TUESDAY, JULY 2. 1963
MEDFORD MAIL TRIBUNE, MEDFORD, OREGON
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Edited by The Mail Tribune Adveitiiing Department
SALES RISE SEEN FOR SECOND HALF AND WHOLE YEAR. Sales volume in the
country's major department, specialty and variety stores in the second fiscal half, and for
fiscal 1963 as a whole, should range between 3'i and 4 above last year, predicts Pro
fessor Malcolm P. McNair, Harvard Graduate School of Business Administration. Net prof-
iu should be slightly above lost year In the second half. However, because of generally
lower figures reported in the first-quarter and expected In the second quarter, 1963 profits
will fall slightly below 1962's, Professor McNair said, reports the New York Herald Trib
une. He added that several significant factors weigh against department store sales keep
ing pace in the foreseeable future with total retail sales, including auto, food, appliance and
furniture sales. These lactors arc:
The nation's consumers have been spending 94 Instead of the normal 93 of dis
posable income, the difference going primarily into auto purchases.
Consumer credit has been oxoanding at a good rate. But when repayment of debts be
gins to approach 13 to 14 of disposable income as now seems indicated, credit buying
has a tendency to slacken.
Discounter competitive efforts are continuing to cause Inroads into sales of more tra
ditional stores.
Everyone seems to be barging into soft goods business, which is the primary source of
department store sales.
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INTERIOR OF
POINTE'S REMODELED. La
Poinie'i of Medford has re
arranged and remodeled the
interior of their shopping cen
ter store according to store
manager, Truman "Sami" Nelson.
Nelson pointed out that the
remodeling has been done to
accommodate customers b y
providing more iloor space
and convenient shopping
areas. The remodeling in.
eludes the Installation of add
ed features in three dillerent
departments as well as addl
lional lighting and more stock
space for the entire store.
In the top picture, store
manager. Nelson, discusses
the new blouse and sweater
nook with Sportswear De
partment head, Mrs. Bill
Preston. They are standing at
the nook counter.
The center left picture
shows Nelson pointing out
features of the new hosiery
bar to Mrs. Preston. The new
hosiery bar displays Hane's
hosiery and LaPointe's own
"Belter than Gold" line.
Mrs. Preston is shown ar
ranging a display in the new and beautiful handbag deparrmtni In the lower, left photo.
LaPointe's has another store in Klamath Falls, Oregon which carries the same nationally
known lines of ladies wear and accessories. The Medford store opened in October 1959.
AUTO SALES CONTINUE TO SOAR. New car sales continued to climb in the middle
third of June, reports The Wall Street Journal. The industry sold 27,6,700 new cars in the
period, up 10 from the 1962 period. The latest oeriod's sales brought the 1963 total
through June 20 to 3.537,384, up 10.3 from the 3.204,489 of the 1962 period.
GRANDVIEW POST OF
FICE BRANCH OPENS. Al
Bradford, postmaster, and
Walt Davidson, owner of
Grondview Market, officially
opened the Grandvlew Post
Office Branch in ceremonies
Monday, July 1.
According to Davidson, op
erating hours of the new
branch will be from 9 a.m.
until 6 p.m. every day, In
cluding holidays and Sun
days. Two pickups per day
will be made and possibly
three later as the require
ments grow. Stamps, money
orders, C.O.D., and package
mailing are all offered by the
branch.
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MEDFORD STUDENT MECHANICS HONORED. Recognition as two of the nation's most
talented student automobile mechanics In the 19C3 National Plymouth Trouble Shooting
Contest went to these youngsters from Medford (Oregon) Senior High School.
They were among 48 teams from schools In 20 states who competed here in the National
Championships for $9,000 in scholarships, trophies, and other valuable prizes as guests of
Chrysler-Plymouth Division of Chrysler Motors Corporation.
Awards were made at a victory banquet at Detroit last week, at which each contestant
received a watch. Shown above, left to right, during the presentation are: John B. Naugh
ton, assistant general manager of Chrysler-Plymouth Division; Jon Inskeep, 2401 Hillcrest;
Charles Smith, 706 Beekman; and their Instructor, Lloyd S. Lyda.
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COOL WAY TO MAKE
JAM. Several years ago, the
United Slates Department of
Agriculture pioneered the re
search in a method of making
uncooked jams.
Today, uncooked jam is in
the top of the news as the
cool, modern way to make a
fresh-tasting jam. The un
cooked jams are stored in the
refrigerator or freezer, not on
the pantry shelf. They keep
for weeks in the refrigerator,
months in the freezer.
Among the most popular
flavors for uncooked jams are
strawberry and raspberry,
and now that the berries are
in season, use it as an excuse
to stop everything and make
up a batch of uncooked jam!
Uncooked Strawberry Jam
4 cups crushed strawberries 1 cup light Karo syrup
1 package M. C. P. jam . 5'z cups sugar
and jelly pectin ' cup lemon juice
Put crushed berries into a large kettle or saucepan. Sift in slowly the jam and jelly pec
tin, stirring vigorously. Set aside for 30 minutes; stir occasionally. Mix in the light corn
syrup thoroughly. Place saucepan over a low heat. Gradually stir in the sugar, and allow
to heat to about 100F. (the temperature you would use for a baby's milk.) Stir in lemon
juice. When sugar is well dissolved, the jam is ready. Makes 4 pints. Pour into covered jars.
Store in freezer or freezer compartment of refrigerator for 24 hours. They may be stored
In the freezer and used as needed after being stored in the regular refrigerator a few
hours, or until softened.
STYLE FORECAST FOR MALE TEENS. In suits, the outlook for fall is strictly tradi
tional for the teen man. Remaining on top is the three-button model, reports Men's Wear.
The popularity of matching vests continues to soar, and increasing interest is noted for re
versibles featuring matching-to-conirasiing fabrics. The predominant fabric pattern is her
ringbone in slightly lighter heather tones of olive and blue. Grey and iridescent silk shark
skin continues to lead in two-button continental suits, which are still in the minority. Bulky
textures lead in fall's sport coats. The look of Shetland and iweed make three-button mod
els really sporty. Suede elbow patches appear everywhere, emerging as the hit of the sea
son for teens. The traditional blazer will again take the major portion of sport. coat volume,
and camel may well challenge the long standing dominance of navy. Low-rise and slim pro
portions continues to lead the slack list. New is suede piping on side pockets and waistband
adjustments. For sweaters, the cardigan will be most popular. There are two types: The basic
button-front and the Alpine zip front ski sweater with a crewneck. Included are a fresh new
range of brushed mohairs and wool blends.
WINNER OF "SUGARFOOT". the Shetland pony which was top prize in the opening ot
the new Cascade Village shopping center at White City, was Betty GrocnocKi, daughter of
Mr. and Mrs. William Grochocki, Route 1, Talent. Shown above is Betty proudly accepting
the pony from Linda Gibson, daughter of Everett Gibson of Gibson Saddlery, one of tha
Cascade Village firms.
It is estimated that in excess of 15,000 people visited Rogue River Valley's new million
dollar shopping center and residential area during the opening festivities Friday and Saturday.
GOLD HILL COUPLE
WINS STEREO. Mr. and Mrs.
Ivan Lanham, Route 1, Box
264, Gold Hill, are shown in
their home opening a tele
gram from William G. O'Neil.
president of General Tire
Company, announcing that
they had won fifth prize in
General's "Treasure in Your
Trunk" contest. The hand
some stereo was presented to
the Lanhams Monday by Jim.
Rouhier. shown at right, sales
representative for General
Tire Service of Medford.
Approximately seventeen
other winners in the nation
wide contest reside in the
Medford area, Rouhier said.
Serial numbers on the win- E" i
ners spare tires were maicn- n(
ed with predetermined serial ml i
numbers in General Tire Lj
Company s Akron, Ohio plant
to decide winners in the unique contest.
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The new u'fice is located In the back section of the Grandvlew Market at Craker Lake
Avenue and Grandvlew In Northeast Medford.
TRAFFIC BUILDS WITH "GOOD OLD SUMMER TIME" PROMOTION. A "good old
summer time" promotion by J. L, Hudson Co., Deli oil, drew 750.000 more people down
town than would normally come. Trallic was well ahead of last year's event, which had
been described as the bst promotion Hudson's has had In the last 10 years, a spokesman
said, reports Home Furnishings Daily. Bands, barbershop quartet singing, a root beer gar
den, and ice cream parlor were featured. A square dance and community singing each drew
crowds estimated at between 2.000 and 3,00 3 persona. During the week, men attending the
concessions wore red and while striped jackets and old time straw hats. Women were in the
styles of the 1910s. The promotion was deiianacl n uhr in summer Ulna, mri w In.
troduced with an eight-page newspaper suction in four colors. Ads also lied-in with various!
items. Windows around the store were decorated to show the "good old sunvner time" of!
I j 9 " up ,0 d,u wl,h 1983 merchandise. Puppet shows were given In
one window. Popcorn wagons and a lemonade stand were operated on the sidewalks
around the store.
VAN WEY BUYS CENTRAL POINT MARKET. Paulsen
and Gates Thrift Market in Central Point was recently pur
chased by Dale Van Wey of Eugene, Oregon.
Van Wey will take over the business early this month and
plans to change the business name of the firm to Van Wey's
Thrift Market. Van Wey has been a salesman for Smith and
Kline, food brokers for the past three years.
Dun Paulsen and Martin Gates, who have operated the
market for the past 17 years, have purchased the First Na
tional Bank building in Central Point and also plan to con
tinue their established appliance and television business. The
new facilities for the appliance business will be the First
National Bank site as the bank will move soon to new quar
ters now under construction.
TOTAL RETAIL DOLLAR VOLUME ROSE SUBSTAN
TIALLY during the 7-day period ended Wednesday, June 26,
above the corresponding week last vear. Dun it Bradstreel
reported today. National Percentage Changes varied from the
corresponding levels of a year ago by the following percent
ages: plus 4 to plus 8. Regional Percentage Changes varied
from the comparable levels of a year ago by the following
percentages: New England 0 to plus 4: East South Central
plus 1 to plus Si West South Central and Mountain plus 3 to
Bill 7 Tjal N fifth .a,J iJl I... A I tt.
and South Atlantic plus $ to plus 9 West North Central plus 8 to plus 12.
Dale, Van Wey
p? STARTS
Kk At 10 A.M. N V
ROBINSON BROTHERS'
HONDA CONTEST, conduct
ed in recent weeks here by
the well known Medford
men's store in cooperation
with the manufacturers of
Day's Sport Casual Slacks,
was decided here Saturday
and Mrs. Diann Duggan of
Central Point was the winner.
Mrs. Duggan is shown here
receiving the keys to the new
Honda from Arthur Friesen
of Robinson Brothers. She re
sides at 3223 Treshem Lane.
Robinson Brothers was the
only Day's dealer in this part
of the state to participate in
the nation-wide promotion in
which popular Hondas wera
the prizes.
DAY-LONG FUN!
HAT
IN
ILJ J Bring
M
Don't Miss the SPECTACULAR
FIREWORKS
AT 8:30 P.M.
EMIGRANT LAKE!
(Donations of 1.50 Asked per Car)
the
Whole Family
PARADE! CONCERT!
BARBECUE DINNER!
CARNIVAL ATTRACTIONS!
HORSE SHOW!
e FIREWORKS DISPLAY!
Yes, there'll be IOTS OF FUN all day long at Ashland's BIG
4th of July celebration. The parade starts at 10 A.M. followed
by concert, parade awards, carnival attractions in tithia Park
along with a delicious barbecue dinner. The Ashland Wrang
ler's horse show begins at 1:00 P.M. (Wranglers Arena at
Mistletoe Rd., south of Ashland on Highway 99. No charge
to the public.) Complete the family-fun day by watching the
brilliant fireworks display at Emigrant Lake. You'll say it's our
biggest and best celebration.
Published by the Medford Mail Tribune in cooperation with the Ashland 4th of July committee and the service clubs of Ashland.
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