Medford mail tribune., October 08, 1962, Image 5

MEDFORD MAIL TRIBUNE. MEDFORD. OREGON
MONDAY. OCTOBER 8. 1962
5
More Technical Training Is
Needed for Non-College-Bound
Bv EARL H. ADAMS
Mail Tribune Cily Editor
(Fourth in a Series)
"Upgrading" the level of
education in elementary and
high school prepares both
the college-bound and non
college - bound student to
better cope with the de
mands of society in the
years after high school.
But this "upgrading" also
creates problems:
One of the more press
ing problems is what many
educators term the "slow
learner." This student's
capabilities may be as great
as the more rapid learner,
his desires may be the
same, and his ambitions
may be as high.
But it takes him longer
to learn than the student
next to him. Although the
number of "slow learners"
may be a small percentage
of the student body, his
Your Money's
Worth
5 W.
i. v rj i
By SYLVIA PORTER
Copyright, Hall Syndicate, Inc.
FINANCIAL ANATOMY OF A NEWSPAPER
Editor's note: The following article is the first in a series
of two.
You, who are paying me the honor of reading this re
port now, probably think of your newspaper in terms of such
people as me meaning to you this newspaper "is" its
reporters, columnists, editors, cartoonists. If you have a
logical mind, you therefore probably also assume that we're
among the most expensive items on this paper's cost sheet.
If your logical mind assumes this about us, you are
. wrong.
While we who write and draw fill a large percentage
of this newspaper's pages, we are way down on the cost
. scale. To put it succinctly at the start, the cost of the whole
editorial operation on the average daily U. S. newspaper
accounts for less than 14 per cent of its total operating ex
pensesand editorial includes not only us but also the type
writers we use, the paper we write on, the pencils we chew,
etc.
By far the biggest single cost item on the large city
newspapers is the newsprint on which we are printed.
Overall, the giant chunk of your paper's money goes to put
us who write and draw on that newsprint in short, to
turn out the product you are holding this minute.
Next Monday, Oct. 15, opens National Newspaper Week,
and spurred by this I called at headquarters of the American
Newspaper Publishing association to inquire about the fi
nancial anatomy of the profession in which I have spent my
' entire adult life. Many of the facts I gathered startled me,
and I'll wager they'll startle you.
Newspapers are big-time business in this country to an
extent few outside or even inside the field realize. In 1961
alone, you and I every day bought a record 59,261,404 daily
and every Sunday bought a record 48,216.499 Sunday news
papers. For these papers we and the people of Canada spent
an enormous SI. 8 billion, while advertisers also spent an
- all-time peak of $3.6 billion in them to sell us their products.
It's obvious that TV has made inroads on advertising in
newspapers, but advertisers will spend far more in news
papers than in any other media 31.9 per cent a year at
latest reporting date going for newspaper ads against 13.6
per cent going into TV, 7.8 per cent in magazines, 5.8 per
cent into radio. ,
Big-time though it is and so intimate a part of the daily
lives of tens of millions of us, the fact is that newspaper
business today is in the worst cost squeeze of its history.
In every year since World War II with the exceptions
only of 1955 and 1959 expenses of daily newspapers across
the country have climbed more than their revenues. Last
year, the chilling average for all daily newspapers was:
expenses up 1.48 per cent, total incomes up 0.4 per cent.
Of course, a key factor has been the steady climb in pay
checks of all who work on newspapers, but the wage-salary
story actually is only one part of the tale. The fierce squeeze
also has come in other areas. The price of newsprint the
biggest single cost item has soared from S63 a ton at World
War U s end to a base price of $135 a ton now. The cost of
mechanically producing a paper has skyrocketed across-the-board.
As just one illustration, a manually operated machine
for setting type (a linotype) cost less than $10,000 in the
early 1940s. The modern high speed tape-operated machine
in use today costs $24,000.
Here is the financial anatomy of an average daily news
paper which will dramatize where the squeeze lies. It is
based on the compilations of the authoritative trade pub
lication "Editor & Publisher":
For this part of a newspaper This percentage is spent
Mechanical production of the paper 22.55
Paper and ink , 21.53
Administration, building, operation 21.51
All editorial 13-72
Getting circulation for paper 11.49
Getting advertising for paper , 8.82
Desoite record newspaper circulation, despite record dol-
Hrs spent for newspaper advertising, the financial pinch is
hrutal. Warns Stanford Smith, general manager ot me aimai-
"This situation cannot go on indefinitely without under
mining our free press and thereby endangering the tunaa
mentals of our democracy."
Next: Where newspapers are heading and why.
mm WORDS that COMFORT
ill
will lift up
mine eyes
unto the hills,
from whence comcth my help.
VSALM 121 it
PERL
FUNERAL HOME
CORNER SIXTH AND OAKDALE
Spacious Parking Lot j!
L
U'e promptly rrt
frond to all colli,
itny or night.
vor I f) 7
MEMBER BY INVITATION
needs must not be over
looked in favor of students
who learn more rapidly.
Discuss Pilot Program
Although some work has
been done for the slow
learner, Medford school of
ficials have discussed the
possibility of a pilot pro
gram with some outside
financial assistance for
slow learners through jun
ior and senior high schools
with a job placement serv
ice and follow-up training.
This would ease "the
plight of the youngster who
is a slow learner and who
needs 'special handling',"
officials noted.
With an expanding edu
cational program on the
secondary and primary
levels, school districts are
able to provide special
classes for the mentally re
tarded. Such classes are offered
in valley high schools to
help prepare the mentally
retarded student to be a
useful citizen in society.
More Technical Training
But even with an ex
panding educational pro
gram, an "upgrading" of
the curricula, and special
classes for students, there
is an increasing demand for
more technical training
than that provided on the
secondary school level.
Young people taking in
dustrial arts programs are
finding that they will go
into a labor market in
which the requirements of
training are higher than
they were five or ten years
ago.
This is one of the prob
lems in Jackson county
which has concerned local
school officials.
The non - college - bound
student, who needs addi
tional training to enter the
now -required technical or
skilled working class has
brought local school offi
cials to believe that the best
way to receive that educa
tion is through a vocational
community college.
Scattered and Inadequate
Many programs have
been designed, and an ex
panded college system
through community and
private colleges) has pro
vided, more of an opportu
nity for students with uni
versity capabilities to pro
ceed with little difficulty.
But programs for the non-college-bound
student have
been scattered and inade
quate. It is this group, which ac
tually makes up the largest
share of the everyday em
ployee, which would bene
fit most from a vocational
community college.
A recent survey in Jack
son county indicated that
such a vocational training
program is needed, and
could be feasibly set up
within the community col
lege program. Such a col
lege would necessarily have
to be above the level of
high school, but not ex
tensive enough to discour
age non-college-bound stu
dents from continuing their
education in the technical
fields in which they are in
terested. Offered In College
Some of the courses now
offered in the industrial
arts and shop classes in
local high schools could be
offered in such a vocational
college.
But until such a program
is established, shop pro
grams probably will be ex
panded continuously at the
high school level. Medford
school officials have found
that by providing an ex
tensive vocational program,
the high school drop out
rate is reduced. Medford
has one of the lowest drop
out rates in Oregon.
Many of the students who
drop out of high school are
students who would remain
if they had an opportunity
to study in a comprehen
sive vocational program.
Worth The Expense
Phoenix Superintendent
of Schools E. R. James said
the vocational community
college "would be well
worth the expense of opera
tion - to the student and the
taxpayer." He said that
much of this type of train
ing "is too specialized for
the public schools to han
dle" Jackson county educators
ftel that such a program
should be supported on a
regional or county basis, de
pending on which it serves,
with substantial financial
assistance from the state.
The need for a commu
nity or junior college which
offers purely a "college
education" in this area is
minimal. Southern Oregon
college in Ashland serves
this area, and will continue
to serve through expansion
of facilities and curricula
better than a newly estab
lished community college
would.
Does Play A Part
The community or junior
college, however, does play
a part in the state-wide edu
cational program.
Arthur S. Flemming,
president of the University
of Oregon, noted that the
"university, by its very
nature, cannot, with the
greatly increasing numbers,
accommodate all students
who graduate from high
school."
He said that a recent
survey at the university
"shows that those in the
lower brackets have little
chance of survival. Rather
than having a fruitful edu
cational experience, they
are discouraged by failure."
He continued: "If these
same students could be en
rolled in the more flexible
junior college, they could
have a meaningful terminal
education, and those who
are able but have not yet
found themselves would
have the opportunity to
make a good record and
then continue in the uni
versity." James H. Jensen, presi
dent of Oregon State uni
versity, said the junior col
lege could "provide college
opportunity for thousands
of students who could not
otherwise get to college and
may provide two years of
coliege for many students
who will then go on to the
university."
Three Points Stressed
He stressed three points
concerning a community or
junior college: "(1) The
community college must be
good. They will be offering
'college' education and it
must merit the name. (2)
They will require support.
(3) It will take just as much
public financial support to
provide real college educa
tion for Oregon youths in
community colleges as It
will, or does, at existing
colleges and universities."
Perhaps at some time in
the future such a junior
college may be established
in this area, but it would
not appear feasible until
after Southern Oregon col
lege attains higher educa
tional status.
The most pressing need
appears to be an enlarged
vocational training offer
ing, an offering which most
valley high schools are ex
panding to help meet the
increasing demand for tech
nically skilled workers.
Dennis the Menace
fifr iBi'i ii r II iTT
FAMILY
COUNCIL
ttdltori nole: Tho Family Coun
cil conmts of a Judge, a psyrhla
trlil, three clrrcymen, three edltort
and a women's editor. Karh article
li a summary of a family disagree
ment presented to the Council. The
Council deals with problems, major
and minor, encountered by guid
ance counselors and social workers.
Kdlted by Mrs. Alma lennv. (Copy
right by General Features Corp.)
Malcolm T. - It's about time
he retired from retirement
and came alive again.
Mr. G. T.-I like doing noth
ing and refuse to "look busy"
just to please them.
Malcolm T.-My father has
retired in every sense of the
word, including falling asleep
and staying asleep. He just
does plenty of nothing, spend
ing his days sitting around and
staring into space. When we
suggest that he get out, meet
people, make new friends, he
refuses. He says he's content
keeping to himself.
How long can a man stand
that sort of life? This has been
going on for four months now
and it's driving my mother
and the rest of us to distrac
tion. Mother has the worst of
it. Instead of helping her
around the house, he's just in
the way, like another piece of
furniture. It pains us all to see
what is happening to an intel
ligent man who used to enjoy
a busy active life.
Mr. G. T.-What's wrong with
staring into space? According
to the headlines, that's where
big things are happening. If I
stare long enough, who
knows? 1 may see something
my run-around family is miss
ing. Seriously, I find great joy
in quiet reflection and contem
plation. I realize that a lot of
people who dash here and
there are no further along in
achievement than I. They just
look busy, but all the while
they're merely going around
in circles, accomplishing
nothing.
If I were wealthy, I might
be playing golf, or traveling.
But on a limited income 1 sat
isfy myself with short walks
around the block, a bit of kib
itzing with the family, and
lots of meditation. 1 don't
bother anyone.
The Council: "When a feller
needs a friend" was the cap
tion under a series of cartoons
which ran daily in the newspa
pers a generation ago. Mr. T.,
fresh out of a job around
which his life revolved, trying
to get his bearings in a new
and jolting atmosphere
sounds like one of the sad
characters depicted in those
old drawings. Readers were
sympathetic and many of them
identified with the poor "fel
ler" who seemed deserted and
alone. Malcolm, his mother,
and the rest should do no less.
It takes a while to get used to
a string of days with no fixed
working hours, no check-in
desk, no fellow workers to
greet. Regardless of Mr. T.'s
glib and flip acceptance of an
on-the-shelf life, he probably
experiences moments of panic
and confusion as he faces a
formless future. Now is the
time for all good families to
come to the aid of a Dad! Pa
tience and pats on the back,
ratherlhan groans behind the
back, are in order.
We don't believe Mr. T. is
interested in complete with
drawal from activity. This is
his stock-taking breather. Dur
ing it, however, we suggest
that he try to view things
from his family's side, too.
Here suddenly they have a
New Presence around all day.
Why not make it count-pleasantly?
By helping his wife
with her work, she might fin
ish sooner and be able to join
him on those short walks.
(Tell your mother, Malcolm,
to call anything he does
around the house "help" and
praise him for it.)
The happy way to regard
retirement is as "change"-and
for the better. Mr. T. might
pull out that old question, "If
I had my life to live over
again, what would I do?" and
realize that this is a new life
and now's his chance. While
he may not be able to travel
or swim the Hellespont or ride
polo ponies, there are other
dreams which are quite fulf ill
able One of them is to serve
others. (The Veterans Admin
istration hospitals report that
20 per cent of their volunteers
are retired people.) Another
idea is a part-time job doing
something totally different.
Still another "fling" lies in
the direction of the classroom,
because there's always some
thing Mr. T. doesn't know.
During his hours of medita
tion he can ponder these point
tors on Ho to Succeed in Retirement.
Proper Child Behavior Built
On Well Organized Approach
By DAVID NYDICK
UPI Education Specialist
There has been a great deal
of controversy about the
statement, "Spare the rod and
spoil the child." What are the
aims and methods of good
control?
Many parents are confused
by the conflicting bits of ad
vice they receive. Let's try
to tie together the many ideas
on discipline. A well organ
ized approach is the basis on
which proper behavior is
built.
There are two methods of
control. You, as a parent, may
impose control on your child.
On the other hand, self con
trol is that which the child
imposes on himself.
Complete Self Control
Each has its place as the
child is growing up, but the
actual aim should be com
plete self control. It is wrong
to expect the young child to
maintain complete control of ;
himself without direction on
the part of adults. He must j
be taught.
Where can you begin to '
help your child achieve the
ideal attitude of self respon
sibility? The young child has
difficulty understanding the
need and reasons for many of
the necessary behavior pat
terns. He must be taught these
needs. As he grows older, he
should be given the oppor- j
tunity to develop self disci
pline. I
This can only be achieved
through trust and understand-1
ing. Your responsibility lies
in the area of turning respon
sibilities over to the child as i
he is able to accept them.
Becomes Confused I
Your child needs consis-!
tency. He becomes confused
when he must meet different
standards at different times.
The pattern of your de
mands should be regular. For
example, if you require your
child to hang his clothes neat
ly in the closet, you should
also be particularly careful to
hang your clothes neatly in
the closet. If you expect your
child to respect furniture
when you are visiting, you
should expect the same be
havior in your own home.
This does not mean that a
play area should not be set
aside where free play can
take place. It does mean that
you should make sure that he
understands the correct way
to act in the various areas
of the home.
Punishment for misbehav
ior is a problem. Should the
child be spanked? In most
cases the act of spanking is
not considered the punish
ment by the child. He is upset
by the feeling that you dis
like him. The spanking Is
usually an outlet for your an
ger, and a very mimimum of
this punishment probably is
best. As a last resort, it may
have some value.
Effective Punishment
Your most effective punish
ment is that which fits the
misbehavior. The child who
must replace his brother's
broken toy through his own
allowance perhaps will learn
more than if he is spanked.
Discipline and control is
most complex. Your attitude
is the key. Remember that
you are trying to teach the
child to maintain correct be
havior even when you are
not present. He must under
stand the reasons why one ac
tion is more desirable than
another.
Texas Businessman
Dies in Air Crash
Dillon, Mont. -lUPli- A spe
cial team from the Federal
Aviation Agency today in
vestigated the plane crash
which killed wealthy Texas
businessman - philanthropist
Tom Slick and his pilot.
Slick, 46. San Antonio, and
pilot Shelly Shudderth, both
died in the crash seven miles
southeast of here.
Beaverhead County Sheriff
Lloyd J. Thomas said no in
dications have been found as
to what might have caused
the crash.
Thomas said residents re
ported hearing a crash about
6 p.m. Saturday. The burned
bodies were found Sunday
and taken to a funeral home.
Thomas said papers and
equipment found in the plane
indicated the men had been
on a hunting trip to Canada
and were returning home.
Egan Protests
Russian Trawlers
Koriiak, Alaska-tUPll-Alaska
Gov. William Egan was to ar-
rive here today in response to
complaints that Russian trawl
ers have forced American
fishermen out of prime crab
fishing grounds in the gulf of
Alaska.
The Russian fleet began
trawling operations about
two weeks ago about eight
miles southeast of Two-Head
ed Island, near Kodiak Island
in the Gulf of Alaska.
American fishermen said
they were forced to abandon
the area. They returned here
and reported the 18-boat Rus
sian fleet was destroying their
crab fishing gear. One irate
fisherman said the Russian
trawlers "scooped up every
thing in their path."
Egan sent a telegram to
Under-secretary of State
George W. Ball protesting the
Russians' presence and de
manding an immediate investigation.
'My, H6 S NEARSIGHTED, 6NT r? "
MAKES FLUORIDE MAP
Washington-fliPli-The U. S.
Geological Survey has pub
lished a flurolde map of the
nation to aid in community
efforts to control dental de
cay. The agency said the map,
which can be purchased from
It for 50 cents, covers nearly
90 per cent of U.S. counties
excluding Alaska and Hawaii,
j It shows the density of fluor
ide content in each area.
Exclusive Magic-Mix
dispenser filter
Filters out lint . . -
, blends in detergent . . . all
automatically!
Exclusive Surgilator
agitator
A "million" penetrating
water currents remove even
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3 wash-rinse temps
Automatically provides
the proper wash-rinse
temperatures.
12-lb. Capacity
Russians Conduct
18th Test in Sky
Washington -0IPD- The So
viet Union conducted another
nuclear test in the atmosphere
Sunday, the Atomic Energy
Commission said today.
It was the 18th test an
nounced by the United States
since the Russians resumed
atmospheric explosions.
The AEC said the detona
tion was in the intermediate
yield range - or less than a
megaton. However, the Upp
sala Scismological Institute in
Sweden reported that It had a
force of three megatons-equal
to three million tons of TNT.
The blast was set off In the
Soviet Union's Arctic testing
grounds at Novaya Zemlya.
M UA-S-"58 i
TAXES ON TOBACCO
Washington-WPIi-The Tobacco
Institute reported Sunday that
the federal government col
lected more than S2 billion In
tobacco taxes last year. The
institute said state and local
governments collected another
$1 billion.
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