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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 16, 1963)
) MONDAY, SEPTEMBER 16, 1963 MEDKOHD MAIL TK1BUXK. MEDFORD, OREGON Cardinals Can Change NL Picture Tonight St. Louis One Game Back of LA By MILTON RICIIMAN DPI Sports Writer The oddsmakers still like the Dodgers, but not by much be cause those incredible Cardinals can change the entire National league pennant picture tonight. A victory by the Cardinals in the opener of a three-game set between the two clubs at St. Louis tonight not only would boost them into a virtual first place tie but also would auto matically make them the new pennant favorites. Momentum is entirely on their side. By bowling over the Braves twice Sunday, 3-2 and 5-0, the Cardinals ran their win ning streak to 10 games and now have won 19 of their last 20. The Dodgers show a 13-7 log during that same stretch and while that record isn't anything to be ashamed of it is respon sible for cutting their lead from a once comfortable Vh games. "The Dodgers still are slight favorites," said one national oddsmaker. "They won't be any longer, though, if they loose to night." Champs And Chumps The Cards looked like champs in their two victories over Mil waukee Sunday while the be draggled Dodgers looked like chumps losing to Philadelphia, 6-1. Lew Burdette pitched St. Lou is to victory in the opener when he held his former teammates to six hits, including Hank Aar on's 42nd homer. Aaron's blow, however, was negated by Bill White's 27th homer with one on in the second inning and Ken Boycr's 23rd off loser Bob Hend- ley in the fourth. Ray Sadccki blanked the Braves on five hits in the night cap for his 10th victory and the fifth shufbul by a Cardinal pitch er in their last eight games. Tim McCarver and Julian Javier each singled home a run off loser Denny Lem aster in the second inning and that was real ly all Sadecki needed. Broglio vs. Podres Cardinal manager Johnny Keane nominated Ernie Broglio ( 16-8) for tonight's game and Dodger manager Walt Alston MEDFORD!WrRIBtrNK Bears Beat Packers With Tough Defense By United Press International Cheer all you want for Jimmy Brown, Y. A. Tittle and even Fran Tarkenton, but the most astonishing performance of the National Football league s open ing week end was the Chicago Bears' revamped defense. In a game that owner-coach George Halas described as "the greatest team effort I've ever I.INKHCORKSt National League Loa AnRelr-a ooo inn mm t s : Philadelphia 200 ooa llx S ( Drysriale, Calmus (HI and Hoar, born. Green (fi-4i and nalr.vmnle Loser Dryadale (17-17). Hits T. Davis, Slevcra. San Fran .. 30n ono .'41 1.1 111 2 Pittahurgh onn 120 002 5 fl 4 O'Dell (-3-81 and E. Bailrv. Schwall, Franela i7t. Face (81. Butters (HI and Rtjrgcsx. Loser Schwall 18-111. MR Mayi. Davis Team Shuts Out Venezuela DENVER (UPI) - The U.S. Davis Cup team looked optimis tically across the All a n t i c Ocean today after neatly shutting out Venezuela in the five - match American Zone tennis finals here during the week end. The Americans took two sin gles matches in a finale Sunday, with Dennis Ralston and Arthur Ashe Jr., the first Negro to play for the U.S. in Davis Cup com petition, outpointing Orlan d o Bracamonte and lyo Pimentcl. Ralston outplayed Pimentcl, 18-16, 9-7, 6-4, and Ashe wiped out Bracamonte, 6-1, 6-1. 6-0. As for the elusive Davis Cup, now held by Australia, "we think we can take it," beamed Bob Kclleher, non-playing U.S. captain. It s going to be tough but we're optimistic and think we ve got a top-notch outfit. The coveted cup still is a long way off. The next step for the powerful U.S. team will be Bournemouth, England, to meet the European Zone champion Sept. 26-28. The Amcric a n s leave tor Bournemouth today, A win in England would vault the U.S. team to a match with India, the Asian Zone cham pions. The winner in India will chal lenge the Australians for the Cup Dec. 26-28. The United Slates has not won since 1958, Cincinnati .. 00! 200 0003 10 n Chicago ooo 000 001 3 2 TatlnurU ll-8l and Kdwarda. Ellawnrth. Elslon (71. Brewer 0I. and Schaffer, Ranew MM, Ln.irr Ellsworth (20-10). HR Williams. (1st game) Houatnn , , 2fio onn 300 fl II 1 New York 000 000 400 4 4 4 Farrell (13-131 and Rateman. Jarkson. Claeo (7l. Gearnartli (01 and Coleman. Loser Jackson 111-7). HR Coleman. find fame) Houston 010 300 010 .1 II ft New York . ooo ooo ono n 3 o Zarharv 1 1 -a i and Smith Hook. Powell Ifll and Sherrv. Canim taro (8). tins Weekly. Slaub. fist (tame) Milwaukee . Onn nno 2002 fl 2 St. Louis 020 100 OOx 3 7 0 Henriley. Schneider 14 1 Shaw Mil. Teifnauer mi and Torre. Bur dette in. n I and McCarver. Loser Hendlev in-(li. HRa White. Boyer, H. Aaron. find (tame) Milwaukee . oof) ftno oon ft a, St. Louis 020 loo 20 .1 14 0 LcMaslrr. Raymond 14 i. Schnei der (41. Plche i.M. Tielenauer (8i and Crandall. Sadecki IO.R' and (nCiTver' La"r LtM""er picked Johnny Podres (13-10) mier tnai, me Larcls win go wilh Curt Simmons and Huh unison while the Dodgers will follow with Sandy Koutax and I'cie Kicnerl. Oklahoma Takes Tilt By DAVE ROWE Ui'l Sports Writer The Oklahoma City 89'ers aren't dead yet. They are strik ing back at Spokane, which holds a 3-2 edge today in the best of seven game Pacific Coast league championship playoffs, Manager Grady Mutton's club made good use of eight hits and four Spokane errors Sunday to take a 12-2 victory over the Indians. The sixth game of the series is scheduled tonight and the 89'ers must win. If they do the piayolls will go the full seven games with the winner of Tues day night's game automatically champion. Manager Danny Ozark stal led his ace. Howie Reed, on the mound Sunday night. For the first three innings he held the 89'ers scoreless but then in the fourth inning things began to happen. The 89'ers scored five runs in the fourth, one in the filth and three each in the sixth experienced," the Bears held the champion Green Bay Packers to a net total of 160 yards Sunday and knocked off coach V i n c e Lombardi's men, 10-3. This was the lowest Packers score since 1959 and the first time they were beaten in Green Bay since 1960. Brown indicated he enjoys the new regime of coach Blanton Collier by scoring three touch downs in Cleveland's 37-14 win over the Washington Redskins; Tittle threw three touchdown passes and ran 9 yards for a score in the Giants' il-Ti irimph over the Baltimore Colts, and Tarkenlon's passing set up two last-period TD's that gave tne Minnesota Vikings a 2120 vic tory over the san Francisco Forty Niners. In the other game on Sunday's program, the Philadelphia Ea gles and Pittsburgh Sieelers bat tled to a 21-21 lie, and in batur day night games, the Detroit Lions whipped the Los Angeles Rams, 23-2, and tne m. louis Cardinals upset the Dallas Cow boys, 34-7. Lions Down LA's Rams LOS ANGELES (UPI)-Coach Harland Svare cast about to day for a cure to the goal post "allergy" that spoiled the sea son debut of his Los Angeles Rams Saturday, hoping to find it before this week end's encoun ter with the Washington Red skins. The Rams penetrated deep into their opponent Detroit Lions' territory on several oc casions and once got as close as the 1-yard line. But they were kept from scoring by a stiff De troit defense that forced them to settle for a safety in Satur day's 23-2 defeat before 49,342 fans in Memorial Ciliseum. Svare also was without a de finite starling quarter a a c k, with talented rookie Terry Ba ker who started for the Rams In the Detroit encounter still plagued by a "balloon" aerial that was enthusiastically grab bed by Lion interceptors. Baker had three passes inter cepted, one setting up the Lions' first score and another run back 70 yards for a touchdown as the Lions tallied their sixth straight league play victory over Los Angeles. Start World Series; Whitey Ford Ready For Initial Tussle By TIM M0R1ARTY UPI Sports Writer Start the World Series - Whi tey Ford is ready. That was the general feeling today of the New York Yankees, who are just going through the motions waiting for the Dodgers and the Cardinals to settle the National league race. It doesn't matter which team wins the right to oppose the Yankees. Manager Rolph Houk is almost certain to choose Ford as his pitcher for the opening game of the series at Yankee Stadium Oct. 2. Ford was Houk's mound choice for the last two Series openers againt the Cincinnati Reds in 1961, and the San Fran cisco Giants last year and he won them both. So there docs not seem to be any reason for the Yankee pilot to depart from tradition, especially since Whitey has won more Series games (10) than any pitcher in history. Better With Age Like the Milwaukee Braves' Warren Spahn, Ford seems to be getting better with age. The light - hearted left - hander notched his 23rd victory Sun day, allowing only two singles in subduing the Minne s o t a Twins, 2-1. League Leaders By United Press International NATIONAL LEAGUE Player & Club O AB R II Pet. Groat. S1L 148 .100 S3 10.1 .327 Clmente. Pitts 130 MS 71 177 .32S II. Aaron. Mil 150 58!) 114 IB!) .321 T. Davis. LA 136 .121 84 187 .321 1.13 818 02 108 .318 14.1 .122 77 108 .318 144 .134 !)! IfiO .318 1.12 820 103 l!)2 .310 148 823 ina 102 ..108 130 588 74 178 Pinson. Cin Gnzalez. Phil Cepeda. SK .. While, St.L . . Flood. Stl Santo. Chi .303 Clete Boyer's two-run single in the second inning off loser Lee Stange gave Ford all the margin he needed against the Twins. Zoilo Versalles scored on a force - out in the fourth to ruin Whitey's bid for his fourth shutout of the campaign. The loss dropped the Twins a game back of the Chicago White Sox in their battle for sec ond place. The Baltimore Ori oles edged the Detroit Tigers, 2-1; the Boston Red Sox clubbed the Kansas City Athletics, 5-3, and the Cleveland Indians down ed the Los Angeles Angels, 6-3. The White Sox at I'ashington game was rained out. Fashion Triple PLy The Tigers engineered the American league's liut triple play since 1960 in the fifth in ning but the Orioles had pushed across two runs earlier in the frame one on a wild pitch by Frank Lary to win the game. Milt Pappas, with relief help from Stu Miller, picked up his 16th victory. Felix Mantilla's two - run, two out homer in the ninth inning off John Wyatt powered the Red Sox to a comeback victory. Jack Lamabe, who blanked the A's over the last three innings, was the winner. The Indians scored two vital runs against the Angels without the benefit of a hit in the sixth inning. Bo Belinsky, who suf fered his second straight defeat since his recall from Honolulu, wild - pitched one run home and the other came across following an error by Billy Moran. Jim Grant, although touched for 10 hits, gained his 11th victory. Aiii:nH AV li:alk Ystrzmski.Bns 143 .111 Pearson, LA 14.1 541 nollins. Min 1.14 .120 Kallne. Dot 130 537 Malzone. Bos 144 .1.17 Ward. Chi .1.10 585 Wanner. LA 143 .13.1 Hnrnnaon. Chi 135 403 Howard. NY 127 480 Fresosi. LA 14.1 553 .322 312 .310 .300 88 174 00 180 77 181 86 166 66 18.1 .206 78 172 .204 72 1.17 .203 63 142 .2B8 72 1.12 .2R7 7B 156 .262 PORTLAND UPI - The Port land Thunderbirds posted a 19- 12 victory over the Humboldt Foresters of California in a non conference semi - pro football game Saturday night. The win left Portland with a 2-0 record for the season. Home Runs National I. e a r u a Aaron. Bravea 42: McCovey. Giants 38; Mays. Giants .1.1: Cepeda. Giants 30; White. Carda 27. Amer can I.earue Stuart. Red Sox 4n; Killehrew. Twins 38: Alli son. Twins 3.1; Hall. Twins 32; Howard, Yanks 28. Runs Batted In National l.eacue Aaron. Braves 12(i: White. Cards I0R; Bovcr. Cards 107; Pinson. Reds 00; Santo. Cubs 06; Mays. Giants 06. American I.eaLKlie Stuart. Red Sox 110: Kaliuc. Ticers 06; WaE ncr, Angels 8R: Colavito, Tigers 87; Allison Twins 87. Pilrhlnil Natlonal League Perranoskl. Dodgers 15-3; Koulax. Dorificrs 23-5: McBean. Pirates 13-3: Ma Inney, Reds 22-6; Spahn. Braves 20-6. American League Bouion. Yanks 20-6: Ford. Yanks 23-7; Peters. White Sox 18-6: Dnvtnng, Yanks 12-4; Radalz. Red Sox 14-8. I.INKSCORF.S: American League Baltimore .. 000 020 0002 3 0 Detroit 000 100 000 1 7 0 Pappas. Miller 181 and Orstno. Lary il-O) and Triandos. Winner Pappas lo-B . HH casn. Gentile. New York . 020 Ono 0002 8 1 Minnesota 000 100 0001 2 1 Ford (23-7) and Howard. Stance. Rocgenburk l9i. Dailey t!)i and Battey. Loser Stange (10-51. Boston . . 000 000 302 ,1 10 ft Kansas City 000 300 0003 4 0 Smith. Lambe (71 and Nixon. Scgui. Wyatt (7) and Lau. Win ner Lambe (7-31. Loser Wyatt 5-3i. HR Mantilla. 8 2 Cleveland . 0.10 012 000. Los Angeles 201 000 0003 10 2 Grant (II-I4I and Azcue. Bcl Inskv. Duliha 161. Foytack (71. Navarro i9l and Rodgcrs. Loser Belinsky (1-8). HRs Held. Lees. Showdown Tangle in National ST. LOUIS (UPI) - Tonight's the night. In wild west terms, it's a "showdown." The military call it "D-Day." For evangelists, its the "day of reckoning." It's the opening of a three game series between the Los Angeles Dodgers and St. Louis Cardinals, who stand about a sneeze apart in the race to de termine which city flies the National league pennant and hosts the lucrative World Series. the Cards are just a game back of Los Angeles in the standings after capitalizing on the Dodgers' 6-1 defeat by Phil adelphia Sunday and taking two from the Milwaukee Braves, 3-2 and 5-0. A sweep of the three-game se ries with Johnny Podres (13- 10) set to face Ernie Broglio (16-8) in today's opener by either side could end the battle waged between the two teams during the past several weeks. In the incentive department, the Dodgers' desire to appease fans by avoiding a repeat of last season's closing debacle seems hard to beat. But the Cards might have the topper in a near-frantic aim to give retir ing outfielder Stan Musial a World Scries farewell. And the Dodgers have the added handicap of being over- keyed, which is the nicest ex planation for the collapse of their defense in Sunday s fall to the Phillies. Major League Standings By L'nlted Prett International (Baseball) AMERICAN LEAGUE W. I.. Pel. OB x-New York ... 100 52 64B Chicago 8.1 6S .567 14 Minnesota 8,1 67 .559 15 Baltimore 79 72 .523 20!j Detroit 74 78 .493 25 Boston 73 79 .480 27 Cleveland 72 81 .471 28'j Kansas City ...... 67 83 .447 32 Los Angeles .... 68 84 .447 32 Washington 33 97 J33 48 x Clinched pennant Sunday't Results Chicago at Washington (ppd., rain) Baltimore 2 Detroit 1 New York 2 Minnesota 1 Boston 5 Kansas City 3 Cleveland 6 Los Angeles 3 National League W. Los Anselea 91 St. Louis .... 91 61 San Francisco 81 69 Milwaukee 80 71 Philadelphia 79 72 Cincinnati 80 73 Chicago 7.1 73 Pittsburgh 70 70 Houston .18 93 New York 49 102 GB Pet. .607 .509 1 .340 10 .530 11 'i -123 ll'j JS23 12', JOfl 18 .470 201J .384 3.1' 2 .325 42' i 6-1 Sunday's Results Philadelphia 6 Los Angeles 1 San Francisco 13 Pittsburgh Houston 5 New York 4 (1st! Houston 5 New York 0 (2nd) St. Louis 3 Milwaukee 2 (1st) St. Louis 3 Milwaukee 0 (2nd! Cincinnati 3 Chicago 1 Monday's Probable Pltrhrrs Los Angeles at St. Louis Iniphtl Podres (13-10) vs. Broglio 116-8) Chicago at Pittsburgh (night I Jackson (14-1.1) vs. Veale (2-21. San Francisco ai Milwaukee (night) Marichal 122-8) vs. Clon- inger (S-9). PACIFIC COAST I.F.AGCE (Best of Seven Series) Spokane 3 Oklahoma City 2 Pet. .600 .400 Sunday's Result Oklahoma City 12 Spokane 2. (Football) NATIONAL LEAGUE Eastern DlvKlon W I. T St. Louis ....1 0 Cleveland ... I New York 1 Phila .. 0 Pittsburgh 0 Washington 0 Dallas 0 0 0 n 0 0 1 fl 1 1 0 1 0 Pet. 1.000 1.000 1 ooo .000 .000 .000 .000 Western Division W L T Detroit 1 0 0 Chicago 1 0 0 Minnesota 10 0 San Fran ... 0 1 0 Green Bay 0 1 J Baltimore 0 10 Los Angeles 0 1 0 Pet. 1.000 t.000 1. 000 .000 .000 .000 .000 rr pa 23 2 Sunday's Results Chicago 10 Green Bay 3 New York 37 Baltimore 28 Minnesota 24 San Francisco 20 Cleveland 37 Washington 14 Philadelphia 21 Pittsburgh 21 Saturday's Results Detroit 23 Los Angeles 2 St. Louis 34 Dallas 7 AMERICAN LEAGUE Eastern Division W L T Pet. Boston I 1 o .500 Houston I 1 0 .100 New York 0 1 0 .000 Buffalo 0 2 0 .000 Western Division Oakland I San Diego 2 Kansas City 1 Denver .... 0 Pet. 1.000 1.000 1.000 .000 PF PA .11 31 33 36 14 38 27 49 PF PA 59 30 Sunday's Results Oakland 33 Buffalo 17 Saturday's Results San Diego 17 Boston 13 Houston 20 Denver 14 Pete Ward Top Rookie ST. LOUIS (UPI) - Third baseman Pete Ward of the Chi cago White Sox Saturday was named as the American league rookie of the year in a poll conducted by the Sporting News. Ward attended Jefferson High school and Lewis and Clark col lege in Portland. Oakland Trips Bills United Press International The Oakland Raiders h a v a given opposing teams fair warning that they no longer ara doormats of the American Foot ball league. In fact, .they could wipe their cleats on many of their rivals this year. For the second consecutiva week the Raiders have upset a co-favorite in the Eastern divi sion. They handed the favored Buffalo Bills a 3S-17 trouncing Sunday. The Raiders combined a sharp, hard bitting defensive line with an almost flawless passing attack to gain their sec ond win of the season. Last week coach Al Davis' crew upset tha other favorite, Houston, 24-13. TEXAS GAME BILLED EUGENE UPI Oregon will meet Texas in a football game at Austin Oct. 2, 1971, it was announced Saturday. Texas posted a 25-13 victory over Ore gon at Austin last season. AFTERNOON LEAGUES Now Forming Fop Professional Men and Night Shift Wotk.rj For Information Call , . ROXY ANN LANES 772-7171 SF Giants Find Batting Eyes MILWAUKEE (UPI) The San Francisco Giants have found their batting eyes but it's a little late. Sunday they pounded four Pittsburgh pitchers for 13 hits and a 13-5 decision to take over the sole possession of third place ahead of the Milwaukee Braves whom they meet today, j The Braves lost a rloubleheader to St. Louis to drop lo fourth place in the National league ' standings. I Big stick tor the Giants was Willie Mays who collected his 35th home run and a single to drive in four runs. Ed Bailey had a pair of singles and three runs batted in. Chuck Hiller had four singles and Orlando Ce peda, two singles and a double. SALE GOVERNMENT USED VEHICLES & TRACTOR Sealed Bid Opening October 1 at Seattle 1 Sedan, 1 Ambulance, 1 Stake Truck, and 1 Cub Farmall Tractor at VA DOMICILIARY, WHITE CITY, OREGON, call 826-2111. 1 Sedan at BUR. LAND MANAGEMENT, EUGENE, OREGON, call 3-8853. Other vehiclct located in Montana, Idaho, and Washington. Inspection information and bid form available at each location and General Services Administration, 909 First Avenue, Seattle 4, Washington. Phone MU 2-3300, Eit. 363. Sale No. 10UPS-64O9. SPECIAL PRICES For Our 3rd ANNIVERSARY MEDFORD SURE-FIT All during (he month of Sept. you will find special discounts on the following items . , . AUTO SEAT COVERS READY MADE Look like originals . . . priced to fit any budget! CUSTOM MADE Expert tailoring and top quality material usedl AUTO, TRUCK & BOAT UPHOLSTERY REPAIRED CONVERTIBLE TOPS Repaired and replaced by convertible top specialist. AUTO CARPETING Wide selection of colon and materials. BOAT CONVERTIBLE TOPS AND BOAT COVERS Custom made to fit YOU AND YOUR BOAT from pre-shrunk, mildew proof marine canvas. 12th & So. Central 773-6450 Football SATl ltl V ( ni.l.M.K fi Mf tt I'nilrd Pit IntrrnallnnAl Buffalo ,14 (itMtvinurf o I uihrr 32 Duhuque 0 Krnlutkv St. Oil 1.1 Lr 1 Kiinui St rnlt 1 1 CA..itr Alston said he was "c ad ves-1 -tV"r,,ri" s 2 ln.'e . t Hamlin 1 BMhH Minn terday s game is out of our sys- n..-hn.nnri io r,,t clmim. i tem." I Mrmphu 26 Miuuaippi South- The Dodger manager didn't ; rsprrior i3 vtrhi,.n Tr.h blame anyone for the defeat' fll,mn " Dvmon n even IhoiiRh catcher Johnny! ZZ.TnZl.n Roscboro committed three pass-li,"" " " Cd bulls thnl liH In it mom. rrrrl InitltiKr Mirh la Wu cu uaiis wai ICQ 10 S many cnn.ln Malwaukrr I runs, shortstop Maury Wills and i sw Mmm siai ji Eamrn (kivJ I, ......... i i..t. .n.. Sw Mrxlrn n iiiiiu unBi-iunii rvfll mi'lMUMCn j Aiutln Coll each made an error and Don i Okia st o Drvsdale suffprnri his firsl W ! !.on,:"rn c'!! ninn.f id si Southfaitern in Philadelphia in four years Dallas Green won his sixth Rame for the Phils wilh a five hitler. givinR up the Dodgers' only run on Tommy Davis' 15th homer In the fourth. The loss was Drysdale's 17th against the same number of wins. In other National league Karnes, the Colls completed a four-game sweep of the Mets by beating Ihem twice, 5-4 and 5-0, Uie Reds clipped the Cubs, 3-1, and the Giants crushed the Pi rates, 13-5. Hurls Four-llltlrr Dick Farrell held the Mets hilless for six innings in the opener and then wound up with a four-hitler for his 13th victory. The Mets ended a string of 39 straight scoreless innings when they rallied for four runs with SI John a Minn In St Clnurt fl sTllilNV ;i; Hv I nllrri pint Inlf rnallnnal N'nrlh Mend 12 North Eucrne 7 NVwpnrt 44 Toledo 1.1 Clirir 12 St Marva 12 Mitl N 1.1 vrtr iMahoi 0 Edd.vvllle T Alira 0 S.lTI'RIIW ( 111. I K.I (1MI Hv I nllfd lrr Inif rnatlonal nulfalo 34 Crtlx'hurc 0 flamline la Rrthfl iMInn 1 a. nirhniond to FnM Carolina 7 Mi'inphu : Ml" Southern 7 Kntman 17 Davidson II Nw Mrxtrn state 31 Eailern New Mexlrn II : enth. Zaehary allowed all three j of the Mets' hits. John Tsitouris fired a three hitler for the Reds in outpitch- i ing the Cubs' 20-gamp winner. i Dick Kllsworth Billy Williams' 23rd homer in (he ninth ruined j Tsitouris' shutout. i Willie Mays drove in four runs 1 with his 3Mh homer and a simile the aid of Choo Choo Coleman's i while Chuck Hitler and Orlando two-run homer in the seventh. I Cepeda each contributed four Chris Zachary, 19 year old j hits in the (Hants' victory over rookie, achieved his first major j the Pirates. Billy O'Dcll allowed league victory for the Colts in i eight hits in gaining his 13th Iri the nightcap even though Halfumph. Don Schwall (6-10, was Woodcshick came on in the scv- j the loser. .. RECEPTIVE! Readers Welcome Netuspaper Advertising . . . It's Not an Intrusion! People really want newspaper advertising and have said so. Surveys usually show well over S0r in favor of newspaper advertising; less than 70' i for magazines ; and under 40 in favor of advertising on radio and TV. Your advertising's first job is to win a friendly feeling for your product. It stands to reason you will win more friends by running your advertising where most people want it. If you want to sell more people you have to reach them when they are receptive. Newspapers reach more of the most receptive people. Medford JTRIBUNE
