lMr(B(P.!
this magnificent s7 Volume
"OUR WORLD in SPACE and TIME"
li Voril
Ant NiiirhinK leaves l.-neilier. 5 JHhW
0 .W?$5
SPACE AND TIME" feZ
are invited to participate in a daring new approach to knowledge
-and accept, as our gift to you, this exciting new $7.50 volume
THERE is no comparable series of books . . . anywhere
... to provide the home enrichment needed to cope
with life in the world today ... to prepare for the world
of tomorrow. This daring new publishing venture takes
you right up to the edge of Man's
FRONTIERS OF KNOWLEDGE
In the last hundred years, the frontiers of knowledge
have been pushed back more than in all the previous
centuries put together. In the last twenty years, breath
taking new discoveries, new concepts have outdated
even many "modem" ideas. Now new breakthroughs in
knowledge are almost an everyday occurrence.
This sudden acceleration of Man's conquest of the
unknown presents an opportunity and a challenge to
participate in this exploration of our world, to share
the thrills our scientists and scholars feel as they probe
into new realms of knowledge.
To meet the challenge, the publishers of 8 nations
have joined together to sponsor one of the most ambi
tious educational projects of our time.
These publishers have commissioned a task force of
outstanding scholars and artists to tell the story of Man's
Simply sign and mail the coupon without delay, and you will
promptly receive "Our World in Space and Time" free of all cost
present-day knowledge in words and full-color pictures
so exciting that no reader will be able to resist them!
The style is easy, almost conversational, yet the basic
facts are all there for everyone to enjoy.
Unlike a regular encyclopedia, the series of volumes
planned for the INTERNATIONAL PICTORIAL
TREASURY OF KNOWLEDGE will be made not for
"looking up" but for reading and browsing. The story
of the stars and 'the planets . . . animals and plants . . .
rise and fall of civilizations . . . modern industries . . .
will he made so gripping that anyone in the family will
want to "curl up" on the sofa with one of these fas
cinating volumes just as he might with a rattling good
adventure story!
The first volume, "OUR WORLD IN SPACE AND
TIME." is ready now. Additional volumes will be made
available at two-month intervals'. You may collect these
volumes, as they are published, at a Special Subscriber
Price with impressive savings over the regular orice.
We believe that when you read "Our World in Space
and Time" you will want to receive the remaining five
books of the International Pictorial Treasury oj Knowl
edge. Produced under the editorial supervision of world
renowned scientist and author, Dr. Ashley Montagu,
the series displays all of Man's knowledge in an excit
ing new way for instant understanding.
A Fascinating Adventure Story
the scientific new "Visual-Unit" technique, the
free first volume makes the life
story of this amazing planet of
ours seem like a fascinating ad
venture story. You'll see . . .
. . . the first men learning to
harness fire making their
first feeble attempts to re
cord history with primitive
drawings on the walls of
their caves.
. . . how the courageous voy
ages of the Phoenicians, the
Vikings, Columbus drew the world closer together.
...Henry Stanley meeting Dr. Livingstone in darkest
Africa. Sir James Ross first setting foot in the icy
Antarctic.
. . . how the peoples of the world live from the Eskimo
in the frozen wastes of the North to the nomadic
Arab in the parched desert.
Yes, "Our World in Space and Time" is a marvelous
book guaranteed to thrill and enthrall everyone in your
family, no matter the age. Its wonderful new "knowledge-absorbing"
technique excites and tempts the reader
to travel on to further exploration into the vast realms of
knowledge. You will be surprised at how much can be
absorbed in so little time.
You see, most heavily illustrated books have pictures
and captions sprinkled helter-skelter throughout the
book. The main text runs around the pictures making
it difficult for the reader to concentrate. He must usually
labor through the entire bi-ok before he can understand
the overall idea.
The Pictorial Treasury series embodies a revolution
ary new principle which gives the reader an instant un
derstanding of each unified subject. All pictures are on
the right hand page. The facing left hand page contains
a full and complete description of the picture onoosite.
In seeking to know more about each fascinating illustra
tion, the reader is drawn into the text which presents in
an easy "conversational" style a clear discussion of the
topic at hand. All the basic facts are there, cleverly pre
sented for easy understanding. In this way the reader
learns easily and is tempted to go on and learn more.
That is exactly the effect this Series is designed to
have to increase our fund of knowledge ... to instill
in everyone a love of learning and the thrill of seeking
knowledge.
Joint Effort of Publishers Throughout the World
And that is why publishers in 8 nations United
States, Denmark, Spain, Belgium, Italy, England, Aus
tralia and Canada are embarking on this daring and
enlightened program at the cost of more than 8I,000,CXX)
before printing the first copy!
Partial Table of Contents of "OUR WORLD IN
THE WORLD'S BEGINNING
I he lui ih of out t-.mh
I hi- hulk It- ol life's iK-niniiiiit;s
ii.iKm like vieatiue ol land, sea .iml ;i
t he pifhistoiit minium leign supreme
THE COMING OF MAN
I he hist men of the lit- Aye
I h ink nx nun, imentor and .ttiist
Man's domain ol IjihI, sea .iikI air
I lie en h ( iviii.uiiim
Vosaj-e thai himihi men doser together
1 woemphes that hi'ljH-tt unih mankind
I I if (hire mail) race of mankind
I lit- oi Id speaks with m.iiiv tonr-ues
l.ni ami Ins i.uih
FLORA AND FAUNA
Vnitrul hie in the Old World
Plant, the sole uiakri u( food
'1 he h.ittle jien.1 of i he deep seas
MAN SURVEYS HIS WORLD
Mow men tiefi.iii In map ihe world
V hiding paths .kiiinx ihe open mean
Adding a New Wot Id to the Old
I he last jiieat jouriiets on earth
DEVELOPING THE EARTH'S RESOURCES
( li.niKinn the fate or the earth
Reaping the halves! ot land and sea
" I he stone that hums"
1 lie litpiid fuel that reolutionied life
How man has harnessed nattlte s forces
1 ife in the gieat gtassv plains
I amis helms' the le.el of the ea
I ife in the high mountain
Katth's ewT-diaiHing iiwt
V ou sts thai iou-1 a ipiai tet ol the eatth
How life is t hanging in iuu land
I loin hm I diei to deep sea explore.
How man has lompiered the air
How mam eople can o-u eailh Iml?
THE EARTH AND THE ELEMENTS
I he ear ih in space
I he earth, the sun and the seasons
1 he kinds of climate
Inside Ihe earth
Winds, tempests and hurruaiie
Oteans and floating continents
I he world's population
I he dioue that faces man todav
Man's ingeniiitv can overcome danger
WORLDS BEYOND OUR OWN
Will men explore other worlds?
Out plate in Ihe universe
I lie solar Wein
I he moon - our own satellite
Woilds without life
Kdipses ami Mar, Ihe red planet
Salum ihe ringed planer, and I rami
Neptune and Pluto
Volume it
" x 9W In tit.
N.arly 400 full
color plcturo.
Handiomo Lifotimo
binding.
Here's what . modern mat mint look, like. " require, great ingenuity In survive
1 I I
jootnimetUitBrnoonB.
To assemble this wonderful set, no fewer than 25
artists worked full time for months preparing original
color paintings which alone cost over $100,000. The
plates for this art work cost another $5-10,000. Research,
writing, editing and typography added another $100,000
or more to the total expense. You can see just how stag
gering the cost of producing this set was!
So, by indicating your interest now, you will help us
plan our printing requirements. That is why you may
have Volume I absolutely without cost. What's more,
you reserve the right to see any of the remaining five
volumes on 10-Day Free Trial in the coming months
and then keep them, if you wish, at substantial Sub
scriber Savings.
Mail Coupon Today. No Obligation!
Mail the coupon now, and "Our World in Space and
Time" will come to you promptly along with Volume II
"Life and Its Marvels," which tells the story of the
marvelous science of life . . . the secret forces and laws
that animate and govern all living things from birth to
death. Examine both volumes for 10 days. If they do not
surpass your greatest expectations, simply return Vol
ume II at our expense . . . BUT VOLUME I IS YOURS
TO KEEP -FREE!
If you decide to keep Volume II, simply pay the Spe
cial Subscriber Price of $1.95 plus a few cents postage
and handling a saving to you of $2.55. Then, every
two months, you will receive another of the four vol
umes remaining in the Series. Examine each and either
return it in 10 days, if you decide not to keep it or pay
the same low Subscriber Price of only $1.95 (even
though the regular retail price is $7.50). It's a clear
saving to you of $20.25 for the 6-Volume Series.
The New
as il
Zealand Sphenndnn looks the Mme
did in the age of the (linnuura.
International Graphic Society. Dept. FWaiD,
239 Great Neck Rd., Great Neck, L. I., N. Y.
Please eml my tree ropy of Volume I, "OUR WOULD IN SPACE AND TIMK"
along with Volume II, "LIFE AND ITS MAHVEI.S" ol ihe International Pictorial
Treasury of Knowledge. I will examine Itolh volumes for 10 days and il delighted will
remit the Special Subscriber's Price of only l-l.'W plus few cents shipping for
Volume II. II not entirely pleased. I may return Volume II, keep Volume I free
and he under no further obligation.
If I keep Volume II, you will send me the four other volumes in the series, one
every two months. I may either return any hook within 10 days or keep il and remit
only It.0.1) for each.
Noma
Addrais , , , , ,
City Zona Stela
EXTRAI We are now able lo offer you this series at no extra rait in De l.uve, heavy
duty buckram bindings . . . stamped with genuine gold , . . rovered with brilliant
full'Color jarketa. These De Luie volumes will greatly enhance your home library.
1