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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 29, 1961)
8 B . WEDNESDAY, MARCH 29, 1961 MEDFORD MAIL TRIBUNE. MEDFORD. ORE. 'Luxury' Appea rs To Be Vog ue For Average American in 1960s Br HENRY J. BECHTOLD UPI Financial Editor New1 York - lllPD -.Leisure became a ' byword in the American standard of living , this past dec ade, a n d it now appears that ''luxury" w i 1 1 be the . vogue of the average American i n 'the 1960s.' One of the nation's oldest : Henry Btcntold liquor Import ers reports that luxury items re selling better than ever, nd they are selling to a broader base of people. Julius Wile Sons & Co.; Inc., discovered this during an in tensive marketing survey which was prompted by an "interesting" change in the ales graph of one of its im portant products. - The graph showed that the bulk of the Soies of a rather popular cordial was shifting io the moderate-priced stores and bars. Until recently the company had pegged its pro . motional efforts on this prod uct to the finest hotels and liquor stores. ;, , '; Gracious Living The survey disclosed that the average American now is interested in "gracious liv ing." The company stressed that this trend was not just confined to imported cordials. The average housewife is buying and preparing more unusual, exotic foods; she is concerned with more expen sive Paris fashions; and repli cas of fine sculpture and paint ings are finding . their way into more "average" homes. The reasons for this broad ening of the base of fine living are many. The average family income, for example, has gone up appreciably In recent years, freeing added dollars for non necessities, r European travel no longer is a monopoly oi the rich - one million Americans are expect ed to visit that continent this year. bring TaitM Back ' Julius Wile said these peo ple not only acquire a taste for certain niceties of living while abroad, they bring these tastes back with them and in fluence their friends and neighbors. ' 'i he mass communications media also have a part in popularizing many aspects of good living, heretofore un known to many average fami lies. . And the greater availability and lower price of fine, well publicized imports, also have contributed to the picture. This new economic reality, the firm-said, hag forced the luxury importer to orient his sales and distribution efforts to nearly all of the American people, ii .- ; " . :' ' Raquirtd Basic Chang This certainly has required a basic change in the thinking of the Julius Wile firm, ac cording to its president Rich ard Blum. . While the firm Is not yet mass merchandisers; Blum said it certainly is not a purveyor of an unusual product to a chosen few knowledgeables. . The market of the luxury importers is the vast middle income class, he stated, "and we are learning to sell that market," , Inadvertent Libel Law Repeal Voted Salem -0IPD- The Senate Ju diciary Committee has voted to repeal Oregon's inadvert ent libel law. , .'As It now stands, the law prevents collective or puni tive damages for libel if sub sequent corrections or retrac tions have been published. The committee had been considering a bill to amend the law, but tabled that mea sure in favor of doing away with the law altogether. . Sen. Anthony Yturri (R-On-tario) cast the only dissenting vote. . Communist Leaders View Laos Situation ' Moscow-flJPD - Military and political leaders of the Com munist world met within the walls of the Kremlin Tuesday to discuss "measures to strengthen Red combat capa city" and enforce demands for "restoration of the neutrality of Laos." lit .ImA -4 t DAMAGES AWARDED Damages of $180,000 have been awarded to Kenneth M. Kudsoh, a 9-year-old Portland boy who received an anti-Polio inoculation on April 20, 1955, and soon thereafter developed a general paralysis of the entire body which left him permanently disabled. Cutter Lab oratories of Berkeley, Calif., who have claims outstanding to the tune of $11 million on similar charges, was ordered to pay the damages; The youth is shown in his home, displaying his artistic talents to' his sister. .. , - .. .. . ' (UPI Telepholo) THE CURRENT RAGE New Spring Hair Styles Show Trend To Furnishing of Chemical Elements :1 ! THE McKesson BEXEL VITAMIN "8 to 80" PRIZE-0 RAMA Youngsters from "8 to 80" will love these valuable prizes. tnter today at your PRIZE-O-RAMA drugstore! t i ii i 1 11 wmnmmimm inn nmw mwniw m muhi a n t 1st Prizes: 63 New HOMEUTE Yard Trac "riding" rotary mowers Moke grass cutting raat f unl Tha Yard Trac 4Vi horsapowar plant drlvas up ttaap gradas easily drives Ilka a car with automatic transmission. Tha Yard Trac trims closa, gives a uniform cut even on irregular lawns. Easy starting, dependable. Many valuable accessories are available. 2nd Prizes: 63 Model t replicas "Runs and handles like a real car" This half-scale ropllca of the famous 1910 Model T will carry two young sters, It will even haul two adults. Stoel frame, Fiber-glass body, me chanical brakes. It will go up to 10 MPH (you can set it slower). 25,000 Local Prizes given away FREE at neighborhood drug counters. Look (or the "8 to 80" PRt ZE-O-RAMA signs at bettor drugstores everywhere. Each store will award five valuable prizes locally to Its own cus tomers. Important: You must enter to be a winner. Local prizes will be: 2 Beautiful Herb Sets , . . worth $19.60 each. Sets consist of a lovely, hand-finished wall rack and 10 specially-molded bottles tilled with exotic and taste-tempting , herbs and spices from the House of Herbs. 3 Handsome Lazy Susans . . . worth $40 each. Each Lazy Susan is unusually good looking, uniquely useful with four graceful burgundycolor bottles containing a year's supply or famous eexei m vitamins. Here'i how you enter the "8 to 80" PRIZE-O-RAMA: Nethlne to buy, Entry blanks are only avertible at ttorei duplaying "8 te 80" PRIZE-O-RAMA signs. Entry blanks mutt be deposited In the official entry boxes in those ttoret. Winners ol first and second prim will be (elected from each of nlna regions covering all so slates. Seven first prim and seven second prlies will be awarded In tech geographical region. Winners will be selected by the R. H. Donnelly Corp. whose selections will be final. Entries close April 30, 19M, Enter today I You're always a winner with BEXEL VITAMIN INSURANCE mmmmmmmmmmmmmmWWM Boxcl provides the right kind ol vitamin insurance for every member of your fmily. Ask your doctor or your pharmacist about McKesson Bexel Vitamin Insurance. There are correct Bexel Vitamin formulas tor children and adults, men and women. McKesson Laboratories unconditionally guarantee Bexel Vitamins to be superior in every way and to be of the hiRhest possible quality. You know when you buy Bexel you are buying the best for your family. Remember, vitamin deficiencies can cause rc.il trouble so be a win ner, take out Bexel Vitamin insurance today. is ran McKesson (jVI) Laboratories Look for the McKesson BEXEL VITAMIN "8 to 80" PRIZE-O-RAMA Signs at your Drugstore, 2B61-76 ' By DICK WEST Washington (UPD Last year about this time I attended a showing of new spring hair styles ana came away gr e a 1 1 y encouraged. Hairstylists, Iobserved then, had about quit try in g to make Ameri can girls look 1 i k Italian west boys and were tending toward more "natural" lines, wnai- evcr they are. ( In the past few months however, I have noticed some rather alarming trends. So when the 1961 hair style show oDoned here this week, I dropped by to see what was in the wind. Consequently, I can tell you that about the only thing that nature has to do with hair styles this year is to furnish the chemical elements for the tints and sprays. Apricot glow, pink silver, frosty platinum and baby beige - these, so help me, are the names of some of the colors that women will be tint ing their tresses with. Rainbow Hues And some of them, so help me further, will be using more than one color at a time, thus giving their hair a tri-toned effect, like brick ice cream. In one corner of the ex hibit hall, I saw a hair dresser demonstrating what he de scribed as a "figure eight" coiffure. He took a model who was sort of an off-blonde and lumped up her hair so that the ends cascaded down over her forehead Then he tinted some of the descending strands a pinkish color and some on the other side a purplish hue. The re sult looked like champagne laced with cherry and grape flavoring. Watching this made me feel kind of queasy, so I relinquish ed my seat and went over to have a chat with Andre An- ouge of Paris, who once won two international hair styling contests in a single day "Whatever happened to the ponytail?" I asked, hoping to impress him with my ability to talk shop. Tha Current Rags1 Anouee ignored the ques tion, but I subsequently was able to draw him into a dis cussion of the latest trends, From it I learned that the big thing nowadays is a hair-do that resembles an artichoke. I had some trouble under standing Anouge's accent, but I distinctly heard him say artichoke." Thus, in just a few short years, the pattern for female hair styles has changed from Italian boys to livestock to vegetables, with a detour, by Bill To Cut School Construction Costs Salem - (UPI) - Rep. Juanita Orr has introduced a bill which she said would save school districts and taxpayers tons of thousands and eventu ally hundreds of thousands of dollars on school construction costs. The bill require!-, that every school district file with the state board of education a copy of final plans for all school buildings built by the district. These in turn would be made available to other schcjpl districts, on request, saving duplicate architect fees in some instances. The Lake Grove Democrat said "hundreds of tnousands of taxpayers' dollars arc go ing down the drain because of needless architectural fees on duplication of plans." She said schools should be well built, warm and well lighted "but I can sec no rea son why they should not be standardized in-so-far as con struction is concerned." The bill also provides that architects would be paid a fee rather than a percentage of cost of the building. Need Said Great For Oswego Bridge Salem 1PH The Senate Highways Committee has been told there is great need for a bridge over the Willamette river between Lake Oswego and the Mil-waukie-Onk Grove area. A Lake Oswego delegation headed by Mnyor I Stidd Jr. and others saic' the State Highway Department has been drngg.ng its heels and the "need is urgent." The committee Indicated a bill might be introduced for a bonding measure for the facility. Committee Approves Sugar Law Extension Washlngton-OTP-The Senate finance committee has ap proved an extension of the sugar law for IS months but amended it so it would pro duce an estimated $190 mil lion In revenue each year. way of the beehive, into in sects. Another hair stylist told me that there is a trend toward darker hair this season. "I don't know if Mrs. Ken nedy had anything to do with that," he said. I suppose the showing made me hair conscious because I noticed when I got home that night that my wife's hair looked as though she might have been standing on her head all day, "When are you going to get your hair fixed?" I asked "I just did," she replied. MISSILE CRASHES Cape Canaveral, Fla. -UPD-A winged, air-breathing Macs missile crashed and exploded at the tip of Cape Canaveral Tuesday seconds after begin ning a planned 1,000 mile flight over the Atlantic. . BILL TABLED Salem (UPD The Houu Committee on Public Health and Welfare has tabled a bill for a vote of the people on whether the state should build a $2 million institution for sex offenders. ' You can squeeze six into a phone booth ...or into one of the small compacts but if you want to seat six adults in comfort ...you need the all-purpose compact, Rambler Classic, the only compact for six 6-fboters World standard of compact car excellence
