S A
THURSDAY. JANUARY 10. 1963
MEDFORD MAIL TRIBUNE. MEDFORD, OREGON
October Record Month in Big
Year for Automobile Industry
By ROBERT IRVIN
UPI Automotive Editor
Detroit (UPP The auto in
dustry had a banner year in
1962.
Because of record demand
for the new 1963 models, it
lnnks like production and
sales this year were second
only to the record year of
1955.
Factory sales and assenv
hlies will likely total around
seven million cars, compared
with the high of 7.9 million
in 1055. Registrations, the
number of cars delivered to
customers, may run about 6.8
million, against tne 7.2 mil'
lion in 1955.
Records Broken
Buyers made a shambles
out of industry sales records
when the 1963 cars were ill
troduced about Oct. 1. More
cars - 728,000 - were sold in
October than ever before in
auto history. '
Chevrolet led the way
throughout 1962. It became
the first auto firm to ell
more than two million cars in
one year - reaching that
mark Dec. 6. It routed arch
rival Ford in their traditional
battle for sales leadership.
Ford, running 400,000 sales
behind Chevy at mid - year,
tried to recoup by appealing
more to the young buyers.
The firm entered racing in a
big way as Board Chairman
Henry Ford II abandoned '.he
industry's anti-racing resolu
tion. The new cars shown in the
fall by Ford and the other
firms had more horsepower
than ever before. More cars
came equipped with bucket
scats and four speed floor
mounted transmissions. The
compact Falcon, Comet and
Valiant cars had convertible
models.
Face-Lift Models
Most 1963 models were
basically a face-lift of 1962
versions. Chrysler . had the
biggest overall styling
changes. It apparently helped
because the firm's disappoint
ing nine per cent share of the
market climbed to nearly 12
per cent with the new models.
The only truly new models
in the industry were the Buick
Riviera (General Motors' an
swer to the Ford Thunder-
bird), the Corvette Sting Ray
(Chevy's sports car which is
so popular there s now a four-
month waiting list), and the
Avanti (a Sludebakcr "per
sonal car" like the T-Bird). In
addition, Willys - the "Jeep"
maker - came out with a sta
tion wagon.
The industry generally held
tne Jine on prices. A few cars
went up in cost. Some option
al equipment was a factor in
the higher price. A few cars
like Chrysler lowered prices.
New Features
The industry offered some
new engineering features on
select models. Depending on
the car, you now can gel a
transistorized ignition system,
disc brakes, supercnargea en
ainet tiltinff Ktpprtnff wheel Ol
100,000-mile lubrication sys
tem.
Chrvsler started a trend
Inntrpr warranties, offering
five-year, 50,000-mile guaran
ln nn mninr nower comDon-
ents like engine and rear axle.
Other firms countered
hnnsiina thpir hlankct
month, 12,000-mile guarantee
to 24-months or 24,000 miles.
AH the new cars were dis
played at the 44th National
to
Film of Air Used
In Industry To
Move Heavy Loads
New York.-WPD- With all
the strides industrial science
has made today in devising
methods for transferring loads
from here to there with a mini
mum of effort, there still (ire
places where a good shove
behind a bulky load could be
the ideal way to move it.
In a warehouse, on a load
ing platform, even in the stag
ing area of a grocery store,
there are occasions when
time could be saved if a load
could be pushed across an
area without help ol extra
machinery.
May Jerk or Jolt
Quite often, it sticks. It
won't slide easily. It may Jerk
or jolt as it is moved.
During the past few yeais,
some makers of heavy equip
ment have devised methods
for using a film of air, the
same stuff we breathe, to help
the horizontal movement of
heavy loads. Jets of air are
used to provide a film along
the surface of transfer tables,
to case the movement of fix
tures holding work pieces be
neath tool heads.
Method Devised
A Midwestern firm in the
past year has Revised a meth
od for adapting this air-film
principle to applications
throughout industry. The
firm, Clark Equipment Co.,
Buchanan, Mich., showed
what it called its air-in-floor
device last November at the
Material Handling Institute's
Southwest show at Dallas.
The Clark people say that
the system has the advantage
of distributing weight evenly
over a flour surface beneath a
load, and of permitting e
single worker, to move a five
ton load.
PLASTICS ON RECORD
Akron, Ohio-WPIl-A record
$13 billion in finished plastic
products will be turned out
by the nation's 5,700 plastics
companies in 1963. This, says
the Goodyear Chemical divi
sion, represents a $3 billion
increase since 1960.
Automobile show held during
October in Detroit's Cobo hall.
The 10-day display of 400 new
cars drew 1.1 million persons,
second only to the record 1.4
million who came in 1960.
One car which caused a lot
of talk during the year was
never seen at the show. That
was the Cardinal, Ford's an
swer to the German Volks
wagen. The firm decided not
to produce the Cardinal here
because it felt buyers once
again wanted larger cars, a
theory American Motors -home
of the compact Rambler
- hotly denied.
Personnel Changes
The biggest personnel
changes in 1962 were at AMC.
George Romncy resigned as
president and board chairman
to win election as governor of
Michigan. He was.rcplaced by
Richard Cross as chairman
and Roy Abernethy as presi
dent. An historic legal action
longest on the Justice Depart
ment's books - came to an
end when Du Pont and sub
sidiaries were finally ordered
to get rid of their 63 million
shares of GM stock.
Financially, Chrysler defi
nitely was back on the right
track. The firm made $15.1
million in the first nine
months of 1962 compared with
a loss of $20.5 million in 1961.
General Motors, on the
strength of record car sales,
reported record pofits. It had
earnings of $962 million for
the first nine months alone. -At
year's end, the industry
was hopeful the booming sales
pace could be continued. It
hoped January-March of 19B3
would not repeat the early
1962 trend when a record
fourth quarter in 1961 did not
continue through the spring
of 1962.
Employee's Idea
Results in Award
Toronto, Canada -WPII- A
Canadian firm has given a
former employee a $2,000 sug
gestion award five years after
his retirement.
The award was presented
recently to 70-year-old Van H.
Smith by Cyanamid of Can
ada Limited, a subsidiary of
American Cyanamid company.
Smith's suggestion was that
ammonium nitrate pills be
used instead of conventional
explosives at the company's
limestone quarry at Beach
villc, Ontario. Several years'
experimentation were neces
sary to prove out the idea and
put it into use at the quarry.
FIGHTS FORGERS
Denver, Colo.-(UPI1-A bank
here is printing pictures of its
customers on their personal ,
checks in a drive to cut down
on forgeries. The checks cost
about 15 cents more a hun
dred than those with only the
customer's name and address.
SALE!
Smart, Soft Wedges
on Bouncy Foam Soles
ARCH CASUALS
Regularly $4.99
BLACK NOs
BEIGE SQ
RED
Ayf gr.n
' a VYTHA riFXIRLI
clove torr uppers
Miiaw tMiKm frt iM'Mr
tXTRA riEXIM-t
CONSTRUCTION
2 for $7.00
The famed soft slop-
you love now at
d savings! All
sites. Hurry for yoursl
FOAM CUSHION
up to 1 P
72"
PRICE
d More
famed brand high ind midheel
DRESS SHOES
All this season's most wanted
slvles and colorsl
Get first telectionsl f
5747
CTKS
SAVE DURING MANN'S GREAT JANUARY
ifc
ON SALE 9:30 A.M. FRIDAY - SORRY, NO PHONE CALLS OR LAY-AWAYS
7 Only Men's Sportshiris Q 0 c
BETTER FAMOUS MAKE. QJ
Reg. 5.95 WW
Boatneck Sweatshirts QOc
11 ONLY. MEN'S SIZES. ttj
Reg. 2.98 WW
7 Only Boys' Knit Shirts fiOc
FAMOUS MAKE. OaJ
Orig. lo 2.98 WW
1 Only Boy's Jacket QOc
SIZE 12. Q J
Orig. 7.95 WW
1 Only Accessory Set QOc
BOYS' NECKTIE, HANKIE, TIE QJ
BAR SET. Reg. 1.50 WW
Little Boys' Pajamas QOc
SIZES 2 AND 3. G J
Reg. 2.98 W W
Little Boys' Sweaters Q)c
ASST. STYLES. tjj
Regular 3.98 WW
GIRLS' BLOUSES Q)c
ASST. FABRICS & STYLES. QJ
Regular 2.98 WW
BABY SHOES Q?c
INFANT'S DEPT. tjj
Regular 2.00 WW
Asst. BRAS & GIRDLES
SEVERAL STYLES.
Values lo 8.95
83'
2 Only Whistling Tea Kettle QOc
Uw1
MIRRO COPPERTONE.
Regular 2.98 .
1 Only BED JACKET
FAMOUS MAKE.
Regular 12.98 ....
83'
Toy Refrigerator & Washer
8 ONLY.
Regular 2.98..
83'
HOSIERY
ASSORTED COLORS, STYLES.
Values to 1.65 Pr
83'
60 White DACRON PANELS
ASSORTED SIZES.
Save Now!
83'
4 Only COTTON DRESSES
LADIES. 2ND FLOOR.
Values to 7.98
83'
2 Only NECKLACES
FRINGE BIB STYLE.
Reg. 15.00 p.t
83'
1 Only LADIES' SKIRT
COTTON KNIT.
Reg. 5.98 .
83'
1 Only EVENING BAG
BEADED.
Reg. 11.98 p.t.
83'
12 Only COTTON BLOUSES
LADIES, 2ND FLOOR.
Values re 4.98
83'
4 Only CLUTCH BAGS
FABRIC AND VINYL.
Regular 2.98 p.t
83'
5 Only SPORT TOPS
LADIES, 2ND FLOOR.
Values to 4.98
83'
8 Only KEY CASES
FAMOUS MAKE.
Reg. 4.00 .
83'
350 YDS. ASST. FABRICS
Reg. to 2.98 .
-STREET FLOOR.
83'
Boxes Christmas Cards
4 ONLY. FAMOUS QUALITY & MAKE.
Regular 4.95 box
83'
6 Only Asst.. TABLECLOTHS Q Oc
Uw
LINENS STREET FLOOR.
Reg. to 5.98 .
3 Sets, PIN & EARRINGS
IN LOCAL JADE.
Reg. 7.50 p.t
83'
For The Home
ASST. COTTON FABRICS
200 Yds. Reg. 1.39 33c
MAGIC CLEAN DISH TOWELS
Lint free. Reg. 59c 33c
TABLE CLOTH SETS
2 Only. Imported Swiss
Embroidered. 44x44" with
4 napkins. Reg. 8.98 5.88
6 MIRRO PRESSURE COOKERS
Regular 12.98 6.88
6 ONLY ASST. BEDSPREADS
Regular 9.98 6.88
3 ONLY 100 WOOL BLANKETS
Reg. 15.98 10.88
3 ONLY RAYON PLAID BLANKETS
Reg. 5.98 3.88
PERCALE PILLOW CASES
20 Only. Floral
Reg. 98c ea 66c
ASST. DRAPERY YARDAGE
200 Yds. Reg. to 3.98 99c
ASST. DRAPERY REMNANTS
Reg. to 7.98 'j PRICE
20 ASST. FLOOR PILLOWS
Reg. to 6.98 1.88
7 PR. DRAPERIES
One-of-Kind
Regular to 20.00 3.88
25 PR. DACRON CURTAINS
Rosebud Print.
36", 45", and 54"
Regular to 7.98 4.88
Savings For Men
MEN'S SPORT SHIRTS
Wool blend.
85 wool, 15 nylon or
50 wool, 50 orlon.
Originally to 7.95 ,5.88
3 ONLY MEN'S DRESS HATS
Regular 6.95 1.88
4 ONLY MEN'S KNIT P.J.'s
Size C. Orig. 5.00 1.88
WASHABLE WOOL SHIRTS
Famous Western maker.
Orig. 11.95 7.99
MEN'S JACKETS
Large selection
Orig. to 29.95 Vj OFF
MEN'S STRETCH SOCKS
Heavyweight nylon.
Irregulars of 1.00 & 1.50
Now 59c or 21.00
WHITE CUSHION CREW SOCKS
Now 59c or 21.00
MEN'S COTTON SLACKS
Plaids and solids.
Reg. 4.98 & 5.98 2.59 or 2$5
MEN'S BETTER SUITS
Orig. to 49.50 27.88
Orig. to 59.50 37.88
Orig. to 79.50 47.88
Lingerie -Foundations
ASST. LINGERIE SAMPLES
Famous makes 'i PRICE
WOMEN'S LONG GOWNS
large size 3.00
Savings For Ladies
WOMEN'S SKIRTS
100 Wool. Asst. colors
Values to 16.98 5.99
WOMEN'S CAR COATS
Famous make.
Values to 25.95 10.88
Values to 39.95 16.88
6 ONLY BETTER COATS
Values to 49.95 29.00
3 ONLY ALL WEATHER COATS
Regular 22.95 14.00
4 ONLY SUBURBAN COATS
Racoon collared.
Regular to 39.95 29.00
WOMEN'S DRESSES
Values to 14.98 4.00
Valeus to 19.98 8.00
Values to 25.95 15.00
Values to 35.00 18.00
Savings In Accessories
BLACK FABRIC HANDBAGS
12 Only. Famous make.
Reg. 11.98 to 16.98 p. t.. 8.83
BROWN LEATHER HANDBAGS
3 Only
Reg. 16.98 to 19.98 10.83
1 ONLY SILVER GOLD JACKET
Regular 19.98 12.83
2 ONLY HAT & GLOVE SETS
Regular 6.00 2.99
10 ONLY KNIT HEAD BANDS
Regular 1.25 M PRICE
ODDS & ENDS TRIM & BRAIDS
Now M PRICE
Savings For Children
GIRLS' SWEATERS
Regular 3.98 1.99
GIRLS' & TEENS SPORTSWEAR
Skirts, sweaters, and capris
Regular 5.98 3.99
Regular 7.98 4.99
Regular 9.98 6.65
Savings For Boys
BOYS' WINTER CAPS
Warm, quilted vinyl or
polished cotton,
Reg. to 2.98 1.44
WASHABLE WOOL SHIRTS
Reg. 9.95 6.99
4 ONLY BOYS' JACKETS
Sizes 8, 12, 16.
Orig. 12.95 & 14.95 6.88
BOYS' AND YOUTHS SUITS
1 Group GREATLY REDUCED!
Notions -Gifts -Yarns
PINKING SHEARS-reg. 5.88 2.94
COMB & CLIPS-reg. 1.00 63e
4 ONLY ANGEL TREADS
Small-reg. 2.00 1.33
4 ONLY 20-Pc. SETS BROOKPARK
Reg. 12.95 8.64
2 ONLY BUCILLA CALENDAR KIT
Reg. 2.99 49e
1 ONLY 45-Pc. SET BROOKPARK
Fantasy-reg. 29.95 19.97
a