MEDFORD MAIL TRIBUNE, MEDFORD. OREGON
SUNDAY. MARCH 17, 19(3
PP&L to Sponsor
Career Seminar
For Teen-Agers
Pacific Power and Light
company has announced it
will again sponsor an engine
ering career seminar for teen
age boys as part of the 1963
Junior Engineer's and Scien
tists' Summer Institute June
9 to 22 at Oregon State uni
versity, Corvallis.
Noting that more high
ichool age boys need to learn
of the education and training
requirements for useful tech
nical and management ca
reers in industry, D. R. Mc
Clung, president of Pacific
Power, said the company will
hold the seminar for JESSI
enrollees June 13 at the com
pany's general office and at
the Oregon Museum of Sci
ence and Industry in Portland.
The PP&L official said the
nation needs the full use of
all the brain power its young
men and women can develop
and the seminar session with
the electric utility's engineer
ing and research groups is
designed to help the boys vis
ualize future career possibili
ties. McClung said every indus
try shares with the electric
industry a need for compet
ently trained young people,
He said an acute shortage of
engineering personnel is
threatened unless more boys
and girls now in high schools
are inspired to seek profes
sional engineering as a ca
reer. Parents of boys with apti
tudes for science and mathe
matics were urged to encour
age enrollment of their sons
in the non-profit JESSI at
. OSU. The university faculty
members conduct a series of
orientation classes in nearly
20 fields of science and technology.
A similar guidance cur
riculum for girls is offered
by JESSI June 16-29 at Wil
lamette university in Salem
In Washington stale, boys can
enroll at Washington State
university at Pullman, Wash.
June 16-29.
On the Air
By ELEANOR WIESE
Battle Over Control of State Education Board Is Set Aside
A 3
Many viewers and critics
keep insisting that television's
true artistry and creativity
is best expressed in the com
mercials and to see original,
aesthetically superior TV,
viewers had better sit through
the commercial and duck oui
for another sandwich when
the cowboy kisses his horse.
On the other hand, just as
many viewers and critics find
commercials irritating, mo
notonous, misleading and in
poor taste.
In truth, for every out
standing commercial shown,
there is a poor one soon atier.
For example the deligmtui
scene of a little boy wander
ing throuah the woods sing
ing and eating a certain cookie
is offset by tne one wnicn
gets my current vote for poor
est commercial which infers
that gray in a woman's hair
prevents her husband trom
sending her flowers or ask
ing her to dance.
The Federal Trade Commis
sion has taken strong action
on misleading commercials.
The most recent claims to be
scrutinized and ordered chang'
ed were those made by s
large national firm concern
ing aspirin. The FTC also
keeps a close eye on offensive
commercials.
On the positive side, the
Hollywood Advertising Club
for the third year has spon
sored an international compe
tition to find the world's best
television and radio advertis
ing.
Last vear 1,648 entries were
received, including 160 tele
vision and radio commercials
from 14 countries outside the
United States.
Judging panels of promi
nent industry executives rate
entries on effectiveness; evi
dence of ingenuity or creativ
ity; believability and memora
bility; taste, honesty and pro
priety; and overall presenta
tion of the idea.
The advertising industry
hopes that by focusing atten
tion on commercial use of the
two broadcast media and by
giving proper credit to those
who have used it well, con
tinued improvement In radio
and television advertising will
result.
AMERICANISM
That the people of a great nation
should never lose sight of their
precious heritage that future citi
zens shall be well instructed in their
civic responsibilities.
CHILD WELFARE
That America's future citizens and
leaders may be better prepared to
face the physical demands and spirit
ual challenges of tomorrow's increas
ingly complex world.
REHABILITATION
That a nation's debt for the sacrifices
of those who answered her call to
arms in time of war shall be satisfied
equitably.
NATIONAL SECURITY
That this nation's military strength
shall be maintained at a level neces
sary to champion the cause of peace
and freedom against the challenge of
would-be aggressors.
In solemn dedication lo God and Coun
try, The American Legion was founded
44 years ago. Cementing its every en
deavor to a foundation formed by Ha
four trreat programs, The American
Legion has built the world's largest veterans organi
w salute The American Legion on its 44th
birthday, March 15-17, and wish it continued success
in its programs for the benefit of Community, State,
and iSation.
Published in cooperation with Post No. 13, Medford
By:
FIRST FEDERAL SAVINGS & LOAN ASS'N
PACIFIC POWER & LIGHT
ROBINSON BROS. MEN'S & BOYS' WEAR
THE WHITE HOUSE RESTAURANT
SPORTS SPECTACULAR,
2:30 p.m. Sunday KBES-TV.
A game between the United
States and the U.S.S.R. is
highlighted in the World's
Amateur Ice Hockey Cham
pionships from Stockholm,
Sweden.
WILD KINGDOM, 3:30 p.m.
Sunday KMED-TV. The year
ly migration of the fur seal
to the Pribilof Islands in the
Bering Sea is studied.
OPERATION ABOLITION:
OPERATION CORRECTION,
5 p.m. Sunday KMED-TV.
These two films present con
trasting viewpoints of the San
Francisco riots during the
House Un-American Activities
Committee hearings. The
VFW presents "Operation
Abolition" and the American
Civil Liberties Union "Opera
tion Correction."
TWENTIETH CENTURY, 6
p.m. Sunday KBES-TV. The
camera pictures a day in the
life of a young Fordham uni
versity graduate, now a
Rhodes Scholar at England's
Oxford university.
MEET THE PRESS, 6 p.m.
Sunday KMED-TV. Rep. Jowh
W. Byrnes (R-Wis.), ranking
Republican member of the
House Ways and Means com
mittee, which will largely de
termine the fate of the Presi
dent's tax proposals, will be
interviewed.
DISNEY'S WONDER FUL
WORLD, 7:30 p.m. Sunday
KMED-TV. Part 1 of Robert
Louis Stevenson's classic ad
venture story, "Kidnapped,"
with James MacArthur and
Peter Finch, filmed in Scot
land.
ED SULLIVAN, 8 p.m. Sun
day KBES-TV. Sid Caesar and
members of the original
Broadway cast will offer two
scenes from his hit musical
comedy "Little Me" and Paul
Anka will sing a musical
medley.
STARLIGHT CONCERT,
p.m. Sunday KBOY-FM ra
dio. Leonard Bernstein is
highlighted conducting his
own compositions and others.
Featured: selections from
"Wonderful Town" and "West
Side Story;" Robert Schu
mann's Symphony No. 3; and
the Dave Brubeck Quartet
with the New York Philhar
monic in "Dialogues for Jazz
and Orchestra."
DINAH SHORE, 10 p.m.
Sunday KMED-TV. Dinah is
hostess of Metropolitan Opera
soprano Joan Sutherland and
song stylist Ella Mizgeraia
for a concert that includes
torch" songs and a salute to
St. Patrick's Day.
MOVIE, 11:15 p.m. Sun
day KBES-TV. Fred Astaire
and Rita Hayworth star in
You'll Never Get Rich," on
excellent musical comedy
with some fine dancing.
By United Prist International
The battle over who con
trols the state board of educa
tion, ruling body for Califor
nia's secondary and element
ary schools, was set aside by
the Legislature as too hot to
handle-for the present.
The dispute, which has
sparked more comment than
the proposed $3.7 billion 1963
budget, was passed to an in
terim committee for a study
that could last two years.
The heart of the dispute is
whether the voter-elected su
perintendent of public in
struction has the final word
in education policy or the
g o v e r n o r-appointed state
board of education.
Voiced for Years
The question has been
voiced for years, but it reach
ed shouting proportions only
recently when Dr. Max Rat
ferty, the superintendent, de
fied the board on a question
of purchasing textbooks.
Both the Assembly and the
Senate decided the dispute
which in the end may be set
tled by the electorate if not
the state supreme court-need
ed a lengthy, detailed study.
The Assembly sidetracked
for a longer look two reso
lutions-one that would allow
the state board to choose the
superintendent, and another
that would allow the voters
to choose the board members
who in turn would select the
superintendent. ' .
The Senate simply decided
the whole question of the re
lationship between the super
intendent and the board
should be given a between
sessions study.
Elsewhere, there were these
devlopments:
Stepa Into Dispute
The White House stepped
into the threatened strike of
railway clerks of the South
ern Pacific Railway whose
walkout could tie up trains
in seven western states.
Both sides agreed to Presi
dent Kennedy's suggestion
that, the dispute which has
reached several deadlocks
should be placed before a
three-man team of arbitrators
for a binding settlement.
Negotiators for SP and the
Brotherhood of Railway
Clerks were in the process of
ironing out which issues in
the dispute would be handed
the arbitrators for settlement.
The agreement to allow
binding arbitration did not
come smoothly. National un
ion president George Harri
son approved it against the
advise of SP unit president
James Weaver: The walkout
has been threatened since
Feb. 6 over the replacement
of jobs by automation.
Kroeger-A superior court
jury in San Francisco con
victed Iva Kroeger, who in
terupted testimony several
times with- shrill outbursts,
and her husband, Ralph, of
first degree murder. But a
sanity trial was scheduled for
Mrs. Kroeger, who pleaded
innocent and innocent by rea
son of insanity.
The Kroeger s were convict
ed of the strangulation slav
ing! of an elderly invalid and
his ex -wife, whose bodies
were buried in the basement of
their home in San Francisco.
Mrs. Kroegcr's attorney said
he was studying medical re
ports which might show she
suffers from a congenital dis
ease which damaged her
brain.
Sailort-An outbreak of five
cases of spinal meningitis
which killed one sailor
prompted authorities to slap
a quarantine on more than
12,000 personnel of the Naval
Training Center in San Diego.
But the quarantine was lifted
late last week after the sec
ond outbreak to be reported
at the center in less than a
year. James S. Hale, 22, Os
borne, Kansas, died of the
disease four hours after re
porting to Balboa Naval hos
pital.
Kidnip-A Los Angeles po
liceman was kidnaped from
a downtown street and shot
to death in a lonely field near
Bakersfield, moments before
his police partner escaped the
gunmen when a cloud dim
med a bright moon. Gregory
U. Powell, 29, and Jimmy Lee
Smith, 32, charged with the
kidnap slaying, have both ac
cused the other of firing the
bullet that killed Ian J. Camp
bell, 31, father of two daugh
ters. His companion, Karl
Hettinger, who ran across the
field to escape, was among
2,000 persons who attend the
funeral for Powell at Forest
Lawn Memorial park.
Trtgoff-A fourth trial for
convicted murderess Carole
Tregoff was turned down by
the appelate court in Los An
geles, but there were Indica
tions the matter might go to
the state supreme court.
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FOCAL POINT, 9:30 a.m.
Monday KMED-TV. Mrs.
Hachenberg of the Josephine
County Association lor Re
tarded Children will discuss
pending legislation of benefit
to retarded children; Mrs.
Zwick, dean of girls at Ash
land Senior High, and two
students will explain her ex-
Derimental seminar in hu
manities: the Welcome Wagon
style show will be described
by Mrs. Hazel Schieserstein.
MOVIE, 7:30 p.m. Monday
KMED - TV. Sophia Lorcn,
Alan Ladd and Clifton Webb
star in "Boy on a Dolphin,"
an adventure drama filmed in
Greece.
ARTHUR GODFREY
LOVES ANIMALS, 8:30 p.m.
Monday KBES-TV. Godfrey
will pay a humorous and mu
sical tribute to our animal
friends as members in good
standing of society. Guests in
clude Shari Lewis, Burr Till-
strom, Mel Blanc and their
animal puppet and cartoon
creations.
Local Delegation
To Attend Meeting
A large delegation from
Medford is expected to par
ticipate in the annual confer-1
ence of the Oregon bocial
Welfare association March 25
and 26 In Portland, at which
James R. McKay, executive
director of New Hampshire's
Division on Alcoholism, will
conduct an institute, accord
ing to Mrs. Alice H. Collins,
coordinator of institutes for
the annual meeting.
Dr. Rose C. Thomas, pro
fessor of social work at the
graduate school, Portland
State college, will conduct the
other institute on family life.
McKay also will speak to
the conference at the noon
session Monday, March 25,
when the growing problem of
alcoholism will be discussed.
David Kuhns, member of
the nominating committee of
the association, indicated that
many from Medford would be
participating in the confer
ence to take advantage of the
institutcf.
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