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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 9, 1963)
8 A TUESDAY. JULY 8. 1963 MEDFORD MAIL TRIBUNE. MEDFORD. OREGON Edittd by The Mail Tribune Advertising Department HriMF r-nnna SALES CAIN IN SECOND QUARTER. Consumer purchases of furniture appliances, TV and other household equipment in the aecond quarter of 1963 increased about lay over I9oi, zeporis me r Mini nuirr i iiihiuibuhu ben the large volume of residential construction, which has held at advanced levels longer In this expansion period than at any time since tha early postwar period, states Home Furnishings Daily. Demand has been strong mis spring tor sucn proauci. uunwn r. clothes drvers and air conditioners. The FRB reported that color TV has been ' gain. Inn in consumer acceptance" after an extended period of slow growth. "With a large mi jority of households still without these products, purchases for the most part have repre sented initial acquisition rather than replacement, n was pointed oui. rno iu m consumer buying plans for tha months ahead have been broadly consistent with the act vanced level of durable goods purchases already attained. COLEMAN OBSERVES ANNIVERSARY. Hush Coleman president of Crater Lake Motors, is celebrating thirty-seven vears association with the Ford Motor Company this week. The firm, which he heads, dealers for Ford, Falcon and Thunderbird cars and Ford trucks, has an investment in this , area in excess of a million dollars and a staff of 61 people. Crater Lake Motors' offices and new car display rooms are located at Sixth and Fir streets, across from the Mail Tribune building. The car display lot and shops extend the entire block to Main street. The company's truck sales and service headquarters are located at Sixth and Fir across from the Hotel Holland and the used car lot is situated at Eighth and Fir streets. In Central Point the crater L,aKe Motors' used car lot is located at Second and Pine streets. Hugh Coleman's brother, Fred, is general manager of Crater Lake Motors and his son, Jim, is manager of Southern Oregon Lease Company, Ford's authorized leasing system for Ford cars and trucks. Last year Crater Lake Motors sold 1,984 units. LOCAL WINNERS IN HARDWARE CONTEST. Special Hardware Week contest prises have been won by two local people, Mrs. Norman Burke, of 645 S. Ivy street and Mr. Orrin L. Brown, 1618 E. Jackson street, Medford. The prises were awarded from participating manufacturers through Acma Hardware Co. Acme Hardware has taken part In National Hardware Week, a program sponsored bv the National Retail Hardware Association, aver sine this event was start ed several years ago. Each year some of Acma Hardwares customers have been among the winners awarded prises. The west nana Company of West Bend, Wisconsin and tha Coastal Abrasive Ic Tool Co. of Long Island City 1, New York contributed tha items being presented to the Medfordites. Hugh Coleman -h ft ft fj - , f t ifi wiwrn r ' "st rr V rflar ifn n liiii r 1"f mitii, mi irtrnir 'iiimTiiwasiii as-slaaaaiiiBaaaassilririir row NATURAL CAS OFFICIALS VISIT HERE. A group of four executives connected with El Paso Natural Gas Company visited Medford recently. They were touring Southern Oregon in connection with the proposed natural gas line from Eugene to Ashland. Mr. R. W. Harris, vice president, Northwest Division of El Paso with offices in Salt Lake City was much impressed with the economic outlook and potential of this area. He slated that in his experience the advent of natural gas has always given an economical boost to the areas served, and that he is proud El Paso is participating in the multi-million dollar project., Piclured above are E. R. Hoppe, division merchandise sales manager of California Pacific Utilities Company, Medford; Marshall Willis, director of advertising and public relations for El Paso Natural Gas; R. W. Harris, vice president, Northwest Division of El Paso Natural Gas with offices in Salt Lake City; Frank J. MangRn, advertising man ager for El Paso Natural Gas; Lloyd Stackhouse, vice president of Bozell and Jacobs, Inc., advertising firm at Seattle; V. V. Lyman, division manager of California-Pacific Utilities Company, Medford. IDAHO MAN JOINS SEARS STAFF. G. L. "Jerry" Everitt has just assumed the position of merchandise man ager at Mediord's Sears, Roebuck store, succeeding Wayne Allen, who has held that post since the firm entered the Medford market. Allen has already moved to Eugene and . Joined the Sears organisation there. Jerry Everitt, who has lived most of his life In Idaho, attended tha Meridian, Idaho, schools and tha Nampa Busi ness College at Nampa. Ha (olned Sears, Roebuck at Cald well, Idaho, and later became merchandise manager of the Chehalis Sears store. He is a former member of the Chehalis Junior Chamber of Commerce. Everitt, his wife, Gladys, and four children, Gary, Bobby, Jody and Betty, have established their Medlord home at 1601 Johnson street. ADS CUT COSTS OF SALES. Sim A. Kolllncr, Jr., told tha 41st annual conference of the Association of Industrial Advisers in Dallas, Texas recently that more advertising can mean lower sales expenso-a hypothesis which "holds true for companies of different sizes and in different product groups." Kolllnger, who U research director of McGraw-Hill Pub lishing Co., unveiled three studies which indicate that com panies with high advertising have low sales expense. ,. The address to the group was reported In Advertising Age. BEARS SETS BIO NEWSPAPER BUDGET. Sears, Roebuck and Co. expects to spend more than $60 million for newspaper advertising this year, the company announced today. ' George H. Struthcrs, vice president in charge of merchandising, gave this estimate based on preliminary reports and forecasts for the remainder of 1063 from more than 750 Sears retail stores across the nation. At the same time, he reported actual expenditures in 1962 established a new record of $58 million for newspaper advertising. This was $5 m l Ion more than the intil oxnmHtture. he said, and represented the fourth consecutive year that Sears newspaper advertising has toppea qu muuon. Struthcrs noted that in 1962 the company's retail stores purchased 286.5 million lines of wniie space in zi aatiy and weekly newspapers - located in every state except Alaska, where Sears has no retail stores. Linage increased 7.9 per cent over 1961, he said, while the cost of space increased 9.4 per cent. The $58 million represented 71.2 per cent of Sears total retail media expense of $81.4 million. Advertising through circulars, magazines, radio and television, and miscellaneous media accounted for the remainder.' Sears' continuing expansion program has resulted In a steady Increase in the use of news paper advertising, Slruthers pointed out. The number of Scars stores has increased from 625 in 1948 to a total of 748 at the end of 1962. In addition to this increased number of stores, nearly 200 new stores have been built to replace older, smaller stores. In the same 15 years. Sears stores have Invested more than $600 million in newspaper advertising. And the company's sales have doubled - from $2.3 billion In 1948 to $4 6 bil lion in 1962. "This is tangible evidence of our continuing faith in the potency of newspaper adver tising," Strutherg said. "From the dayg Sears opened Its first retail store," he said, "the company has made greater and greater use of newspapers. It is obvious that Sears store managers continue to regard the newspaper as their major medium for more than historical reasons. Their evalu ; ation is based on the day-to-day results In their stores." Sears has previously announced plans to spend approximately $100 million for expan sion this year. U plans to open 27 new retail stores, including 17 In communities which aave no retail store and 10 which will replace older stores with new and larger buildings. UNCLE SAM CEREAL PROMOTED IN MEDFORD MARKET. A "3-step plan" to natural regularity and refund of 25o are featured In the advertising program of Uncle Sam Laxative Cereal, currently being conducted In the Medford market. The company offers, in their advertisin g, a simple 3-step program designed to correct Irregularity problems. The advertising points out that; "this delicious food is not merely a 'bulk-type' cereal but a combination of nourishing foods that aids regularity gently and naturally." Also, for dieters, the company points out that the cereal contains only 111 cat ories per average serving. By filling out a certificate and mailing it with package top. the buyer can receive a 25c refund. The offer expires August 18, 1 963. . BACK-TO-SCHOOL SALES POTENTIAL CITED IN NEW FOLDER. "It's Time for a Plan," a new 4-page folder-presentation on the back-to-school market has been released by the Bureau of Advertising, ANPA, and is available to retailers through member news papers of the bureau including the Mail Tribune. In describing the retail sales potential, the folder provides estimates of August-September volume per 1,000 households for six basic back-to-school merchandise lines, plus spaces for working out local sales potentials. The folder also cites the increase in back-to-school advertising by apparel retailers and pro vides the procedures and working spaces for setting up an advertising plan. WHEN ADS STOP, PUBLIC FORGETS, STUDY SHOWS. The consumer's "image of a product Is likely to be more influenced by actual usage than by any amount of advertising exposure. However, when advertising stops, awareness of a product "decays". reports Advertising Age. . This is one of some 19 conclusions drawn from an advertising repetition study con. ducted in 1960 by the Harvard Graduate School of Business. The findings have just been released after three years of "analysis." NEW PLAN TAKES GUESS WORK OUT OF PAINTING. Nothing gives a home a quicker nit than a fresh coat of paint. Whether it's a single room or the whole house, those who have been delaying this vital job be cause it seems difficult and mysterious-need not wait longer. Paint manufacturers and deal ers can give a wealth of infor mation, all designed to make painting pleasant, fun and pretty nearly fool-proof. One paint manufacturer (W. P. Fuller & Co.) offers a specific detailed plan, custom-tailored for any painting project, and guar antees the results if instructions are followed. Keystone of this "guaranteed painting plan" is a series of 15 colorful folders, each giving de tailed step-by-step instructions for a particular paint job. To gether they cover virtually ev-, ery kind ot painting encount ered around a typical home. Each folder has a Quick check list showing the paint to choose and the way to proceed with a variety of such conditions. There are spaces to attach chips of the mating how much paint needed tions to make the job easy, and start to finish. fe;j W VSgJ colors selected. There's an easy system for quickly esti and a space to enter the quantities. There are sugges simple Instructions that take the buyer step by step from Finally, there's the guarantee: if the home nalntpr hn follows will be good. If results are not satisfactory the paint will be replaced or its price refunded. uuuer vnis pun neaiers go mrougn each detail with the customer. They help him choose colors, check surface conditions, estimate quantities. The folder is filled out with the specific answers for the specific job, and the home painter is on his way to care-free painting. , The new "Guaranteed Painting Plan" is available at Fuller W" de.I, tnrougnoui uua on--a, ....... . , --- Company and Hi-Way Lumber Company in Medford; Ash. land Lumber Company, Eagle Point Hardware, Jacksonville Lumber Company and Gunderson's Prospect store. JAMES POND NEW I.D.S. MANAGER. Paul R. Moore, district manager of Investors Diversified Services announced last week that James A. Pond has been appointed zone man ager for I.D.S. in this area. Mr. Pond was associated with investors in Eugene, Oregon before moving to Medford. Prior to that time Jim worked for the Pacific Power and Light Co. Jim is a graduate of Medford High school, class of 1950. The board of directors of Investors Mutual, Inc.. has just declared a quarterly dividend of 10 Vt cents per share pay able June 28 to shareholders of record at the close of business on June 27, 1983, Harold K. Bradford, chairman and president, announced. MORE PEOPLE ARE PLANNING TO BUY NEW CARS DURING THE NEXT SIX MONTHS THAN A YEAR AGO. indicates the most recent quarterly survey of consumer buy ing intentions, conducted by the Census Bureau in mid-April, Plans to buy major household durables-such as washing ma chines, refrigerators, TV sets and air conditioners-indicated that buying should hold steady, and perhaps rise in the com ing months. More households reported plans to purchase ona or more of these products than reported such intentions in either January 1963 or in April 1962. hy .'J James A. Pond SAN FRANCISCO'S STORYLAND has joined the city's famous zoo as a major attraction to visitors with chil dren. The zoo can be reached from the beach on the 18 bus, or on the "L" street car from downtown Market street. This four-footed world of everything from anteaters to zebras is open, admission free, from 10 a.m. to dusk daily. Among its more than 1,000 inhabitants are such rare creatures as koalas, snow leopards. African elephants, pigmiy hippopotami, siamangs and saiga antelopes. Talking boxes tell all about them when you turn a key. So do the "white hunters" who take visitors on a 25-minute tour of the ' 70-acre grounds in motorized "elephant trains" (children 15c, adults 30c). Sioryland, adjacent to the zoo, is imaginatively designed for pre-teen pleasure. In a fairy tale fantasy come true, tots can traipse through a pastel reproduction of Rapunzel's Castle, ride a spiral slide down the side of the Old Woman's shoe (shown here), try the Three. Bears' chairs for size and snack in the Mad Hatter's Munch Bar. They'll meet Little Miss Muffet, Old King Cole. Jack and Jill, Humply Dumpty and Win nie the Pooh. A dime supplies the open sesame to this enchanted, 10-acre glade seven days a week in summer from 10 A.M.. day (closed January 1 to mid-March). The playground next door has sand pits and slides, a retired cable car, a carousel and a miniature ferris wheel plus rides on the "Zooville Puffer" steam train and ponies and covered wagons corralled at "Fort Funstown." Open every day, most rides 10 cents. UPCOMING GENERATION WILL GEN-ERATE CREDIT BOOM. In the years imme diately ahead there will be more young people, with more demands for consumer credit and greater willingness to use it than ever before, said Dr. Robert W. Johnson, professor of financial administration, Michigan State University at the 51st Annual International Con sumer Credit Conference in Kansas city. However, Dr. Johnson declared, they need care ful education in the wise use of consumer credit, reports Women's Wear Daily. "Just as they are more eager to use credit than their parents, so are they less aware of the per sonal responsibility that is a necessary accompaniment to the use of credit," he said. 5:30 P.M.; otherwise Wednesday through Sun- 1 " Court Records JUSTICE COURT Ainiftna Dim let Maraie M. Gtnrlch. disobeyed milieu Aiicu vamvie KniwuV D. Ren wick, overload. Bill O. Thornton, overload, $28. Ardn A Aatnr ulnletln. s.- lo rule, $10. ' uopie L. Parker, overwfdth. $18. Robert H WVirrf evnatlu. h1 io. Thomas J. GianelH, violation of basic rule, $10. rHffnrH T. Cinnr.l ..Ut.st.. -I basic rule, $10. Harold L. Center, violation of basic rule, $10. Mnrinri n UUIH. ..11. 41 of basic rule, $10. . Willard E. Masten, violation of basic rule, $23. Carl c. Sloop, Inadequate emer gency brake, $H. WilV R. Attauiav Mtirl.. $72. Glenn L, McCracken, overload, $78. Arnnolrt J. Fein, overload ,$72. Elmer M. Adams, overload, $80. I.ftHoV M RtlHtirhanlf nuailnaJ $2H. Fred L. Herrlck, overload, $74. nana t U.I n - U...ll 1 inn prohibited hours. $15. .,"lu,""f neiviieuKii, 1M1IUIV ID display PUC permit, $23, j. nugcri, no operators license. $3. Daniel E. Hoffman, failure to dim headlights. $10. ttusseu i. ureen. overload. $45. .1 nVI'H K Ktlllttt flianKai,. elgn. $7.50. ' v nenry u. uynge, expired motor vehicle license, $5. Walter R. Grabach, violation of baste rule, $25. jco w. McP arland, overload. $fl3, Clarence W. Goldsby, overload. $34. William h. Nobbi, overload, $60. RAWIBLER S SAV1NGEST DAYS" BEGIN RIGHT NOW! mmmmmmmmmammmmmmmmmmmmmmmif' i ismpiinw"iai ir-mmmmiiv-m"" ' u 1 1 oTTTTYTT II HI HI I in SlTltlllfTri"llllllllll--rillll - IHIIIIIIHIIIIBTi - - - - Jerry Everitt MKDFOHI) MUNICIPAL COURT Jack Wayne Spence. no opera tor. Ilccnac, S3 suspended. John Richard Weber, violation of basic rule. S20. Sheri Elaine Lambert, no opera tors license In possession, $5 sus pended. Wayne Roy Taylor, disobayed tralllc signal, SI0. Carol Ann Krause, expired ve hicle license. S3. Bob Schtpper, violation of basic rule, $10. Roger Pharon Neel, disobeyed stop sign, $10. Thomas Dodson Raymond,' dis obeyed traffic signal, $10. Roger Edward Carrigan, viola tion of basic rule. $30. Bert Wallace Rlebe, violation of basic rule. $10. John Thomas Logston, violaUon of basic rule, $10. Edwin Haner Mann, disobeyed stop sign. $10. Oaviu Lawrence Shoemaker, vio lation of basic rule. $as. Willard Earl Rleseberg, Viola Uon of basic rule. $10. Samuel Krvln Morris, no opera tors license in possession, i: de fective equipment, $10. Jerry Newton German, viola, tlon of basic rule, $23. Laurence Ernest Necly, viola tion of basic rule. $23. Everett Hale Greenman. viola tion of baaiu rule, $23. RIDE 'EM COWBOY Pamplona, Spain-llTD-Jim Woobson of Austin, Tex., was knocked down Monday1 by two Spaniards when he violat ed local custom by riding a Spanish fighting bull rodeo style. "Actually," Woobson said later, "I think it's easier to ride these bulls than the Brah mahs in Texas." JOBS AT STAKE Richland, Wash.-fliPH-Many Pacific Northwest lobs are at stake In the battle in the U. S. Mouse of Representatives ovr final approval of the North west Power Preference bill, Sen. Henry M. Jackson, (F Wash.), told the Washington State Labor Council conven tion here today. suixr ovroisr TOES ;WED THUR. FRI SAT 1 Rambler American "220" Two-Door Sedan-America's lowest- priced car. Plenty of room for a family of six. "Car of the Year" quality with famed Rambler gas economy. $Af.34 pen MONTH Rambler American "440" Convertible Smart and sporty, yet America's lowest-priced convertible with power top standard. Bucket Seats, Twin-Stick Floor Shift are popular options. C122 al PER MONTH OS" Rambler American "330" Four-Door Sedan gives you full family room, plus ample space for luggage. More beau tiful interiors than any other car at anywhere near this low price. M079 PER MONTH jTssBaaanBgacgL. asasaasiel.is.aijsms- Rambler American "330" Two-Door Station Wagon has 64 cubic feet of cargo space . . . extra carrying capac ity on the smart Roof-Top Travel Rack which is standard at no extra cost, SIC78 PER MONTH Rambler American "440" Hardtop with 125-hp Six got most mpg of all cars in 1963 Mobil Economy Run. For a few dollars more, get "440-H" hardtop with Bucket Seats, Console, 138-hp Six. $46$? m MONTH Year's highest trade-ins! America's obviously better values! Now'8 the time smart buyers have waited for Rambler's "Savingest Days" when your present car is wortK most in trade for any new Rambler American, Classic, or Ambassador.Thcy're smashing sales records this year! These beautiful new, Ramblers are your best buys because they cost less, but give you more: Stronger construction. Double-Safety Brakes (self-adjusting). Deep-Dip rustproofing. Ceramic-Armored exhaust system. Get all these extra values now during the "Savingest Days" In Rambler's Trade Parade. Come in today for widest selection! JOIN THE TRADE PARADE TO Prit WHj'tfj tfltj BKwitMf ptviftffttS tUMNt M rMdtjfKt MlffS'trf ft! 11 pfictl for BWftll Itanrft. Vt down otrmwt JtVntMlit cMtuct with iMrmal cwrrwi ;!tti itt totxtl tun p4. Dots Ml MKlwtt whtttwitl titts. i t MmHV M Mr tyrjQjquipntt, If tftipoi lattM. .Mvtiftc. liati ami total tam. H Mr. LEA MOTORS, 211 North Bartlett
