Medford mail tribune., June 18, 1963, Image 10

TUESDAY. JUNE 18. 1963
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MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
Edited br The Mail Tribune Advertising Department
RETAIL SALES SCORE FIVE MONTH GAIN. Total sales to retail stores in May were
$21 3 hlllion a 5.5 Increase over May, 1962. The furniture and appliance group led off
with an 8.4 Increase, which was followed by a 7.1 gain for the food group. Eating
and drinking places classification rose 8.2. The automotive group and gasoline service
stations classification each scored a gain ot a.av.. iiie tuiiowing wu". ","
Department of Commerce data, compares sales of the principal retail groups for the first
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AIR SHOW HERE SUNDAY. The largest air show and general aviation open house
to be staged in Southern Oregon in 1963, takes place this Sunday, at Rogue Flying Serv
ice, Medford Municipal airport. Oh hand for the showing v'M be a wide variety of flying
events and activities, Including skydivers, formation flights, airplane rides for only two
cents per lb., per person, and a demonstration flight of Americas newest airplane, the
new Cessna Skymaster, and many other flight activities, states J. C. Hamaker, general
manager of Rogue Flying bervice.
Sunday's activities are scheduled to start at 10 a.m. Acts in the show include sky.
diving by the Southern Oregon Skydivers, new aircraft flight demonstrations, a fly-by of
nine different, new Cessna aircraft models, and demonstrations by the star of the show,
the all new, tandem-twin engine, plus numerous other aircraft demonstrations.
The 1963 fleet of Cessna aircraft, nine different models in all, from the two-place
Cessna 150 to the luxurious six-place, Sky knight, and Cessna's newest push-pull, twin
engine Skymaster, shown above, will be on display all day.
8CHWAGER JOINS HUNT ORGANIZATION. Martin Schwager has Joined Hunt
Foods and Industries. Inc. at their Fullerlon. California headquarters as media super
visor. It was announced today by Robert Glickman, Hunt's media manager.
In his new post, Schwager will have responsibility for the purchase and placement
of all retail newspaper space for the company's Fuller Paint division, as well as for busi
ness publicaitons, direct mail and couponing activities for all divisions of the company.
Formerly, Schwager was Media Director in the Los Angeles office of Ktnyon and
Eckhardt. and before that he was associated, for several years, with J. M. Straus It Co.
and Doyle, Dane, Bernbach, in media and research capacities.
TOP TEN ADVERTISERS FOR 1962 DISCLOSED. A record $1.86 billion was spent
in major media last year by the 100 leading national advertisers-up 8 from 1961 ac
cording to a recent article in Advertising Age.
Proctor & Gamble, which toppled General Motors out of first place in 1961, con
tinued to lead In 1962 with a $119,985,780 total, up 5 from $114,454,258 the previous
year.
General Motors came In second with $112,833,567. Ford Motor Co. boosted its expen
diture by $15,000,000 to $67,948,458, rising to third place from sixth in 1961. Others in
the top ten were:
General Foods, $60,637,987: American Home Products Corp., $54,203,500: Lever Bros.,
$53,599,631; Bristol-Myers, $53,169,323; Colgate-Palmolive, $50,255,630; R. J. Reynolds To
bacco Co., $42,337,890; Chrysler Corp., $41,306,273.
Biggest gain in the top ten was by Bristol-Myers whose total soared 50. as it ad
vanced from tenth to seventh of the ten, all showed increases except Lever, which
dipped 7 and fell from fourth to sixth.
THRIFT AUTO EXPANDS FACILITIES. Three hoists are now available for use in
muffler installation at Thrift Auto Supply, 801 No. Riverside, according to Keith Babeock,
owner and Merle Dewey, manager.
The completion of installation of the new hoist in back of the Thrift Auto Supply
building brings the total hoists to three. "The addition of this hoist allows us to keep
up with the increased traffic we have enjoyed in the installation business and helps cut
down the time a person must wait for installations", Babeock pointed out.
The shop features installation "While-U-Wait". Items include mufflers, shocks, tail
pipes, auto air conditioning, seat belts and plugs.
Food Group
Apparel Group .
Lumber, Building, Hardware
Automotive Group
Drug and Proprietary Stores -
Total Sales
Includes data for kinds of businesses not shown in above categories.
First Five Months
198,'i 1962 Change
... $24,178 $23,066 4.8
7,046 6.650 6.0
10,091 9,464 6.6
5 414 5,298 2.2
4261 3,985 6.9
'. 5,724 5.578 2.6
... 19,056 17,669 7.8
. 7,864 7,355 4.2
. 3.313 3,242 22
. $96 990 $91,497 6.0
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' . THE CASCADE MARKET in the new Cascade Shopping Center, now under construc
tion at Camp White, opened Monday under the management of Melvin Hall, well known
Medford grocer. It is the first firm, with the exception of the long-established Cascade
Marina, to open in southern Oregon's newest shopping area.
Mel Hall's handsome Cascade Market, in typical western rustic wood and modern
istic coloring, has floor space of approximately 10,000 feet. It is a complete market
with lunch counter, up-to-the-minute meat and produce departments, bakery division, etc.
A spacious breeseway separates the Cascade Market from other firms in the main build
ing. The new shopping center is tentatively slated for opening in about two weeks. Among
other firms Included In the attractive new center are the First National Bank's White
City branch, Town and Country apparel shop, a pharmacy, beauty and barber shops,
laundromat, restaurant, saddle shop, variety store, professional oliices. etc.
ZALE JEWELRY COMPANY'S employee Profit Sharing Plan received a record com
pany contribution of $776,198.00 for the fiscal year ended March 31, 1963, it was an
nounced today by Ben A. Llpshy, president of the Dallas-based firm and a trustee of
the plan.
Zale employees In 34 states, Including those in Medford, are among nearly 1,600
participants sharing In the plan.
The company's cash contribution amounted to 10.97 per cent of each participating
employee s annual salary. Employees with balances in the plan last year received ndcii
tional credits to their respective accounts for earnings by the fund for the fiscal year.
Total assets of the Profit Sharing Plan are now over $6 million. AH contributions to
the plan are made by the company, none by the employee, said Mr. Llpshy.
"We are extremely pleased with the company contribution to the plan. This reflects
the continued progress of the Znlcs Jewelry Company In
sales and profits, as well as customer confidence In each of
the markets served by the 298 Zale stores."
GWINN JOINS DEAN it TAYLOR. Milton O. Gwlnn is
the newest addition to the staff of new and used car sales
men at Dean and Taylor, according to Bob Taylor.
Gwinn is no stranger to this area, having first worked
in 1948 in the parts department of Dean b Taylor with the
late "Tubby" Dean and then with Chevrolet. Gwinn was
last employed here at Jay Allen Co.
Active In the West Main Church of Christ as an elder of
the church, Gwlnn is married to Euphia Mae Gwlnn. Bob
Taylor indicated that Gwlnn's knowledge of automobiles
irem the service standpoint will be a grt help In his new
role as car salesman.
PER FAMILY INCOME ON THE RISE. The average in
come of the 58i million families and unattached individuals
in the U. S. In 1902 was $7,140, reports the U. S. Depart
ment of Commerce. Some 30 had incomes between $6,000
and $10,000, 50 had Incomes under $0,000 and 20 had
Incomes over $10,000. The $419 billion in aggregate family
personal Income was $23 billion higher than In 1961, as
against a $14 billion rise from I960 to 1U61. In both cases
the number of consumer units Increased by about 1.3 million.
Status of Bills in Congress
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Milton O. Gwinn
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' PPIiL HOSTS LOCAL BOYS. Medlord boys were among the 18$ high school boys
who visited Pacific Power Ic Light Company's engineering department In Portland while
enrolled for Junior Engineers and Scienlitts S ummer Institute' at Oregon State University.
Jemes Moyer (It!!) and Creig Williams (ctnter). both of Medlord. listen to Bob Cudgel
PPfcL engineer, explain blueprint. The boys observed engineers at work, later heard
discussions ot engineering career opportunities.
Subscribers
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epecial ttieeaenier aervtce.
Bradford Attends State Convention
AI Bradford, acting pott
master at the Medford xst
office, is in Newport Ihli work
attending the state convention
of the National Postmasters
association.
Uradford was in Seattle hot
week, attending a school of in
struction at the regional of'
flee or the postal service, ar
ranged for new postmasters
of the region.
Hudrl Gall, assistant post
muster at the Medford post
oilier, is directing activities
during Bradford s absence.
Washington IUPD - Status of
major legislation:
Income Taxes - President
Kennedy has proposed tax-re-
duction-and-revision bill thai
would provide net cut of
$10.4 billion in individual and
corporate taxes over three
years. House-ways and means
committee is voting Item-by-item
on administration pro
gram. Senate-awaiting House
action.
Excise Taxes - Administra
tion requested one year exten
sion of present taxes on cor
poration profits, liquor, cig
arettes, automobiles, tele
phone calls and airline tickets
which are scheduled to drop
to lower levels July 1. (Cor
poration taxes would be per
manently revised downward
If Kennedy's tax-cutting pro
gram is enacted). House -approved
one-year extension of
all temporary rates. Senate
expected to complete action
before deadline.
Military Pay - Administra
tion asked $1.2 billion annual
pay and benefit boost for all
servicemen, reservists and re
tirees. House-passed modified
version to cost $15 million
less and providing no increase
for 832,000 draftees and en
listees in their first two years
of service. House included
controversial $30.5 million
"recomputation" feature for
those retired before 1D58.
Senate-nothing scheduled.
Foreign Aid - Administra
tion asking $4.3 billion. House
-foreign affairs committee ex
pects to begin voting this
week. Senate-hearings under
way.
Health Insurance-President
wants hospitalization program
for persons 65 and older fi
nanced through social secur
ity. House-ways and means
committee plants to hold hear
ings this summer. Senate -awaiting
House action.
Mental Health-Administra
tion wants long-range, $717
million program for commun
ity mental health centers; re
search on and treatment of
mental retardation. House -commerce
subcommittee hear
ings completed. Senate -passed
with some revisions.
Medical Schools - Adminis
tration asked long range con
struction aid for medical
dental schools, loans to stu
dents. House-passed three
year program that would cost
$236 million. Senate-no hear
ings yet.
College Construction-Ken
nedy originally asked for fed-
era! funds to build classrooms
and laborilories as part of
larger $3 3 billion school bill
agreed later to separate bills.
House - education committee
approved $1.6 billion in
grants and loans for colleges.
Senate-hearings under way
on omnibus school bill
Schools and Libraries -
President wants aid contin
tied for "impacted areas" and
libraries. Mouse - education
committee approved In sep
arate bills, with amendment
forbidding use of funds for
segregated facilities. Senate -hearings
under way on om
nibus school bill.
Civil Rights-President has
asked legislation to speed vot
ing suits, increase protection
of negro voting rights and ex
tend life of civil rights com
mission; he will request ad
ditional legislation, possibly
this week. House-judiciary
committee hearings under
way. Senate-hearings under
way on extension of commission.
Cotton - Administration
backed subsidy plan would
provide cheaper cotton for
U. S. textile mills; includes
lower support prices for large
scale growers and potential
relaxation of planting restric
tions. House - Agriculture
committee approved. Senate
Hearings completed.
Mexican Farm Hands - 12-
year-old law permitting im
portation of Mexicans for tem
porary work on American
farms expires Dec. 31; admin
istration requested one - year
extension with new safeguards
to protect domestic workers.
House - Bill to extend pro
gram two years without
change defeated on House
floor. Senate - No hearings
scheduled.
Mass Transit - Kennedy
proposed $500 million In sub
sidies to improve city rail,
bus and subway services.
House - Banking committee
approved hill. Awaiting Rules
committee clearance. Senate
Approved $375 million pro
gram.
Wilderness-President wants
to establish a national pro
gram to preserve public lands
in their natural state. Senate
- Passed, with provision up
to 35 million acres eventually.
House - No committee hear
ings set.
Depressed Area - Kennedy
asked Congress to sharply ex
pand program of federal aid
to local Industries designed to
create jobs in areas of chron
ically high unemployment.
Administration bill defeated
on House floor. Senate-Bank
ing committee approved bill.
Youth Employment - Ken- i
nedy asked new $100 million
youth conservation corps for
outdoor work in forests and
parks; home town youth corps
for local civic projects. House .
-Education committee has ap-!
proved, awaiting Rules com
mittee clearance. Senate ;
Passed. i
Domestic Peace Corps
President asking for new or
ganization of 1.000 to 5.000
skilled volunteers to carry out
work in this country similar !
to Peace Corps projects1
abroad. $5 million first year
cost. House Education and La
cost, House- Education and La
under way. Senate - Hearings
under way.
Sewage Treatment
Facilities Are
Visited by Group
Grants Pass-New revisions
and expansions to the Grants
Pass sewage treatment plant
were discussed at a recent
meeting of the West Central,
Southwest, and South Central
Oregon sections of the Pacific
Northwest Pollution Control
association at the city hall in
Grants Pass.
The purpose of holding this
meeting was two-fold: to help
promote active participation
In local sections of this or
ganization, and to give indi
viduals a chance to get togeth
er to discuss items of interest
pertinent to pollution control.
Host for the meeting was
the South Central Oregon
section with Dick Hanson,
Grants Pass sewage treatment
superintendent as chairman.
Cities represented were
Springfield, Eugene, Medford,
Glendale, Canyonville, Suth
erlin, Corvallis, Roseburg,
Coos Bay, Coquille, Winston,
and Ashland.
Guests included Ed Lynd
and J. A. Jensen, Oregon State
Sanitation authority; Bill Rob
erts, Pensalt Chemicals, Port
land; and Thomas Niksch, of
Cornell, Howland, Hays, and
Marryfield, consulting engine
ers of Corvallis.
The meeting was opened by
a welcome from Roy Eames,
Grants Pass, city manager.
Plant problems of interest
were discussed and some of
the members showed slides of
their respective plants.
Members toured the city's
sewage treatment plan and
water filtration plant.
The next meeting of the
Tri-Section will be held in
Coos Bay, September, 1964.
The Medical Roundup
(V ft . V Emtnuu ConinlUnt ta
Vtelctae
HIT! I1B1C
Emtrttus Professor of Mtdictae
Mayo Clinic
(Beriiur 2nd Trlbun Syndics U,
SSI)
A'Tsres that
them work.
Woman Who Whispers
Every so often, when a wo
man comes into my office
whispering, I take a tiny mir
ror and iook
into her voice
box, where I
see that her
vocal cords are
behaving per-
fanOu Thl-
yai, ,t i, .". -
t ' ' i s nothing
1 wrong with
' .J them or with
the nerves
make
The cords are not
ulcerated, and there is no can
cer starting to grow on one
of them.
Usually, then, I can be pret
ty sure that the woman's trou
ble is a form of hysteria; she
seems either to have lost con
fidence in her ability to talk
out loud, or she may have de
cided unconsciously that the
best way out of an unhappy
situation is to take refuge in
silence.
Actually, I doubt if anyone
knows exactly what goes
wrong in the brain to produce
the often remarkable manifes
tation of hysteria. I am sure
many of these symptoms, such
as anesthesia (lack of sensa
tion in a limb) or dilation of
the pupil in one eye, or a very
rapid pulse, cannot be pro
duced voluntarily.
Often, after talking sympa
thetically with a whispering
woman, and explaining to her
Wages Go Further In
Jackson County in 1963
Draft - Congress granted
Kennedy's request for four
year extension of selective
service and doctor draft.
Feed Grains - Congress ex
tended for two years tempo
rary program of paying farm
ers to hold down surplus pro
duction of corn and other feed
grains.
National Debt - To permit
government to borrow money
it needs to keep paying its
bills, Congress raised legal
limit on national debt to $307
billion through June 30 and
to $309 billion during July
and August. Previous tempo
rary limit was $305 billion
further legislation will be
needed to prevent ceiling
from dropping to $285 billion
Sept. 1.
Silver - To combat short
age of silver for coins, Con
gress gave administration au
thority it requested to replace
existing silver-backed $1 bills
with gold-backed $1 bills.
Women Workers - Starting
next June, employers must
provide equal pay for women
workers who do the same
work as male employees; new
law applies to jobs covered by
minimum wage-hour law.
Can a working man in Jack
son county buy more food and
clothing now, after a day s
work, than he could have for
merly?
To what extent have local
families benefited from the
higher incomes they have
been receiving in the last few
years?
With the changes that have
been taking place in the cost
of living, it is difficult some
times for a family to know
what progress it has been
making, if any.
On the basis of figures re
leased by the Tax Foundation,
the Department of l.aDor ana
others, the average local fam
ily Is better off today than it
was in 1958, when a similar
study was made.
Salary Increases Up
It had an income last year
that was approximately 20.8
per cent higher than at that
time.
Replacement for
Ben-Gurion Eyed
Jerusalem, Israel UPD The
majority Mapai party agreed
today to nominate Finance
Minister Levi Eshkol to re
place David Ben-Gurlon as
premier of Israel.
Ben-Gurion, known as his
country's George Washington,
quit as premier, minister of
defense and member of the
Knesset (parliament) last Sun
day.
The Malpal was expected to
move quickly to recommend
Eshkol, 68, as his replacement
to President Scheno Shazar.
Eshkol, who calls himself
disciple of Ben-Gurion, is con
sldcred a moderate.
Musicians, Dancers
To Present Program
Ashland Musicians and
dancers from the Oregon
Shakespearean F e s 1 1 v a l's
1963 company will go to Sa
lem Wednesday for a special
pre-opening appearance.
The occasion will be the
premiere of Village Interna
tionale, a center of specialty
shops, gourmet foods, and en
tertainment. The Village has
been initiated by Meier and
Frank company, and begins
its 91-day run Wednesday on
the second floor of the Salem
store.
Appearing from the Festi
val Music company, under
the direction of W. Bernard
Wlndt, will be Lee Anne Al
len and Kathleen Barnes,
mezzo-s o p r a n o s; Charles
Richmond, recorder; Allan
Hughes, recorder; Lucille Me
llnat, recorder; Andrea Ree
der, recorder; April Lewis,
bass viol.
Dancers on the program are
Martha Wynd, Sara Covalt,
Judith Offord, Linda Leve
ring, Sara Stambier, Toni
Thompson, and Powell Shep
herd. Choreographer is Shir
lee Dodge.
The increase in earnings
more than made up for the
rise in the cost of goods and
services, which went up about
5.5 per cent in the period.
This takes into account such
costs as food, housing, appar
el, transportation, medical and
personal care, reading and
recreation and miscellaneous
items. The majority of them
rose in price.
Some idea of the net change
that has occurred, due to the
fact that both incomes and liv
ing costs have moved upward,
is to be gleaned from the fig
ures that show the amount of
time that the average Ameri
can worker must put in to
buy food and other articles.
Compared with 1958, when
he needed to work less than
3 days per month to earn
enough for the rent, he now
must put in about 31-4 days.
A pound of round steak
now represents 26 minutes of
work. It took 29 minutes pre
viously, A dozen eggs, grade A,
takes 15 minutes, compared
with 18 minutes in 1958.
Paying for a Car
A new car in the popular
price range involves 29 weeks
as against 28 Vi before.
The amount of time needed
is proportionately smaller for
those with above average in
comes.
What takes more time than
any other item except rent Is
federal, state and local taxes.
To meet that bill, the average
worker puts in some 51 hours
of work a month, 3 more than
was necessary in 1958.
In Jackson county, with lo
cal incomes what they are,
this averages close to $169 per
household per month.
that her vocal cords and her
nerves are all right, and that
if she would make an effort
she could talk, I have induced
her to talk to me for a while
with a normal voice. My old
professor used to get most ot
these people to talK in a lev
minutes simply by taking a
small electric battery and ap
plying a weak Faradic current
to the front of their neck.
The only trouble with just
getting the woman to talk is
that in a considerable percent
age of cases, prettv soon she is
back to whispering again. This
is why I always feel that I
must try to find out why she
prefers whispering to talking.
Punishing Someone
, Sometimes I learn that sha
is punishing someone who has
hurt her emotionally, or I
learn that in a way she is es
caping from someone - often
her husband - who has beea
unkind and abusive.
For instance, the last whjs
pering woman I saw I did not
try hard to cure because I
soon learned that she needed
the illness to fend off her very
mean and nasty husband. For
some time he has been curs
ing her and calling her names.
When she quit talking to him,
except in whispers, he quieted
down and stopped abusing;
her. Naturally, she didn't
want to go back to talking to
him. Another woman, by talk
ing in whispers, "took all tha
steam" out of her unpleasant
mother-in-law who lived in
her home. '
If, after a long talk with tha
woman, I think she ought to
make a big effort to get over
her whispering and go back to
talking, I try to get her to see
that she may be fastening onto
herself a bad habit, which lat
er may be very hard for her
to break. So she had better
break it now. Sometimes then
she will talk normally again.
WHEEL CHAIRS
For RENT At
A to Z Rental
1J1J M, Kivtnirf, 77. 1474
NOTICE!
(upp's Furniture
OPEN EVERY
MONDAY & FRIDAY
Until 8:30 p.m.
Highway 99 at Central Point
Phono 664-1794
Beginning July 8th
IlPi
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day. ROBERTSON
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Medlord 773-4264
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