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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 17, 1963)
10 A TUESDAY. SEPTEMUKIt 17. 1'JIU MLDFOKD .MAIL. TKIBLNK, MKDFOKD. OKEGO.V 17 M. If ' L 1 Edited by The Mail Tribune Advertising Department RETAILERS LOOK FOB RECORD SALES. More bullish than they have been in some years, the nation's top merchants are setting their sights on sales increases averaging some 5 for the 0,.n,i half ni uifi'i rnnnris Kairchild News Service. That would maintain the year-to-date rate of j cnra caie and sonH the industry's vilume to a record high of some $16.5 billion for the year. Backing this optimism is a generally sting mood. We look for big fall business. For the quarter. Department store ncaas say; William Batten, president, J. C. Penney Co., anticipates a 5 rise in volume in the third and ' So? W.f Cantor, president. Interstate Department Stores, says: "Business has been outstandingly ood. August, in particular, as fantastic. It seems consumers' fears of changes in the economy for the worse are over and they are back in a buy? mood. We look for big fall business. For the third and fourth quarters, a 6 to 7 gain appears indicated. . M. E. Arnelt, vice-president-finance, Bullock's. Los Angeles, estimates sales for the year will be 3 to 5 ahead. Mr. Arnett believes the economy is sound, business is "very good," and tax cut, if it comes, should be a stimulus. Harold Brockcy, president, Rich's Inc., Atlanta, says "Our increase in volume should be about 5 to 6 over 12. Earnings for this year again will be good with a plus over 1962. Third auarter should follow the present trend and will end with possibly a 6r.l increase." Cyril Magnin. president, Joseph Magnin Co., San Francisco, looks for a 5 sales increase for the next half and "hopes" earnings also will be up. EST I .mm Eai ' CTCi , iMMawwMlA urn THE SALE OF BURELSON'S Ladies Rcady-to-Wcar store In Medford last week to the P. N. Hirsh & Company group of Miller's Department stores marks the climax of a fifteen year success story for Mrs. Nunya Liibcrg. Mrs. Lizbcrg came to Medford sixteen years ago and. under her far sighted and able ownership and management, Burclson's store lias expanded in size and services. She has also been active in Downtuwn Medford merchants' aetlvitics in recent years. Mrs. Marjorie Green, shown at the left in the accompanying photo with Nunya Llzhcrg. will manage the store under the new ownership, according to Robert Magelte, district manager of Miller stores who negotiated the purchase. Mrs. Green has been associated with Mrs. Liberg at Burclson's as assistant manager and buyer for the post fifteen years, and is highly regarded in business circles throughout this part of the stale. No change in the store's name and personnel is contemplated and Joe Patella, operator of Bur elson's Shoe Salon, will continue to head that Important department under the new ownership. DAIRY PRINCESS LEAVES FOR MIAMI BEACH. Georgia lllihl,!'rl nrnlltr Hl'mlnn n.licu Princess from Eagle Point is shown at left receiving a dozen long-slemmed roses from Port land Chamber President, Don McCalluin. last Friday morning at Portland Internal ional Air port as she prepared to depart for the annual American Dairy Princess Contest in Miami Reach. Princess Georgia wilt rompctp with 24 slate finalists from all regions of the United Slates in a four-day event cul minating September 17 Willi the j- liinilfaf?a,iiiiiiyrTmTroritr f-' aSsSSH coronal ion of the new American uiuiy j iiiiccsa. miss uuuu.iiu received a gracious send-off as she left Medford Thursday afternoon. WEST COAST AIRLINES OFFERS HALF FARE FOR STUDENTS. Young adults who want to get there faster bv substituting airplanes for bicycles, moliireyrles or hot rods will lie given a fi nancial boost by West Coast Airlines beginning this month, according lo Dim E. Kncinn, Customer Service Manager of the Medford WCA office. The company has been authorized to offer a reduced fare on lis six-stale system fur young peo ple 13 through 21 years of age. College students traveling trom xvosningion lo lantornia, lor insianrr, tun ne nine in omain "Young Adult" tirkcls at 50 off. As a prerequisite, they must apply for an Identification card. This will cost S.I.OII and he valid for twelve months. Positive space reservations will be made available lo Young Adult ticket holders during the last three hours before flight time. The new rale expands WCA's reduced fare structure previously extended to members of the clergy and military personnel. Applications will be processed at each of the ioriv-four airport ticket offices muminincd bv West Coast Airlines in Washington, Oregon. Idaho. Montana. I tali, and California. Itngue allev residents may process their applications at the Medford airport V( A office. OIL BURNER TECHNICIAN'S COMPLETE COURSE, cians from the Mcdford-Ashlnnd urea recently completed nar sponsored bv the Oil Heal Institute of Oreeon. The course was designed to familiarize all students vi ment engineering and was co-sponsored by the Medford (. Laiourretle. the instructor for the seminar. PROMOTING TO THE TEENS. Slgal s department Itore in Easton. Pa., has opened a "hanumil" (or hiuh school girls named "The Gilded Cage" where students are served soil drinks and shop, reports Women's Wear Daily. This new concept in teen-age merchandising will function as a dull anil a simp with n full lime fashion advisor. Members of the club will he nlde to open charge accounts with parental permission. The store is also snonsoring a contest anions Inch school girls to learn their Ideas as to what constitutes the Ideal teen department. TEENS-RIG SHOE BUYERS. Teens - over Id mil lion of them spend some sill billion a vear. And spend Ing Is almost wholly on themselves, s.ivs Boot & shoe Recorder. Teens spend almost simo million a vear on shoes, sneakers, rubber types and slippers total of III million pairs. They also spend another Km million on accessories stockings and socks alone. Teen girls buy 7 pairs of shoes a ear. mm .1 pairs. Both are sub stantially above the national average. It's a vast mar ket, hut a specialized one with very specific tastes and wants. A total of seventeen oil burner teclmi n twelve week equipment servicing semi- 111 the lalesl advances in oil burner equip- itv School Svslem. according lo Wavne c. ft (-'if . M lf i, ?,J V . Ate i Teen Girl: She's trom ages 12 lo 17 S million like her. She spends S.l billion a year some sr.n on clothing and 570 on footwear. The teen girl Is impressionable. rager to try anvllnng new. She s a copy-cat, wear, what other teens wear. But as a class, she's a (rend-setter. she wears nut more shoes, and own, more than anv other age group. While she re sponds quickly to new fashions, she', Inynl In such slnndhv, a, handsewn moccasins, skimmers and sneakers. Teen Man: His age I, II to 1H-K million strong, lie loo spends 53 billion a vear. He's hlghlv style-conscious, spends $20(1 a year on clothing, $t5.?io of it on footwear. He selects most of hi, clothes, has definite taste, of his own, and he', n ,t R re,,,.a of dad. Of all the male groups, the leen man is the biggest consumer of footwear. He wear, out shoe, faster and swings fast with style changes. LARGE FIRMS INVADING RESTAURANT FIELD. While many independent eating place, are closing their doors or struggling to survie, manv big companies with experience in catering to the whims of the public are entering or moving d -ener into the restaurant business, reports The Wall Street Journal. Besides F. W. Woolworth. will soon otcn a plush 3:u;-sent restaurant laid out with thick carpels and colorful wall murals ii a small community outside Philadelphia, the list includes Holiday Inns of America, Grcyhount Corp., Quaker Oats Co Sears Roebuck Co Pure Oil Co. and Stouffcr Foods Corp. 1111 W" l ilyfffl j WALKER THE WEEPER OPENS NEW LOT FOR MOBILE HOME DISPLAY. An additional 2fi0 font frontage lot has been recently opened by Walker the Weeper Trailer Sales of Medford, savs .lav Walker of that firm. 'This makes us the largest, single, display lot in the State of Oregon for mobile homes and travel trailers": Walker slated. "The previous lot proved inadequate because of increased sales volume and larger sizes of the modern mobile homes." The new addition brings the total frontage of the Walker The Weeper site to almost COO feet. The additional lot more than doubles the total size of the firm's lot space. Vtalkcr also cited steady expansion since ineir opening in the present location In 1959 as an other reason for this addition. The firm handles many name mobile homes and travel trailers. In cluded are: Angelus, Bel Aire, Kit, Imperial, Aristocrat, Airstream, Boles Aero, Streamline, and Terry. RUGGED TREATMENT FOR CARPET AT MODERN TILE. When Modern Tile Company says that their carpet can take it, they set out to demonstrate it in a rather unique manner. Mr. and Mrs. John Gomcr. owners of the company, have installed a large piece of carpet tin their parking lot in front of the building. Customers are in vited to drive their car onto the carpet and give it a real test for durability. The carpet was installed on the lot Wednesday, September 11. The picture shows Mr. and Mrs. Gomcr in specting the carpet and a car can he seen resting on the carpet. "We'll Floor Your . . . For Less" is (he motto of this well-known floor covering shop. Modern Tile Company is located at 7110 South Grape. One of the most up-to-date features of this business is a fleet of Chevrolet Corvans that have been furnished the company by Courtesy Chevrolet of Medford. According lo Airs. Gomcr: "this fleet of trucks means that we can deliver carpet from our shon (o the customer's door that is holh dry and clean. The trucks will handle a full 12 foot roll." Ron Pitts is sales manager of the (inn. THE DUN & BRADSTREET DAILY WHOLESALE COMMODITY PRICE Ilil. v of in hi commodities (1930-1932 equals 100) was 264.86 on Thursday. September 12, against 265.31 a week ago. The Weekly Wholesale Food Price Index, representing the total of (he price per pound of 31 foods in eeneral use, rose three cents this week to $5.93. This is 1.2ri below the corresponding level of last year. DO II AN' REAL ESTATE ANNOUNCES NEW ASSOCIATION. Doran Real Estate. 511 S. River. side, announced recently that they are now members of (he California Mutual Listing Service. This service is a private real estate marketing service with over inn statewide California hml-. ers and now. for the first lime, is expanding into Oregon and Washington. There will soon be about 25 offices in the two new states. Listings arc restricted lo ranches, income and investment nroneiiies with valuations nf s;o onn and up. At present, the agency has complete information on over 1(10 California listings ill all clas- """l""' " "snog nn a memner oi uie service results in a brochure with pictures being im mediately sent to every office. All of the service is performed for one standard selling fee. NEW DISTRIBUTORS FOR NOREI.CO TAPE RECORDERS. The Richard Legg Co., Pacific Northwest representatives for North American Philips Company, Inc. announces the appointment of United Radio Supply, Inc. of Portland, Eugene, and Medford as exclusive electronic distributors of he Norelco Tape Recorder line in the state of Oregon. The Norelco line consists of five tape recorders ranging from the all-transistorized battery-operated Model 100, carrying a suggested list price of S129.50 lo the fully-transistoried complete stereo record-playback Model 401 at a suggested list price of $399.50. JACQUES HEIM. I., interna- tionally-faninits fashion author ity, has written another page in fashion history with Hie first collection of children's haute couture fashions available through a catalog. This mother and, daughter ensemble, left, created by Ileim exclusively for Montgomery Ward's current fall and winter catalog, features a three-piece diagonal tweed cardigan jacket with self button closing, a feminine princess seamed jumper, a washable cotton hi oiiilfl.il h blouse and novelty cuff links. Pari of Ward's Brentshirc designers collected by outstanding Euro peau and American fashion leaders. DRESS GAIN EXPECTED. Dress buyers in department and specially stores across the coun try, bolstered by spirited early activity, are looking for 5 o 10 sales increase this fall, stales Women's Wear Daily. With velvets, crepes and knits leading the fabric list, and shifts and jumpers displaying marked strength, retailers see a strong season ahead. How ever, lliey are concerned over Hie slowness of deliveries from better dress manufacturers. Adult Education Classes To Start in District Sent Fall term courses in the adult education program of the Med ford public schools will begin (he week of Sept. 30. according phoning the office at the Med- bricihand, Tuesday, room 226; ford High school, 773-7220. : beginning shorthand, Thursday, Classes scheduled for the fall rTZV:? ,u ?rh to Lindsey Vinsel. director 0 i t"m, the day and time of meet- jIa"u.7e"n Snvth: beginning of- the program. j ing, tuition, location and in- fjcc machines. Thursday, roo:n People interested may obtain ' structor are listed: 226, and refresher office ma- additional information by tele-1 Business education: beginning chines, Monday, room 226. both by Miss Gertrude r rednckson ; beginning bookkeeping. Tues day, room 229. Dave Hile: re fresher book'ieeping, Wednes day, room 229, Stewart Hopper; beginning typing, Wednesday, room 225, Mrs. Janet Goodrich; refresher typing. Thursday, room 225. Hile: advanced typ ing, electric or manual. Thurs day, room 228, Louis Mahar. all ticular to a five-dav nroaram from 7:30 to 10 p.m. at Medford called "The Management lnsti- High school with tuition $10 tute for Business Executives," ! Per course, which has been scheduled for ""''''V Claft. Courses nooov ami crau: uesinnin" Aiding Business Through Confinuisig Education Discussed f':' H mM 1 lit w f e. 'P ,;l J fit 1 I V WW A GLIMPSE OF WHAT'S NEW FROM OI.DSMOlill.E FOR 'fit. Retractable outer seat belts for added convenience and neater appearance, a chamber ed exhaust system, another first from Oldsmobile. and wire wheel discs designed to further emphasize the sports car flair of I ho l!ii; models. The deluxe seat belts feature retractors o'l outboard belts which automati cally coil up upon release. The:r newly-destencd buckles permit easier adjustment. The newly-developed chambered ex haust sstrm emphasizes the "Siatf'i-e sound of muted pow er." The wire wheel discs are one of five new wheel discs of fered by Oldsmobile for 1964. Medford dealer is J. R. Whitney Olds. Two representatives of the di vision of continuing education, a branch of the Oregon state sys tem of higher education, dis cussed ways Monday in which their agency attempts to aid the business community improve it self in Oregon. The men, Don Low, head of the department of business and public administration, and Don ald E. Cooper, coordinator of in dustrial programs in the de partment, were the principal speakers at the noon luncheon of the Medford Chamber of Com merce Roundtable. Low told the group his or ganization was dedicated toward initiating and fostering pro grams designed "to improve the ability of the people of Oregon to cam a better living." He said the "technological ex plosion" in this country demands continuing study on the part of business and industrial people in order to keep pace with rapidly changing developments. Objective of Division Low said the objective of the Division of continuing education was to "provide services need ed to assist in the improvement of all kinds of business in the state." The department head then in troduced Cooper, a veteran of 2'i years with the agency, who discussed a number of programs that have been developed to im prove liaison between higher education and the business com munity in Oregon. Cooper pointed out that his division offers college - credit studies through extension classes and correspondence courses, and non-credit programs which include conferences, workshops, short courses, institutes, con sultant services, lectures and discussion groups. He drew attention in par- Pipeline Dedicated At Junction City JUNCTfON CITY (UPI)-A recently completed $115,000 Northwest Natural Gas Co. pipe line from Eugene to this Lane county community was dedicat ed in ceremonies Monday afternoon. Junction City Mayor Steve Ty- Oct. 13 to 18 at the Adobe motel at Yachats. Applicants for the seminar should contact the division of continuing education, Eugene, no later than Oct. 1. Total reg istration fee of $450 and includes instruction, text materials, room and board and full use of facilities. G-P Streamlines Research Methods woodworking. Wednesday, 7 to 10 p.m., room 19, McLoughl.n Junior High school, S12, Leo Ilarter; and beginning photog rapher. Tuesday, room 233A, Edward Klimko: beginning oil painting, room 221, and refresh er oil painting. Wednesday, room 22!, both Miss Catherine Fonken. and beginning tempera painting, room 18, .Mrs. Janet Schmitz, all from 7:30 to 111 p.m. at Medford High school with tuition $10 per course. General education courses: PORTLAND (UPD- Georgia-! ' .,' ,. cit' j. 'i Pacific Corp. today announced ! reading"' Tuesday and Wednes plans to streamline research day, both room 212, Oliver methods. Eriekson; begining public The firm said that under its I spenkins. Tuesday! room 217, plan, wood products research j Riffle Moore; conversational would be decentralized and car- French, Tuesdav. room 23, ried on at various integrated Huch Shurtleff: beginning con manufacturing operations. j versational Spanish, Wednes- R. B. Pamplin, company prcsi- day, and advanced conversa dent, said research into c.hemi-; t ional Spanish. Tuesday, both cals from wood waste would be : room 203. Mrs. Alicia Carter: accelerated. Research in con- j English review, Thursday, and junction with a chemical firm ' arithmetic review, Tuesday, on development of chemicals ' both room 21:!- Miss Dolip Wlii and various food products from s3nt: and algebra I. Thurs sawdust and bark will be con-ida' room 3ln- F,0d Pawlow tinued at the Portland research ?k al,'.7:,30 to, ln,P-m- at M(t laboratory ' ' "'S"1 school with tuition Research in pulp, paper and ! pGr. ,c!"?.e- ehomienl will ho . , Ullier Vllllll I O! Bellingham, Wash., and Cros- sett, Ark. Pamplin said that plans build a central research lab Portland had been deferred. Two Found Dead In Yakima Hcma ler and Francis Hill. Dresident of the company, participated in discovered bv the ceremonies. The gas then Eleanor, 10, when she returned was turned on. I home from school. YAKIMA (UP1) - Mr. and Mrs. Peter Deilulo were found shot to death in their home here Monday and police said evi dence indicated the shootings were the result of a murder suicide. Deilulo, 60, was found lying in a doorway between the kitchen and dining room, a .22 caliber rifle lying across his legs. Mrs. i Tuesday. 7-10 p.m., $8. Medford Frances Deilulo, 46, was found ' H&u school, room 208. Mrs. in the dining room. Both had Ignore Smith: beginning tail-ir-been shot in the head. j Thursday. 7-10 p.m., $3, Police said the traodv was ! Mf'f!f"'l Hiflh school, room 207, their daughter Slide rule, five weeks, Tues day, 7:30 to 10 p.m.. S6, Med ford With school, room 245, Marvin Kautz: and basic layout, Monday, and blueprint reading and mechanical drawing, Tues day, bolh 7 to 10 p.m., $10 each, Medford High school, room 34, Duane Richardson. Homemaking: beginning caka decorating. Tuesday. 7-10 p.m., $S, Medford High school, room 15, Mrs. Lucille Rice; begin ning knitting. Monday, room 30, and advanced knitting. Wednes day, room 203. both 7-9:30 p.m., ?8 each. Medlord High school, Mrs. Eloiso Faulkner: begin ning Bishop clothing, Monday, 7-10 p.m., $8. Medford Hih school, room 208, Mrs. Jeanne Hood: beginning dressmaking. STAR GAElC0 P) 1- 8-14-28 TAURUS i-X MVr- 21 ,35-37-40-45 '60-73-75 GEMINI O MAY 2: '1 JUNE 21 12-2633 49 51-76-79-S6 CANCES JUNE 23 '-A 1-25-33 59 '- 64-77-60-iiq uo JL1Y 24 V..., AUG 21 T 7-10-13-31 J.-'5:55-66 VIRGO AIG 2 ' ', SET 2: VS1U6-16 46 ';4? 5? 63 By CLAY R. POLLAN M Your DailfAclmly Guide M V According lo the SfOM. V To develop message for Wednesday, read words corresponding to numpcrs of your Zodiac birth sign. 1You 2 Sr.-) 3 Oonge 4 Strengrnen 5 Den I 6 0t 7 Greater lifi-! 9 Ltt 10S"i 11 Change 13 0' 14 Monfy 15 EonJs 1601 17&5orl 19 Scene 2! Siy 22 Or 23 Leek 24 Alert 25CV t 26 Snap 27 Hecrt 23 N w 29 OI 30 S - neone's 31 Smb.! !y 32F.-r A.fecenn Tc-riay'j Fnr Aicectt 37 3 An "9 Ar 2 iTh 3Hea'lH 4 Romantic 5 Anainst Od S Je Frend W:u'd TVo.e Disopeioal fA-d 6. V -ur eOI 72 ice-.-, 73 Temper 74 And 75 TnntrLj-n 76 F r 77 .;,; -g 7i r .: e 79 Ne E" V-ev i r --.d 82 v-feis 63 V,-e 5 Be I. Bern 7 Pub f 5 P-.y;-ess pnC-e 57 Ai: ;-d f ' ; r.cr Ins 1I6SA :PT. 23 --T OCT, 23 vl y. 23-39-44-50. 69-70-33-84 "y SCORPIO - :'. .C- 22 iTn, 5- 9-30 54 6? 63-81-85 .'i SAGITTARIUS NOV 23 CEC 22 ?-A 4.15 29 34 i 42-53-87-S9y CAPRICORN CC 23 --' -A,'. 23 .i. 131-24 41.47,?! k.5 67-72 V AOUARiUS 21 3- 6-19-22'- '7-61-78 7-20 36-57 7l.74-F-?-90J KKt'Oltl) Al'TO S' VS PltE DltTi:i). Auiii sales il hit a record 7.5 milium units this year and another 7 ni'llion in I IMS I, predicted l.ee A. lainrci. Ford Motor t o. vice president and general manager of its Ford division, reports The Wall Street Journal. V lieneral Mo tors Corp. Mir president has forecast i:k:: alcs of 7.5 mil lion units, including soii iinii in hilt Dot) imported cars, "it fourth quarter sales eoual last year's." He said liisl sales Mill rnnsr from J milium to 7.1 million. I.vnn A. Tnwnscnd. ( hrsslcr ( nip. presidenl. als has linnlied he aniicinales another 7 million car year in I'JM. The predielions tor mill, if they come line, would mean retail autn sales in the I'. S. uoiild exceed Ihe 7 million lex el for (lie third year in a row. a sharp rexersal of Ihe earlier paltern of Iran years after xcais of brisk sales. Dennis the Menace TWO MILLION DOI.l.AH SAFFTY tiHANT F elation has announced grants totalling nearly $2 portation projects in fiscal 19tum. The grants, voted bv the AMA Hoard of Piroc by 16 agencies working on highway tranpoi-taim This marks the tenth straight xear that AMA g the sixth straight year that they have evecede Largest share of the AMA grants budget nea Foundation, a national organization which has p highway safely activities throughout the nation f Oilier maior contributions are to Ihe National (erence, Ihe l oniell I'rmcrsitv t rash lnjurv I! siinvrs. the American Standards Association, th western I'tmcrsity TransHirtation Center. HOM AM The Automobile Manufacturers Asso- million lo promote traffic safety and other trans tors al its most recent meeting, are being shared n problems. rants in these fields have topped SI million and .1 $1 5 million. ily SI million goes to the Automotive Safety rovided financial aid and technical assistance for r more than a quarter of a century. I S.uV'v Council, the National Highway t'sers Con eanh Program, the Society of Automotive F.n ? International Road Feier'.it:on, and the North- ' Mrs. Joanne Wea'herford; ad vanced tailoring. Monday, 7-10 p.m., S!l. Medford High school, room 207, .Mrs. Geneva Neill; and unholstery. five weeks, Monday and Thursday. 7-10 p.m.. $12. 917 West McAndrews rd., Heinz Bertram. All of the classes continue for eight weeks unless otherwise noted. P?j Filmland m Feature: fj 1EAM SEBERG I. 1 " , t J f v : h v , rl I ; : - '1 t I k s t... V 1. iTS UKe A GaiAT Sifi PkW Sf3. iV TH tCr5 N IT AS s A SiT ON A WSSe ITP.ASAVi'C MT$ K NW-aQ-ttHSD ' Woman Between Two Worlds by JACK RYAN Read fho bittersweet story of how a girl from a small Iowa town became a Parisian cosmopolite and a much-in-demand, movie slar-and what it has cost her. Jar'.- Ryan provides n rc vcalins insight of Jean ; Scbcrg in tr..? SEPTEMBER 22ND V ('(."'! ,.( c oj with your copy of the ! MEDFORD : MAIL TRIBUNE o i o
