8 A
SurOAY, MAY 26. 1963
MEDKOHO MAIL TH1BUNE, MEDt'ORD, OREGON
Registration (or
Classes Slated
Registration for s u m m e
swimming instruction for area
youngsters six years or older
will open Monday, May 27, ac-
cording to Mcdford Parks and
Recreation Director Robert
L. Haworth.
Persons wishing to register
niBy call at the department
office in the City hall, or may
. sign up by mail if a check or
money order, made payable
the city of Medford, is en
closed. v
The fee for instruction
$2 per session, which entitles
the student to 10 lessons. Hold
ers of season swim passes may
register at no additional cost.
Season passes may be pur
chased at the department of
fice in city hall.
Instruction will be offered
at both Hawthorne and Jack
son pools for beginners.
termediates, swimmers, and
junior and senior lifesavers.
Haworth announced t n c
following schedule for the in
struction classes: Session I,
June 17-28; Session II, July
8-19; Session III, July 22-Aug.
2: and Session IV, Aug. 6-18
Haworth also announced
the following swimming pool
admission rates: Season tick-
ets are $4 for children under
12, $5.50 for students between
12 and 18, $7.90 for adults
over 18, and $17.50 for fam
ilies, regardless of number,
Daily rates are 20 cents for
youngsters under 12; 25 cents
for students from 12 to 18,
and 40 cents for adults over
18.
$50,000 in City
Permits Issued
About $50,000 In construc
tion permits were issued by
the Medford building depart
ment Thursday.
Permits were issued to the
state highway department to
repair fire damage to the roof
of a building and to erect a
block wall at its North Pacific
highway location at an esti
mated cost of $4,000.
Carl Brophy obtained s per
mit to make an addition to his
residence at 284 South Modoc
ave. at an estimated cost of
$5,000, and Ross Planken
horn received a permit to
erect a $25,000 residence at
2233 Oakwood dr.
Permits were issued to Ker-
mit H. Greenwood to erect
a $1,700 garage at 2304 Cor
ona ave., and to J. Duckett
to construct a storage room
at 32 Washington st. at an
approximate cost of $1,800.
A permit was issued to Pa
cific Northwest Bell Tele
phone company to do elec
trical work at 502 North
Central ave. at an estimated
cost of $3,000. Walter Scheffc
obtained a permit to erect a
$10,000 residence at 108 North
Western ave.
Portland Firm To
Supervise Building
Portland The Portland
architectural firm of Wolff
and Zimmer has been retain
ed to design and supervise
construction of a new State
Historical Center in down
town Portland, Chandler
Brown, president of the Ore
gon Historical Society, an
nounced IhsI week.
Pletro Bclhischl, interna
tionally known architect, for
merly of Portland and now
dean of architecture at Mas
sachusettes Institute of Tech
nology, will serve as design
consultant.
When the designs are com
plete, construction will begin
Jefferson st. This is near the
at a site at S. W. Park and
end of the historic Portland
Valley and Plank Road to
the Tualatin Valley.
Such a center, combining
headquarters of the society
and museum display space, is
a long-time ambition of the
Society, Brown said. Public
subscription for building
funds will be undertaken for
the first time in the Society"
85-year history.
iffilh Gets
$500 Scholarship
Laura Jean Griffith, Phoe
nix High school, was selected
Thursday evening as the win
ner of the Orcgon-Nevada-C
a 1 i f o r n i a s $500 step to
knowledge scholarship award.
I ne announcement w a
made by C. C. Proctor, sales
representative of the com
pany's terminal In Medford
Miss Griffith was selected
to receive the grant on the
basis of her scholastic stand
ing, extra-curricular activities
and educational aptitude. She
has maintained a 3 7 grade
point average during her Jun
ior and senior years and plans
to major In science at Oregon
State university.
She Is the daughter of Mrs.
Tliehna B. McCurdy, Med
ford. The award is one of 35
given to graduating high
school seniors throughout the
operational areas of the truck
line.
What can anyone say
about
a newspaper strike?
Stores and newsvaners can t do without each other. We
all knew it, but it took the costly New York strike to remind everybody
all over again. "The daily' newspapers and retail stores are equally de
pendent upon each other for the success of their enterprises" "The stores
were not able to mount an effective fashion campaign without the daily news
papers." off..it is essential to stimulate consumer interest through massive
newspaper advertising or a generally depressing effect on sales will set in. The
recent strike was aptly called ra creeping disaster'" "The downtown area
of any major city is a unified shopping center whose prosperity depends
upon the traffic-pulling power of big store advertising. When this adver
tising is not present, as in the recent strike, the entire area feels the
effects." "Without advertising, especially newspaper adver
tising, retail merchandising would be in a chaotic state"
"There is no substitute I for the daily newspaper
as the major medium for J retail advertising."
Excerpts from a'talk by Mr. Edward F. Englc, iv ,v Manager of thc'Satcs Promotion Division; NRMA, at
the annual convention of the National Retail V-; Merchants Association in Hollywood, Florida, April 24tk