Medford mail tribune. (Medford, Or.) 1909-1989, March 07, 1963, Image 25

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Medford mail tribune., March 07, 1963, Image 25

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Newspaper Page Text8 C THURSDAY. MARCH 7, 1963 MEDFORD MAIL TRIBUNE. MEDFORD, OREGON Southern Oregon Conference Race Comes Down To Wire This Week Southern Oregon confer-1 ence basketball romps down the final stretch neck and neck to the wire this Friday and Saturday. Only three teams, all tied for first place, are in the running in the five team circuit. Nevertheless all four week end contests have bearing on the league cham pionship and on which of the three contenders makes the trek to the Oregon Class A-l tournament at Eugene. Not one, but two state tour nament berths are at stake. This Is the week end fare: Friday - Medford at Klamath Falls, Grants Pass against Crater at Central Point; Sat urday - Crater at Medford; Grants Pass at Ashland. Grants Pass, Crater and Medford (each 9-5; are the bid ders in the stretch for the threatened photo finish. Klamath (7-8) and Ashland (2-13) are out of it but am bitious and able of foiling the dream of the Medfords and the GP Cavemen. Crater bears the burden of having to play each of the teams with which it is tied. "This is it" and "we have to win them both" are by words this week of the con tending clubs. Actually, there are a vari ety of ways the clubs can fin ish in the final regular stand ings and it is quite possible a playoff will be needed to de termine state tourney repre sentation. It is possible that there will be a three-way knot after Saturday night's engage ments. Also possible is a two way tie for first place. Or, one of the three clubs could wind up with an unshared championship with the other two tied for second spot. The league crown, never theless seems to be a sort of side issue with the main am bitions those state tourney spots. As writer Jerry Acklen said In the Grants Pass Daily Courier, "Nothing will be final until Saturday night . . ." And, even then the situation may not be final because a playoff may be required. As Acklen says, also, "Anything can happen." In previous contests be tween the clubs, which meet each other for the fourth time this season, Medford has taken two of three from Klamath Falls and from Cra ter, Grants Pass has taken two of three from Crater and all three from Ashland. Know What Job Is In the Medford high camp this week Coach Frank Roe landt has reported real good spirit with the players work ing seriously and aggressively in drill and all healthy. He said that all hands have been doing a fine job in drills and all doing what they are sup posed to be capable of doing. "They all know what the job Is at hand," remarked the mentor. Roelandt also laid, "We have no other way to go." "We're looking for the big push this week," said Coach Lloyd Hoffine of the Crater Comets. "We've got the big gest week end," said Hoffine, pointing out that the Fireballs meet both other lead share holders while Medford goes against the fourth place team and Grants Pass the cellarite. "We have to win one," the tutor said. Like the Medfords, the Cra ter crewmen have been work ing hard. Willie Jones, who missed last week end's game because of an ankle sprain, is back at drills. Said Hoffine, "If we have to use him, I think he can do the job." MEDFORDtfSsTRIBUNB . SFdDIffiTS iUcidina uo-oj a. Mar J Ander son oit; uurniycicm 2, Car- moscr romKn. (27-u 4, Uolorci Kaimui uk. . oignui U.W.JJ o, uuc-iiu Oar nc tt 370. jcuii , , 1 ', lieity Pet- te.cv wi; uiiiuuiiclivs U-1U) 2, tvau uuiv uu. utKuuiu u-ii) 0, Anita Graven JUUlldUU tVit. t.cat suc-i! (I'll)) 4, Uunun He mic 4u; iicctuy Wcisou tU-7) U, II libit CI tmi jjlrt L.liy mivi. U it viuitt mavtth o ' lUiJ. rtliui'iliui JOtlllBUll lUt, iUt jJtfluiuH Kii.JotU 10 cunuu' iiiiu. 4, iVlQliUIie ftfli MHt Klt'ti) 'UJ. mariiyn ,; iUfium i thug Aicucu i-i-u) u. tcu sickens 313; J0U tjUluUll JbdHtU to-u 1. Dun i-Lai v-w.a 13-1) a, Larry Snupl 8tu, auuiuk t,quii. U-Jf 1. t liet- liildil 10. auca oun U-l) 0, fc. LlUKubiiUc Sla, uveiuuuu uuur U-Oi . &arl 'viiurmuii un. iw6i.c uioi. 13-11 3. Jerry Duty 4b-; oig x 1. cioyu xtayncr &"'ecinum Lodiie (3-1, 4, Orvul HujUb ti.ii; ituttti Linut'l 10-4) U, juck iviLcunmcK. 4o. wuU'Jiian ot tsontt U-J) 2, reus Baiemuu 6aa; Jiaie'i nuut tiutir li-jj , hay CinKituy on. tan iuumtuii out. ton 217, Hun iiad.cy '2n. Market (10-17) 2, Vetla Hlgday 485. LnndiB Studio (27-0) 4, Blllie Bcale 45.1; Modern Tile Co. (19 lit is '3) 0, Wllma Logan 451 Rogue Boarding Kenneli flB-lfl) 1, Ellen Wade 430; Burk'i Awnings (0-27) 3, Dorothy Mason 4 10. Burelsnn's (13'a-22.t) 2. VI Cor by 423; -Wnltucoll'a Drugs (11-25) 2, Evclln Smith 450. Marge Smith 104. Blllie Beale 180; Medford Honda 1282, Wa in sect ts Drugs 1282. ROXY ANN ROCKETTKB Stevens Auto Sales (21-3) 2. Land Wllkei 478; Drewi Manstore (11-13) 2, Mary Parker 515. Rod da Paint ( 14 'i,-D lb) I. Gayia Dixon 423; Trail ways (14-10) 3, Norma Pervnrse 440. Cruaby's Mobile (13-11) 2, Rulh Carpenter 4ft8; Tex of Courtesy Chcv. (10-14) 2, Eloiae Logan 3(10. Lovenebs Lbr. (I2a-llu) 3. Alta Knaubcr 495; Slmmonds Const (5 10) 1. Mary Bnssonettc 410. Eastside Mnrkct ( 1 1 1 j -1 2 ' , l'i, Judy Barnuiu; Roxv Ann Lanes 17'?-162) 2'2. Peg Moisted. Norma Perverse 218; Mary Park er 101; Ruth Carpenter 188; Stev ens Auto Sales 1780. 8 IK ST A LK.W.UL V aiiey Poultry (22-6) 4, Louise Swinuiur 6 ft; il.lJ s no. Cenirul toiieli (4-141 u. Luccn Hunting iiiO. rto. Cenirul uaragu (lU-10) 4, Maurine iieiinliK uakdalo AiKt. iwo io44t v, Luna Holl ma. nob West const. J, Dee Funnier 44; uaKdaic MKt. (jne 111-1 ) 1, Helen iSiKuuyni -tUO. Caseaue apurts nianim (13-15) 1, Lortty Junes 3UV; atunv White Dlapur (13-1 j) 3, Worina Larson 4lii. Louise Swindler 210. Nitu Ciua ncn 1 uu, Huifii iNikoUym Itil; Val ley Poultry U14. CHAMPAGNF. l,t-;,(iL'K O K Muincl lU'j-U'il 2 'a, Enid Wold jo. .vci. coabt Airlines llU'j-ll'al 1 j. ti iviKiger 4U4. UHKur'b i--... ai I paper (18 lOi 0. Gnij . - -iwo; Htxy Ann Lanes (U-iui .. . -.my Manit-y 4i)J, Hart's Haii'iiL'ty il7'..-lU'jl I. Gcotgic Cullina 424; Wooden Shoe Koom tl2-lMi 3. Diane Unlet 380. Custom House Drapery 1 17-1 1 ) 3. Bonnie ba lor 4ltu; Gay 'JO's Pizia Parlor iD'a-ia'al 1. R"V Patten 424. Mertfovd Tire Service (13-151 3. Virginia llnidry 410; Ermu's Beiiuly Salun (11-17) 1. Mfla Bailies 400. Mutual of Omaha (11-17) 4, Ethel Lumnn 472; Van Lre'a Bazaar U-I!) 0. Del lluttner 38H. Jane KUiikit 201. Ruby Pnltcn 185, Bonnie Baylor 181; O.K. Mar ket 1342. ROXY ANN CLASSIC Bceks Bnkery 1 13-8 2. Keith Mnnott 5H7; John Wheeler (10'j 10' j Don Davis 570. Talent MerrhanU (12-01 2. John DU-kinson Mi 3; Itoxy Ann Lanes tll-lOi 1. link Westertiebl 571 American Home & Und il2-0 2. Martin Stoekdale U3; Awkward Five Ul-ioi 1, Kd Uigham UOR. Kims ill'j-Jl'.i t. Ron Dixon 817; Wondrn Shoe ( 10-11 1 2. Sam rtottUInn Mil Mil.auRhlln Plumhlna (0-121 2. Ken Pickens fl'U: Oak Grove Serv ice (5-lfii 1. CJtirrtv Thireson 582. Ken Pickens 2 Ml. Grriv Tbore- snn 245. McLaughlin Plumbing 2701. K('t'KF. Kl AT II Channel ChUks i-'3-flt 2. Darlrne Brenton 4. Wee Three i22lj-0lal 3 noniiii Hunter V)0 Pin Curler iin-13i 3. Alice Landing 44:1: fino! Otfa HS'j-ie a Mclva PrMoii 447. Sweet Roll I 17-15) I. ElMC FddV 414; HoKiietles (10-221 3. Anna EUenhercer II'IS Sad Sucks flft-lft) 3, l.uella Main 447; 0 Pins (ia-161 Jean i.emsen llrh 424 Bowl WeaveU (lS-lfli A, Joyce Kraun 47ti; Karly Birds (10-22i 0 Ruth Holtowity 473 Joyce Kraim 180 V.Mt Eddy 187 Darlene Brentnn 1 BO . innn ci ssir I karik Clock Cafe 17-t n 1 Sherrll Har.hbiirRer 417; Brave Bull (IB 12 1 1 Norma Burrniiahs A47 Trnter Inn Motel (1(1121 2 Fthel Chumnlnn 305: Thunderblrrt Market (15-13i 2. Georgia Board- man Stil. R or tie Dlstritnilmg (lfl-12) 2. Elaine Brown SIR I'ninn Club (11 17t 2, LaRayne Harris 557 MedfurH YardadP (4-14i 1 Wanda Hollv M5 Conger Morris (14-141 1. Lucille Cnrneliui 4"(l !nurnce Marl 1 14-14) 3, Karen Rnitlh 5i; Vallrv Music (10-18 I, Df'lorr Over 4(i!l Wooden Shoe iia-lS'.-i '., Del Chrlli.inion 518. Jorcensen n Dirv M 2 j-IS a 3i,. Betiv Relnholts 577 LaRavne Mam 211 Bettv Rein holUC 214; Vera Ctmimlngi 212 TUESDAY MIXED Tiros (12-13) 3. Art Kobold 400; Lazebe (20-10) 1, Bud Bateman 540. Outlaws (13i'j-22"j) 1, Jim White 482; Tigers (13-23) 3. Mac McEwen 441. Mix-Hps (10-17) 0, Leonard Welch .123; K-nha (iu-au) 4, Art urereion 513. Four S i (14-22) 0, Jerry Stcckler 400; Holy Bowlers 25'a-10'a) 4, Don Rclllng 516. Ediih Tuttle 183: Don Landing 203; K-Sha 2227. MAJORKTTB SCRATCH Oregon veneer 2ti-iui 3. Ann Taylor; Klm (12-24) 1, Del Chris. Hanson 508. Brucc's Richfield (24-12) 4, Mary Mnrrla 525; Brave Bull (11-23) 0, Edith Dickemiou 400. So. Ore mm Tronhv 2J-I n 3. Wandn Booih 51fl; Brown's Truck ing (11-25) 1. Glnnle Brown 474. Barco supdiv ui-io) :. uouy Wolff 504; CIiihrIc Studio (16-20) 1, Elsie Baker 484. Dolly woiir az3, wanna Hooin 102. Del Chrlatlanson 100: Barco Supply 104B. FOI'l.t'.TTES I. K AO UK Tri-elts 121-7) 1. Irma Shroy 447; Bees' 1 10-0) 3. Trilby Stone 430. pin-spottera un-iai 4. Riiyma BuiHcr 418: Lucky Strikes (11-17) 0, Ella Adklm 402. Crvhnb ea I13'3- 2a) I'., Hetty Nortini 42.1: Jokers (O-lflU) 2'j, Hnlria Snmmer 343. intsnom ( i :i -1 a ) a, winmc tied- rils 353; Pln-Upa (11-17) 2, Helen hcnermernorn Jol. ttozanna mui- hollen 381. Belly Noriim 187. Elva Pen well 185. Irma Shroy 160; Bcci' 1570. Liston Expected To Receive Okeh Miami Beach, Fla.-ilTP-Son-ny Linton's manager said ear ly today that he expected the heavyweight champion will "receive a green light'' to re sume training Saturday afler a thorough physical examina tion by Dr. Duke Baird of Miami. Jack Nilnn yaid the heavy weight champion will be ex amined (or the second time in 24 hourj by Dr. Baird this afternoon and added, "we ex pect Sonny to be cleared and given a go-ahend to resume training Saturday." Lision's return title bout with Floyd Patterson, from whom he won the crown on a one-round knockout last September 25, has already been switched from April 4 to April to because of the champion's injury to his right knee. USF's Dons Bid Again United Presi International The University of San Fran cisco, which set the college basketball world von fire in the mid-1950s, is seeking to light the torch once again, San Francisco still holds the all-time record for a col lege team of 60 wins in a row stretching from 1954 to 1956, including two straight NCAA championships. Leading the team In those banner years were Bill Russell and K. C. Jones, current stars with the professional champion Boston Celtics. The Dons never could reach the same peak again, but still may cause a stir if they reach the NCAA tourney next week. They moved into good po- Cooper, Smith Glove Champs Chicago - (UP!) - Detroits amateur boxers held the team championship today after what might have been the last national Golden Gloves tournament, but individual honors had to go to Omaha's Harley Cooper and Wade Smith of Muncie, lnd. Cooper, a 28-yenr-old Air Force sergeant who is the father of seven children, de feated Ronald Marsh of Kan sas City and James Taylor of Hollywood, Calif., to win the heavyweight champio n s h i p with his 50th straight tri umph, covering seven years. Smith, a welterweight who won the National AAU crown last year, revenged himself for loss of the Golden Gloves crown when he defeated Rory O'Shea, one of three brothers who have held Chicago and natlonul crowns, In a rematch of last year's title bout. sition to do just this by turn ing back San Jose State, 51 46, on their home court Wed nesday night. .The triumph pushed the Dons back into a first place tie with Santa Clara in the West Coast Ath letic conference. The two top teams meet in a showdown game Saturday night with an NCAA berth awaiting the win ner, and San Francisco will have the all-important home court advantage. Doug Sanders Defends Title Pensacola, Fla.-fllPD-Dofend-ing champion Doug Sanders tees off in the $23,000 Pensa cola Open golf tournament today determined to prove it just takes a jinx to win. A field of 149 pros and 10 amateurs, including Down ing Gray, 1962 National Ama teur runner-up and top ama teur here for the past three years, compete in the event over the 6,400-yard Country Club course hard on the Gulf of Mexico. Sanders, a hustling Georgi an, won the tournament last year with a 14-under-par 207 after gashing his left foot. FULLMER NAMED Providence, R.I. - (UPn Gene Fullmer, former middle weight champion, was named "boxer of the month" today by the World Boxing associ ation because of his impres sive attempt to recapture the title on Feb. 23. Fullmer, of West Jordan, Utah, held cham pion Dick Tiger of Nigeria to a surprise lS-round draw In their return title bout at Las Vegas, Nev. Tiger kept his 160-pound crown. Ducks Eye Break Even Cage Year University of Oregon, Eu gene - Oregon s hustling Web foots battle traditional rival Oregon State in a two-game basketball series this week end with dreams of a .500 season finish riding on the outcome. Coach Steve Belko's Ducks, with an 11-13 record heading into the week end action, tangle with the Beavers at McArthur Court Friday be fore moving to Corvallis Sat urday for their final engage ment of the campaign. The Ducks have been play- ing exciting, winning basket ball the past three weeks and in the process have captured four of six starts, including a split with the NCAA tourna ment bound Beavers. Belko will stick with the same lineup which has pro duced those recent victories in Friday's series opener. That unit includes 6-5 Steve Jones and 6-5 Jim Johnson at forwards, 6-7 Glenn Moore at center and 6-2 Elliott Gleason and 6-3 John Mack at guards. Final Appearances Moore and Mack, along with reserve guard Tom Tut tle, will make their final col legiate appearances this week end as the Ducks strive for a break-even final standing. Oregon has been particular ly effective on the attack in recent games. While whipping Washington State twice and Portland once and pushing Seattle to the wire before dropping a 78-71 decision, the Webfoots have average 80 points a game. Despite this recent scoring binge, Belko doesn't expect the points to come that easily against Oregon State. "They are a fine defensive team, noted the Duck coach, "and we 11 have to move the ball a little longer to get the shots we want. Our kids have learned to discipline them selves extremely well, how ever, and I m confident we 11 have the patience to play for the real good shot this week end." Pont Chosen Coach at Yale New Haven, Conn. - (UPD John Pont, 34, Miami (of Ohio) university football coach, today was named to succeed Jordan Olivar as the 30th head coach in Yale's 90 years of football. Olivar, winningest Eli coach except for the immortal Walter Camp, resigned Jan. 28 to devote all his time to his insurance business in Los Angeles. His Yale teams won 61 games; Camp's won 67. FIGHT TONIGHT Portland - IUPI) - Portland middleweight Andy Kendall meets Ramon Hernandez of Mexico in a 10-round fight at tlie Portland Armory tonight. SO Conference Officials To Discuss Playoff Plan Central Point A special Southern Oregon confer .ence meeting has been call ed for 7 o'clock this eve ning at Crater High school to determine the procedure to be followed should a tie occur in the quest for state A-l basketball tournament berths in the circuit. Arthur Straus, principal at Crater high and president of the conference, said that all five member schools have been invited to have representation at the meet ing. He stated that effort would be made to set up a plan that would serve fu ture seasons as well as the present one. Crater, Medford and Grants Pass are tied for the conference lead with 9-5 records going into the final week end of the regular season. There is now a plan to follow when teams vie for the conference title in foot- Wheeler's Wrap Up SOIBL Title John Wheeler Loggers wrapped up the Southern Ore gon Independent Basketball league title last night by bouncing Drew's Manstore 108 to 73. It was the 12th league win against one loss for the Log gers. They led at the half 56 to 44. John Payne scored 30 points for Drews.' Dave D'Olivo had 22 and Dick Copple 18 for Wheeler's. In a game earlier this week Wheeler's romped over Sam bo's restaurant 80 to 40 with Copple scoring 20. The Loggers go to Hermis ton for the state AAU tourney on Friday. They play The Theme of Portland at 11 p.m LINEUPS: John Wheeler 108 D'Olivo 22, Smith 15. Copple 18, Dunson 13, Dickerson 13. Hughes 9, Anderson 0. Nash S, Twltchell 2, Frank 2, Johnson. Drews' 73 Payne 30, Graham 13. Munyon 7. Louk 6. Allcnhofen 5, Hood 4, McKinlcy 4. Gardner 4. INGO HAS SON Goteborg, Sweden -(UPH-For- mer heavyweight champion Ingemar Johansson's wife gave birth Wednesday to their first child, a boy. ball but none for basket ball. In basketball, two teams from the conference (District 6) enter the state tourney. Softball Meeting Wednesday A meeting to organize the summer season of the Jack son County Softball associa tion will be held at the Med ford hotel on Wednesday, March 13, at 7:30 p.m. The session is open to anyone who is interested in sponsoring or managing a team in the league. Last summer the associa tion was divided into two leagues. Making up the Ma jor league were Grants Pass, Jay Allen, Keith Schulz, Cen tral Point and Tru-Mix with Grants Pass emerging as champion. The Minor league was made up of Jennings Tire, Butte Falls, Mail Tribune, In ternational Harvester and Communications Workers. Jennings won the champion ship but lost the playoffs to Grants Pass. Pro Basketball NATIONAL ASSOCIATION United Press lnternauonal Eastern Division W. L. Pet. X Boston 53 21 .716 Syracuse 45 29 .608 Cincinnati 38 37 .507 New York 20 53 .274 x Clinched divisional UUe Western Leafue W. L. Pet. x Los Angctes . 51 23 .689 St. Louis 42 30 .583 Detroit 31 44 .413 San Francisco 29 45 .392 Chicago 24 51 JO x Clinched division tlUe. Wednesday's Results Chicago 121, San Francisco 111 Los Angeles 106, CincinnaU 97 VAN OCKER CHAMP Portland, Ore.-IUPK-College of Idaho's Stove Van Ocker is the Northwest Conference basketball scoring champion after a close battle with Ken Alcorn of Pacific. Final statis tics showed Van Ocker with 268 points in 15 games for a 17.9 average. Alcorn scored two less points. Dave Snow of Whitman ranked third with 244 points in 15 games. Small-Star Collegians Selected New York - (UPD - A pair of great little men on two oi the nation's top college bas ketball teams - Larry Th t. gleton of Cincinnati and John ny Egan of Loyola (Chicago) - head the 15th annual United Press International "Small America" basketball team for players no taller than 5-10. Selected with Shingletoil and Egan, who both are 5-10, were Jimmy Gilbert (5-9) of Texas, Vinnie Ernst (5-8) of Providence and Mannie New some (5-9) of Western Michi gan. The second team included Tom Baxley of Florida, Ed die Evans of Oklahoma, Doug Hutton of Mississippi State, Larry Brown of North Caro lina and Jim Lynam of St. Joseph's Philadelphia. POWER AND WEAKNESS Palm Springs, Calif. (UP1) Both the power and the weak ness of the Los Angeles An gels will be on display in a tentative lineup announced for Saturday's opening exhi bition Cactus League game with the Houston Colts. Six men in the starting lineup bat left handed. The Angels, in their climb to third last year, banked heavily on the lefties L eon Wagner, Lee Thomas, Albie Pearson and switch-hitting Bob Rodgers. When these men ran into trouble, so did the Angels. Builders Supply Buy At QUALITY Chimneys ,? BLOCKS EH s A ;v Prestressed I ffVJ7 Cencrete JW1 W. McAndrewi PHONE 773-457S Stop-O-Matle Brake Lining In stalled en all 4 Wheals WHILE YOU WAITI Easy terms. Brake Specialist for 23 years. Phone 779-1966 NATIONAL BRAKE CENTER 1216 North Court ONE NIGHT ONLY! ALASKAN SAFARI NEVER BEFORE SHOWN In Color! by JIM and BARBARA CLARK Alaskan Guides in Person S!1W! K4tr 1 HOUR and 45 MINUTES of action packed Adventure in SPARKLING COLOR! Move in for close-ups of Grixxly, Moose, Caribou, Wolves. Wolverine, White Sheep and many others. Hunters take Caribou and Moose that go in the record book, plus a Grizzly. Record White Sheep also taken. Fly up the Alcan by float plane; see a pack of 15 Wolves on a kill; see tremendous trophies taken by the hunters. Fishing. Big Game Hunting, Bird Hunting, Wildlife and Wilderness. More wildlife than ever shown bofore. Don't Mist This Exciting New Show (Something for the whole family) HOOVER SCHOOL 2323 Siskiyou Blvd. March 9, Saturday, 8 P.M. Adults 1.25 -Students 75c Come In And Book Your Alaskan Hunt LADY ki.ks r M. l.t.ACil'l: Tn Pmn 21,.im,t J. nni Davis 423, TX'tuprr taO-Ut 2, Ruth Cnrlion 31!) F.lki-ltri US-mi .1 Caiol Wriy 471: n'oopers (14-18i 1, Dotue V.al 425. .Han, ( in. 14 3. t.aVrllt nirki 4TO; F.qulrr. i7'a-I4'il 1. Maria Trdiilman 438. Pin !wniri IIS. 141 !. Dorothy Maon 4CIH: Wollli ill.Jli 3. Don na Grahum 4311 Tarol Wthv 17V rtlcn VIe lo7, Ruth Caon 166: Wapitis 15B4. TTM R l.r-r.tT Mrdlnrrl llnn1 I27.ni 2 Ann Skeclera 470; Woodland Httghla Claudia's Captures Portland AAU Crown PortlHild - OTP - Claudia's captured the Portland City League basketball champion ship by defeating Priestley Oil !6-R7 Wednesday night. Guards Jack Riley and Chuck Rank led Claudia's with 21 and 20 points, respectively, to its second win In the third game of the best-ofthrec series for the title. Don Porter topped Priestly with 24. TO EXPLAIN BRACKET Frank Roelandt, Medford high basketball coach, will explain the bracketing for the Oregon Class A l tourney at the Friday noon meeting of Medford Linebackers 'club. The meeting will be at North's Chuck Wagon. MedfordJMlWT RIBUNE EFFECTIVE! Neivspaper Advertising Is a Powerful Factor in Effective Retailing In local advertising there's just en Champ tha daily newspapar. It's ths retailer's own ad medium, and local advertisers back up their belief in this power-packed medium with a $2.7-billion-a-year investment more than in all other media combined. The flexibility of news papers makes it easy for retailers to tie-in with national advertising, adding to their own local selling effectiveness. Put more power in your advertising punch. Use the hard-hitting daily newspaper.