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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 24, 1963)
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MAIN Recent testimony of tele vision sponsors before the Federal Communication Com mission confirmed what everyone knew all along: Many sponsors censor their shows. Their purposes is to eliminate anything that might offend potential customers or place their products or com panies in a bad light. Some of this censorship Is carried to extremes, and when writers and producers lean over backward to avoid any possibilty of disturbing the sponsor the result is bound to be bland, unimaginative pro gramming. Still, you can t condemn an advertiser who Is paying mil lions for a program and Is held accountable for Its con tent by the audience, for do ing what he thinks best to protect his business. The fault is not with the sponsors but with a televisionisystem which permits an advertiser to de cide upon, and to buy, the edi torial material that surrounds his advertising. He can t do that in news papers. He can't do it in mag. azihes. And television can't possibly be an independent, mature communications mod ium until he can't do It there either. CONCERT HALL, 2 p.m Sunday K-SHA radio. Selec tions Include: Christ 1st Erstanden" performed by or ganist Richard Purvis; Char les Ives' Symphony No. 2; and Mendelsohn's Symphony No. 3 in A Minor, TWENTIETH CENTURY, 6 P.M. Sunday KBES-TV. Tele vision viewers are taken on a tour of the Soviet oceano- graphic vessel Lomonosov, the world s largest and most mod. em floating laboratory, in 'Red Ships Off Our Shores, MEET THE PRESS, 6 p.m Sunday KMED-TV, Admiral Ceorge W. Anderson Jr., U.S. Chief of Naval Operations, who was given the responsi bility of shaping and operat ing last falls Cuban Bloc- kado, will be interviewed, ED SULLIVAN, 8 n.m. Sun- day KBES-TV. Woody Her man and his orchestra and Chubby Checker, the record ing star who helped launch the Twist, are guests. SHOW OF THE WEEK, 10 n.m. Sunday KMED-TV. Theo- 1 dore Bikel stars In "Diamond Fever," the story of a newly- unearthed 414-carat uncut diamond and the tantalizing effect It has on a Jeweler dia mond cutter, a Texas billion- aire's wife, and an accomplish - i One hour and only $2.00 after you start our coin operated dry cleaning ma chine, your 8 lbs. of clothing comes out looking professionally cleaned and need ing little or no ironing . . . and, you'll save over A of former costs! Doing ,is believingl Coin-Op DRY CLEANING LOOK HOW MUCH YOU CAN DO: You may b. amazed to discover that the 8 lbs. of dry cleaning you can do for only $2.00 equals 10 ladies' skirts, or 9 men's sweaters, or 1 man's suit, 2 skirts, 1 pair slacks, 2 sweaters, 1 dresil Raid your closet, come In todayl Wash (2 .Irn.i par las').... 20c Dry (...im.. . 10c Dry Clean PVf$2.C3 LAUNDROMAT Located at 11th ana' O.Ml H. I Otkiak Market ed jewel thief, portrayed by f eter Lorre. FOCAL POINT, 9:30 a.m. Monday KMED-TV. The pro posed revision of the Oregon State Constitution will be ex plained by Mrs. Ted Phillips. Medford lawyer; retirement benefits under Social Securi ty will be reviewed by Ed Jacobson and Betty Hotzt. THE TALL AMERICAN- GARY COOPER, 7:30 p.m. Tuesday KMED-TV. Walter Brennan will narrate this film biography of an actor who came to represent some thing peculiarly American. Both off screen and on he essed those ideals of American character, quiet courage and rugged integrity. FOCAL POINT, 9:30 a.m. Wednesday KMED-TV. Veter ans loan benefits will be dis cussed by Ed Brannock; Lar ry Horton and Mr. MacDon aid will explain the Family Life Conference; and Mrs. Ray Frisbie and Mrs. P. Selby will describe the service and education roles of the Amer ican Cancer Society. DR. KILDARE, 8:30 p.m. Thursday KMED-TV. Polly Bergen portrays identical twins, one of whom faces death unless the other gives her a kidney. PREMIERE, 10 p.m. Thurs- day KBES-TV. Janice Rule stars as an apparently happy wife and mother who actual ly is a compulsive gambler and disappears to live In the underworld. RAWHIDE, 7:30 p.m. Fri day KBES-TV. In "Incident of the Clown," Eddie Bracken portrays a scholar who tries to make peace- between the cowboys and the Indians by . learning to speak the Coman che language. MOVIE, 11:15 p.m. Friday KBES-TV. 'The Suspect," with Charles Laughton, is describ ed as a superbly acted, su spenceful drama of a middle- aged man who plans to do away with his wife in order to marry a younger woman. DAVID BR1NKLEYS JOURNAL, 8 p.m. Saturday KMED-TV. Brlnkley looks at changes in social status for the chic young set in France and a housewife In Bogota, Colomia. THE DEFENDERS, 8:30 p.m. Saturday K.BES-TV. A fine cast including waiter Abel, Sam Wanamaker, and Alexander Scourby appear in a drama about a self-appointed censor who descides that a certain work of fiction la - ' pornographic. tmm Your Coin Operated Dry Cleaning Center
