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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 26, 1963)
iv- MEDFORD MAIL TRIBUNE, MEDFORD, OREGON TUESDAY. FEBRUARY 2S. 1963 A 13 Edited by The Mail Tribune Advertising Department NEWSPAPERS '62 MAJOR ADVERTISING MEDIUM. Newspapers again received fhe lion's share of the advertising dollar in 1962, according to preliminary estimates prepared for Printers' Ink by McCann-Erickson, Inc. Total ad expenditures hit a record S12.2 billion, a gain of 3.5 over the $11.8 billion invested in 1961. National advertisers spent $7.4 billion last year, a gain of 2.7 over 1961. Local advertisers spent $4.8 billion, scoring a gain of 4.8 above 1961. Of the 1962 total, more than $3.7 billion was invested in newspapers. Television, magazines, radio and outdoor combined totaled $3.5 billion. With B few minor exceptions, the 1962 advertising expenditures appear to have undergone a slow but very much apparent rise, says Printers' Ink. "In summary," the magazine concludes, "1962 advertising expenditures paralleled the economy in the sense that it was a year when the economy edged slightly forward again after the pause experienced in 1961." The fol lowing tabulation shows the amount invested by advertisers in each medium: MEDIUM Total Expenditures Local Expenditures Newspapers 5 3,793.900,000 Television 1,744.800,000 Maeazines 973,400,000 Radio 709,000,000 Outdoor 170.500,000 Direct Mail 1,830,000,000 Business Papers 600,000,000 Regional Farm Publications 34,200,000 Miscellaneous - 2,403,100,000 $2,973,100,000 300,000,000 439.400,000 55,500,000 TOTAL $12,258,900,000 1,010,700,000 $4,812,900,000 K ft i - c 1 v f 'X A fi n r If fit ts1; 4 4 3. .5 ?88 - . .. . ' ' ' t ggy-w HmmLm.rmilt-. I LEA MOTORS, INC. NAMED TO COMPETE FOR BRAND NAME RETAILER-OF-THE-YEAR AWARD1 Among the retail firms selected this year as finalists in the brand name retailer-of-the-year competition is Lea Motors, Mcdford. Brand name retailcr-of-the-ycar . ..ards a. given each year by Brand Name Founda tion to honor leading merchants for their outstanding presentation of anufacturer-trarte-marked products. Lea Motors was included i t "-e 438 merchants who wi" now begin pre paring full exhibits showing their 1962 acti cs and the foundation has just announced that Lea Motors was named one the 17 finalists in the automobile dealer category. In March these presentations will be judged by a panel of experts, comprised of the top executives of last year's winning firms, now ineligible themselves to enter the compcti " a for five years. The awards competition, nr 15 years old, has proved to be an incentive for better brand retailing. As a result more and more firms try for these naliona' honors each year. In announcing the finalists, the foundation's awards committee paid .pecial tribute to Lea Motors, pointing out the high standards that must be met to reach the finals in any one of the 23 categories of the competition. To be named as finalists retailers in each category must survive intensive screening by a committee of experts in their industry. In April, following the judging, representatives of the winning firms will come to New York for two days of meetings. At this time manufacturers, media, and advertising agency members of Brand Names Foundation will work together with these retail leaders to find ways to create greater areas of understanding and strengthen further the maker dealer relationship. The 1962 Brand Name R?tailers-of-thc-Ycar will serve as advisers to the foundation in the creation and planning of continuing programs for retail dealers in all fields. The climax of the competition will be the awards ceremony held in the Imperial Ball room of the Americana Hotel in New York City on April 11. At this time the winners will be presented with their awards before a capacity audience of national business leaders. TALENTED, VERSATILE AND CHARMING are apt ad jectives to describe the new manager of Ashland's Mark Antony Motor Hotel, Virginia Gray, who has just initialed a series ol pre-testival holidays at that hotel. Miss Gray came to Ashland from Missouri where she was one of Springfield's best known and most civic-minded citizens. For nine years she operated the Virginia Gray Charm School and Model Agency, during which lima she was chairman of lhe women's division of the Springfield cnamoer ot commerce. In 1961. Virginia Gray was co-chairman of the National Foundation's March of Dimes campaign, the first woman in Greene County to be so-honored. She lectured before many organisations on various aspects of protocol, and business etiquette, was an instructor in "finishing school" subjects such as grooming and poise in a school for nurses, and con ducted seminars and supervised hospitality gatherings for political and business figures in Missouri. Miss Gray was also a professional model for nationally known manufacturers and one of her proteges became "Miss Missouri". .The Pre-Festival Holidays, planned at the Mark Antony by Virginia Gray, will begin March 8 and extend for nine weeks. TOTAL RETAIL DOLLAR VOLUME ROSE MODERATE- LY during the 7-day period ended Wednesday, February 20 Virainia Grav cw.- i..iwiiiiuuS ttiv mat j--ai, uuuu uransireei s ' reported today. National percentage changes varied from the corresponding levels of a year ago by the following percentages: minus to plus 5. Regional percentage changes varied from the comparable levels of a year ago by the following per centages: West North Central minus 2 to plus 2; Middle Atlantic minus to plus 3; East West South Central to plus 4; New England and East North Central plus 1 to plus 5; South Atlan tic plus 2 to plus 6; Mountain plus 3 to plus 7;Paeific plus 5 to plus 9. Virus Tennis Long Winter Days Seem Longer As Dick West's Family Plays Game By DICK WEST Washington - HIPP - This year my family has man aged to make the long winter days and nights seem longer by playing a lit tle game that we call "virus tennis." The fun began sev eral weeks ago when my older daugh- weit t e r brought home a matched set of viruses that she had picked up in school. "Catch, mother," she called, tossing one to my wife, who lobbed it on to me. I gave it a backhand spin that my younger daughter took on the first bounce and returned Pi with a forehand drive to her sister. Almost before we knew it, we were playing regularly. At first, we were unable to keep more than one virus in the air at one time. But as the winter progress ed, we were batting around means of a cough or sneeze SKVCim i uiuciciit vii uavs toward lhf I understand the game has enjoyed wide popularity, but in case it nasn t caught on yet in your area, here's the way u is played: One player is called tha "server." He tosses a virus in to the air and pronels it hv simultaneously. As our form Improved, we switched from "singles" to "doubles". That .s, rather than have just one player in bed with a virus, we had two. The youngest member of the household, being only a year old, was too small to play, so we let him be the "virus boy." This is the equivalent of a "ball boy' lawn tennis. He would chase the viruses the rest of us had missed and bring them back to us. WINNER IN NATION-WIDE COMPETITION. H. L. Templeton, manager of Drews Manstore in the Medford Shopping Center, is one of the winners in a $50,000 national contest sponsored by Hart, Schaffner It Marx, Chicago clothing manufacturer.. Templeton is shown above, righl, with Greg Allenhofen, Drews assistant manager, looking at the certificate entitling him to receive the large piece of Samsonite luggage, shown in this photo, as his award. Tcmplelon was formerly associated with Homphill-Wells, Lubbock, Texas, before coming lo Medford as manager for Drews when that firm opened here in August, 1962. He re sides with his wife and three children at 1620 East Main street. "Our contest was one of lhe largest ever sponsored in lhe clothing industry," slates John D. Gray, president of Hart Schaffner & Marx, "and we were delighted to conduct it as a part of our anniversary. We were pleased, loo, to have so many salesmen participate so enthusiastically." The 751h anniversary which Hart, Schaffner St Marx recently observed marks the day In 1887 when the present firm name was adopted. The beginnings of the company, however, go back to 1872, just six months after lhe Great Chicago fire. In that year. 21-year-old Harry Hart and his brother, Max. 18. opened "Harry Hart and Brother," a retail clothing store on State street in Chicago. Today under the slogan "America's First Nan- in Men's Clothing" a phrase on which It holds a Patent Office copyright Hart, Schaffner & Marx produces what is generally con ceded lo be the most comprehensive selection of men's apparel of any manufacturer. This includes a broad range of suits, outercoals, sport coats, slacks for formal wear. All are sold under the widely-known "Trumpeter" lrademark. 419 Wi trnidi . '5aj, Small Worlds Around Us By LYNN M. W ATKINS (Register and Tribune Syndicate, 1963) 1957 oids aa 1955 ConliK 1991 0I4 9ft TW ma nmun 'mmmmT 1955 CADILLAC At0tt(CU tC ON SrU IrtiU WC'i'il WtW mi C0uOt1 1S59 Vfttvo 57 DeSnto 19SS Ffutvrood -nr I'll J'u''tfi zc-iii r h - nili'V - lie AN AWARD FOR OUTSTANDING ADVERTISING presentation was re cently made to J. R.'s Whitney Olds ol Medford and the Medford Mail Tribune. The ad-builder award was given by Multi-Ad Services of Peoria, Illinois and was presented for an October, 1962 used car promotion that Whitney Olds con ducted. The theme of the promotion was "for a Honey of a Deal". The ad was full-page in size and in color. Featured were several used cars and a $100 coupon. This ad was the first in a series of three full-page, color ads for lhe company. Another in this series is currently being considered for an award. The ad was designed by Herb Partridge of lhe Medford Mail Tribune display advertising staff. The award read; "In recognition of meritorious achievement in display ad vertising," This is the third such award lo be made to the Mail Tribune and its advertisers. Other awards were won by The Grange Co-Op Supply Association of Central Point and First Federal Savings & Loan Company of Medford. SPORTING GOODS SALES PRE DICTED TO SOAR. Total consumer pur chases of sporting goods will show an increase of 4 during 1963 over 1962, predicts Richard E. Snyder, National Sporting Goods Association economist. Sales last year hit $2.3 billion, uo 5 over 1961. Total volume this year is expected lo reach $2.4 billion, reports The Sporting Goods Dealer. "Realization of this 1963 attainment, however, depends on the industry's ability to capi talize on the favorable sales prospects for a number of its fast moving products, while at the same time maintaining rates of increases shown by some of the slower moving but larger volume categories," Mr. Snyder said. Product groups expected to make a strong show ing this year and their percentage of increase are: Winter sports equipment, 25; gym nasium equipment, 15.6; archery, 12.3; hockey, 12.3; billboard tables and supplies, 11.6; golf and squash at 10 each. On the next level are table tennis goods 8.3; play ground equipment, 7.67o; tents and skates, 6.67c; inflated balls other than footballs and basketballs, 5.6 and sleeping bags, 5.1. Mr. Snyder warns dealers of competitive pres sures. "The growth rate of the industry is slowing down due to the competitive pressures resulting from everybody getting into the act." 19S8 AMBLE 1961 RAMRLER Mh '1599" lS (KfVWtEl HI OUU MS , mutual ttft out V1C0 m an. ii(M ....... mmv.itt IH...MK Yi A Vs. i rv 11 ; fv' lo Moth Its Name Must Be Spelled, Never Pronounced Ridiculous to have a name that must always be spelled rather than pronounced; a name of little meaning unless you are a close student of the outdoors or of Greek myth ology, or familiar with some of the colorful moths that oc cupy a small space alongside us on this spinning globe. Io is the real name for a com mon moth, and you spell it rather than say it. We run Into the name, or the spelling of it, in Greek mythology. Io was the daugh tci of Inachus, the river god and first king of Argos. Zeus, himscli no piker, was chief god of the ancient Greeks, ruler of Heaven, identified with Jupiter. His wife was Hera. She was a goddess and queen of Heaven. She became very exasperated when she found her husband was in love with Io. To get even she turned Io into a heifer and sent a gadfly to constantly torment her. Involved, but that's Greek mythology. All of which has little con ncction wilh the brightly colored Io mofh that is dis tributed pretty generally throughout all of the eastern United Slates, except to show that both moth and goddess were burdened with an un pronounceable name. Not Gentle Io the niotli, like her name sake, is no gentle, harmless creature in spite of her color ing and innocent appearance. Her soft body is covered with sharp, spiny surfaces that con tain poison glands. Incautious handling of this lovely crea- Apron Allure ru-iktmi . sm ! Ii i 4 1 JOE TOMJACK HONORED BY GREYHOUND. A handsome plaque inscribed to show 12 years of faithful service, "performed with distinction, reflecting honor upon the com pany he represents, and denoting singular devotion lo the community in which he lives," Inrlay bancs upon lhe -vail of the Medford Greyhound Depot inscribed with the name of Greyhound Aacnt Joe Tomjack. The Rold blue and while plaque was presented to Agent Tomjack, above center, and personally placed upon display for all to see, by G. C. Tccling. district marketing super visor, kit. and I. L. Carew, district superimenaeni on ocnau oi orcyiiuuiiu L,int;a. "This plaque is more than a simple 'well-done' for work performed by Mr. Tomjack ns our Medford representative," points out Mr. Teeling. "It is, we feci, a way of proclaim ing the value of his service to the citizens of this community. "TransporlHtmn is a vital part of a community's well-being. In large measure its busi ness and social life depends upon it. As the human link between the community and Grey hound, Mr. lonijack occupies a position sometimes beset with difficulty, and always de manding the need for understanding of, and sympathy with the vagaries of human na ture. The 12 years during which Mr. Tomjack has represented Greyhound here have riem nnstrated that he possesses a lush community spirit. From our viewpoint we know Med ford has benefited by his faithful and competent representation of our company. I know that rvcrvonc in Medford will join in congratulating Mr. Tomjack upon rccciv lna this Award Plaque, the first of its kind to be authorized by Greyhound Lines." Mr Tomjack began his career in public transportation in 1934. and has been Grey I'mind representative here since 1951. He resides at 918 Grant avenue and is closely iden tified with a number of civic and other organizations. .-m " . i 5nn r.r. i ..ch ..liino d.v. UD nearly 12 from lhe 17,195 cars a : competition, and the cooperative newspaper advertising program. day sold in the February M0 period of last year, reports The Wall Street Journal. In units, dealers delivered 153,599 cars in the period this year, down slightly from 154.755 a year earlier. The year-ago period, however, had one more sales day. Inventories oi new cars in dealers' lots are also up. On February 11 they totaled 990.000 cars, up from 960, 400 on February 1 and 969.000 a year earlier. In terms of current sales, however, this is a 52-day supoly, compared with a 55-day Supply a year earlier. In the lirsl third of January of this e sr. which like the February period had 8 selling days, dealers delivered 170438 cars. 10.8a more than in t.,e first 10 days of February. Such a decline between the period isn't uncommon, although there it no clear year-to-year pattern. PONTIAC MOTOR DIVIS ION of General Motors Cor poration honorod two Med ford automobile men at a ban quet in Portland last Thurs day, February 21. Leigh Gus li. on, left, and Harvey Wyatt, member of the sales staff ol Dean & Taylor Pontiac Com pany, Inc., achieved member ship in Pontiac's exclusive Master Salesman's Guild. The recognition from Pon tiac is based upon new and used car deliveries plus quali ties of courtesy, reliability and service. The 1962 Pontiac Master Salesman's Guild gath ering was held at Portland s Three Star Restaurant, pre ceded by a reception. The winners were also awarded Guild lapel emblems and a diamond is added for each succeeding year the honor is won. Leigh Gustison has won the Guild award for three consecutive years and is ranked eighth in sales in the entire state of Oregon, according to Robert Taylor. A THREE-PRONGED "FULL SPEED AHEAD" sales promotion program during Janu ary, highlighted by the most successful factory-dealer cooperative newspaper advertising campaign in recent years, pushed Studebaker automobile sales to their highest January level since 1960, it was announced today by L. E. Minkel, vice president of marketing. Studebaker sold 2.605 cars during the last 10 days of January-a 43.2 per cent increase over the corresponding period a year ago and 22,2 per cent over the previous 10-day sales period. This brought total car sales for the month io 6,759 units. That's a. 14.8 per cent increase over the 5.890 Larks, Hawks and Cruisers sold during January a year ago, and 9.9 per cent above the 6,149 cars sold during the sarr month of 1961. The daily selling rate of Studebaker cars during January was 14.5 per cent above the comparable month a year ago, and the 1.25 per cent of total market sales taken In January was the highest monthly penetration made by the company since last April. The last 10 days also marked the lourlh consecutive period in which Studebaker auto sales exceeded the previous 10 sales days and the third consecutive period salts surpassed the corresponding 10-day period a year ago. The triple threat sales program combined the introduction of the company's new Stand ard Series, price leader in the Studebaker line for 1963, with a coirelitive prospecting program which stressed Studebaker advantages both in price and exclusive features against The latter campaign, which involved the issuance of a S40-per-car factory advertising credit for all cars and trucks ordered by dealers between November 15 and December 15, gave dealers an opportunity to do i more efiective job of advertising at the local level. Minkel said. Local radio stations were Included with newspapers In the cooperative adver tising campaign. "B.y taking advantage of this program," Minkel said, "dealers and dealer advertising aisocllions hed an opportunity to ie' 'how newspeper promotions, es implemented it the local level, can reach directly into trie home oi lhe automobile buyer." ture causes severe itching and burning, Later, the flesh be comes red and Inflamed; she is a hard one to handle the moth Io, The bright colors of the Io moth arc In the scales that cover the body. If handled they fall away and the color disappears away with them. The female Io moth is somewhat larger than the male. Her fore wings are a purplish yellow while those of the male are a bright, lem on-yellow. On the pair of rear wings of the female are round, black spots. On the male the spots are on the fore-wings. Both varieties are very beautiful, and are considered among our most colorful moths. Considered to be large insects, they usually measure about four Inches across the wings. They fly mainly by night and consequently are seldom seen by most people in spite ot the fact they are usually plentiful during the warm summer months. This fact alone Is fortunate, as the poison glands would be extremely harmful to those uninformed folks that might try to catch and handle the beautiful creature. To serve her further pur pose in life, the female de posits her eggs on the ground) or hides them in a crevice of some tree. From the eggs will come little hairy caterpillars. Like the parents, they too are pretty little monsters with light green bodies, decorated with a pink stripe along each s4de. The pink stripe Is bor dered with white markings. The caterpillars are Just as hot" to handle as the adults, for their bodies are equipped with tufts of stiff hairs that prick the skin of anyone who attempts to handle them. Their caterpillar days arc few. They roll themselves up in a leaf on the ground and bind the two leaf edges to gether with silk threads. They drop off to sleep and nature sneaks quietly in and changes the worm body to that of a winged moth; the moth whose name must be spelled every time it is pronounced. second olaver. who is called the "receiver." To be a valid serve, the virus must land in the re ceiver s upper respiratory iraci. wnen that happens on the first serve, it is called an "ace." If it misses, it it called a "fault." and ' the server must serve again. Scoring systems vary, but in in general the following rules are usea: une point for a runny nose, two points for an earache, three points for a sore throat and four points for a temperature of 100 de gress or more. Bonus points are given if the receiver is (1) bed-ridden for at least 24 hours, and-or (2) calls a doctor, r.dyers who take Ilu shots before the sea son opens have a 50-point handicap. My oldest daughter is the leading scorer in our house, but she had an advantage over the rest of us. She plays a lot at school. Sfyled-fo-Slim i Alii Make a hit with the newest serving success-aprons that arc ALL exotic flower petals Little fabric, LOTS of al lure and appeal Sew petal- pretty aprons to please bride, hostess, l'allern 733Z: apron transfer; directions. THIRTY FIVE CENTS (coins) for this pattern-add 13 cents for each pattern for 11 class mailing and special han dling. Send to Alice Brooks, Medford Mail Tribune Nee dlccraft Dept., P.O. Box 163, Old Chelsea Station, New York 11, N.Y. Print plainly NAME, ADDRESS and PAT TERN NUMBER. 1963 a biggest nccdlccrafl show stars smocked accessories-It's our new Ncedlecraft Catalog! Plus over 200 fresh-lo-you designs to knit, cro chet, sew, weave, embroider, quilt. Plus Ire pattern. Send 25c now Bills Approved by Slate Legislature Salem - 0JPI) - The legists ture Monday approved the fol lowing bills: . In the Senate: SB44 - Relating to the edu cation of mentally retarded children. SB103 - Relating to com modity storage. SB151 - Relating to com mercial fertilizer. HB2008 - Financial admin istration of Board of Barber Examiners. HB2018 - Financial admin istration of Board of Chiro practic Examiners. HB2037 - Financial admin istration of forest protection and conservation committee. HR2074 - Financial admin istration of stale podiatrists' examining board. HR1152 - Relating to live stock auction markets. In the House; IIB1154 - Relating to live stock transportation certificates. HB1356 - Relating to imi tation milk products. 12',4-22'i Lf TiTvsi TlTtfvrff vV 1 d e r, bra- concealing straps for the sheath-graceful, . low-curved collar for the jack. ct. Town-and-travel success in cotton, shantung. Printed pattern 9333: Half sizes 12V4, 14'4, 18'i, 18V4, 20 'i, 22li. Size 16'.i costume takes 4 yards 35-inch. FIFTY CENTS in coins for this pattern-add 13 cents for each pattern for first-class mailing and special handling. Send to Marian Martin, Med ford Mall Tribune, Pattern Dept., 232 West 18th St., New York 11, N.Y. Print plainly NAME, ADDRESS with SIZE and STYLE NUMBER. FREE OFFERI Coupon In spring pattern catalog for one pattern free - anyone you choose from 300 design ideas. Send 50c now for catalog. -. irrrrrrni Salaries of $3820 to $4110 and up if you can type and take shorthand! There are U. S. Civil Service openings for trained typists and stenographers in every stale and most cities. Benefits include long vacations, sick pay, re tirement benefits. Start Training Newt Spring Term Begins en March 25th ROBERTSON SCHOOL OF BUSINESS 40 N. Riverside, Medford Phone 773-4264 Cap C. Vandagrift MAI ISTATI APPRAISER, CONSULTANT t NEGOTIATOR ANNOUNCES HIS NEW LOCATION 1 King Street Phone 779-1666 Medford, Oregon ,
