Statistic Approach
No Longer Means To
Recruit Executives
New York-IUPn-The statis
tical approach may once have
been enough to bring a bright
young college prospect into
the corporate fold, but it no
longer is a sure-fire means of
recruitment, according to
Robert L. Smith.
Getting the right man and
making sure that employer
and employee are mutually
satisfied is an art, Smith be
lieves; there are standards for
any recruitment program
among colleges but the over
all concept of the individual
man for the individual job
is beyond a specific formula.
"The competition for bright
young men from the college
graduating classes is terrific,"
Smith said. "The good ones
have lots of choices they can
make, and the success that a
company has depends on its
preparatory work, and the im
pression that makes on the
potential job-holder.
"I recall one case where
as is often the practice-the
president of a company which
was a client of mine insisted
on the final interview always
witli a prospect. I had a good
man for him, but he walked
out of the interview and went
away completely, no longer
interested."
Image Not Enough
"Then," continued Smith,
who is vice president of Ex
ecutive Manpower Corpora
tion, "1 had to have my own
interview with the executive.
I had to tell him what he
was doing wrong, and how
life had changed. But he took
it in good grace, and the re
cruiting program at that com
pany profited by it."
In the past, Smith said, it
was perhaps sufficient for a
company to explain what it
was-its "corporate image"-to
a young man by citing start
ing salaries, physical sur
roundings, fringe benefits, re
tirement programs, stock op
tions, training programs. But
these things are not enough.
"A change has been occur
ring," Smith said. "The com
panies which have fared best
in the marketplace of talent
have kept the tools above,
but have directed their at
tention to the art of recruit
ment as well.
"The more sophisticated a
company becomes at this art,
the more glowing the effect
upon its employment image.
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Thus, companies with the
most attractive employment
image are now outpacing their
competition in attracting and
holding the best talent avail
able. "The immediate effect may
or may not be of major con
cern, but the long-term im
plications can be devastating."
Executives Take Part
The best way for an execu
tive to judge how successful
is his company's recruiting
program, Smith pointed out,
is for him to ask himself or
his colleagues: Did we get the
men we wanted?
EMC recently conducted an
informal survey among 60
large companies, asking them
what college recruiting tech
niques they used. It disclosed
certain traits in common
among the programs of the
seven most successful.
-Recruiting was conducted
on a part-time basis by oper
ating executives who could
talk with authority about the
company they represented,
and answer questions about
its future.
-Each company mapped out
a specific program on its
needs before the recruitment
"season," and top executives
controlled the program.
-Each of the executives
carrying out the program
could handle rejections, as
well as acceptances, with tact
so that the company did not
leave a bad impression on a
candidate who did not get a
job.
-Each executive hired from
10 to 15 men, and each called
on schools where he had been
successful in the past, build
ing up a reputation as a re
liable man at vocational
guidance.
National Guard
Officers To Meet
Salem -U1PH- About 350 Na
tional Guard officers are ex
pected here Saturday for the
45th annual meeting of the
National Guard Conference of
Oregon.
President of the association
is Assistant State Adjutant
General Donald N. Anderson.
Speakers will include Lt.
Gen. John L. Ryan Jr., 6th
Army commander, San Fran
cisco; Maj. Gen. Herbert A.
Smith, commander of the32nd
Infantry Division, Wisconsin
National Guard, and Col. Gor
don L. Doolittle of Portland,
newly-named commander of
the Oregon Air National
Guard.
Gen. Smith's 32nd Division
was one of several called to
active duty during the Berlin
crisis last October. It is sched
uled for release at Ft. Lewis,
Wash., Aug. 1.
MedfordSTribune
SECTION B MEDFORD, OREGON, WEDNESDAY, JULY 25, 1962 PAGES 1 to 10
RECORD QUAKE
Mobile, Ala. -IUPH- An earth
quake in the vicinity of Aca
pulco, Mexico, was recorded
Tuesday on the Spring Hill
college seismograph. The
termor, which reached 6.5
6.75 on the 8.5 Richter scale,
was recorded at 12:11.59 p.m.
(PST).
I .... -. I
f A : rv
I'v,.' ,j fir ' 1 ,o f
FACES DEPORT ATION-Mrs. Peter Spar
angis, of Milwaukee, Wis., a Greek emi
grant, faces deportation with her American-born
son, George, 7 months. She emi
grated from Greece to Canada and then ob
tained a visitor's visa to come to the United
States in 1960. She met and married Peter
Sparangis and the son was born the next
year. Sparangis filed for divorce and the
Immigration Service told her she must leave
the country within 30 days. (UPI)
Seismographic Station To
Be Part of World Network
Corvallis - Oregon State
university this month will be
come a part of a worldwide
network of seismographic sta
tions that soon will be pro
viding the most detailed in
formation ever on earth
quakes around the globe.
The network will include
125 similar or "standard" sta
tions in every section of the
world.
President James H. Jensen
and Dr. Wayne V. Burt, chair
man of the department of
oceanography, said the OSU
station will be one of , four
located along the west coast
of the United States. All sta
tions in the network will have
the same type instruments so
that correlation of data will
be significantly improved, it
was pointed out.
New Equipment Installed
Seismographic e q u ipment
valued at more than $20,000
is being installed now in the
concrete seismographic vault
built by the university 10
years ago in a hillside 1 Vi
miles northwest of Corvallis.
The new equipment is ex
pected to be ready to start
constant data gathering by
the end of July.
OSU has had a seismograph
-only one in the state - for
more than 10 years, but the
new equipment is markedly
better. Additional special in
struments are included that
will give considerably more
accurate information on
earthquakes in the region and
that will facilitate basic re
search in seismology by OSU
scientists.
Funds for the equipment at
the various stations is being
Veterans' Affairs
Loans Set Record
Salem-iUPIl-The Oregon De
partment of Veterans' Affairs
said Tuesday it granted $48.2
million in farm and home
loans in 1961-62, an all time
high.
It was $3 million more than
the previous record year of
1959-60, and nearly $5 million
greater than 1960-61.
The number of loans grant
ed in the past fiscal year to
taled 4,622.
Director H. C. Saalfcld said
the record was set with five
fewer employees on the de
partment's payroll.
Saalfcld said the depart
ment still has a large loan
fund, and it is expected to
last through mid-1965.
The state GI loan program
began In 1945 and since then
39.432 veterans have borrow
ed $315 9 million.
provided by the Advanced
Research Projects agency of
the U. S. department of de
fense. Purposes of the proj
ect are to upgrade seismo
graphic observations through
out the world and to promote
international cooperation in
this phase of work. The Coast
and Geodetic survey, depart
ment of commerce, is respon
sible for the technical conduct
of the program.
Advanced Earthquake Studies
The network of stations
with its vastly improved sys
tem of recording data on
earthquakes, combined with
exchange of information, will
bring the greatest advances
ever in earthquake studies,
scientists believe.
Each station will file stan
dardized reports on earth
quakes recorded with the
U. S. department of com
merce. The reports will be
microfilmed, cataloged, and
made available to scientists
in other areas on request.
OSU staff members and
Average Weekly
Wage $104.02
Salem -WTO- The State Em
ployment Department said
Tuesday that the average
weekly wage of production
workers in Oregon in May,
$104.02, held about even with
April, and was up $2.33 from
May, 1961.
Contract construction work
ers continued to have the
highest average weekly wage
among all production work
ers. In May they received
$135.78 on the average, up
68 cents from the previous
May.
Still at the bottom were
apparel industry workers,
with $62.12 a week average.
Faulty Gestures
College Students Suggest Kennedy
Make Use of More Forceful Motions
CM
By DICK WEST
Washington - il'Pll - Back in
M;iy a couple of North Caro
lina State college students
made a trip
here to offer
President
Kennedy
some advice
on how to
improve h i s
forensic style.
The students,
Edwin S. Cain
and Stanley
W. Mason Jr.,
said they had made a three
month study of the President's
platform manner and found
that he was woefully short of
forceful gestures.
For the most part, they
said, the President limited
himself to "the fish-stabbing
movement with finger extend
ed and the downward chop
ping motion with the open
hand."
They reasoned that his
speeches and public state
ments would be far more
effective if he would expand
the range of his gesticu
lations. Toward that end, they
presented to Commerce Sec
retary Luther H, Hodges, for
transmittal to the White
House, 10 placards illustrated
witn arm and nana move
ments recommended for Ken
nedy's use.
When I first read about
their mission, I had a feel
ing that the youths, one of
whom was only a freshman,
were perhaps being a mite
presumptuous in appointing
themselves as presidential
eleocution advisers. But in
the light of subsequent
events, 1 am beginning to
think that maybe they were
prophets in disguise.
As everyone knows, the
Presidents legislative pro
gram has been taking a beat
ing in Congress lately. And,
at the same time, the public
opinion polls Indicate that his
popularity rating has slipped.
Can tli is be because he
isn't getting his message
across to Congress and the
people? And can that be be
cause his gestures are faulty?
Seeking an answer to these
questions, I tuned in Monday
on the President's televised
news conference and carefully
made notes on the gestures
he employed.
lt was my observation
thai the President ii not as
devote to the fish slab and
chop as the Macon-Cain
study indicated. His most
commonly used gesture is
what I would classify as
the tweak."
lt is accomplished by put
ting the thumb and forefinger
together and giving a little
tweaking motion. No speaker
could stab a fish with that
gesture, except possibly a red
herring.
The President also made
use of what is known in ora
torical circles as "the swizzle
stick pin." Here the forefin
ger is pointed downward and
revolved, as though stirring
the ice in a highball glass.
I noted that Kennedy oc
casionally emerged from a
swizzle stick spin with a sort
of backhand flip. Other man
nerisms, more or less self-
explanatory, included "the
windshield wiper swipe and
"the forefinger palm punch."
My observations led me to
conclude that the President
could profit from a few ros
trum-pounding and arm-whirl
ing lessons.
Gestures like he uses would
never persuade a high fee
shinbone specialist to cam
paign for medicare.
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students from the department
of oceanography and physics
will operate the OSU station
once it begins its around-the-
clock recordings of seismic
wave activity.
In charge will be Dr. Jo
seph Berg and Dr. Peter Dchl-
mger (who will join the OSU
staff in the fall), geophysic-
ists on the staff of the ocean
ography department, and Dr.
Harold Vinyard, physics de
partment, who directed the
work of the old seismograph
from its installation.
Past Quakes Reviewed
The OSU scientists are
nearing completion of a liter
ature study of Oregon earth
quakes from 1841 to 1958.
Some 240 earthquakes of
varying intensity are included
in this study to date-73 of
them at sea off the Oregon
coast.
Installation of the new seis
mographic equipment is being
supervised by a staff member
of the U. S. coast and. geo
detic survey-the agency in
the U. S. department of com
merce that will direct the
worldwide network - and a
representative of Texas In
struments, Inc.
The two men, O. J. Britton
and James Barnhousc. are
traveling around the world in
stalling the equipment and
checking out the stations.
Selection of the 125 stations
to be included in the world
wide network was based on
interest and capability for
doing basic research in seis
mology, active participation
in operation of seismograph
stations, and strategic loca
tion to give complete cover
age. The other stations on the
West Coast will be University
of Washington, University of
California at Berkeley, and
California Institute of Technology.
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