14
Area Volunteers
To Take Part in
Cancer Crusade
.. Volunteers of the Jackson
county unit of the American
Cancer society will call on
residents May 2 to distribute
educational leaflets which
could save their lives, accord'
, "p-e Alexander, chair
man of the Jackson County
.Cancer Crusade.
! "I hope every door in the
community will be open to
welcome our Crusaders on C
Day,", Alexander said.
"If everyone followed the
advice contained in the leaflet
to be left in each home, more
than 85.000 lives could be
saved. This is the number of
: men, women and children who
die of cancer in the United
States each year but who
could have been saved by
heeding the simple ' advice
stressed In the American Can
cer Society's educational pro
gram." , ; , ' ,
Alexander said the best pro
tection against cancer was to
have annual health checkups
and to obtain medical atten
tion at the earliest sign of sus-
; plcion of any of cancer's seven
danger signals
On Half Could Be Cured
Pointing out that at least
' one half of all those who' get
- cancer could be cured through
early detection, and proper
treatment, Alexander said the
American Cancer Society
could make this goal a reality
If it had enough funds to do
the Job. 1 .
"The Society was mainly re
sponsible," he said;' "for the
dramatic decline In -the Can
cer death rate. Twenty years
; ago only one out of seven who
developed cancer was saved;
today it is one out of three.
With adequate public support
and personal action it could
be one out of .two.": -
Money raised .in1 the Cru-'
sade will not only be used to
stoo up educational pro
grams, but to provide service
for cancer patients and to sup
port research -, of scientists
who are working unceasingly
Du.uiu.iu i-wwi ln.uun
New Directories Have Ashland's M Number Listing:
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'NEW NUMBERS Medford telephone direc
tories,. including some 3,300 'Ashland AH
Number listings like that of the Shakespeare
Festival theater, will be mailed, starting
Wednesday, May 3. Pacific Telephone-North
west. Service . Representative Mrs. Betty ; ice.
Moore, 213; Ross lane, holds :qpen page of
old directory showing MUrdock 2, 5 and 9
numbers that will disappear Saturday,-May
6, at li- p.m.,' when the hew Ashland tele-"
phone equipment and numbers go into serv-
for ,a cancer cure, or . preven
tive; Progress in cancer re
search can only go as fast as
funds are available .'.
Alexander said more than
1,100 Volunteers' will partici
pate .In1 the ' Jackson county
Crusade. '- ' ' t . i i
COLOR DIFFERENCES :;
,, Baltimore Pupils of :blue
iyes .oontrdct .more toj' light
than the pupils of brown eyes.
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m cmno lotion
RICHARD
HUDNUT
WILLIAMS
AFTER SHAVE
Hi
tSflfJflCIB TABLETS
Bottlft :
of 100
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Mail delivery of Medford
telephone directories, contain
ing some 3,300 new Ashland
telephone numbers, will begin
Wednesday, May 3, according
to J. H. Creager, local man
ager for Pacific Telephone
Northwest.; All Ashland telephone num
bers will be completely chang
ed in the new edition, al
though they will not be used
until 11 p.m.' Saturday, May
6. At that time the dial equip
ment in the new central office
building there will be cut into
service.
One prefix. 482, will replace
the three, MUrdocks 2, 5 and
9, now in use there. The last
four digits of each number
will vary with individual cus
tomers. A typical number will
be 482-0010. -, .
All Number Calling
This system, designated all
number, calling (ANC), will
gradually appear on all tele
phones in the United States.
The use of letters and numer
als in combination will be
dropped because of several
factors." ' 1 "' !'
"The nation's telephone In
dustry is simply, running out
of numbers," Creager said. . '.
Rapid growth .of telephone
service throughout the nation
will exhaust the present 2-let-
ter, 5-number system in about
10 years. ANC will add enough
new number combinations: to
last approximately 40. years.
Not So Radical .
The departure ' to ANC is
not-so radical as one might
believe, Creager said. Actu
ally that is exactly what peo
ple have been doing since dial
telephones first came into
service in the early 1920's.
"Dial Switching equipment
can't tell the . difference be
tween A or Y. It only under
stands combinations of elec
trical impulses from 1 to 10,
as represented - by the holes
on the, dial of a phone," Crea
ger explained..
Historically, prefix names
started when telephone com
panies found themselves with
more customers than were
practical to serve from a sin
gle central location. As they
branched out,, the original
building usually was dubbed
main." Newer telephone of
fices were named after their
geographical location -."east"
or "west"-or perhaps a well
known district.
Lead to Problems
In all cases, however, name
prefixes had to be picked so
that the number combinations
on the dial were not dupli
cated. A city with the pre
fixes DExter (33) and EDge-
water (33) would lead to seri
ous dialing problems.
Creager pointed out that as
a step toward direct distance
dialing (DDD), phone numbers
in Ashland would be undupll
cated anywhere in Oregon.
'., "A customers number, what
ever it is, will be his own
exclusively with the Oregon
code area (503)," he said.
"That's why we have included
area code 503 on the new tele
phone number plate for all
Ashland customers.
May Be Dialed Direct.
"If Ashland subscribers give
the area code as well as their
phone number to friends and
business associates out of the
state, it will be possible for
calls to be dialed direct to tele
phones in Ashland from most
points 'in the nation," he said.
"Oregon's Year-Around Va
cationlands" is the theme for
this year's cover on Medford
and Ashland -directories. .
The ; ; new . directory cover
features four color' scenes, of
some of the many vacation
activities available in Oregon.
One of them captures the
beauty of a familiar southern
Oregon scene - Lake of the
Woods with snow-capped Mt.
McLoughhn , in the back
ground. . , :,' - . .
Building Permits
Show Increase Here
Eugene Building permits
rose in Medford .during
March, compared to Febru
ary, according to the bureau
of business research . at the
University of Oregon. . -
. Reports of March, 1961,
show an increase in permits
this year over last year. New
residential -construction tot
aled $148,500 this March,
compared with $201,500 for
February, 1961, and $167,700
tor March, I960.
New non-residential con
struction for March, 1961,
totaled $105,123., Alterations,
additions and repairs for the
same period tallied $125,135
Total building permit ex
penditures in Oregon during
March was $14,401,082; for
February, 1961, $9,707,659,
for March, 1960, $18,548,140.
With 146 identical reporting
centers in Oregon included,
the state total is 22.4 per cent
lower than March, 1960.
In Medford, the total for
March is $378,758; for. Febru
ary, 1961. $321,695; and for
March, 1960, $311,776.
Building permits are a re
port, of plans rather than of
construction in actual opera
tion. Interpretation of these
data must allow for the lapse
of time between issuing of the
permits and beginning of con
struction, according to Uni
versity officials.
POISON OAK BOTHER
YOUf WORRY NO
MORE
UntiH Poison Oak
Lotion. Satisfaction Guac
antd, at yout Favorite
Druf Stot.
More than 33,000 copies of
the new directory were print
ed.' Of that number, some
22,000 will be delivered initi
ally,' and about 2,000 sent to
points all over the nation. The
remainder . will ' be used for
replacements and new sub
scribers during the year.
An added feature for this
year's directory is a new
margin index which shows at
a glance whether Medford (in
cluding Central Point and
Phoenix-Talent), Ashland,
Butte Falls, Eagle Point,' Gold
Hill, Jacksonville, Prospect,
Shady Cove or White City is
listed on a given page.
Some 14 tons of paper were
used to print more than 9.5
million pages for this edition
of the annual listings.
HELP
US!
We need clothing, shoes, dishes,
furniture, and bedding. -Wo
Pick Up.
HELP OTHERS!
The Salvation Army
. 30 N. Holly
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Lucky Mother . . .
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ivith Gift.'..x
PURSE FLACON OF
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Memoire Cherie, created In -France by Elizabeth
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for those who are 'not familiar with this unfon.
gettable fragrance to discover it for themselves
in a special way. A 3-oz. bottle of Memoire Cherie
Pe(fume Mist (5.00 value), plus a gift flacon of
Memoire Cherie Perfume (3.50 value).
Both, for 5.00
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This graceful little Stroller brightens your living,
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Name
Address
Ci? - -Zone ....State .
Charge p Cash '
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