Medford mail tribune., March 19, 1963, Image 7

MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
TUESDAY. MARCH 19. 1963
Jack Hasten
Edited by The Mail Tribune Advertising Department
FEBRUARY SALES SCORE GAINS. Shoppers stepped up their spending last month
boosting the nation's retail sales to $17 billion, as compared with $16 billion in Feb
ruary, 1962. This, is a gain of 6.3. All principal retail classifications scored a sales gain,
which was led off by the automotive group with an 8 increase. A 7.5 gain was reg
istered by the general merchandise group, followed by the furniture and appliance group
with an increase of 6.8. Eating and drinking places registered a gain of 5.5. A sales
rise of 4.5 was chalked up by the apparel group.
LERNER SHOPS IS COMING to the Medford Shopping
Center next Thursday. March 21st. The handsome new
store, with 14,000 square feet of floor space, will be num
ber 324 of the world's largest chain of stores specialising
in fashions for women, girls and boys. It is the fifth Lerner
Shops unit in Oregon and will be managed here by Jack
Haslett, (at left) who is moving to Medford from Portland,
Oregon.
Lerner Shops was founded in 1917 and, what started to
be a small chain of blouse shops, rapidly grew into the
successful fashion apparel business that it is today. Currently,
Lerner Shops are located in all major cities in 43 states,
the District of Columbia and Puerto Rico. Headquarters
for the large organisation is located in New York, with
regional offices in Denver, Los Angeles, Atlanta, Chicago
and Jacksonville, Florida. Harold M. Lane, founder, is now
chairman of the board, and Lerner Shops' personnel ex
ceeds 10,000. .
.....The fine new Lerner Shops is a creditable addition to
Medford's fast growing shopping center and business area.
The store is completely air conditioned, and for dramatic
accent there is a combination of direct and indirect light
ing with spotlighting designed to provide a high level of
illumination with low surface brightness resulting in the
absence of annoying glare. Soft pastel colors with decorative
signing will identify each individual department and the latest designed fixtures assure
easy, pleasant shopping.
Manager Jack Haslett's wife, Patricia, and two sons', Matthew and Mark, will make
their home in Medford, a move especially appealing to Lerner Shops' new manager because
he is a fishing, hunting and golf enthusiast. Haslett attended both Portland State College
and Lewis and Clark College and has been in the Lerner organisation for the past 16
months.
The new Medford Lerner Shops will be under the supervision of Pete Van Dyke, who
has been in charge of the company's Oregon stores since 1954. Before becoming Lerner's
regional manager. Van Dyke was in -charge of the Colorado area with headquarters in
Denver.
NEW MANAGER OF OK TIRE STORE. A short time ago Harry Wageman sold his tire
business in Alturas, Cal., and got ready to retire. Harry likes to fish and he was looking
for a place to settle where he could persue that hobby. He also likes the tire business
and when the opportunity was offered him tomanage the Medford OK Tire store, 1760
No. Riverside, he accepted. '
He has moved his family here and work has started on his new home. Wageman
operated the OK Tire store in Alturas for 5 years and the OK Tire store in Sand Point,
Idaho for 10 years. The Medford store will continue to feature both OK and Goodrich
tires. "
OK recently Introduced the new premium tire named "Starmaster" with a unique
4 rib design which gives it a wider, flatter tread for extra mileage. The thousands of
gripping edges gives the Starmaster greater traction, stability and handling ease. "All
the quality that can be incorporated in the construction of a tire," Wageman says, "has
been built into the new OK Starmaster."
NEW MANAGER FOR THE OREGON STATE- MOTOR
ASSOCIATION in the Jackson-Josephine county area is
'Wallace Shaffer, former southern California businessman,
who came to the Rogue River Valley as a refugee from
Los Angeles smog. With his wife, Marlis, two year old
daughter, Bonnie, and infant son, Faine, Shaffer resides
in Ashland and commutes to the Medford AAA office, 1133
South Riverside avenue. "Hawkins", an English cocker
spaniel, is the fifth member of the family.
After World War II service with the U. S. Army Air
Torco. Wallace Shaffer was associated with James Lees and
Sons, nationally known carpet manufacturers, and became
western general sales manager. In 1959 the Shaffers left
the Lees organisation and, after a vacation on the island
of Barbados in the British West Indies, returned to Cali
fornia where he entered the bond business. He later left
to make his home in the Rogue River Valley.
) In discussing the expanding scope of AAA membership.
Shaffer cited the growing world-wide travel services for
members, including complete planning, acquiring of reser
vations, purchase of cars abroad if desired and processing
of international drivers' license applications. There is also
expert domestic travel planning and assistance, insurance
and bail bond facilities, emergency road service expedited
by two-way radio dispatching systems, and dependable evalu
ation of hotel, motel, resort and restaurant accommodations.
! The Oregon Stele Motor Association also expends public service throughout the state,
Shaffer pointed out, such as drivers education work in high schools, extensive safety
promotion through all communciations media, providing safety films for public groups
and schools, etc.
! Assisting Shaffer in the Medford O.S.M.A. office will be Helen Stevens, who has been
associated with AAA' for the past six years, Mrs. Stevens is considered an expert in
travel planning and arranging travel reservations. ,
NEW OWNERSHIP FOR GULF RED CEDAR. Maury Isted, with Dean Lambert and
Robert Voegtly, have purchased Gulf Red Cedar and now operate the well known
southern Oregon mill under the firm name of Tolo Cedar Mills. Lambert and Voegtly are
well known in this area and are owners and operators of the lumber company bearing
their names and Southern Oregon Decking of White City.
Isted, formerly assistant manager and sales manager of Pine Products Corporation
at Prineville, resides at 7 Windsor Avenue in Medford with Mrs. Isted and son, Charles,
who attends Hedrick Junior high. A daughter, Miki, is a sophomore at Oregon Slate Col
lege and another daughter, Judi, is a junior at Centennial high in Portland.
Tolo Cedar Mills will continue specialising in 54 and 64 Shop and better lumber
for mill work purposes. Other operations include manufacturing 44 common board ma
terial as well as 3x6 and 4x6 Cedar decking which is finished by Southern Oregon
Decking Company with sales handled by the Lambert-Voegtly Lumber Company.
LUSK TELLS OF BARGAIN BONANZA. March is the month for Baldwin's Bargain
Bonanza according to John Lusk, Medford dealer for Baldwin Organ.
"For the first time in many years, .Baldwin is authorizing and backing a full-scale
national promotion", Lusk said. "Baldwin dealers are authorized to sell specific models of
instruments at definite reductions during March Only."
A scries of ads in the Mail Tribune presents the "Bonanza" theme with a miner's
pick and gold nuggets as the key illustration. This is also Baldwin's centennial year.
YOURS FOR A RAINY DAY . . . RETURN IT ON A
SUNNY DAY reads the sign on the umbrella rack, left,
in the lobby of the Jackson County Federal Savings
and Loan Association, and the sign means just what it
says.
There are three tiers of umbrellas, and resemble the
type you would see the English carry along London's
Barcley Square. One tier is gold colored and another
is red, both colors having tassels and for the fairer sex.
The remaining tier holds umbrellas of severe black
for the men. Each handle bears the imprint of Jackson
County Federal.
J. H. Pletsch, Executive Vice President staled that
this service is not new in the Eastern and Mid-Western
sections of the United States, but comparatively new
on the West Coast. We well know that our customers will
appreciate this new service, especially if they get caught
in a sudden shower. Mr. Pletsch staled there was no
cost involved for the use of the umbrellas.
Jackson County Federal's Branch Office in Ashland
also offers this new umbrella service for their customers.
LOCAL FARMERS RECEIVE WFA SAVINGS. Med
ford district farmers using Western Farmers Association
marketing and purchasing services are now. receiving
$71,150.03 as their share of WFA's record $5,005,247
operating margins created from 1962's business volume
of $73,839,909 reports Romeyn Kruiswyk, branch man
ager. These patronage savings average $7.15 per ton, or
9 per cent of the purchase price, of formula feeds and
7 per cent on all other non-feed production supplies.
Egg producers also receiving an extra 10Vs cents a case dividend on all eggs
marketed and l'a cents a pound dividend on all fowl marketed through WFA. Fryer grow
ers are receiving ' cent a pound patronage dividend on all birds marketed the last
quarter of 1962.
"These extra dividends members receive are from ownership and use of their farm
production supply purchasing and their marketing services of WFA." Kruiswyk said.
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Wallace Shaffer
PLEASURE BOATING IS $2.5 BILLION INDUSTRY ANNUALLY. If your neighbor is
"Mr. Average Pleasure Boater, ." he probably spent $67.56 last year for approximately
90 gallons of marine gasoline, and accessories for his outboard motor boat, and most
likclv borrowed your trailer to take nis crau to me launcning qock.
This picture comes from surveys by boat industry groups which show that pleasure
hnatinn anH rplaipd recreational activities now is a $2.5 billion industry enjoyed an
nually by more than 37 million Americans, Frank Wooten, manager of the sporting goods
department at the Montgomery Ward retail store at 117 S. Central, said.
"there are seven million pleasure boats in opcrtion today four million of these boats
are outboards." he said.
More than 534 million gallons of marine gasoline were pumped for these outboard
Ust year . . . enough fuel to run the 849,000 automobiles in the city of Chicago for
twelve months.
Statistics can be confusing, he notes, "for it seems that there arc one-and-one-half mo
tors for each of the outboard boats, but only three-fourths of a trailer for each boat.
; "This year will be a banner year for the boat industry," Wooten said. More boats and
people will participate in water sports in 1963 than ever before."
"This is one of the reasons Montgomery Ward now is Introducing the most extensive
iine of boats, motors and accessories in its store at 117 S. Central, said:
Back-to-back seating arrangements are becoming more popular for boating enthusiasts
and our featured in Montgomery Ward's Sea King runabout. Pictured above is one of
three 1963 models of 15-foot Sea Venture fiber glass runabouts, equipped with a 60 HP
Sea King outboard motor. The great increase in water skiing has helped raise the de
friand for back-to-back seating, which allows easy access to the boat's stern and enables
passengers to observe the skiieri most comfortably.
WINTRY WEATHER TAKES TOLL ON SALES. Snow, slush and cold weather adversely
affected sales last week, says Fairchild News Service. In Boston, the mere warning of snow
on Friday turned business slushy and when the storm came on Saturday sales really went
down. Cleveland retailers had one of the worst weeks they've ever experienced - fighting a
combination of weather and the continuing newspaper strike. The same combination kept
New York business down, sales in the city were off 7 for the week and 6 for the month
of February, compared with gains of 1 and 2 for the metropolitan area as a whole. At
lanta made some gains but they could have been better were it not for cold and rain. Some
balmy breezes helped the West Coast, generally, dnd early tests of spring apparel showed
customers warming up to the new fashions. Sportswear continued to maintain its over-all
strength and dresses and children's wear sales also showed signs of gaining.
DEPARTMENT STORE SALES WERE UP 7 for the week ended Saturday. March 9,
above the same week a year ago, according to Federal Reserve reports. The national ever
age was up 2 for the four weeks ended Saturday, March 9, and up 3 for the year ta
date.
TOTAL RETAIL DOLLAR VOLUME ROSE SUBSTANTIALLY d u r i n t the 7-day period
ended Wednesday, March 13, above the corresponding week last year. Dun 4: Bradstreet
reported today. National Percentage Changes varied from the corresponding levels of year .
ago by the following percentages 3 to 7.
CROWDS ATTENDED THE
OPENING OF M. AND K.
TRAILERS. Sunday, in spite
of the chilly weather. South
ern Oregon people gathered
at the attractive new home of
this Oregon firm at 3490
South Pacific Highway to see
the smart new line of Fleet
wood mobile homes, to enjoy
refreshments end register for
special prises.
Winners of the M. and K.
Trailers opening prises were:
Mrs, M. R. Grusinger, 171
Granite street. Ashland; W. K.
Campbell, 360 Pearl street,
Ashland, G. V. Gray, Box 53,
Rogue River; C. W. Crary,
4074 South Pacific Highway, iskiiMi
Medford, and J. Call, 2799 South Pacific Highway, Medford.
It was estimated by Thomas Parker, manager of the new Medford headquarters ol
M. and K. Trailers, that well over 700 people inspected the mobile homes and enjoyed th
firm's hospitality. Representatives of mobile home manufacturers, insurance and f I n n e
companies were on hand to answer inquiries from prospective owners. .
TRAILERS!'
W i
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Grange News
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Upper Applegate
Members of the Upper Ap
plegate Grange were told at
a recent meeting that Mrs.
Edna Sawyer, home econom
ics chairman, author and pro
ducer of the pageant, "Moth
er Goose Rides Again," to be
staged at the Ruch school
March 30 under the direction
of Mrs. Cliff Childers, has
been ill in a Medford hospital.
She is improving, however,
according to the report given
the Grangers.
Several bills before the
Oregon legislature were dis
cussed by Anna Scott, legis
lative chairman for the
Grange. Senate bill 103, per
taining to inspection of farm
slaughtered meat, was out
lined by Bill Parker,
The bill expressly protects
the right of farmers to butch
er their own meat, sell direct
to a consumer and haul to
public locker. It does prevent
persons engaged in selling
or serving meat to the public
from buying or storing unin
spected meat on their prem
ises, Barker said
Barker said It Is felt that
the bill would not only pro
tect public health, but would
serve to deter thefts of live
stock on the hoof and of meat
from lockers located on prem
ises where meat is sold. The
Grange voted to favor this
bill.
Harlan Cantroll presented
a resolution commending the
highway department for work
done on Highway 238 between
Jacksonville and Ruch and
urging continued extensive
improvement in view of In
crease of use of the route by
commuters and commercial
haulers. There will be a hear
ing with community repre
sentatives and highway offi
cials at the county courthouse
March 22 to 8 p.m.
Cantrall, also presented a
resolution regarding the need
for increased telephone serv
ice to keep pace with increas
ed numbers of telephone users
in the area. The Grange gave
the resolution its endorse
ment.
An alternative resolution
providing for a change in
meeting nights to the second
Friday and fourth Saturday
of each month was presented.
Members were reminded that
on or before the next regular
meeting March 22 further res
olutions may be presented
They will be voted on, as pre
viously decided, on April 12
at the regular meeting.
The resignation of Chap
lain Mamie Wlnningham was
accepted, and Mildred Red
head was elected to the of
fice , for the remainder of
the year.
Visitation night will be
March 22, when Eagle Point
Grange is scheduled to bring
the traveling agate to the Up
per Applegate Grange.
Mr. and Mrs. Hester Knut-
sen and Mrs. Pearl Whitney
are on the refreshment com-1
mittce. They asked that each
person bring cookies or sand
wiches to the visitation meet
ing.
with a potluck dinner.
Mr. and Mrs. Homer Brown,
Mr. and Mrs. William Straus
and Mrs. Morris Frink were
i lie serving committee.
Master James Cornutt pre
sided at the business session.
HEC committee announced
plans for the rumage sale to
be held on March 26 and 27
in the Grange hall.
The annual meeting of the
Cringe Cooperative Supply
association will be held in the
hall March 20. March 21 is
the annual meeting of the
Rogue Soil Conservation dis
trict, uce Hendrickson an
nounced that the first and
second degree team will give
tne degrees at the Bellview
Grange hall May 7.
MAN SENTENCED
Bend -IUPU- Circuit Judge
Robert Foley has sentenced
Jess Usher, 42, Bend, to five
years in the Oregon peniten
tiary for manslaughter. He
pleaded guilty.
Central Point Grange
Central Point Grange mem
bers and friends attended an
evening of games and visiting
recently. The evening started
DAD ..
WARNED
MEl
keep buying
those $85
Barker suits
or you'll
go completely
teacle
WHITNEY 015)3
4 '
THE ATTRACTIVE NEW LOUNGE at Noorlh's Chuck Wagon, 1016 North Riverside
avenue, has become a popular new addition to the expanding operation of John North,
former Eugene businessman. Along with new banquet rooms and other facilities, the
continuing development program at North's will eventually utilize 11,000 square feet
of space in the plant. Added surfacing for parking will accommodate up to 175 cars.
Shown at top is the handsome lounge, most recent addition to North's Chuck Wagon
and, below, is a view of the restaurant from North Riverside. North was the founder of the
sports-minded "Linebackers," an organization credited with conceiving and financing the
Medford High stadium. He is a member of the Parks and Recreation board of the City of
Medford. a trustee of Medford Post 15, American Legion and manager of the Legion's Little
League baseball team.
North's Chuck Wagon was established here in 1959.
ADVERTISING AWARD WON BY
WHITNEY OLDS AND MAIL TRIBUNE.
Award certificates have been presented
J.R. Whitney Olds of Medford and Herb
Partridge of the Medford Mail Tiibuns
for "Outstanding Advertising Presenta
tion" by Multi-Ad Services, Inc. of
Peoria, Illinois.
This is the second such award won
by Whitney Olds advertisements. This
ad was the third in a scries of full page
ads in color that ran January 13, 1963.
The first ad in the series also won an
award. The ad title was "Price Shockers"
and featured a $100.00 coupon and sev
eral used cars.
The award was made by Multi-Ad
Services who produced the ad materials
used in the presentations. Awards arc
given each month by this firm on a na
tionwide competition basis. This is the
fourth award to be won by the Medford
Mart Tribune and its advertisers. Out
standing ads arc submitted for competi
tion by the newspaper.
LOW CALORIES SCORE HIGH SALES.
In the dietetic food category sales rose
248 in 1961 over I960, reports Food
Topics. Consumers spend some $130,000,
000 for these Hams in arocerv stores and
the outlook is for sales to grow just as dramatically this year. As in several other catego
ries. Ih. creation at distinct deoarlments is the key to increasing sales. The dietetic food
section is really a miniature grocery store within the supermarket, since there is a wide
varielv of diet foods now available. Retailers are aware that purchase of a dietetic item
usually means that a standard item will go unpurchased, but stocking of dietetic foods is
growing by leaps and bounds for two important reasonsi Markups on dietetic Hems everages
25-30, from two to three times that of standard grocery items; Consumer satisfaction - as
one retailer said: "If they're going to buy dietetic loods, I'd rather have them buy It from
me."
Super service for supermarket
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e airtcmaced
rail way
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?MA1TU ' B
"A
fl ' M ALT LAKC OITV S.Mikekl ' '
i TnflffV i MeiBsssHiBeaiBMsi
The savings and convenience you en
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the salesand profits for the merchant,
manufacturer, processor or grower
are made possible by today's distribu
tion methods. In one form or another,
thousands of everyday Items go to
market every day the automated ravway.
Union Pacific Is an Important link In the
nation's distribution system. Electroni
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tion help move the product of In
dustry and agriculture to market and
to you. When you ship, be specific,
route Union Pacific. Call 773-5388
Travel relaxed In the Domellner "City ol Portland
Superb meal freshly prepared. Liberal baggage allow
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