Medford mail tribune., March 12, 1963, Image 16

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TUESDAY. MARCH 12. 19S3
MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
Ediltd br The Mail Trlbunt Advertising Department
WOMEN INFLUENCE MEN'S WEAR PURCHASES. W I v e are the decision-makers
when men shop for clothes, reveals a survey by the National Association of Retail Clothiers
and Furnishers, reports Printers' Ink. The survey shows that women take a direct part (go
ing along to the store with men, at least) in the buying ol 61 of men's suits and overcoats,
87 of sportswear, 70 of neckwear, 30 of hats, 75 of shirts, 81 of pajamas, hose
and underwear, 74 of Jewelry and accessories, and 21 of shoes. When wife and husband
disagree over the cost, color or style of what the man will wear, the wife's opinion generally
reigns. The survey also reveals that women tend to spend less for men's clothes than for
their own, and to be more conservative about color and style.
BORGER'S, MEDFORD'S NEWEST APPLIANCE STORE
will open this week at 214 West Main street in Medford.
The attractive new store, featuring the latest in Hotpoint
appliances, will be operated by John F. Borgcr and his wife,
Betty, who recently arrived here from Ogdcn, Utah.
John Borger, who was active in business in Ogdcn for
the past fifteen years, is a thirty-second degree Mason and a
member of the Elks lodge. The Borgers have a son, John F.
Borger, Jr., now a designer with the Sierra Construction
Company here, and a daughter, Mrs. Joan Jackson, of North
Ridge, California.
One of the outstanding features of Medford's newest ap
pliance store will be a complete Hotpoint model kitchen,
open to the public Thursday. "Service is our most important
product" will be the slogan of Borger's and Mr. and Mrs.
Borger have pledged every effort toward making it much
more than merely a slogan.
DRUGGISTS URGED TO EXAMINE HOBBY MARKET.
Sales of hobby products will amount to $500 million in 1963,
a gain of S.3 over last year, estimates Hobby Industry of
A T..rt Dtnw iqlal nf Gliph nmHllPtR flWHIint for 1CSS
r -. r niiiciitdi xius owtc " - t- - -.- -
1 I I lnan 0 8 oI total 8tore volume' reports American Druggist.
I I I However, manufacturers hold that the market warrants look-
I l I '"8 lnt0 bv druggists for these reasons: Half of all sales are
I I I I accounted for by youngsters under 15, who constitute a major
I I I I source of traffic for many drug stores today and who will
I I I provide the druggist's. adult traffic of tomorrow. The nations
I y'l I I awareness of scientific developments Is growing steadily,
t i. r- n... leading lo increased iiiuhi- iu umi h'";"-'i '" .
John F. Borger which Involve applications of scientific principles. Growing
leisure time available to the typical family Is expected to lead to increaseo imcresi. ...
hobbies. And also the Department of Commerce expects the proportion of children under
14 years old to remain at 31 of the total population until 1965, and to increase to 32 A by
1970. This indicates a continued sizable market for hobby goods.
They'll Do It Every Time
By Jimmy Hatlo
Late at the airport
as usual, bigdome
would never have
made the plane
had it departed oh
TIME
OEPARTUg
7' FLIGHT I89S.'.' f"? YOiTrI T"
QUICK.'.' PHONE r) LUCKV.SIO-- 1
I the gate; hold f.J?9M rssszen
A TUP PI.AUP H 1 Ha BttN i wzzxrpt M -
But who's first to I crate has beem stand- f
START THROWING HIS S?1 IN& OUT THERE FOR TEN Jl
WEIGHT AROUND WlZLTY laSsnr-Tv MINUIE,S'' DO, E ,AIL OR I
ABOUT THE TARDV iKo . DONT WE SAlL?' MY 7 I
' DEPARTURE OP THE E!ssSSl !898 Klk BUSINESS IS VERV J I
SHIP? you GUESSED
The Medical Roundup
CSV- I
Emerltui Consultant In Medicine
Mayo Clinic
Emeritus Professor of Medicine
Mayo Clinic
(Reilster and Tribune Syndicate,
1983)
CRATER LAKE MOTORS OF MEDFORD and The Ford Dealers of America last
month received a congratulatory letter from the President of the United States for their
part in the nationwide "Punt, Pass and Kick" competition.
"The Ford Dealers of America and the National Football League are to be commended
for this program that stirred the imagination of boys aged seven through eleven, as evi
denced by participation of 431,921 youths in this second year of 'Punt, Pass and Kick com
petition;" read the President's letter. ,t i.
Fred Coleman of Crater Lake Motors added his thanks lo Tom MacLeod of KYJC who
chairmanncd this past fall's event and to the Medford Public School system for their support
of this annual program.
A UNIQUE BUSINESS CALLED "OPERATION CIRCUIT RIDER" has been intro
duced to Southern Oregon by Mrs. Giroud Davidson of Mediord.
This newly established business will provide complete bookkeeping service to inde
pendent insurance agents from Cottage Grove to Lakeview according to Mrs. Davidson.
However, she points out, this is not an agency management service, and we do not pre
pare income tax returns.
Mrs. Davidson also indicated: "I have twenty-one years of varied experience in insur
ance and the service I am now offering Is the culmination of these years of experience.
"This system," she continued, "places equal stress on security oi recoras, accuracy oi rcu.u-
Ing, and rapid processing."
Operation Circuit Rider is believed lo be the only service of its kind south of Portland
and is located at Number One King, Medford, Oregon.
JOHN H. PLETSCH. executive vice president of Jackson
County Federal Savings and Loan Association of Medford,
Ore., has been appointed to the 1903 Management Committee
of the United States Savings and Loan League.
The appointment was announced today by Frank B.
Ycilding of Birmingham, Ala., president of the League, which
is the nationwide trade organization of the savings and loan
business and represents more than 4,900 savings associations
and co-operative banks.
The MANAGEMENT COMMITTEE studies methods which
will improve management procedures and association operat
ing routines.
AUTO SALES RISE IN FIRST TWO MONTHS. New U.S.
cur sales in the first two months of 1963 totaled 1,071,000, up
128,000 cars or 13.5 from 943,000 deliveries last year, re
ports The Wall Street Journal. The January-February total
was only two thousand units behind record 1955. Sales in
February totaled 527,071, up 15.4 from a year earlier. New
cur inventories on March 1 were 1,021,000, or a 46 day supply
at February's selling rate. On March 1 last year 1,006,000
cars were in dealers' hands or on the way, but this was a
PU-day supply at that time.
FURNITURE SALES HIT RECORD. Americans spent $4 9
billion last year for furniture, says the National Association
oi Furniture Manufacturers, reports The Wall Strct Journal.
This is up from $4.4 billion in 1961 and from the previous
record $4.8 billion in 1959.
John H. PUlsch
LENTEN LASAGNA. Once you've become acquainted with this dc luxe Lenten version
uf popular lasugna you'll want to serve it all year round - for specially impressive occa
sions, that is. There is so much comc-hltherncss in the delicate aroma and flavor in this
feast from the sea that even your most discriminating guests will be delighted with its
novelty.
It Is no more bother to make than the usual lasag ;a, with convenient uiniato sauce to
cut down the preparation time and pay tribute to the shellfish. The unexpected shrimp
(Blue Plate) and crab meat give flavor excitement.
For a truly memorable Lenten meal, start with antipaslti - then Lasugna, broadslicks
green salnd, accompanied by glasses of red wine - finish with a bowl of fruit and lots of
hot coffee served from a glass carafe!
LENTEN LASAGNA
(Servings - 8)
1 (B ounce) package lnsagna
' cup poly-unsaturalcd oil
3 (4' j ounce) cans shrimp
(Blue Plalc)
1 7'a ounce) can erabmenl
1 (15-ounce) can tomato
sauce
1 Tablespoon chopped
parsley
'i teaspoon whole orogano
'4 teaspoon whole sweet basil
8 ounces Mozzarclla cheese
2 cups (B ounces) Ricolia or
cottage cheese
( jtr """W t p Kraica nomano or
J'V" J i Parmesan cheese
Cook laHUUlm nii-Mp.4i,n in
f ' V TXim" package directions. In large
mmmmm I skillet, combine oil, shrimp,
Lf ana crahmcal: saute lightly.
2 Add tomato sauce, parsley.
y oregano and basil. Simmer 15
minutes.
11 In 9 x 13-Inch pan. lavcr
half the lasagne, sauce, and Mozzarclla: repeat with remainder of these Ingredients. Top
with Ricotta and sprinkle with Romano. Bake at 375"F. for 20 to 30 minutes. Serve hot.
SHOE RETAILERS REPORT ON NIGHT OPENINGS. The majority, 85 of the 800
members on Boot Sc Shoe Recorder's Retailers' Panel stay open at night. Fifty-seven per
cent of the panel limit open evenings to one a week, while two evenings a week arc the
choice, or necessity, of 31. Only 8 feel the need for three evenings. Some 43 say Fri
day is the best working night, with 26 favoring Monday. Generally, Monday night is
regarded as second best by retailers who open two nights a week. Another 18 say Thurs
day, and only 6 r open on Saturday. Three per cent are open on Tuesday and 4 on
WeHisday.
The Effecs of Sunlight
On the Skin
People ask If it is wise to
buy an ultraviolet lamp and
to use it every day through
the winter so
as to maintain
the brown tan
gotten last
s u m m e r on
a Southern
beach. I am
sorry lo have
to say that
able skin
specialists tell
us that expos
ure to strong light is bad for
the skin; it adds greatly to
the person's chances of get
ting a skin cancer. Light ages
the skin. Let any elderly wo
man who doubts this look at
herself when she undresses
for bed. At the age of 70, the
skin of that part of her body
that has usually been covered
by clothes, and hence pro
tected from light, may be re
markably free from wrinkles
and other signs of aging. Then
let her look at the skin of
her face and neck, which for
a lifetime has been exposed
to sunlight, and she is likely
to see much -wrinkling and
other signs of age.
I am often distressed wnen
in the office I see a woman
a natural blonde who
ought to have a nice white
skin, but hasn't. She has
worked hard, summer after
summer on a southern beach
lo get well tanned, and as I
look at her skin, I hate to see
the signs of premature aging.
Also, I am impressed when
I see the red, swollen ,ind
deeply fissured back of the
neck of a Southern farmer
or rancher. Statistics show
that he has many more
chances of getting cancer of
his face and neck than docs
a farmer in Maine, where the
light is less strong.
During my lifetime, I must
have had some three dozen
beginning cancers burned oft
of my face and hands - but
none off of the skin of the
covered parts of my body.
My father had the same ex
perience with many skin
cancers on his face, but none
on his body.
Hence it is thai skin spec
ialists disapprove of the present-day
great desire of thou
sands of men and women to
get tanned on a beach, or in
a car, driving with the top
down and little in the way of
clothes to protect the skin of
the chest. Anyone who goes
South to a beach should know
that on the first few days the
exposure to the sun should
be short. I have seen young
people get so badly sun
burned on the first day on a
beach that afterwards they
had a high fever and were
very ill. Similarly, the first
exposure to ultraviolet rays
should be very short.
People think that tanning
brings health, but I know of
no evidence to prove this. To
be sure, people often become
healthy while vacationing in
the sun, but I think they
would have become Just as
healthy if they had kept their
clothes on!
Should We Go Out and
Walk 50 Milti?
Recently, many people
have been starting out lo see
if they can walk 50 miles in a
day. As an old mountaineer
who used to think nothing nf
walking 25 or even 45 miles
a day through the California
Sierras. I would say this: I
would not advise the average
man to get up from his desk
and try to walk all day. Tint
would put great strain on his
heart, his feet, and his legs;
and if he does manage to walk
the 50 miles, or perhaps even
25, he is likely to spend a
very uncomfortable night
wilh a pounding heart, sore
feet, and bad cramps in his
legs.
This nerd not hold Arue for
the man who plays 36 holes of
golf every Sunday. He keeps
himself in good physical con
dition. The man who for years
has gotten into his car to go
three blocks is the one who is
in no shape to go right out to
see if he can walk many
miles. The man who can still
pla a few sets of tennis or a
cuupie ui laai games u naiiu
ball will have so strong a
heart that he can walk 20
miles or more without any
distress. Also, his legs and
feet will be strong.
There is another danger
that a man runs if, without
any preparation for the task,
h ewalks many miles. A dear
friend of mine, a physician in
his middle thirties, once start
ed out with me to walk some
20 miles through the rugged
mountains of California. Af
ter an hour or two, he began
to limp because of a flareup
of an old arthritis in his knee
joints. But he kept going and
managed to reach camp by
nightfal. But his knees were
so "beaten up" that they
never worked comfortably
again, and as long as I knew
him, he had to limp. And so I
would say, if you have a ten
dency to arthritis in your
legs, you had better not try a
50-mile walk.
If I, in my seventies, want
ed to try a 50-mile walk, I
would start wilh 5 miles the
first day; and every few days
I would increase the distance
by five or ten miles. Then I
would not be likely to do my
self harm.
Like that famous heart
specialist, Dr. Paul Dudley
While, I believe in a man's
walking rapidly at least 10
or 25 blocks a day. This will
lend to keep his heart in good
shape, and it may stave off
an attack of coronary heart
disease.
'
Keeping in shape may be
important to your heart
but a sudden exertion can in
rare cases, be harmful. You'll
find much information on this
subject in Dr. Alvarez' book
let, "Heart Trouble." Send for
it by enclosing 25 cents and a
self-addressed stamped en
velope with your request to
Dr. Walter C. Alvarez, Dept.
MMT, Box 957, Des Moines
4, Iowa.
FASHION IN PRISON
London - lUPli - The govern
ment has announced summer
plans to clothe all women
prisoners in a variety of
dresses that will keep in step
wilh fashion trends.
ifpl
The) CREDIT BUREAU IS
NOW
AUDITING ACCOUNTS
for th next
REDBOOK!
You make your own rating
by the way you pay your
bills. Pay promptly and
make I good rating.
A Slow Paid Bill looks
better than j Slow Bill
that's still awing. Pay
them today!
CREDIT BUREAU
of Medford
Pendleton School
Bans Two Books
Pendleton, Ore. - ttlPD -Two
books, including a Pulitzer
prize winning novel, have
been banned from English and
Literature classes at Pendle
ton High school.
Principal G. Don Fossatti
said the books were "East of
Eden" by John Steinbeck and
"Brave New World" by Al
dous Huxley. He said they
were withdrawn after a pro
test was made by a spokes
man for the Pendleton Evan
gelical Ministers Association.
The matter came lo light
when a high school teacher,
Don Shawe, questioned the
action as being taken by "min
ority forces of censorship."
; The high school administra
tion said the decision was
consistent with high school
policy, which holds that liter
ature which may offend par
ents or students and whose
use is not clearly justifiable
is not to be assigned.
LYLE WILSON HONORED
Washington - IUPI) - Lyle C.
Wilson, Washington general
manager and vice president of
the United Press Internation
al, today was to receive the
American Legion's meritori
ouse service award for his
services to journalism.
Five Persons Appear in Court
Ralph Emmett Glass, 18,
route 2, box 633, Central
Point, was placed on proba
tion and imposition of sen
tence was suspended for three
years by circuit court recent
ly. Glass had pleaded guilty to
entering the Tom Tnumb
Service station, 4017 Table
Rock rd. on Jan. 3.
William Henry Young, Ore
gon Orchards, Phoenix, was
sentenced to one year in the
county jail and had execution
of sentence suspended on a
charge of non-support. He had
pleaded guilty.
Hallet Howard Anderson,
19, of 611 West Tenth St.,
Medford, was sentenced to
two years at the Oregon
State Correctional institution
after his probation was re
voked. He had been on proba
tion for contributing to the
delinquency of a minor. He
had pleaded guilty to break
ing his probation by entering
a car and removing a purse.
Mitchell W. Paxton, 22, of
812'2 Cedar st., Medford, was
placed on probation and im
position of sentence was sus
pended for three years, for
burglary in a dwelling. He
had pleaded guilty to enter
ing the home of Robert Van
Fleet, 734 Elkadcr St.. Ash
land, and taking a number of
articles.
Richard Eugene Fray, 46,
Vancouver, Wash., was placed
on probation and imposition
of sentence was suspended for
two years for uttering and
publishing a false check.
Farm Picketing Bill
Introduced in Senate
Salem - OIPD - A bill to ex
tend and toughen the tempor
ary 1961 law against farm
picketing was introduced to
day in the Senate.
The present law, due to run
out in May, prohibits farm
picketing except by "regular
employees"-persons who have
worked at a farm at least
three days.
The new bill would require
an employee to work at a
farm 15 days before he could
picket. It also would repeal
the expiration date of the law.
Bus Trip Costs Less
Than Old Stage Fare
Boston IUP0 When the na
tion's first hard-surfaced road
opened in 1796 between Phil
adelphia and Lancaster, Pa.,
the trip by stage coach took
12 hours and the fare was
$3.50.
Today, the American Auto
mobile association reports,
buses making several stops
complete the trip in 2 hours
and 10 minutes, and the fare
is $2.30.
GET PAY BOOST
Rome - (IIPII - Italian miners
will get a 12 per cent pay
boost and other benefits in
new contracts covering the
next two years, it was report
ed Sunday.
ST. PATRICK'S DAY
217 E. Main Medford
. tjj
This is a rose-covered cottage. Color fit
H it rose red. It can be yours with a ,
jgV home loan from fjfj
mmimimh.. .,tftTttttHtirt
In the open test that tears 'em apart...the Daytona 500
Ford durability conquered the field
1st.2iKl.3rd4th.aiid5th
BOX 8C0RE OF DURABILITY
STAMINA AND PERFORMANCE
AT DAYTONA. FEB. 24.1963
Hum urn numm
SUWUP FINISHED POSITIONS
a tnnm t j
S 13CMVMUTS J IM
7 WPONTItCS 1 7.1.1)
I 13 PLTMOUTKS 1 I, II,
1 vooocts I
t UCHSrSltlt I
Daytona is no "private" test arranged by a manufacturer to favor his car's strong
points. It is open competition anyone can enter and the one thing that is
proved by its scaring 500 miles is jusl exactly how well a car hangs together. At
Daytona, florida, on February 24, five brand-new 13$ Fords showed the world
what durability means by sweeping the first five places. And that has never been
equaled in Daylona history I
all the olher things that go inlo Ford's
concept of lolal performance.
These were the same Super
Torque Fords that made styling history
al their preview at Monaco, and
which were recenlly announced at
your Ford Dealer's. They're y ours now;
Ret behind the wheel and find out (or
voursell what tola) performance means!
The box score at the left tells the true
story... car endurance (hat takes brutal
punishment and comes back for more.
No proving ground can equal this
kind of torture. Daylona was a chal
lenge we welcomed, a chance to
prove in open competition the essen
tial durability that makes possible the
silence, the solid road-grip, the ease of
control, the balanced braking . . . and
1
IF ITS FORD BUILT. IT S BUILT FOR PERFORMANCE...TOTAI PERFORMANCE
Crater Lake Motors
6th and Fir Medford