Medford mail tribune., July 23, 1963, Image 10

A 10
TUESDAY. JULY 23. 1963
MEDFORD MAIL TRIBUNE, MEDFORD. OREGON
m
mm
Edited by The Mail Tribune Advertising Department
m n r 1 1 uT-p uii-.u im riBi.v Till. v. Cmr ale bv dealers continued al a ilrong
pace in the first third of July, report. The Wall Street Journal. Preliminary figures indi
cate more than 177.000 aulos were told in the period, inn ii a Juiy i-iu ....
also marks the tint time in many years that early July sales topped those of early June.
Auto makers sold 171.039 U.S. made cars in the June 1-10 period. Car sales tradition,
ally build to a spring peak in May or June before dropping off in July. Sales in July and
the entire third quarter normally fall sharply from the spring months. This year s early
July sales figure out to average sales of over 22.136 ears in each of the period s eight
selling days. This compares with total sales of 141.609 cars, or 20.229 in each of last
year's seven selling days. In 19S5. when the previous July 1-10 sales record was set.
total sales were 167.006. But that period has only seven sales days, so the record average
daily rate of 23,857 set then still holds.
... ul 9 k Miami
Advisory Committee Has Wide Area of Service in State
: THE MEDFORD CORPORATION BOARD OF DIRECTORS convened in Medford July
i7 and 18. The special meeting in Medford included discussion on general business condi
tions, markets and future plans.
- A tour of local plant facilities was made by the officials to inspect the improvements
j , nnccihilitv nr pven further advances in the manufacturing process.
The selective cutting program on company-owned timberlands was inspected and
discussed during a field trip. The objective of this program is to provide a continuing sup
ply of growing trees by narvesung oniy me mature, over-niaiuie, uciauvc s
sound trees: thereby leaving a stand of healthy, growing trees for future harvests. Those
trees remaining will show an accelerated growth rate as well as protecting the forest floor
and young seedlings.
Although this adds somewhat to the cost of logging, it does lessen the amount of
costly timber lost to breakage.
- This progressive program requires the cooperation of all company employees and man
agement, but the reward Is a sustained timber yield, permanent plant operation, job se
curity and a long time benefit to the community in many respecls.
The photo above shows the board members In session here: (front of table) James
Fentress, vice-president from Philadelphia, Pa.; James Holland, director from Portland,
Oregon- Russell Hogue, executive vice-president, Medford; Austin Jenner, director from
Chicago, Illinois; (back row, 1. to r.) Alger Chancy, president from San Francisco, Calif.;
Kenneth Pickens, treasurer, Medford; George Birkclund, director from Chicago, Illinois;
B. L. Nutting, senior vice-president of Medford; Paul Fentress, director from Florida; Cal
vin Fentress, Jr., director from Chicago, Illinois. The group is seated in the new confer
ence room recently completed at Medford Corporation offices.
MANAGERS NAMED FOR
NEW CAPRI MOTEL. Morris
and Alice Boughner have as
sumed the management of the
new Capri Motel, located at 250
Barnett Road in Medford.
The Boughners have lived In
Medford for the past 15 years.
of which, more than 10 were
spent as associates with the
Groceteria Super Food Market.
Morris worked here as manager
of the meat department. For the
past 2 years, he has been with
Crystal Meats Company of Med
ford. Morris, Alice and their
daughter, Lynn, are membors of
the First Methodist Church of
Medford and well known in
Masonic circles.
Morris also belongs to the
Scottish Rile and Hillah Shrine
Temple, serving in 1960 and
1961 as Worthy Grand Patron
of the Order of Eastern Star, He
Capri Motel Under Construction
Is also associated with Job's Daughters, Lions International
and the United Medford Crusade
The new Capri Motel will have 36 modern units with
individual air conditioners, full mirrored inside doors, tiled
baths with showers, baseboard electric heat and insulation
throughout. The motel will also feature swimming pool.
- The Capri Motel has been built by the Pacific Develop
ment Company of Portland, Oregon under the direct super
vision of Russell Conrad.
,vi hi
The mental health advisory
committee to the state board
of control, to which Dr. A. E.
Merkel, Jackson county pub
lic health officer, has been
appointed for a term extend
ing to July 1, 1966, has
wide area of service, the
county physician has pointed
out.
The members act in an ad
visory capacity on matters
pertaining to the mental
health program as it is car
ried out through the division
of mental health which went
into operation July 1, 1962,
under the administration of
Dr. Joseph Treleaven.
This division Is responsibl
for the administration of the
five mental institutions in
Oregon, including the three
hospitals, the home for the
mentally retarded at Fairview
and Columbia Park.
Promotion of Programs
In addition, the division is
responsible for promotion and
support of community men
tal health programs in which
Jackson county participates
through the family guidance
clinic.
The advisory committee
meets every three or fou
months, Dr. Merkel said. The
July meeting, held at the
Oregon Alcoholic Studies and
Rehabilitation Center in Port
land, was devoted to the pro
gram of the Alcohol Studies
and Rehabilitation section
George C. Dimas, director
of the section, is known in
this area where he has been
working with the Alcoholics
Anonymous group trying to
set up an information center
in Jackson county. The Jack
son county health department
assists in this clearance work
now and has available for dis
tribution the educational ma
terials.
The mental health clinic
gives a certain amount of pa
tient care to individuals and
group therapy in connection
with drinking problems.
Community Group
In the state program the
Community Mental Health
group is charged with carry
ing out at least two of the
seven services listed to qual
ify for a basic clinic program.
These services are child
guidance and counseling, fam
ily guidance including mar
riage counseling, alcohol edu-
cation and rehabilitation,
training and assistance in the
families of mentally retarded
persons, outpatient psychiat-
hospitals and their families,
and community ln-patient psy
chiatric treatment.
Jackson county, Dr. Merkel
said, has done some work in
each one of these service
areas.
Also serving on the mental i There are 5,000,000 con-
health advisory committee, ; firmed alcoholics in the Unit-
Organization to
Provide Services
ByPP&LlsNoted
Pacific Power and Light
company has announced for
mation of a Medford sales or
ganization to provide more
services to commercial cus
tomers and provide support
for trademen and contractors
in activities associated with
the electric industry.
Frank Bcnesh, PP&L's Med
ford district manager, also
announced appointment of
two commercial sales repre
sentatives and one residential
sales representative as the
nucleus of the new group, one
of several that the power com
pany has formed since estab
lishing a new Copco division
al sales office in Medford
"Growth of the Medford
area and the increasing com
petition for the energy re
quirements of homes and busi
ness and industry prompt the
formation of the district sales
organizations so we can bet
ter serve all of our custom
ers, Benesn said.
Named to work with com
mercial electric customers on
lighting, air conditioning,
electric cooking and similar
commercial electric applica
tions were Jay J. Elliott, 116
South Modoc ave., Medford,
and Orson R. (Monte) Wray,
869 Gardonway St., Ashland.
The new residential sales rep
resentative will be David B.
Shaffer, 812 Pennsylvania
ave., Medford, who will as
sist builders and electric con
tractors in the Medallion Elec
tric Home program.
Elliott has been employed
by Copco since 1951 and in
sales work since 1953 and has
been a Copco division light-
ng specialist since 1960.
Wray has been a wiring con
sultant in the Copco division
sales force since 1959, when
he joined the power company
fler operating his own re
frigeration business here.
Shaffer has been employed
in sales work for the past
Smith Named To
Crater Lake Post
Paul F. Smith has been ap
pointed assistant district rang
er for the Annie Spring dis
trict in Crater Lake National
park, S u p e r i n tendent W.
Ward Yeager has announced.
Smith is a transfer from the
National Forest Service's Re
gion 9, including Michigan,
Minnesota and Wis c o n s l n
where he was stationed for
two years. He formerly held
seasonal positions with the
forest service and the U.S
Fish and Wildlife service.
While working for the U.S
Fish and Wildlife Service,
Yeager said, Smith was asso
ciated with the National Park
service during a survey con
ducted in Isle Royale Nation
al park.
A notice of Minnesota, he
attended the University of
Minnesota for four years, re
ceiving a bachelor of science
degree in forest management
in 1960.
Smith and his wife, Pa
tricia, will make their home
at park headquarters.
vpar. and has been an em-
ric treatment, follow-up pro- ployee of the company since
gram for persons from state 1 1955.
Try and Stop Me
By BENNETT CIRF
Morris Boughner
; GOOD POSITION 8EEN FOR SMALL FURNITURE
RETAILER. There is plenty of room for the sninll retail fur
niture store, but no room for the old-style peddler, shop
keeper or merchant who sells every Hem and lets every item
sell itself, said Frank S. Whiting, president of the American
Furniture Corp., Chicago. "The small store owner must be
the master of hi profession, the master of modern merchandising and display techniques,
find able to hire competent personnel,' Mr. Whiting said at the seventh annual Pacific
Northwest summer furniture market. Above all, the downtown small store owner must
bo alert, fnst thinking and IlexlWc enougn to withstand competition from chains, dis
counters and shopping centers, reports Home Fum shines Dallv. "There is nlentv of rnnm
in the furniture business for young men with young ideas, who realize that nrico selling
alone is not enough," he added. While flexibility of storking, advertising and display is
the key to meeting shopping center competition, Mr. Whiting prescribed specialization
for the unit faced with discount competition, "A small unit can't com'oat price competi
tion, but it can deal In merchandise above the discounter level," he explained. "If the
merchant concentrates on unique Hems, or traditional Items uniquely displayed and ad
vertised, he'll muke his profit." Mr. Whiting pointed out the vital role of the small furniture
retailer. "When you consider that 60-70 of the furniture business Is done by small re
tailers, you can see the strength of small and medium-size businesses."
PROBLEMS FACING REALTORS CITED. The outlook for the real estate market Is
brighter today than it was six months ago and the economy as a whole "appears to be
poised for a stronger advance." although the problems of unemployment and balance of
payments have not disappeared and positive forces are not dominant everywhere.
These are the views expressed by Silas J. Albert. Grand Rapids. Mich., chairman of
)he Committee on Real Estate Economics and Research of the National Association of
Real Estate Boards, in an article appearing In the current (July) Quarterly Magaslne
Section of Realtor's Headlines, a publication distributed by NAREB to its 74,273 mem
bers throughout the country.
"In the real estate market, as in other sectors of the economy, greater discernment
about characteristics of demand in relationship to supply is needed." Mr. Albert writes.
f'There is need, too, for greater care in evaluating demand and ability to finance In those
areas where factual data are available. Failure in this regard is a negative factor that Is
asserting an influence along with problems originating in unemployment and imbalance
)n our international accounts. Overall, however, affirmative factors are stronger than
negative ones."
; TEEN GROOMING SENDS SALES ZOOMING. In a sample of 1,649 Junior and high
achool students, some 87 of the 820 girls use cologne or toilet water and 66 of the
boy use deodorants, indicates a study by Lloyd Hall Company for Scholnstlc Magazines.
More than 50 of teen-agers cither buy grooming products themselves or specify the
brands others should buy for them, reports Advertising Age. Shopping for grooming
products is done in drug stores, supermarkets and variety stores. The survey found that
64 of the girls use safety razors, 36 use electric shavers: 83 of senior high school
girls use eye makeup, and 85 use hair spray. Among the hlch school boys, 87 use
shampoo, 90 use a hair dressing.
: DRUG STORE SALES SOAR IN '62. Customers spent S8.4 billion In the nation's S3.
879 stores last year. Indicates the 16th annual "What the Public Spends" study just re
leased by Topics Publishing Co. This was 8.4" more than in 1961. and almost twice the
Increase drug stores had In the previous year. Prescriptions fil.ed by drua stores came to
S2.3 billion or 28.1 of total sales. Fastest gainers and their per cent of increase among
drug store products sold in '62 vs. '61 are: aerosol antiseplics. 93.8: aerosol deodorants.
80.6! electric tooth brushes, SO.0) room deconqeitants. 4S.2oi spray hair fixatives.
32.1 cold tablets, 28.3; cough losenges, 23.3t electric hair dryers. 21.5.
" i
BERNICE CARTON, whose husband, Marvyn, is a success
ful and well-known amateur sailing buff, tells what's
like to be the wife of a man who LOVES sail boats. "A boat
owner," she warns, "be-
comes a Captain Bligh ") ,(& i
overnight. Just put that
yachting cap on his head,
and he immediately
starts striding up and
down the quarterdeck
This involves a certain
amount of agility, since
the average sail boat has
no quarterdeck to speak
of. The doughty Captain
expects instantaneous
and unquestioning obedi
ence from his crew, which
includes, of course, his
wife. It's best to answer, 'Aye, aye, sir' to his totally incom
prehensible orders, although if a salute is added the Captain
may suspect he's, being kidded . . . The quickest way to
sever diplomatic relations with a Captain addicted to nauti
cal terms is to announce, 'I think I'll go downstairs and see
about dinner.'"
In a vory fashionable restaurant a waiter slumblod, accidental
ly pouring a portion of vanilla ice cream down a lady's back. The
lady gasped and Jumped to her feet, thereby overturning the table
and knocking her escort to the floor. In the ensuing confusion, a
nmn seated at tho opposite end of the room beckoned HIS
waiter and Instructed him, "Bring me a double order of whatever
that couplo had!"
A punning critic hailed Alfred Hitchcock's latest motion pic
ture, "The Birds," aa "corn on the macabre.
C 1903, by Btnnstt Cert. Distributed by Kinf Futures Syndicate
Dennis the Menace
appointed by the governor
are Dr. Herman Dickel, now
chairman, who came here
with the traveling child clinic
for about 10 years; and Dr.
Richard Sleeter, former Med
ford pediatrician, now direc
tor of the Crippled Children
division of the University of
Oregon Medical school.
Attend Meeting
While in the Portland area
Dr. Merkel also attended the
meeting of the state confer
ence of Seventh Day Advent-
ists, at Gladstone. The con
ference was addressed by Dr.
Titus Frazee, chairman of the
state organization for Educa
tion and Prevention of Alco
holism.
ed States, Dr. Merkel said Dr.
Titus informed the gathering.
He is working with churches
of all denominations in addi
tion to heading the state
group in Education and Pre
vention of Alcoholism.
Other statistics given by
Dr Frazee revealed 12 mil
lion problem drinkers in the
United States and the expen
diture of Sll'i billion annual
ly by people of the United
States for alcoholic bever
ages. This amount of money,
Dr. Merkel quoted the speak
er, would build a four-lane
highway from Portland to
Washington, D. C, and back
with $17,500 houses placed
at frequent intervals all along
the way.
Body of Yoncalla
Man Found in Car
Cottage Grove (UPD The
body of Caleb McDaniel, 22,
Yoncalla, was found in his
wrecked car off Interstate
Highway 5 near Curtin, about
10 miles south of here Mon
day.
An Oregon highway depart
ment crew found the car.
which had gone off the high
way over a 90-foot embank
ment.
McDaniel, a student at
Northwest Christian college
in Eugene, left the school Sat
urday night to visit his par
ents in Yoncalla.
wmKi.ei..tmif.r.irf
-; Atfb, I
i. - Av-'7" m
8TJNNY I
BROOK SU1VNV
BOTH -SS- BP?K
Pint
the mild, smooth whiskey
for modern tastes
People with a taste (or today's good living, people like you
-like Sunny Brook. This smooth, flawless Kentucky whiskey
has a nationwide reputation for superb taste. Try it, tonight.
How do you like your whiskey?
Smooth and mild?
BUY THE STRAIGHT
Smooth and extra mild?
BUY THE BLEND
0
p
Meet
Mr. A.B.C.
n
'SEE.WtVCJtmPWrAPiCTURE wtwootawiittie
Medford
- He Works for our Advertisers
He is one of the experienced circulation auditors on the staff
of the Audit Bureau of Circulations. Just as a bank examiner
makes a periodic check of the records of your bank so does
Mr. A.B.C. visit our office at regular intervals to make an
exacting inspection and audit of our circulation records. The
circulation facts thus obtained are condensed in easy-to-read
audit reports which tell our advertisers: How much circu
lation we have; where it goes; how it was obtained; and many
other FACTS that tell advertisers what they get for their
money when they advertise in this newspaper.
Advertisers ore invited to ask for a copy
of our latest A.B.C. report.
"The Audit Bureau of Circula
tions, of which this newspaper
is a member, is a cooperative,
nonprofit association of nearly
4,000 advertisers, advertising
agencies and publishers. Or
ganized in 1914, A.B.C
brought order out of advertising
chaos by establishing: A def
inition for paid circulation; rules
and standards for auditing and
reporting the circulations of
newspapers and periodicals.
.Tdttd
A ' - i