4 A-
Reads TMjJllTribui"
rS6ri,hid"Diily except SaturdtyEy
GERALD T LATHAM, Bus war
H1C ALLEN JR.. Mne editor
vahl H ADAMS, City Editor
harry CHlPMAN. Telel Editor
HICHABD JEWETT. SporU Editor
nLlve STARCHEB Women ! Editor
DALE ERICKSON JMrculetlon Mgr
XiTlndipendent Newipeper
Entered Mcond elew "
Medlord. Oreion under Act ol
Mnrcn 3, 189 r
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NELSON ROBEBTS 4t ASSOCI
ATES Ol'lcee In New York. Chi
ciSo Detroit, Sen rrenclico Lo.
: Angel Seettle, PortliDd.
Den'-er.
MONDAY. JANUARY 14. 1913
MEDFORD MAIL TRIBUNE. MEDfORD, OREGON
NATION Al I0ITOHIAI
SIS lAc6T,3N
NIW1PAPIR
PUIllSHftS
ASSOCIATION
Flight 0' Time
Medford end Jackson County
History from the files of The
M.II Trlbunt 10, 20, 30, 40
end SO years ego.
10 YEARS AGO
Jan. 14. 1953 (Monday)
Medford Safety Councils
annual awards ior outstand
ing achievement In safety dur
ing 1952 were presented to
Claude C. Haggard, and Mer
cy Flights, Inc.
Five petitions requesting B
hearing to consider formation
of a proposed 350,000-acre
oil conservation district in
Jackson county are being cir
culated In the Rogue valley
and Applegate-Missouri Flat
area.
20 YEARS AGO
Jan. 14, 1943 (Saturday)
Bill Morgan, former Med
ford High school football
.i.u.r anH .tur with Univer
sity of Oregon and New York
Giants grid teams, joins roar
InM . .
Prnm Arthur Perry's "Yc
KmiidsB Pot" column: "Puree
ni doj Snim. a la London Fog
prevailed hereabouts most of
Jast ween, ana wan nm wel
comed by either the troops or
civilians."
30 YEARS AGO
Jan. 14. 1933 (Monday)
Harold Woods and Clem
Childers, both Medford, es
cape death In snow slide near
Crater Lake.
Alvon Foster Duhford, first
Jackson county man to enlist
in armed forces during World
War I, dies after long illness.
Judge W. K. Crews, recent
ly appointed corporation com
missioner by Gov. Walter
Pierce, names George A. Cod
ding, Medford, as chief dep
uty. John B. Hammcrslcy, Gold
Hill's ex-postmaster, mayor,
recorder, marshal, govern
ment trapper and editor of
the Gold Hill News, returns
after two-ycur absence.
SO YEARS AGO
Jan. 14. 1913 (Thursday)
Oregon's first Progressive
club founded in Medlord; 50
become charter members of
organization.
Med lord High school bas
ketball team leaves for north
ern California to play scries
of contests wltb Yrcka, Etna
Mills, and Ft. Jones.
What's Your I.Q.?
Mine et fen correct li superior;
seen or eight U escellenri five or
sjthaood.
1. Name (he late war cor
respondent whose writings as
a roving reporter arc com
piled In a book, "Home Coun
try." 2. What was Ihc first crea
ture lo leave Noah's Ark?
3. AlligHtor pcur is a com
mon name for which frlut?
4. The Solicitor General of
the United States Is appointed
by the Supreme Court, Attor
ney General, or the President?
5. Ntimc tho British noble
man who wrolo "Charge of
the Light Brigade."
6. What is the name of the
Instrument that measures
wind velocity?
7. What is the missing let
ter In this scrambled word be
ginning with S and meaning
a form of worship: Sivecc?
8. The art of growing stunt
ed shapely trees is called
what?
B. Gold is weighed by the
fluid ounce, tiny ounce) or
avoirdupois ounce?
10. Which of the oceans is
the largest in area?
1. Ernie P)ie. 3. A raven,
3. Avacaoo. 4. President. S.
Alfred, Lord Ttnnyion. 6.
Anemometer. 7. R. (service).
9. Bonsai, 9. Troy. 10. Paeifie.
Quality vs. Quantity
Every time we become concerned at the gen
erally low level of public taste, we try to content
ourselves with the thought that it is probably
higher now than it has ever been before in the
history of man. -
Usually it is enough to remind ourselves that
just a few centuries ago, the vast majority of
humanity lived under conditions we wouldn't
subject our domestic animals to today.
Only a few perhaps something less than 10
per cent of the Europeans during the Middle
Ages were able to sustain an environment con
ducive to the development of refined sensibilities.
'
A LL that has, of course, changed. Today's man
on the street has not only heard of art, he'll
tell you freely he doesn't know much about the
modern forms, but he certainly does know what
he likes.
At least he has an opinion now, of whatever
validity, on a subject that not too long ago would
have been completely alien to his experience.
. Probably nowhere in contemporary life is
the mass taste more nakedly in evidence than in
television programming-
Given a choice among two or three competing
programs at a particular time slot, the public
automatically reveals its taste by the way it turns
its channel selector knob.
ND make no mistake about it, there are those
who are vitally interested in the direction
that knob is turned. Thousands are employed to
conduct surveys to determine viewership and re-
port their results to television network brass, who
in turn pass on the information to sponsors. '
Understandably, a sponsor is only interested
in paying for a show that people watch. When
a program's rating drops, usually the sponsor
drops it.
Hundreds of thousands probably millions
of dollars have hinged on a few rating points.
The whole matter of a show s survival is de
cided in this simple, pragmatic manner. Do peo
ple (enough people) watch the program?
THE answer to the question is supplied by the
1-atinir snrvicps nnrl Ki'nfo firrnrpn rln nnf. lip.
the results have never been questioned at least
up to now. i
Whether the show was good or bad to start
with, is, more often than not, completely beside
the point. Quality, per se, is just not a factor.
Surely no one is going to argue that the shows
m the top ten m terms of viewership are there
fore the best. ,
In two weeks, the show we consider the finest
on television this season is going to be perman
ently dropped because it has the lowest viewer
rating of any other show on the air.
i... '
WE'RE speaking of "It's a Man's World."
For sensitivity, maturity and variety of
theme, continuing ' character development, and
possibilities of viewer identification, the show
has no parallel.
Its plots, week after week, are consistency
fresh, provocative and insightful to human na
ture. The show's writers, director and producer
have unfailingly demonstrated an uncommon
ability to reveal the inner human heart and the
poignancy that so frequently accompanies its
workings.
Opinion among the handful of viewers who
have watched "It's a Man's World" is widely
divergent. East coast critics, with a perhaps more
elevated and sophisticated judgment, have pan
ned ine snow anu are cnormng at its impending
demise.
Strangely, however, west coast critics (we
timidly count ourselves among them) have mil-
nantly praised the production, and seemed pie
pared to do battle to try to save it from the
ashcan.
WHEN we heard several weeks ago that the
chnur ivn In trnnlilp which it w;is almost
from the start we fired off a hot letter of protest
to an NBC executive on Madison Avenue.
We wrote the letter on Mail Tribune letter
head stationery, and sure enough, it worked- We
got an answer: A cool, rational reply as to a
child which pointed out in clear terms that
there was no room in competitive television for
a "loser."
And that's what "It's a Man's World" was.
the NBC letter writer suggested, on the basis of
several professional rating surveys that had been
taken. i hat was that.
Foreign News: Communist Split Wider;
Macmillan and Italy; MIGs for Cairo
By PHIL NEW80M
UP! Foreign News Analyst
Notes from the foreign
news cables:
Communist Split?
Word from Moscow is that
Nikita Khrushchev's trip to
attend the East German Party
Congress may mark a turning
point for the
Communist
move ment.
When Khrush
chev packs up
to go home,
he may leave
behind h i m
the ;ravest
split in world
Com munlst
history if, as
uses the East
ft
'
Mewiora
expected,
he
Berlin platform to launch a
concerted drive to isolate Pe
king from the rest of the so
cialist bloc. The Moscow bet
ting is that Khrushchev wants
to use the East German meet
ing as a sort of stacked-ln-hls-
favor substitute for the world
Communist conference pro
posed by the Chinese. If so,
it would be expected that
the Berlin talks will result
In a succession of position
statements by all Khrush
chev's allies designed to show
how little support Peking
really has. By implication, the
Soviets have dared the Chi
nese to come and talk it out.
But the Kremlin has made
clear that it is not looking for
compromise but for uncondi
tional Peking surrender.
MacrrMllan Strategy
Some observers in Rome
now are reading into British
Prime Minister Harold Mac
millan's visit to Italian Pre
mier Amintore Fanfani next
month a move toward an Anglo-Italian
"special relation
ship" to match the Bonn
Paris "axis." The reasoning
is based on Italian backing
Washington Report
By William S. Whit
(cl United Feature Syndicate
NEW ERA
Washington - Congress has
at last entereH the nost-Rav-
burn era, more than a year
rjrrVr', after the
jr''-rVl death of lne
I t '.'U man whose
.?yWL Power and
; i :.-. 't- 1 1 personal
' ' ' V7kJ "y ""d dom-
:IA-;rr-'.lFn3 lnatri It en
DUT now, at long last, we read in a report in
the New York Times that the very validity of
rating survey techniques is being questioned by
the Federal Trade Commission, ft seems the sur
vey firms have been taking relatively "small
samplings" and then projecting their collected
data. Such projections may or may not be ac
curate. At any rate, they arc questionable.
Without doubt, the FTC investigation into
rating techniques is too late to have anv effect
on the cancellation of "It's a Man's World." NBC
has announced the show, together with "Saints
and Sinners," the ridiculous hour-long program
about a newspaper man which follows it, will be
replaced with a movie.
So another fine show, because of a minimal
though hard-core audience, will join such other
"failures" as Playhouse 1'0 and Matinee Theater.
It's a pity, isn't it, that quality is so often
judged in terms of quantity? G.H.B.
t V
long, Speaker
Sam Rayburn
of Texas.
His succes-
Whll sor, speaKei
inhn w MTrrnrmaclc of Mas
sachusetts, has now emerged
from the lonff shadow of "Mr.
Sam to become ine neari in
fact of the House of Repre
ntntivi Sn. too. has em
erged the assisting group im
mediately around mm tiep.
Carl Albert of Oklahoma, the
n.mnrrailr floor leader, and
Rep. Hale Boggs of Louisiana,
the Democratic wnip, or as
sistant leader.
mi ti.l must now in fair
ness be said by those who,
like this columnist, had seen
Sam Rayburn of Texas, agree
with him always or not, as
more or less the indispensable
man. It is not necessary to go
so far as to say that McCor-
mack has succeeded lo an or.
Rayburns prestige or rare
sense of national responsibll-
... 1
HE HAS, however, now
truly and fully succeeded
to Rayburn's position. Hereto
fore, he was a sort of proba
tionary speaker, serving in a
chamber where the old
master's commanding voice
had been so profoundly
missed that the ukases of his
successor tended to be lost in
the nostalgia of the yesterdays.
All this, though not incon
siderable, is about the only
real meaning of the success
of McCormack, Albert and
Boggs allied with the Ken
nedy White House in keep
ing the vital House Rules com
mittee packed as Rayburn
himself had packed it at the
onset of another Congress in
1961.
The mere result Itself, de
spite much happy gee-whizzing
by leadership Democrats,
was not so much a victory as
a staving off of defeat. After
till, the administration is no
better off than it was before.
But after all, too it is
surely no worse off; and
worse off it very well might
nave been.
aMIE RULES committee has
a Qualified but not a
total - right to prevent legis
lution from reaching a vole in
the House, because this com
mittee normally must give
right of way to all bills. Two
years ago Rayburn increased
It from 12 to 15 members so
as to reduce the power of Its
conservative coalition to bot
tle up Kennedy measures. The
change was to last only until
1963 unless the House, by af
firmative action, decided
otherwise.
The question as this new
Congress opened thus was
whether the committee should
revert to the total clutches of
the Republican Southern
Democratic coalition or re
main tne moderate instrumtn
tallty which Rayburn had
made it.
With a good deal of hard
wheeling and dealing and
maybe a little log-rolling
an ot which is both constitu
tional and permissible Mc
Cormack and his associates
saved the committee at its
present size. -Though literally
it was a standoff, in spirit it
was more than this, since it
was so much better than the
defeat which only weeks ago
seemed likely to await them.
.
THE VALUE of the episode
to the Kennedy admin
istration is its proof that the
McCormack leadership al
lied to other increasingly
savvy Boston political pros in
the White House like Kenneth
O'Donnell and Larry O'Brien
has come into its own. So,
too, have they.
It would be the greatest
mistake, however, to suppose
that all is now clear in the
House for "liberal" legisla
tion. The chances for the
President's program which is
welfarest In tone will be no
better than before.
For the sole real victory
here, apart from the personal
vindication of McCormack's
leadership, is a victory not
for "liberalism" but, again,
for moderation. It is the mix
ture as before, the only dif
ference being that the new
pharmacist, McCormack, is
now fully qualified in his own
right.
Strictly Personal
By Sydney J. Harris
(c) Field Enterprises, Ine.
of Britain's bid to enter tire
Common Market. Britain's
need for this support and Ital
ian fear of being submerged
in Europe by Franco-German
power politics. The Italian
government has allowed word
to leak out unofficially that
Italy might seriously consid
er pulling out of the market
if the British bid fails.
MIGs for Egypt
Western intelligence
sources claim that the Rus
sians recently delivered 60
MIG jet fighters secretly to
the Cairo government. Tha
planes, believed to be MIG
21 's, were said to have been
shipped in crates and assem
bled secretly at an airfield.
The MIG-21, called "Fishbed"
In NATO terminology, is supersonic.
Dennis the Menace
PARADOXES
In Charles Osgood's bril
liant new book, "An Alter
native to War or Surrender"
which could
justly be sub
titled, "NeiUv
er Red Nor
Dead" the
author, who is
director of
the Institute
of Communl-
c a t i o n s Re-
Hsrris ' search at the
University of Illinois, devotes
an opening chapter to what
he properly calls our "Nean
derthal Mentality."
Prof. Osgood points out that
Neanderthal Man died out in
large part because he had lit
tle patience with paradoxes
and puzzles, because he lived
in the past and was unable to
adjust to changing conditions.
Then the author lists four of
the principal paradoxes in the
world today:
1. "The greater the de
structive capacity of the
weapons in our hands, the
less most people seem to
worry about it."
2. "While feverishly en
gaged in a nuclear arms
race, both sides express
peaceful intentions and fer
vent hopes thai these weap
ons will never be used."
3. "The more nations
spend for what they call
'defense,' the less real secur
ity their, people have."
4. "The greater e netlon's
military power, the less
seems to be its freedom of
initiative in foreign policy."
...
Consider, for instance, the
third paradox, about "the
more arms, the less security."
As Professor Osgood says,
"Who will deny that over the
past ten years we have been
steadily increasing our ex-
In the Day's News
By FRANK JENKINS
The news?
There's nothing very hot in
the world at large, as this is
written. Even the Congo has
quieted down for the moment.
So let's talk about the wea
ther which in these parts is
cold.
WELL
Anyway
We have company in our
misery. The dispatches tell us
that a storm system that had
everything near blizzard
snows, a tornado, tempera
tures near 30 degrees below
zero spread across the na
tion from New Mexico to New
England. In the West, the
temperature was 48 oclow at
7:30 at West Yellowstone, a
W 4
Hi eiS
vi ii m
Mr, f e m
JSesWE.
V
"I'm not aaaimt Kennedy's Alliance lor Progress. But
lei's face it, it's going to ruin this photographer's
paradissl"
1
record 18 below at Denver, 37
below at Butte and two below
at Dalhart, Texas.
In South Dakota, a rabbit
hunter was found dead
frozen stiff.
WHAT of Oregon where,
a short time back, the
Weather Bureau assured us,
temperatures up to and in
cluding February would be
ESSENTIALLY ABOVE NOR
MAL? In a report from Portland,
the Bureau says in its five-day
forecast that Eastern Oregon
temperatures may be near
ALL TIME RECORD LOWS
of 10 to 30 BELOW in the
next few days.
Western Oregon is in for It,
too, tho Bureau says. Fore
casts for lows of five to ten
above In the Willamette val
ley, and the five-day outlook
for that area lists lows of
FIVE BELOW!
SO MUCH for the Weather
Bureau.
Let's take a look now at the
Farmers Almanac,
For the period from Janu
ary 12 to 15, a COLD WAVE
Is in prospect, the FA says.
Tlte period from the 16th to
the lllth will be fair at first in
the Northwest, turning unset
tled. From the 20th to the
23rd, there will be dangerous
storms in the Western states.
From the 24th to the 27th,
there will be a clearing poll,
colder on the plains and along
the West Coast, with frosts in
California.
iT THE moment, this
thought occurs:
Maybe we'd better do away
with the Weather Bureau and
depend for our forecasts on
the Farmers Almanac wiilch,
by the way, has been predict
ing the weather for 146 years.
At IciM, It would save the
taxpayers quite a lot of
money.
(
penditures for weapons? And
who will deny that now we
are really less safe, less
secure, less defended than
ever before in our national
history?
"The reason for this," he ex
plains, "is to be found in a
basic fact about military tech
nology in a nuclear age. This
is tne lact that offensive cap
ability has comnletelv nut.
stripped defensive capability.
r-oney-makers are fond of
talking about great defensive
'shields' or 'umbrellas,' but
these defenses are more in
men's minds than weapons.
Defense in this nuclear age
adds up to little more than
mutual fear."
Only by recognizing the
Neanderthal within us can we
hope to control him, the
author warns. We cannot
avoid global war by denying
the threat, by ignoring the
paradoxes, by adopting slo
gans and attitudes that are
totally outmoded. Nor can we
avoid war by "frightening the
living daylights out of people"
with apocalyptic visions of
the world's extermination
for this only makes people dig
their heads deeper in the
sand.
"An Alternative to War or
Surrender" offers some prac
tical, sensible alternatives to
Red or dead. It should be
studied carefully by all who
do not want to perish like the
Neanderthals.
Lafferty Returns
To Native Missouri
Portland - Writ - A. W. Laf
ferty, formed U.S. Represen
tative from Oregon and Port
land attorney, has returned to
his native Missouri,'
The 87-year-old Lafferty.
famous for filing the first set
tler suit in the Oregon and
California Land Grant cases,
has become a resident of Mid
dleton, Mo., in the congres
sional district where he was
born.
He practiced law In Middle
ton from 1896 until he moved
to Oregon in 1905.
Lafferty represented Ore
gon In the U.S. House of Rep
resentatives from 1911-1915.
Several years ago he won a
federal court suit which re
sulted in distributing some $7
million of impounded O and
C funds to 18 counties.
Try and Stop Me
-By BENNETT CERF-
rNE OF THE troubles with statistics is that astute poli
ticians can make them prove just about anything that
suits their purposes.
Once when Winston
Churchill was in the mid
dle of a tough battle in
the House of Commons,
an opponent challenged
him to back some of his
statements with "official
statistics." Sir Winston
whipped a paper out of
an inside pocket and
reeled off a series of fig
ures that sent his oppon
ent reeling.
On the way home that
evening. Sir Winston s
secretary marveled, "How
were you able to produce
those statistics, sir? Had you asked me to compile them for
you. it would have taken me six months to dig them up."
"Exactly," purred Sir Winston. "And it will take the op
position sis months to discover that I made them up out ol
thia air."
e e
Cartoon In a religious weekly depicts an usher passing a col
lection plate at a church wedding. The caption reads, "I admit,
sir, it's a bit extraordinary but the bride's father insisted on it,"
...
When a big advertising account executive dM suddenly, a
friend ssked In hushed tones. "What did he have?" Tha answer
was, "General Motors, U, S. Steel, and American Tobacce."
C 19M, by Beoaett CerC CUlrlbuted by Kuv Features evaluate
Communications
Letters to the Editor must bear the name and address of the writer,
although under certain circumstances the use ot a pen name or Initial
for publication is permissible. The Mall Tribune reserves the right to
edit all letters with a view to clarification and condensation. Letters
submitted for publication must not exceed 400, words. The letters
printed in this column do not necessarily represent the views of the
paper, in fact the contrary is often the case.
Language, 1228, with much
interest.
Mr. Beeson seems to sug
gest an entirely new language
from scratch, apparently dis
regarding 75 years of research
and practical use, also, that
Esperanto would be too diffi
cult for Orientals, though Miss
Josiko Kajino, who has been
in this country for several
months promoting the 1965
Esperanto World Congress in
Japan, says there are 50,000
Esperantists in Japan, that a
very good Esperanto Journal
is published in Peking, and
that China is studying the
adoption of our Latin alpha
bet. We have dallied 75 years
with this problem, though we
have spent hundreds of years
with English, and even more
with others. In February,
1960, an American plane and
a Brazilian, landing at Rio do
Janiero, collided and fell in
the sea, with a loss of nearly
100 lives, also, the Italian
liner, Andrea Dorea, and a
Swedish vessel, the Stock
holm, collided In the fog, with
a loss of 51 lives. How long
would Mr. Beeson have us
wait, and how many more
would he see plunged in the
sea? It makes me sick every
time I see a big plane in th'a
sky, or a big ship at sea!
No one is asked or expected
to give up his native language.
If Mr. Beeson wants more
' culture", let him study Ital
ian, the language of grand
opera, or any other that he
prefers. Neither does Esper
anto profess to guarantee
world wide peace, though it
certainly would help, If we
put our shoulders to tho
wheel, all together in thia
country, we could solve this
problem in a very few decades.
If you want In knn,..
about Esperanto, the world
common language, ask your
library, or write to us.
H. E. Dilllnger
The Esperanto Club,
Box 792,
Placerville, Calif.
For Court Study
lo tne baitor: Our press
clipping service has just de
livered a number of stories
about our recent report,
"Court Services to Children
and Families in Oregon."
I noted with appreciation
your Jan. 2 editorial on this
subject. You have captured
in a few words the essence of
the problem. I particularly
liked your point that because
"we are used to our present
court organization does not
mean that it is sacred and
should not be tampered with
As an attorney I had for
years simply accepted the
court organization for what
it was without seriously ques
tioning whether it was struc
tured to do the job In the best
possible way. Our look at
court organization has been a
real eye-opener to me and to
other members of the Coun
cil.
I am hopeful that we can
obtain support for a joint res
olution of the Legislature pro
viding for an objective pro
fessional study of court ser
vices to children and families
in Oregon.
Thank you again for 'your
interest and supportive edi
tor.
Oregon Council on Crime
and Delinquency,
William J. Moshofsky,
Chairman
501 Park Building
Portland 5, Ore. -
Esperanto .i
To the Editor: I read your
article about World Wide
Info on UFO.
To the Editor:
The editor says, he says, says
he,
"Those U.F.O.'s T newr ..
I hear their wings go flippity
flap.
But never a one lands In my
lap."
Now, Friend, E.A. if you will
listen,
I'll give you news to make
your eyes glisten;
Those U.F.O.'s that you can't
trace
Are not wild men from outer
space.
Now you may tear your hair
in rage,
They are what's left of last
week's wage.
A scrap of paper from out
your till.
The little tag end of a ten
dollar bill.
Ta ta. and a pleasant day.
The U.F.O. is on its way.
L. G. Weaver
301 Haven t.
Medford.