Medford mail tribune. (Medford, Or.) 1909-1989, March 26, 1963, Image 6

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Medford mail tribune., March 26, 1963, Image 6

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Newspaper Page TextTUESDAY, MARCH 26. 1963 MEDFOHD MAIL TRIBUNE, MEDFORD, OREGON "NT mi William Berner Edited by Tha Mail Tribuna Advertiiing Dapartmanl CONTRACTOR'S BANQUET TO BE HELD IN APRIL. Tuesday, April 2, The General Contractors oi the Rogue valley will be guests of the Southern Oregon Chapter of the Paint Ing and Decorating Contractors of America. The chapter, comprised of fifteen Painting Con. ..tnro nt tViA aroa hnn tn mflkp this an annual affair. The banquet, starting at 6:30 will be held at the Rogue Valley Country Club. Speakers for the evening will be: Jimmy Dunlevy, Mayor of Medford and Bob Taylor of the Chamber of Commerce, on topics of Interest to tnose oi tne uonsirucuon iuuumjj. Invitations are being mailed to fifty or mors guests in the General Construction Industry THE DUN U BRADSTREET DAILY WHOLESALE COMMODITY PRICE INDEX of 30 baiic commodities (1920 1932100) was 267.19 on Thursday, March 21. against 267.07 a week ago. Tha Weekly Wholesale Food Price Index, representing the total of the price per pound of 31 foods in general use, fell one cent this week to $5.77. This is 2.0 be low level ot last year AUTO SALES CONTINUE TO INCREASE. The nation's car dealers delivered 163.496 aulos in the March 1-10 period, or an average ot 20,437 a aay in eacn oi me person eigm ..iiin Havi. ranarls The Wall Street Journal. This was up 10 from 18,572 a day sold a year earlier, when dealers delivered 167.150 cars in nine selling days. This year's rate for the first third of March was the highest for this period since March, 1956, when sales averaged 21,720 a day. Early March sales were also up 6"o irom ioj.ois saies a momn earlier. WILLIAM BERNER. NEW MANAGER OF GENERAL TIRE SERVICE of Medford, has been associated with the General Tire organization for the past eight years in Seattle, Before entering the tire business, Berner was engaged in heavy duty construction work in Seattle. His wife, Peggy, will soon join him here. General Tire Service is located here at 1112 Court street. Berner is a member of the Masonic Lodge and a veteran of Navv service in World War II. Two new truck tires, which General Tire and Rubber Company officials consider a major breakthrough in rubber compounding, design and construction were unveiled recent ly at a dealer meeting in Portland attended by Bill Berner. One was the Dual Super G, a premium tire designed ana constructed to withstand the punishing long highway and freeway hauls, and the Jet Cargo, a new concept in truck tires at the original-equipment level. General Tire extensively utilized its exclusive Nygen cord and the company's new rubber compound in the construction of both of these tires. "With the use of Nygen and Duragen, plus improved de sign, we are able to offer two truck tires which will give in creased tread wear, better braking and more traction," Ber ner said. "They are also much quieter and more bruise re sistant." The Dual Super G is a belted tire ... the cord in each .'ply runs across the tire from bead to bead and these plies are banded by a belt of steel wire . which fits around the circumference of the tire, separating the plies from the tread. A belted tire has excellent wear characteristics because the design prevents the tread .'elements from moving to any great extent when these elements are in contact with the pave "ment. Previously, belted truck tires were designed to use steel wire throughout the com plete tire. The fundamental difference In the Dual Super G and other belted truck tire designs, Is 'ithal it uses Nygen cord as the basic structural carrying member in the tire carcass instead of steel wire. The Dual Super G was tested at General's 8Vi-mile track In Uvalde, Texas, and thou sands of Dual Super G tires were placed in service to obtain additional field data. Many of ;-;thcsc tires have accumulated more than 100,000 miles and are-still running. CARNATION DAIRY PRODUCTS FEATURED HERE. Always alert to economic ad vantages to the community, as well as to individual consumer's needs and their ultimate salisfactioni' United Grocers, Inc. announced today that they had completed arrange ments to bring another famous brand name lo Medford. This according to F. D. "Bud" Nelson, Branch Manaqer of United Grocers, Inc. United Grocers will be distributing lresh milk and ice cream products In Medford, Klamath Falls, Ashland and Grants Pats under the Carnation and Shurfresh labels, These nroducts will be available to consumers at United Grocer member stores in these areas. said Nelson. United Grocers will have available a complete line of fresh Carnation dairy products, ice Cleans cottage cheese and froien desserts. He went on to point out that United Grocers had selected Carnation Company to be their supplier of fresh dairy prod ucts. Carnation Company which originated In the Northwest, has long been noted through out the dairy industry for their pioneering of new processing and packaging methods. A Carnation spokesman stated that arrangements are being made to purchase milk from local dairy farmers. This will allow Carnation Company to provide Medford con sumers with the latest plastic coated milk carton filled with locally produced milk. Nelson added, "This will give our members the latest packaging advantages plus the newest products available. Carnation Company was first to introduce the new plastic (wax free) carton in Oregon. They were also the first to provide customers with Vita Glo, a fortified skim milk product which has less than 2 butterfat and is truly 'TO MORROW'S MILK TODAY'. This product which has grown substantially in recent months throughout Oregon, provides "Mrs. Consumer" with lets fat. more proteins and vitam,ins at an economical price. These are the things that are important to our customers, and we will be able to provide them with these. All in all." he concluded, "we believe that our decision to handle Carnation freth dairy itemt will not only benefit consumers but will gain good local acceptance by Medford residents." STITT CONCERT SPONSORED BY LUSK MUSIC. Frank Stilt, noted popular organist, will appear at the Holly Thea tre, April 3, 8:00 p.m., sponsored by Lusk Music Company of Medford. The concert will be Free and the public is Invited according to John Lusk Stitl is a native of the West Coast having majored in or gan at the University of Rcdlands and beginning his pro fessional career as a church organist and supper club enter tainer in the Los Angeles area. During his service, Stitt entertained other service per sonnel in the Philippines during the last stages of World War II. Following this, he returned to the United States where he became the first Baldwin slaff organist, traveling the country giving concerts, TV performances and civic engagements of various kinds. Ills most recent recording was made on a Baldwin Organ in the Famous Organ Loft at Salt Lake City. Stilt will be In Medford for just the single concert on April 3. "Anyone who would like to hear this outstanding organist is welcome to join the crowd at the Holly Theatre for the Free Concert," Lusk said. PITTSBURGH PAINT FEATURES NEW WALL PAINT. Householders who do their own home painting arc welcom ing new Wnllhidc Latex Flat wall paint, now being offered by Pittsburgh Paint dealers. "Recent announcement of this new Wnllhidc Latex is of special interest to do-it-yourself families," says John Luke, paint manager of the Pittsburgh Plate Glass Company branch In I his city. "Its prime ingredient is GHP, which means greater hiding power that cuts paint ing limp, work and costs almost in half. "Laboratory tests, as well as actual use in homes during the past year, have demonstrated Hint this new Wallhlde Latex Flat covers betlcr with one coat and goes further. One coat will cover most surfaces, when applied at the rate of 450 square feet per gallon, Luke said. "New Wallhlde flows freely off the brush or roller. It goes on without muss or spatter. Missed spots can be touched up later and will not show when dry. II dries lap- and bubble- Irce. and without objectionable odor, In half an hour lo a handsome, flat finish that has prac licnlly no angular sheen." Another singular feature claimed for new Wallhlde Lalex Is Dint it can be easily and safely washed alter only 48 hours of drying time. Finger marks and smudges can be wiped off quickly with Just water or detergent. Cleanup after painting, too, is easy as painting ioois can no wasnen on wmi soap ana water. New Wallhide Latex Flat is offered in eighteen attractive, reariv-nilxed naslcl and me- dium shades that range from Alabaster and Bone While and Surf Green. In addition, most Pittsburgh Paint dealers have available more than a thousand custom-mixed colors to har monize with practically every desirable color scheme. As a trim-mate, Pittsburgh has also introduced Satinhidc Lo-Luster Enamel in ready- nuxen ann maestro colors inai maicn easily wiose available in Wallhide Lalex 62 FOOD STORE VOLUME UP. Food tlore talet increaied 5.1. to $56.2 billion in 1962. laid Robert L. Mueller, publisher of Progressive Grocer, report! Supermarket News. A 5.2 increase for independenlt and a 5 gain lor chaint were noted. In thit latest report some ciaiiiiicBiion cnanget were maae - aenning supermarket! at tloret doing at leatt JSOO, 000 a year, and alto upgrading superellet and tmaller tloret. It defines chaint II st mare sloret. The larqe tloret continued lo account for almotl all of the talet gain by Independent!. Mr. Mueller laid, with independent! doing leu than 6100.000 experiencing a volume de- A FRIENDLY LITTLE MAN WITH A TOP HAT Introduced to southern Oregon a brand new group ot stores In this area known as lip-Top Markets. The four stores are all members of United Grocers, a wholesale food organization made up of independent .lion Minn, uiiujiiiiiK 10 virgii morion, unurrj urocers representative. Included in the new Tip-Top group are Waller Davidson of Grandview Market 2330 Crater Lave Avenue in Medford; Don Paulsen and Martin Gates ot Paulsen & Gates inrin marxet. central Point; Don and Ernie Plerson of Ihe Talent Drive-In Market on South Pacific Highway al Talent, and Don Raines and Lon Howard of Ihe Market Basket In Ashlund. It was emphasized by Morton that there will be no change In ownership and In Frank Still MORE STUDENTS CALLED ON CARPET. When school bells ring next fall, hun dreds of students across the country will be "called on the carpet and whats more, they'll like it, according to Lyle Schoppert of S-W Floor Cover -Shop, 709 South Riverside Avenue in this city. Their parents and teachers will like it, too for the use of carpet in schools has proven to be a wise investment for schools seeking economy of maintenance as well as the best possible atmosphere for teaching and learning. Approximately 100 schools both public and private, are now using wall-to-wall carpet in classrooms, corridors, administrative offices, libraries and auditoriums. These schools, located throughout the United States, cover all age levels, from elementary through hign school and junior college. Notable examples include Shaker High School, near Newtonville, N. Y., which has had a carpeted senior high wing since 1958; the Peter Pan Elementary School in Andrews, Tex., which was carpeted in 1957; and the newly-completed Andrews High School, where carpet was specified by the architect and approved by the school board, largely because of the favorable experience with carpet in the elementary school. Why this big swing toward "wall-to-wall'' in schools? Simply because carpet pro vides ease and economy in maintenance, greatly improved acoustics, more efficient use of school facilities and "bonus benefits" in psychological effects. Scientific testing, as well as practical experience, has proved that carpet in schools stands up to these requirements, which must be considered by architects, administrators or other officials in planning school buildings. Carpeting specified for schools is of the heavy-duty commercial type, also used in public areas such as hotels, theaters and restaurants. Its initial cost, which is generally higher than the cost of more conventional hard-surface flooring, is easily offset by sav ings in maintenance, Schoppert said. BUD'S TIRE EXCHANGE. 1600 North Riverside Avanue in Medford, is now operating under the management of Walt er Waiium, former Sacramento, California businessman. Be fore coming to Medford, he was manager of the Central Cali fornia and Nevada district for Gates Tires. Wassum, who will have charge of the southern Oregon district for Gates, will establish his home here with his wife, Joyce, and three daughters, Sylvia, Melissa and Wilma. Be fore Joining the Gates organization five years ago he attended Chico State College at Chico, California. Featured now at Bud's Tire Exchange, according to Walt Wassum, it new free replacement guarantee offered with Gates High Capacity tires. This guarantee adds to Gales' usual warranty against defects and road hazards the assur ance of a free replacement if the tire should fail for any reason, with the exception of repairable punctures. The offer is good, Wassum said, as long as the original non-skid tread pattern remains, right down to the last one-tenth inch of tread depth. STRONG EASTER GAINS EXPECTED. There will be a 10 rise in department store sales nationally for the peak Easter week ending April 13, forecasts Gordon McMillan, research head of Frederick Atkins, Inc., reports Women's Wear Daily. Mr. McMillan's prediction compares with the same week last year when Easter Sunday fell on April 22. For the week ending April 6, sales should hold even to the same week last year. Early April last year brought balmy, spring shopping weather in most areas of the country. J. Gordon Daklns, executive vice-president, National Retail Merchants Association, also looks for a good Easter selling period on a national scale If retailers are favored with good spring weather. GAIN IN U.S. POPULATION NOTED. United States total population was about 187.- 491,000 on February 1, the Census Bureau reported. This is a gain of 8,169.000, or 4.6 since April 1, 1960, and an increase of 2,720,000, or 1.5 over the corresponding month of 1962. NEW MANAGEMENT FOR WEISFIELD'S HERE. Larry Love, who has been associated with Weisficld's coast -wide organization for the past five years, recently assumed the management of that firms store in the Medford Shopping Center. Before coming to Medford he was with the com pany's West Seattle store. Love has established resi dence at 1984 Crcstbrook Road in Medford with his wife, Pauline, and two chil dren, Jodi and Scott. He is a member of the Elks lodge. Assisting Love in the man agement of the Medford Weis ficld's store is Herb Edward, formerly with Andy's Jewel ers here. Edward, who has had 17 years experience in the jewelry business, will have charge of diamond sales along with his assistant manager s post. Walter Waiium V ! ' I jT ajfasas MMtessssssssssssw. lsl I , 4 J if f' MM Larry Love Herb Edward CALGON WATER CONDITIONER IS POPULAR HERE. Here's a lirr.ple, sure fire method to give new life to dull, discolored whitet and linent. at recom mended by all leading washer manufac turer!, according to Don Goodman, Gil-leipie-Pelersen representative here. Put the load through ihe normal wash cycle, but uie no soap or detergent. Imlead, uie a cup of Calgon. the non precipitating water conditioner. Al though Caloon ii non-sudsing, iudi will appear within a few minutei. This is what takes place: Greying ii caused by hardnesi minerals which com bine with toap or detergent to form a tticky, dirt retaining film that it very imilar to bathtub ring. As water condi tioner penetrates this film, it leizei and isolates hardness minerals, allowing un used toap or detergent to burtt into iudi ana imprisoned dirt and out to rinse away freely. With Ihit timole procedure, called "film itripping" in professional circlet, you can literally rinse iatlle-tale grey down the drain. BUSINESS EXrCIITIVFB LOOK " FOR GOOD SECOND QUARTER. Busi nessmen - retailer, wholesalers and manufacturers - are optimistic about prospects for the second quarter of this year, according to the latest Dun Bradstreet survey. Of the 1.500 cxccuiivcs interviewed, expect a sales Increase in the second quarter of 11)83 com pared with the same period of 1962. Thirty-one per cent expect no change, while 3 fore see a decrease in sales. As for profits. 49 look for an increase. 46'r expect their profits to be unchanged, and 5 anticipate a decrease. Of Ihe retailers participating in the survey, 62r look for a sales Increase In the second quarter of 1963. compared last year. Thirtv-five per cent feel sales will remain the same, and 3"r expect a decrease. Retailers are also' opti mistic when stating their profit outlook. Forty-three per cent anticipate a profit gain, 54 feel their profits will remain Ihe same and only 3 look for a decline. CAST OFF. Sporting goods dealer! have the opportunity to tie-in their campaign with "Left Go Fishing" week. May 11-18, tpomored by The Sporting Goodi Dealer mag nine. The basic purpose of ihii event is to give retailers a nationally-publicised iloaan and recogniied week during which they can exploit diiplavt and advertiiing to increase sales of tithing equipment. The Soorting Goods Dealer is offering cash prises for Ihe best win dow displays and lie-in newtpaper ad, featuring the "Left Go Fishing" slogan. !.wiiuseiiiieea ri" ,r''"'' rr"; r n - i "1 CRAFTSMAN MOWER FEATURED AT SEARS. The average homeowner cutting his lawn has been known to come up with as many color ful complaints as an Army re cruit during basic training. For years he wished be had a power mower, then when he got one, there were still trany aggravations. Older, gas driven mowers with pull-cord starters were often difficult to start, and the people on the pulling end of ihe cord usually got hot long before ihe engine. Owners of rotary type mow ers were bothered by matting grass in the top of the housing which dropped out in clumps on the lawn which had to be swept up later. This grass ac cumulation also impaired the efficiency of ihe mower and required frequent cleaning by hand. One recently introduced ro tary mower, the Craftsman shown here, has the answer to both of these problema, ac cording to Wayne Allen, mer chandising manager for Sears here. The recoil starter has been replaced by a no-pull mech anism. A handle on top of the motor is used to tighten ihe tension of a powerful spring When the spring is released, it turns ihe motor over several timet giving a fait start with very little effort. A second rotating blade above the cutting blade keeps the mower's housing clean, thus preventing clumps of grass from falling on the lawn. Sears, Roebuck and Company are exclusive Craftsman dealers. WILLYS MOTORS, INC. RENAMED KAISER JEEP CORPORATION. The name of Wil lys Motors, Inc., has been changed to Kaiser J eep Corporation, it was announced today by S. A. Girard, president. Formal action on the change in name was taken at a meeting in Oakland, Calif., of tha boards of directors of Willys Motors, Inc., and Kaiser Industries Corporation, of which tha Toledo company is a wholly-owned subsidiary. Mr. Girard, also a vice president of Kaiser Industries, said that a name change has been under consideration for some time to accomplish the following purposes: 1. To properly identify the Toledo company as one of the growing Kaiser "family of industries." 2. To more closely associate the company with its famous 'Jeep' trademark as applied to its entire line of products throughout the world. All officers and directors of the company remain the same despite the name change, Mr. Girard said. Chief officers of Kaiser Jeep Corporation, in addition to Mr. Girard, are Henry J. Kaiser, founder-chairman of the board; Edgar F. Kaiser, chairman of the board, and Cruse W. Moss, executive vice president. The Toledo company was formed in April, 1953, when the physical assets of the former Willys-Overland Motors, Inc., were purchased by the Kaiser interests. It has continued as the world's leading producer of four-wheel drive vehicles for both civilian and military mar kets, and recently introduced two all-new 'Jeep' Wagoneer Station Wagon and Gladiator Truck lines. In addition to its principal manufacturing operations in Toledo, the company has li censed foreign affiliates for the manufacture or assembly of 'Jeep' vehicles in 26 countries in the Free World. CREDITING NEWSPAPER ADVERTISING with much of the success in Studebaker'l upsurge in automobile sales since the beginning of the calendar year, L. E. Minkel. vice president of marketing, announced today that his company is re-instituting ihe cooperative advertising program that won praise from, its dealer organization when it originally was tested in January. Minkel said the recently concluded program was one of the most successful factory- dealer advertising promotions conducted by Studebaker in several years, and "showed be yond a doubt the tremendous ability of newspapers to reach directly into the home of tha prospective automobile owner." The new cooperative advertiiing campaign goes into operation April 1 and involves is suance of a $30 per-car factory advertising credit for all cart and trucks purchased by Stu debaker dealers over a two-month period - February 1 to March 30. These credits, Minkel said, must be matched by dealers for advertising placed during tha month of April. Advertising may be placed with any daily or weekly newsoaner or in local radio, he said. Certain other types of promotions will be allowed if first approved by tha zone manager. Studebaker always has been a heavy user of newspaper advertiiing. and in 1963 will place better than half ill advertiiing budget in thit medium, Minkel said. "The use of a cooperative program is just another merchandising arm given our dealers in the promotion oi siuaenaKer saies ai ine grass roots level, jay Allen to. is Medtord s Studebaker dealer. TAURUS APR. 21 I MAY 21 67-71-76 1- 8-10-22 23-55-87-W GEMIM O MAY J2 JUNE 22 R342.-51-64 72-73-74 CANCER JUNE 23 ft 2- 3- -24 26-28-34 110 S JULY 24 SiAUi. 23 14-16-20-21 254-46 10 VIRGO AUG. 24! SEPT. 221 ,12-15-17-32 39-40-81-82) STAR GAZERM Oy LLAI K. tVLjUVW JH Your Daily Activity Guidt M 'f Aecardina lo ihm Start. i To develop message for Wednesday, read words corresponding to numbers of your Zodioc birth sign. LIMA 5EPT. 23 OCT. 23 69-77-79-8JJ 1 Learn 2 Wonderful 3 Changes 4 And 5 Check 6 Mailman 7 Or 8Th . 9 Over 10 Fme 1 1 Messenger Z Pot ient 13 Brings 14 Remember 15 In I6A 1 7 Hospital 18 Search 19 For 20 Promiie 21 Or 22 Points 23 Of 24 Moves 25 Agreement 26 Are 27 Receipts 28 Indicored 29 Insurance 30Cifculoti 31 Policies 32 Or 33Se 34 Now 35 Kmc 36 And 37 Track 38 Of 39 Elderly 40 Person 41 New 42Woleh 43 Your 44 Keep 45 Fine 46 II 47Heort 61 New 62 Recipes 63 In 64 At 65 And 66 News 67 Wedding 68 Got 69 World 70 Money 71 Bells 72 Work 73 There's 74 Tension 75 And 76 Beckon 77 On SCORPIO OCT. 24 NOV. 22 3 lfL19.4C-4l I60-63-86-90VSI SAGITTARIUS DEC. 22 fgj l to-37-38-70 75-78-858 48 Undiscovered 78 Tamt 49 Throbs 50 New 51 Ways 52 Act 53 Movie 54 Now 55 Taxes 56 Startling 79 A 80 Current 81 Awaits 82Vi.il 83 String 84 Bills 65 Your 86 Your 57 Unexpected 87 Social 58 Try 88 Temper 59 You've 89Secur.hr 60 Talent 90 Make-up CAPRICORN 0EC; 23 JAN. 20 V-fiO. 33-50-534r1 158-61-62 Ml AQUARIUS JAN. 21 FEB. 19 5- 9-27-29 e 1 31-36-80-84 U mcis FEB. 20)i, MAR 21 6- 7-lM3aTi 156-57-66 J J In-Service Course Set for Teachers Salem - The first state In- service conference for teach ers of educable mentally re tarded children will be held in Salem April 5 and 6, under the sponsorship of the state department of education. The program is especially designed to give special class teachers new insight and in creased strength in curricu lum development for the mentally retarded, according to Dr. Glen A. Purdom, Jr., supervisor of the mentally re tarded program in the state departmen of education. The conference program has been developed by Mrs. Kath. erine Baalman, consultant for mentally retarded children in the state department of educa tion, with the asistance of Mrs. Hilda Hallman, supervisor of special classes for mentally retarded children in the Sa lem public schools. GET PAY RAISES London-IUPD - Britain's 50, 000 family doctors and den tists are to get a raise in pay, Prime Minister Harold Mac millan told Parliament Mon day. Macmillan said the raise will be about 14 per cent un der the national health scheme. This will give gen eral medical practioners about $7,742 a year and dentis about $6,720 a year. Two Persons Appear In District Court A preliminary hearing was continued in Jackson county district court yesterday on Leroy Jarvis, 28, of route 2, box 6565, Central Point, who has been charged with for gery. The case of Norman Dell Lesina, 32, of San Francisco, Calif., was continued to allow him to talk to his attorney. He is charged with larceny involving a missing camera. STARTS STATE VISIT New York King Hassan II of Moroccod arrived here to day to begin a 10-day stata visit to the United States. Ha will confere with President Kennedy and Secretary of State Dean Rusk on Thurs day and address the National Press Club in Washington the following day. TAX WORK MADE EASY Rent or Lease Adding Machine Typewriter Calculator VOIGHTS 8th Ii Grape lisy Parking 772-4100 Green Stamps MUSA 'SURPRISED' Salem-Wli-Senate President Ben Musa said Monday he was "surprised" the House Tax Committee had not yet com pleted work on its package of revenue measures. At lest: A pletsant. re(rehing wajr to help 'hntk moklns: habit. Gret ' "t. aentlT medicated ! v- !o help Mtufy tobacco i craving-. At drug ator. Ml..'l.r.JeJJI'. Counsel With . . . Mr. InsuranceFred Brennan alS FOR ALL YOUR INSURANCE NEEDS, SELECT A CERTIFIED INSURANCE AGENT. t. R. Brennan, C.I.A. QUALIFIED ALL LINES WRITTEN MEDFORD INSURANCE Agency PHONE 773-7343 27 North Holly Street j'L'i Buiiiii-i ui i hit iour lip-iop marKCis. i :