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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 12, 1962)
THURSDAY. APRIL 12. 1962 8 C . , ;!. .'' MF.DFORD MAIL TRIBUNE. MEDFORD. OREGON Edited by the Mail Tribune Advertising Department OPTIMISM PREVAILS FOR SECOND QUARTER Businessmen are looking ahead with confidence to recording gains in both sales and profits during the second quarter (Api i . May and June) compared with the first quarter of 19U2, indicates a survey of some 115 lead ing business executives conducted by the New York Herald Tribune. Eighty-one per cent of the executives polled expect sales to top those of the first quarter, 14 predict no change, while 5 feel sales will be lower. On the profit picture, 63 anticipate an increase in the second quarter over the first, 28 believe profits will be unchanged, 9 'wlthey wUl decline. Businessmen are quite optimistic regarding employment a total of 98 feel em ployment will either rise or stay the same as in the first quarter. Inventories, 58 of the Darticipants believe, will increase, 34 are of the opinion they will remain the same, while 8 feel they will decline. The majority of the businessmen, 88, expect prices to remain the same. discounters, the agency concludes that the small retailer can survive against discount house competition. The discount houses are having their share of problems, it is said. The inde pendent retailer who features style, fit, quality and service and supports these with sales manship, reputation and neighborhood convenience, is "going to be around tor quite a while," the report said. ' f ) 1 I I ARTHUR C KABOLD , . v niv K-MtrsHT r.n Automobile history was made in Med ford when a caravan of cars made its way Into town today. It is the first time that all models and body styles for Imperial have been on display at one time here. The cars are displayed at Chrysler-Imperial dealership, Dick Knight Co., 8th and Riverside. "The Imperial Brigade will give prospects a chance to see all of the Imperial models tn one place at one time and to ride and drive these cars," Dick Knight said. "Everyone is i..n. i i- ..i.i. it., riui.nhin rim-Inn ihl unerinl occasion." The cars and exhibit will De on display Thursday, Friday and Saturday. The six models displayed are two-door Southampton hardtops in the Custom and Crown lines; four-door hardtops in the Custom, Crown and LeBaron lines and a convertible in the Crown line. According to Mr. Knight, the Imperial Brigade will also Include a Turbo-Engineering, display of Chrysler Corporation's new gas turbine engine. This display graphically illustrates the principles and operation of what has been called the greatest automobile advance In 30 years. Chrysler has recently completed a successful transcontinental test run In a gas turbine engine powered car. Between 80 and 75 specially designed turbine cars will be available to selected customers in the latter part of 10 63. , -,V.K CHARLES KING CHARLES KING JOINS AMERICAN HOME k LAND STAFF Charles King has Joined the staff of salesmen at American Home & Land company, according to Jim Nistler, agency owner. King will specialize in orchard properties in addition to residential sales. He is manager of Oregon Pear Sales company of Medford and has as experience in the pear industry six years association with Nye and Naumes and Crystal Springs Packing companies. All together, he has 16 years in the pear business. King is married and has four children. He resides at 2101 Oak Wood drive. A graduate of the University of Washington, King is a member of Sacred Heart Catholic church and president of Medford Pear Shippers Association. KEEP AN EYE ON THE FADS The fantastic success of the now-famous "Bach-Beethoven-Brahms" sweatshirts Is currently running rampant through ad-space of top wom en's fashion specialty and department stores, reports Women's Wear Daily. Next month Mozart will be honored. Stix Baer & Fuller, St. Louis, ran a three column ad show ing a woman wearing it with "Stix Strikes a Blow for Culture." Joseph Magnln, Sun Francisco, sketched Bee thoven and a girl, headlined, "The Face of a Hero." Nelman Marcus, Houston, gaily getting grandma Into the act in one ad, saying "Let's Stamp Out the Twist," reports a near-stampede on the shirt. Beethoven, incidentally. Is reported outselling Bach and Brahms two to one. On the blouse front, Eliz abeth Taylor, Ben Casey and Cleopatra have sparkplugged a boom. Stores across the coun try are clamoring for neckband collared blouses with buttons on the side, particularly the type Ben Casey wears. The ruffled shirt, Liz Taylor wore to hide the scar on her throat, have been selling by the tons In every conceivable type and variation. Several blouse men are predicting that the cowboy type of shirt will be the next big style or novelty fad to hit the market. . NEW FROM WARD'S-Thls lovely aluminum home addi tion can be built by two men as a week-end project. Creat ed by the Cupplcs Products Division of Alcoa for Mont gomery Ward & Co., the unit is ideal for combining outdoor living with an airy, spacious, year-round room. The inter esting addition, available on monthly terms, is being intro duced through Montgomery Ward & Co. retail stores and the Ward catalog. INDUSTRIAL GAS SALES ENGINEER JOINS CALIFORNIA PACIFIC UTILITIES COMPANY Arthur C. Kobald has Joined the California-Pacific Utilities company in their Southern Oregon division in the capacity of industrial gas sales engineer. In this position Mr. Kobald will be available to assist in the application of natural gas-to Industrial or com mercial gas burning equipment. The advent of natural gas in southern Oregon, within the next year is expected to create a large demand for natural gas for use in industrial and com mercial applications due primarily to its low cost. California Pacific feels that the intro duction of low cost natural gas should help in the' development of industry in southern Oregon due primarily to its low cost but also because of the ease of handling of this type of' fuel and its flexibility of application. Also the introduction of natural gas should make it possible to introduce gas air conditioning on a large scale to this area. Gas fired air con ditioning is widely used in other areas where natural gas is available due to the trouble free nature of this type of equipment and its low cost of operation. Gas air conditioning is now available in sizes ranging from 2.3 tons through 1,000 tons in both central and add-on units. Mr. Kobold will be available as a consultant in the application of this equipment both industrial and residential. Mr. Kobold comes to Cal-Pac from the Gas Service Company in Kansas City, Missouri, where he held the same position for the past four years. Prior to that time he was industrial sales engineer for the Metropolitan Utilities District in Omaha, Nebraska. Mr. and Mrs. Kobold will make their home at 1012 West Ninth street, Medford. His office will be in the Cal-Pac Division office in Medford under the direction of Mr. M. E. Sands, division manager, and Mr. E. R. Hoppe, district manager. S OU T H E R N OREGON BARDAHL DISTRIB U T O R Ray Reeves (right) reviewed advertising and sales plans for 1062 with Ole Bardahl, presi dent of the world-wide addi tive oil firm, at a recent meet ing in Los Angeles. Seventy - five distributors and salesmen from Bardahl's California, Arizona, Utah, Ida ho and Nevada districts learn ed of the company's plans to use more than 67 Western daily newspapers in telling the story of the Bardahl "York Report" In a recent all- day meeting at the Hollywood Roosevelt Hotel. The Mail Tribune has been selected as one of the leading newspapers to feature Bardahl advertising. NEW HYBRID TEA ROSE BEING INTRODUCED HERE Developed and named in honor of one of America's oldest paint firms, new everblooming hybrid tea rose now is being offered to gardeners throughout this section. It is available through Pittsburgh Paint dealers in your choice of red, pink or yellow. This new rose was created by Jackson & Perkins, the world's largest rose growers, as a special tribute to Pittsburgh's popular cus-tomed-mlxed Maestro decorator colors and named the Maestro Rose. Pittsburgh dealers are ottering these rose plants to local gardeners during a special springtime promotion of Pitts burgh Wallhlde Wall Paint and Enamel. The arrangement enables the public to obtain these rose bushes at a considerable saving, it was announced. Details are available at the Pittsburgh Paint store, 1 West Sixth street in Medford. MARTEL APPOINTED BY SEAGRAM Mr. Robert E. O'Donnell, Northwest district sales manager for Seagram Distillers company, has announced the appointment of Mr. Eurgel Martel as Oregon state representative. In this capacity Mr. Martel will represent Seagram's 7 Crown, Seagram's V.O., and Seagram's Extra Dry Gin. Mr. Martel is a former sales manager for American National Processors, Inc. He is a graduate of Lincoln High school In Portland, Oregon, and Whitman college In Walla Walla, Washington. BANKS BOOST AD BUDGET U. S. commercial banks will spend $195,000,000 for advertising this year, according to the annual advertising survey of 3,297 commercial banks conducted by the American Bankers Association. The 1982 advertising outlay is $15,000,000 more than was spent in 1961 and almost double the expenditures for 1957. Almost half of the participating banks report that they will spend more for advertising this year than they did in 1961, 35 per cent will spend the same amount, and 15 Der cent will reuuee ineir expcnaiiures. as in previous years, newspapers were first choice of the banks uir anvemsing. i nree mousana and seventy-e ight banks said they will use this medium; iui-ui. iu uc uscu in omer oi meir importance: display posters, mall advertising (in- uuuiwi-13, inserw, calendars, radio, specialities, outdoor posters, mov e magazines and car cards. r CM EURGEL MARTEL eluding folders, trailers, television, take alon Olympia M 5p.nl.liii)! and imiiiii;! as ilic Th.il s win liishl Ohmi; Itti-c iMinal siivli f.not .imniii; ,uiiu Wi "K.imiio. ui in ill.- nwiivm. Tin' hmnoii. like r.i-.ii,nvii ck-.it 'its the Water' k-incr Spnni; DEER .rsOTi i'A OLYMPIC BEER AN NOUNCES ITS SPRING PRO MOTION - Every year, the beautiful Spring weather hrinus active Westerners out doors to do things and to go pliicos. And no matter where you plan to find fun and ex citement, the brewers of a poptilnr western refreshment will urge you to "lake Along Olympia." Olympia Beer's traditional big Spring Promotion focuses on one of the season's many enjoyable outdoor activities, a "Bicycling Picnic" Brilliant color photography will put you rinlit in the picture, along side the "portable pleasure" of refreshing Olympia Beer. Rolling right behind the kick-off, daily newspapers - III carry 4-color pages and eloiiiinniit si7e black-and-white ads. Watch fur the colorful ad (shown at left) in the Medford Mail Tribune, Wednesday, April 18. APPAREL SALES DUE TO RISE IN '62. Retail apparel siites and profits for the sec ond quarter of 11162 will be better than the llllil period and Kiister sales of apparel Ihi. year will top hist year, indicates two surveys con ducted by Credit Clearing House Division nf Him X Bradstreet. Overall, the agency sees apparel sales in Iflti:! up V; over l!)lil. reports Worn e n s Wear Daily. The Easter survey was band on a check of officials of 16 prominent buving organizations. All but one said that dollar volume would exceed Inst year's; the loner thought sales would be unchanged from last Easter. The survey on the second 'quarter ex pectations reflects the thinking of retailers themselves. On sales expectations, 80'i of the apparel retailers questioned expect an increase. Hi', no change, and 4'r saw a decline. h-rom increases Hre expeciea oy t)i- oi tne apparel retailers queried, with 36'i seeing no change, and 2", minority predicting decreases A maionlv of those reiiortinii exneel no I.tlMtjifciiaK I. ii mi turn Vinmlmmm COOLING OFF - City swimming pools in Riverside, Calif., haven't opened yet, so the first heat wave of the season brought this scene of youngsters' method of beating the heat, which climbed to 89 degrees and brought a neighborhood duel with garden hoses. (UPI) Religion in America 'Communists in Churches1 Charge Claimed Demoralizing PUBLIC GREETS 1962V FORDS Fred Coleman of Crater Lake Motors, Sixth and Fir in Medford, reports enthusiasm among crowds which thronged to view three new Ford models. Billed as "The Lively Ones from Foord," the mid-year introductions included a new Falcon Sports Futura with a Ttiunderblrd-lnspired roofline (above left) and 4-speed floor gearbox and console. Ford's big-car line has a new model call the Galaxie 500XL available as hardtop coupe or convertible. It gets the posh treatment with carpeting and bucket seats (above center). Ford s middle-size line has a new Fairlane 500 Sports Coupe also with T Bird type roof and bucket seats. Special trim (above right) identifies the new deluxe coupe. All three new cars are on display now. By LOUIS CASSELS UPI Correspondent The cry of "Communists in churches," raised by extreme right-wing groups, is begin ning to have a seriously de moralizing effect on religious life in America. So says a bluntly worded report issued by the National Council of the Episcopal church. Similar warnings have been sounded recently in a state ment by the General Council of the United Presbyterian church and in a pamphlet pub lished by the National Cath olic Welfare conference. All three documents say that many patriotic, God-fear, ing Americans - who are not themselves extremists - have become frightened and con fused by the widely circulated charge that Communists have heavily infiltrated the ranko of the clergy. This charge has been label ed a "patent falsehood" by the FBI. Charges Persist But even the great prestige of the FBI has not been suf ficient to lay the charge to rest. Hearing it repeated over and over again, loyal church members find them selves wondering If there may not be something to it, after all. The Episcopal report says that doubt and suspicion are deadly disrupters of any church. It's not necessary that the members be convinced that their pastor actually is a "comsymp." If they are mere ly led to suspect that he might be, his ministry will be crip pled and the fellowship of love which should prevail in a Christian congregation will quickly give way to an atmos phere of tension and hate. Precisely this is happening now in some parts of the coun try, according to the Presby terian General Council. The Catholic pamphlet, written by Fr. John F. Cronin, S.S., assistant director of the NCWC's Social Action De partment, says that "hysteria and suspicion are increasingly evident in many areas. It urges patriotic Ameri cans not to be "misled by false prophets." And it assures Catholics that Communist in fluence in Protestant churches which have been the princi pal targets of rightist attacks is "virtually non-existent." The Episcopal report holds out little hope, however, that the charges of communism in the churches will collapse un der the weight of their own "preposterousness." "The charges will continue to be made," it says, "Just so long as it is profitable for disciples of dissension who find their support among church members. Los Angeles Pacific Choir To Be Here The Los Angeles Pacific col lege a cappella choir will pre sent a concert of sacred music at the Free Methodist church, 1294 South Peach st. at 8 p.m., Friday, April 13. Mrs. Hilda Blowers is direc tor of the choir. President of the college. Dr. Robert Cox, was minister of the Medford Free Methodist church from 1951 to 1953. The 50-voice choir will fea ture church music, a group of Russian choral favorites, and later changing to contempor ary costumes, they will pre sent folk and gospel music. To this Episcopalian sug gestion, Fr. Cronin adds -Catholic amen. "I am convinced," he says, "that three-fourths of these extremist groups are making a financial racket of the fight against communism. They're in it for the money." FULL ' I PROOF 90 SUNNY fSROOCt KENTUCKY STRAIGHT BOURBON WHISKEY ONLY $095 i PINT THt OLD SUNNY BROOK OlSIIUtfY CO., LOUISVILLE. KT ! SUNNY ; BROOK Lenten Message Man's Thinking Diverted By Varying Philosophies eh By THE RT. REV. N.R.H. MOOR DEAN Trinity Cathedral, Pitttburgh Episcopal Written for UPI The Lenten season is a period set aside by the Chris tian church during which we strive to become more keenly aware of God and of ourselves as we are and as we ought to be. It is a means to an end, not an end in itself. When we make it an end we become captive to techniques and vic tims of near sightedness. "Keep" Lent but don't let it "keep" you. God's purpose for all of us is that we became more and more like Him. Bio logically we are his creation but spiritually we are onlv in iine li-..sclllng price, inventories, number of employ- or borrowing In a section rn the process of becoming1 his children-children of freedom. It is not God's purpose that we become marionettes ma nipulated by economic and philosophical and social strings held in the hands of blind chance and grim neces sity. The Lenten season affords us the opportunity to ask our selves. Just where do we stand in our relationship to God and our fellow men. Are we intent upon digging spiritual shelters of one kind or another or are we ready for high adventure in the art of living as real per sons? In this regard it is well to remember that without adven ture civilization decays. But we must remember that ad venture, like Lent, is not n Oregon Delegation Votes on Party Lines Washington -iWD- Oregon's House delegation voted along party lines Wednesday on a move to cut off the Congres sional privilege of sending un addressed. or "Junk mail" at the taxpayers' expense. Republicans Edwin Durno and Walter Norblad voted in favor of abolishing the privi lege, while Democrats Edith Green and Al Ullman voted against the amendment. The move lost, 197 to 192. Montague Mayor Reelected Tuesday Montague - John W. (Jack) Churchill, Montague mayor, was reelected to the city coun cil here Tuesday. Also elected was Raymond Callahan. Callahan received the most votes. 120. Churchill polled 100. Delbert Haley was third with 57. Haley was seeking the post now held by his fa ther, Charles Haley, who did not seek reelection. Voters also approved a proposition to pay each coun cilman $50 a year for his serv ices. The vote was 105 to 31. Councilmen previously have received no pay. end in itself, but the means by which we discover something. It is by venturing forth that we will come at last to Him who beckons us out of eter nity. Drawing closer to Him we gain the peace which passeth understanding and are thus empowered to help in bring ing order out of the chaotic human relations that swirl and hiss about us. 4 THE DANMOORE HOTEL 1217 SW. Moiriion St. PORTLAND. OREGON All transient gutiH. All thoic who com, return. Ritet net hih, not lew. Free garage. TV's md radios Reputation for cleanliness. Children Under Sevan No Charge CRATER LIONS APRIL 13, 14, 15 (FRIDAY) (SATURDAY) (SUNDAY) MEOFORD ARMORY Cornelius Yanderbilt, Jr. tells Family Weekly 0f "THE PEOPLE I CANT FORGET" Read the April 15th issue to see the five person alities who impressed the author most deeply. Family Weekly It a Colorful Part of MEDFORD MAIL TRIBUNE
