone manacer for Sears Inslallrd Schubel. Seattle Is the lone office for the Medford store. Schubel has more than 17 years experience with Scars, all of which were spent as Merchandise Manager in the Portland store. His wife's nnme Is Itrtte and thev have two sons. The older son is II and Is a student at Oregon Slate University. The younger son is 14 and will attend Junior high here. Schubel attended the University of California and Oregon Slate. He spent 3H years in the Air Force during the Second World War. and played professional basrbnll from 1935 to 1916. Portland Beaver fans will rerogniic him from his plnyer days in lhal city. Ralph Jacobson, well known In the Medford a rea for his work and energy, leaves for Salem where he will assume Ihe managership of the Se ars store. He has lived here with his family at 518 Windsor ave. Jacohson was active In business and civic circles while manager of the store. TRESTON WINS AWARD FOR LIFE INSURANCE SALES. John V. Preston. 349 Sutter Ave nue, agent for Allstate Life Insurance Company, has received special recognition for outstanding achievement In helping the company reach the historic one billion dollar mark in amount of indi vidual insurance in force. Allstate District Sales Manager Rob Hallock said Preston ranked among the area's leading agents during a special sales program that put the life company over the billion dollar milestone just six years after it began operations in 1957. Of more than 1.400 life insurance companies founded before Allstate Life, none has reached the billion dollar level in so short a time, according to insurance industry records. Preston, whose office is at 501 E. Jackson Street, also offers Allstate Insurance Company's poli cies for auto, home and business. IN PREPARATION FOR INCREASED SALES AND PROMOTIONAL ACTIVITIES throughout Us western market. Crescent Manufacturing Company. Seattle, has announced a new company divi sion and several Important executive appointments affecting its management staff. D, E. "Ted" Weaver, Jr., company treasurer for Ihe past two and one-half years, will assume duties as assistant general manager effective Immediately. Everett W. Anderson moves up from his former assignment as sales manager, Grocery Prod uct! Division, to advertising manager for all company divisions and general sales managrr of the grocery products section. Anderson will supervise sales activities tor Ihe complete Crescent retail distribution system throughout Ihe West. He has been with Crescent, a Seattle-based producer and distributor of spices and specialty food Items, since 1915. . Alto announced was the formation of a new Specialty Products Division. Stanley E. Hallo has been named sales manager and will have dlrrrl responsibility for direction ot salrs efforts for Ihe new division. He has been with Crescent twenty-two years and' moves In his new assignment from a former position as merchandising managrr, Grocery Products Division. Other executive promotions Include: Roy II. Carlson, former export manager, lo the posllionof assistant to Ihe treasurer: and Wall er i. SaVnton, promoted from administrative tales iiiperffcor lo assistant tales manager, CreScenl Grocery Products Division. na Carpenter, refreshment chairman. The next meeting will be held at 1:30 p.m. Nov. 2 at the home of Mrs. Frink. Brenda Long, Reporter RETAIL SALES UP WASHINGTON (UPI) Re tail sales in the United States for the week ended Oct. 19 to taled an estimated $4.8 billion about one per cent higher than the previous week and 6 per cent more than the same week a year ago. Tax Reduction, Civil Rights Major Concern to Kennedy By LYLE C. WILSON , United Press International It is a matter of opinion whether President Kennedy is in orderly retreat or demoral ized rout with his tax and civil rights bills. He has been com pelled to compromise. Liberal Democrats are denouncing the tax bill and Negro leaders are accusing Kennedy of a sellout on rights. Republicans and conservative Democrats oppose Kennedy's plan to finance tax reduction with borrowed money. Left wing Democrats accept tax re duction at the expense of more borrowing but they object, tmd in some anger, to the adminis tration's surrender on some of the tax reform program origi nally proposed as essential to tax reduction. The House Ways and Means Committee eliminated these re forms. The administration de cided against trying in the Sen ate to reinstate them. Sen. Paul Douglas, D-Ill., and others among the left wing of the Democratic Party now call it a rich man's bill. Douglas and Sen. Albert Gore, D-Tenn., gave Treasury Secretary Douglas Dillon a hard time during his testimony before the Senate Fi nance Committee. Tax Bill Comes First The tax bill continues to en joy No. 1 priority among ad ministration legislative propos als. The brave talk of enacting the tax reduction before Christ mas, however, has diminished. More likely, the tax bill will go over until the second session of the 88th Congress, which will convene next Jan. 3. There is no assurance, of course, that the civil rights bill will get through Congress be fore Christmas. If it fails to do so and if the tax bill also is stymied, the traffic jam in ses sion No. 2 of the 88th may be a record breaker. That would come at a bad time for the Kennedys. Next year comes a presidential election. President Kennedy urgently needs to set his administration's record straight before going to the vot ers again. All of this is doubly distres sing to the Kennedys. They need the tax cut in this session on the theory that it will stimu late the economy, make jobs and so improve the political climate as to help next year to re-elect the President. As Dillon told the Senate commit tee a week ago, the overriding necessity was for Congress to enact the tax reduction this year. Need Rights Legislation The Kennedys also urgently need civil rights legislation now. The more time that elap ses between an angry Senate civil rights filibuster and tiie meeting of the 1964 Democratic National Convention, the more time there will be for party hurts to heal. So civil rights has a sort of second class No. 1 legislative priority of its own. If civil rights goes over to the second session it may block other legislation essential to the Kennedy record. No matter how it may wreck plans for the second session, civil rights cannot be postponed until 1965. Not with a presiden tial election coming up next year. The bill now pending was supposed to have been passed the first session of the first Kennedy Congress, in 1961. Candidate Kennedy promised that to the Negroes in his I960 campaign. Income of Elderly Half That of Younger WASHINGTON (UPI) In comes of persons 65 and over stand at less than half those of younger persons, Dr. Donald P. Kent, director of the U.S. Of fice of Aging reports. Half the 4 million older indi viduals had total money income of less than $1,106 in1961 about two-fifths the $2,589 medi an income of their younger counterparts. Forty five per cent of the older persons had incomes of less than $1000. THAT'S GERALD WAY0F SAYING ROAR DOWN TO YOUR STORE FOR A REFRESHING JUST ON THE LIGHT SIDE OF LEMON AND LIME wSif A PRODUCT OF PEPS-COLA' COMPAW O 1963, PEPSI.COIA COMPANY Bottled by Pepsi-Cola Co. of Medford Under Appointment from Pepsi-Cola Company, New York, N. Y. SOMETHING NEW Has Been Added Bob Lewis IS BACK AS OUR SERVICE MANAGER In addition to our regu lar mechanical service in Domestic 4 Imported Cars wt are now equip! to work on . RENAULT VOLKSWAGEN MERCEDES BENZ And All MiK.i 'of Imports STEVENS AUTO SALES (OS N. Central 773 3655 Ave. i ti ' Yi - v. 8 nniM&MY FOLLOW THE CROWD TO THE BRAVE BULL! the Douglas Trio You haven't heard anything like it, because there has never been anything like it, but you sure will like it. With Their DANCEABLE RHYTHMS & SONGS They All Sing - They All Play YOU ALL DANCE! "Where Jhvcryliocly Meeds' Medford's Finest RESTAURANT & LOUNGE 1206 North Riverside Phone 773-5474 lift 91. i 9 9 9 ft 59
