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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 28, 1963)
MEDFORD MAIL TRIBUNE, MEDFORD. OREGON TUESDAY. MAY 28. 1963 Edited by The Mail Tribune Advertising Department NEW CHEVROLET CHEVELLE COMING. A new motor car. the Chevelle. will appear on U. S. roads this all, according to Fortune magasine. The auto will come irom the Chevrolet Division of General Motors Corporation and will be intermediate in siie between the standard Chevrolet and the compact Chevy II. It will compete with Ford's intermediate car, the Fairlane. Earlier rumor about such a possible addition to the Chevrolet line speculated on Chev air or Corselle as a potential name for the new car. OREGON FRYER BUDGET BOOSTED. More people are going to learn about Oregon fresh fryers this year than ever before. The Oregon Fryer Commission, at its May meet ing, approved a $47,000 budget for the year ahead. This is up $2,300 from the previous year with the additional funds aimed at more attention to fryer promotion, said Warren Mer rill, commission manager. Public hearing on the budget has been set for June 25, 11 a.m., at the commission office, 264 Lancaster Drive, S. E., Salem. MAYOR JIMMY DUN LEVY is shown, at left, clip ping the ribbon which offic ially opened the attractive new home of Jim's Floor Cover Shop recently. Several hundred southern Oregon and northern California people at tended the opening at 1246 South Riverside avenue in Medford. Jim F. Poole, who with his wife Marion and son, James, established the suc cessful business five years ago, is shown at left observ ing genial Jimmy's technique in handling the ribbon-cutting job. CHAIN STORES HAVING GOOD YEAR. Leading chain stores and mail order houses in the U. S. continued to chalk up sales gains in April and in the first four months of the year, according to a New York Times survey of 34 chain and catalog operations. Total sales of all 34 rose to more than SI. 6 billion in 1962. In the first four months of this year, sales totaled $5.8 billion-up 6.2 over the January-April period of last year. Of the ten categories included in the survey, eight (mail order, variety, general merchandise, grocery, drug, shoe, apparel and automobile variety) chalked up sales increases. Two categories (furniture and men's wear) reported sales de clines. SOUTHERN OREGON FORD DEALERS. The Ford Division of the Ford Motor Com pany, and Tennessee Ernie Ford have joined forces for an unprecedented May-June sales, merchandise and advertising promotion. This promotion, now underway, is geared to give consumers the saving benefits of top volume sales as Ford Dealers go after their share of a history-making 2,000,000 car and truck market in May and June. Newspapers will again be the major rrdium in this promotion. The advertisements will offer car and truck vacation specials and a chance to win a Falcon V-8 Squire Wagon, along with valuable camping gear for Western Vacation living. Tennessee Ernie Ford will appear in all newspaper advertising playing the part of "salesmen extraordinary" for Ford Division and Ford Dealers during the two month cam paign. A LOW PRICED WATCH so well made that jewelers can recommend H, is the prom ise for the sensational new Caravelle watch, a product of Bulova, which is making watch history. Four Medford jewelers, Wcs Pearson, Lawrences, John Nuich and Brophy's have become so enthused about the new Caravelle watch they are running combination adver tising with their signatures at the bottom. This is the first time this has ever happened in Medford. The local jewelers say this new watch has precision accuracy, lasting beauty and fine craftsmanship at a new low price! The Caravelle watch must pass over 50 quality inspec tions! Another outstanding feature for a low priced watch is that it can be repaired by any capable watchmaker. HOWELL NEW WHITE KING AREA MANAGER. Eugene R. Howell. Jr., has been ap pointed area manager in Oregon for White King Soap Co., Sidney H. Gilrrore, director of marketing for the company reported. In his new assignment. Howell will be assisted in Oregon by Dal Keele and Bill Carter. Born in Boise, Idaho. Howell attended the University of Seattle as a pre-law student. He left the university in 1940 to join the U. S. Navy where he served for six years. He has been in the retail grocery and food brokerage business and was associated with the Carnation Co. from 1953 until he joined the White King Company in 19E2. NEW RESEARCH REVEALS GAPS IN TV VIEWING. The important thing to television advertisers is not how many sets are tuned in but how many people are looking at them-and at the commercials. So said Paul E. J. Gcrhold, vice-president of marketing services, Foote, Cone & Bclding advertising agency, before the spring meeting of the Asso ciation of National Advertisers in New York. He reported on "an original study of tele vision advertising" conducted by the agency and based on extensive research made in Queens, New York. The report showed that 14.4 of the homes were tuned to the average evening network TV program, or "surprisingly" almost four points lower than the average rating shown for the same period for the whole metropolitan area by one of the rating services. The research also revealed that only 9.4 of the housewives viewed some part of the average evening net work TV program: only 6.8 of the housewives had a chance to see a specific commercial on the program; only 3.8 could remember, the next day, that they actually had seen the commercial, and only 2.5 could remember and could prove they saw it by actually recalling something it said or showed. Mr. Ger hold asked the ANA meeting: "Am I right in guessing that you have never before heard such small figures used to describe the research and performance of evening network television?" gMiMiirsisfcV 2 packages lemon jello 2 packages orange jello 1 can Real Gold orange base ORANGE SALAD cups liquid-use 1 can Mandarin juice from Real Gold orange base plus peach juice, plus water to make 6 cups orange segments Hi cups diced celery 1 cup chopped nut meats cups sliced peaches (canned or fresh) Makes 15 servings FRUIT SALAD ORANGE DRESSING Prepare fresh or canned fruit sections as for salad. Blend 1 tablespoon Real Gold orange base (undiluted), shake of lemon juice and dash of red pepper into 1 cup may onnaise or sour cream. Serve over fruit salad. BROILED HAM SLICES WITH ORANGE GLAZE 1 slim ham 1 inch 1 can Real Gold thick orange base Brush slice of ham with orange base. Broil under full flame 7 minutes. Turn and brush second side with Real Gold orange base. Lower flame to medium and broil for five min utes. SAUCE FOR HAM SLICES Combine 1 can Real Gold orange base (undiluted) with spices (including cloves), and heat. Serve hot on slices of cooked ham. WEDDING INDUSTRY' HIT BY COST-CUTTING TREND. The father of the bride may be "getting a break" but the fact that more young couples and their paro iU are shying away from elaborate weddings isn't the best news for retailers catering to the bridal market. Gowns have generally become less ornate, wedding parties smaller and receptions less lavish, reports The Wall Street Journal. Many caterers sense a more prac tical attitude on the part of engaged couples. Reports a Pittsburgh caterer: "You quote them a price on the telephone, and when they find out that the bill may come to $600 or $700 for the size reception they want, they often figure the money could be better used to buy furniture." However, the steady increase in the number of marriages each year is easing the impact of the cutback in expenditures for individual weddings. Also, wedding gifts appear to be one area where there is little evidence of a cutback, according to WSJ. "People are going more for our higher-priced wedding gifts," reports Walter Hov ing. chairman of Tiffany & Co., New York jewelers. There will be more than two million weddings in 1970, according to government sta tisticians. Last year, there were 1,580,000 marriages in the U. S., up from 1.494,000 in 1959. The big spurt in marriages is predicted when men and women born in the post World War II baby boom will be reaching the peak marriage agcs-18 for women and 21 for men. A possible future trend: Hess Brothers Department Store, Allcntown, Pa., attrib utes a 10 gain in volume for its bridal shop during the past six months to a recent in troduced service for widows and divorcees planning to remarry. WARM WEATHER MEANS 'HOT' SALES SEASON. Room air conditioner sales spurt as warmer weather approaches, reports The Wall Street Journal. Factory shipments are running 50 above a year ago. "With this good start and given a hot. humid summer, in dustry sales may set a record this year," says an Admiral Corp. official. "People are spending more freely." adds a sales official official of Northlown Refrigeration Corp., a Chicago dealership where sales are running 30 ahead of a year ago. A Dallas distributor predicts a 15 gain for the year. Clevelanders are buying larger uniis and equipping more rooms, dealers report. Prices are unchanged from 1962 in most stores, except for some bargains, available at 10 discounts, in year-old models. Hatfield Summons Emergency Meeting On Civil Defense By United Press International Civil defense appeared to day to be practically a dead duck in Oregon. Gov. Mark Hatfield Cdlled an emergency meeting of the state's civil defense advisory council for this afternoon to discuss a big legislative cut in the state program. In Portland, the City Coun cil informally rejected an of fer from ' Assistant Defense Secretary Steuart L. Pitlman for a meeting to reconsider its decision to knock out the city's CD program. The Senate voted 22-8 in Salem Monday to cut back the state agency from 18 to 3 members by appropri a t i n g only $52,000. The House took similar action earlier. Faces Loss of Funds State Civil Defense Director Robert Sandstrom said Hat field called the meeting to dis cuss the future and scope of state civil defense, as well as what to do with equipment and shelter -marking aspects. The state faces loss of federal matching funds. Hatfield had asked for a 20 man CD agency. The Ihrce member agency approved by the legislature would be a co ordinating staff attached to the governor s office. School News Howard School Next year's beginning first graders were greeted recently- Invitations were mailed to 53 boys and girls. Of these, the following attended: Glenn Archibald, Loena Carpenter, George Brcaaeale, Penny Cook, Stephen Grensky, Mary Ann Graves, Gary Huffman, Connie Hayes Debbie Jones, Peggy Laurine, Donie Wool stcnhulme, Jennifer Madden, Wendy Rawlins. Rusty Find ley and Linda Chapman. Others attending were Mark Bodcnstag, Christine Bateman, Kenneth Dawson, Larry Henderson, Vonnie Du Bosc, K a y d o n Gundcrson, Marvin Poulson, Victoria Kruggel, Dale Stutzman, Su san Lewis, William Young, Craig Conner, Teresa Traut man, Christi Roberts, Eliza beth Gaswint, Margie Rodell, Michael Bateman, Gwen Bis well, Johnny Cox, Diana Cole, Patricia Couch, Curtis Strick land, Anita McAnally, Pat rick Strait, Sammy Wenzel, Nancy Snyder, Dcbra Weems, Michael Poulson and Gregory Smith. Mrs. Nita Birdscye's fifth grade class was happy to wel come back Mrs. Flanagan aft er her accident. We had a good time swimming at her home following our Health Day program. Pat Barnard is our new class president, David Jarvis is our vice president, and Jim Pardee is our secretary. Mrs. Flossie Murray's spe cial education class enjoyed planting a garden in our room. We planted radishes and flow ers. We wrote our own story book. Tommy Ralston's mother, Mrs. Ralston, helped us make several ceramic pieces. We enjoyed making the ash trays and sculptures. Howard school took a fifth place in the city track meet recently at the high school. This was a good showing since there are 14 schools in the district. Chris Sage, who had a first place in the high jump, a sec ond in the pole vault, and a third in the 60-yard dash, was the top scorer for How ard school with 24 points. The Class C relay team, composed of Paul Ross, Bobby Darling, Johnny Jack and Darrell Friesen, made an out standing performance in vin ning the event. Mohawk Indians To Reconstruct Village Hogansburg, N.Y, - (UPI) -The Mohawk Indians are building at their reservation near this Franklin county community a replica of a vil lage their ancestors lived in hundreds of years ago. Tourists will be guided through the village by mem bers of the tribe who will pro vide lectures on Indian cus toms and lore. The village will include camps and huts exactly as they appeared 300 years ago. Gas Tax Increase Hears Brown's Desk . Sacramento - fUPD - A bill to increase the state's 6 cent gasoline tax to 7 cents a gal lon was only two steps away from Gov. Edmund G. Brown's desk today. Its chances of reaching the governor were rated excel lent. The only remaining ques tion was this: What will Brown, who cam paigned last fall on a promise of no new or increased taxes this year, do about the bill; Will he sign it or veto it? The bill, by Sen. Randolph Collier (D-Yrcka) cleared its final committee hurdle Mon day afternoon when the As sembly Ways and Means com mittee approved it on a voice vote. The next step is action on (he Assembly floor, possibly this week. But before it readies the governor, the bill must return to the Senate, which already has approved it, for upper chamber action on major Assembly amendments. Subscribers To report improper or non delivery of the Mail Tribune in Medford. phone 772-6141; Ash land call at 416 Bridge it, or phone 4S2-:inf)2: Yreka, phone victory before 6:45 p.m. daily and 10:30 a m. Sunday. If regular delivery arrive! shortly after you call please notify office, thus ellmlnatir4t special messenger service. MEMORIAL DAY WEEK END PICNICS, patio parties and barbecues offer fine oppor tunities for new, luscious treats made with Real Gold, with its California orange base. This popular concentrated. non-froen orange juice is vitamin C enriched. Here are I few new Real Gold recipes to delight Mail Tribune homemakers: ORANGE BREAD a etitx sifted flour 1 teaspoon baking 1 can Real Gold 3 teespoons baking powder soda 1 teaspoon sell 1 i cup sugar 2 eggs 1 cup chopped pecans orange base 4 cup water Ki cup shortening Sift together flour, baking powder, soda and salt. Combine orange base and water. Cream shortening and sugar until light and fluffy. Add eggs one at a lime, beating well after each addition. Add dry Ingredients alternetely with orange base and water, stirring only enough after each addition to blend thoroughly. Fold in pecans. Pour into greased 9x5x3 Inch loaf pan. Bake in moderate even (325 degrees) about 1 hour. Let bread cool in pan 5 minutes, turn out onto wire cake rack io cool. Slice and serve "as is" or spread With butter or cream cheese. M.'kes one 9x5x3 inch loaf. ' M O TOfROLM ALL TRANSISTOR CAR RADIO I "saanaBaBa $ Fits alll 2 Volt Negative Ground Cars In dash or under dash SPECIAL- A $5.95 Antenna for only $3.95 with Set A-l RADIO-TV SERVICE 627 North Central Avenue Phone 772-5056 2995 Installation extra Portland, believed to be the first major city to vote out civil defense funds, was urged by Pittman to reconsider. He wired Mayor Terry Schrunk and other city officials, Schrunk said it was his opinion that Pitlman "has a great deal more Information about the need for civil de fense than we do, and as far as I'm concerned, I'm willing to meet with him or anyone else. But Commissioner Or mond Bean said the City Council, silling as a budget committee, declined an offer to meet with Pittman. County Uninterested "The city has twice voted down civil defense," Bean said. "Now the slate is drop ping it, and the county has said it isn't interested. I can see no reason why we should continue it." Pittman said Portland was one of several dozen cities fortunate enough to have enough shielding from fallout radiation to accommodate its entire population. At Salem, legislators have charged the state CD agency has proved ineffective, par ticularly during the Columbus Day storm. Ironically, the federal gov ernment Monday began mov- B 5 Kennedy Planning Quiet Observance Washington -IUPD- President Kennedy plans to celebrate his 46th birthday with a quiet dinner party Wednesday at the White House. The White House said Mrs. Kennedy is giving the dinner for the President and mem bers of the Kennedy family, and would not release details because of "family tradition.' The While House said Presi dent Kennedy will not hold a news conference this week, and will probably spend part of Memorial Day at Camp David, Md., returning to Washington Friday. 'Spur of the Moment' Bank Robber Caught Chattanooga, Tenn. - flJPD A man armed with a small re volvcr robbed a Cleveland, Tenn., bank of $15,806 Mon day. He was arrested 214 hours later walking along a sidewalk with two sacks of money. "My wife needed an oper ation and I couldn't borrow the money," William Parks, 41, told officers who arrested him. "It was just a spur of the moment thing." ing survival equipment and supplies into five government buildings designated as publio shelters in Portland. &4 1 . A Bit by bit... every litter bit hurts A.. W1 . -4 k miA DON'T BE A LITTERBUG! If litter bugs you-as it does most people, don't you be the guilty one. Stash that trash in the litter basket at the beach. And you're not being square, you're being smart to carry a litterbag in your car. Because tossing litter away is like tossing money away. You could be fined for breaki ing the laws against littering. So always stick your litter in the basket -then you won't get stuck with a fine. And ifc you will help KEEP AMERICA BEAU.TJF.Ul, I ' Sr MEDFORDiTRIBUNE
