6 B
Medford
TUESDAY, FEBRUARY 21, 1961
MEDFORD MAIL TRIBUNE, MEDFORD, ORE.
By OREO MOKES
Mill Trlbunt Staff Wilt.r
It ti the tfternoon of Feb,
24, 1885. Sometime postmaster
J. S. Howird has juit placed
a telegram from Salem In the
window of his dry goods store
on South Front st, ,
A small crowd has gathered
round the window. They read
that Oregon Governor Z, F.
Moody; has today signed
document proclaiming this
little railroad community to
be the "Town of Medford.'
The news Is received with
mixed emotions. Some of the
townspeople are Jubilant and
run through the muddy streets
shooting their revolvers haw
lessly Into the air.
Others are not so happy,
One particularly irate citizen,
for reasons unknown, blames
Howard for what has happen.
ed and takes a shot at him.
Fortunately he misses,
Some people couldn't care
less.
Settle Down to Task
But it Isn't long before most
of the few hundred townspeo
ple have settled down to the
serious task of making a re
spectable city out of a com
munity that boasts nearly as
many saloons as it does homes.
Medford in 1885 is not un
like hundreds of other small
frontier communities that
have sprouted up like weeds
along the shiny new railroad
tracks that are crisscrossing
the west,
Many of these towns will
soon die. But the hardiest of
them survive. Medford Is
among these.
Will Complete Its 75th Year as Incorporated Town Friday
On Friday, the city of Med
ford will have completed the
first 75 years of its existence
and will be entering its 78th,
A lot has happened in these
first 75 years, much more
than even the most optimistic
of the founding fathers could
have predicted
In the next 75 years, a lot
more will happen,
But few people here now
realize that had it not been
for the self-confidence and
cocky attitude of the populace
of Jacksonville, Medfprd
would not be here today,
In those days Jacksonville
was the largest and most pros.
perous city In southern Ore
gon, Next to Astoria, it was
the oldest incorporated city
In the state. It was the county
seat of Jackson county; It was
in the center of rich mining
country; and Its whole glori
ous future lay before It,
Pick Jacksonville As Stop
So In 1883 It was only log
ical that when the promoters
of a new railroad, called the
Oregon and California rail
road, desired to extend their
line from Grants Pass Into
California, they pickod Jack
sonville as their next most
likely stop.
These promoters approach
ed the then-prosperous city
fathers of Jacksonville and
asked them if they wished to
advance a $25,000 bonus to
assist in extending the rail
road into their fair city,
But they were quickly re
buffed, The city fathers then
felt that no railroad could af
ford to bypass such a pros
perous city as Jacksonville, so
why give them a cent?
The railroad promoters,
however, had different Ideas,
They decided that instead of
routing their line through
Jacksonville and across the
Applegete valley, they would
extend It the length of the
Rogue valley and across the
Slskiyous near Ashland.
Still Need Stopping Point
But, as they still needed
stopping point in this section
of the valley, they decided to
create their own town, five
miles east of Jacksonville.
The name that was first
given to this new town was
Middle-Ford." This name was
apparently selected because
the townsite was located near
a popular crossing of Bear
creek, then known as Stewart
creek.
However, one David Lorlng
an engineer for the railroad,
was from Medford, Mass,, and
decided to shorten the name
to Medford. Thus was the
city named.
The railroad purchased a
townsite of 20 acres; the boun
daries of which today would
be roughly, Riverside eve.,
Jackson at,, Oakdale ave., and
lztn st.
Bulldi First Store
J. S. Howard, a government
surveyor, helped to plat the
townsite, and he officially
founded It on Dec, 20, 1883.
Less than two weeks later, he
moved to Medford from Jack
sonville and built the first
store here; later the first
home,
Howard became Medford's
first mayor in 1886, During
the first year of its Incorpor
ation the town was watched
over by a president also
Howard who was elected by
a board of trustees, which in
turn, had been picked by the
railroad.
The town grew swiftly. By
1890 it had a population of
uov; by 1800 the population
had more than doubled to
1,781. , And, by 1910, an or-
cnara speculation Inspired
boom caused the city's popula
tion to Jump to 8.840. (Med
ford was chartered as city
in iuuo.j
Bottom Falls Out
By 1920, however, the bot
tom had fallen out of the
boom, and the puplatlon drop-
pea to 3,780. From then until
today the city has experienced
period of steady growth,
some times rapid, some times
slow, having a present popu
lation or nearly za,oou.
It wa the railroad that
created Medford, and in large
part, it ha been the railroad
that sustained it.
But. the iron rails are not
the whole story, for It is the
business and industry In a
town, and the people who run
them, that really spell- suc
cess or failure.
Medford met with success.
Impressive List Noted
From late In 1883, when
Howard started the first store
here, until 1894, the city had
complied an Impressive list of
businesses.
These Included, in part, an
Ice factory, a brewery, a flour
mill, a sash and door factory,
two hotels, two lumber yards,
a furniture factory, two livery
stables, a bank, an opera
house, two hardware stores,
two candy factories, two pork
packing houses, two black
smith shops, two photograph
galleries, three fruit ware
houses, and doiens more.
Many of these first business,
such as the George H. Hasklns
drug store, the . I. A, Webb
furniture company and the
McMahon and Egan livery
stable, art long since gone
They are names of the past.
But a hardy handful of
these first businesses remain,
Included among these are the
Hubbard Brothers Hardware
store, which was founded In
1883, and is now the 'oldest
operating firm In Medford;
the Robinson hotel, then
known as the Nash hotel,
which was founded also in
1883; the Jackson County
Title company, which was
founded in 1884: and the Con
ger-Morris Funeral home,
which was founded In 1887.
History of Growth
A brief history of additional
businesses to locate In Med
ford Is in reality a history of
the city') growth and pros
perity.
In 1B8D, the first newspa
per, the Medford Monitor, was
established, A series of name
changes and mergers, resulted
In formation of the Medford
Mall Tribune a name assum
ed In 1908.
Other early businesses and
the years In which they start
ed 'Include: the Commercial
Printing company, 1889;
Weeks and Orr Furniture,
1891; the Pacific Telephone
company (then the Home Tele
phone company), 1897;
Brown's cafe, 1900; Snlder's
Dairy, 1903; Eads Transfer
and Storage, 1903; and the
California Oregon Power com
pany, 1905,
The list continues down to
the present day to the addi
tion of such brand-new firms
as the Thunderblrd market
and Williams Appliance store.
(A list of many of these bust
nesses, old and new, can be
found on pages 6 and 7B.)
Appears Assured
These businesses, In combi
nation with the railroad, the
lumber and fruit Industry, and
more recently, the tourist
trade, have made Medford the
dominant city In the southern
Oregon - northern California
area. And, Its dominance ap
pears assured for many years
to come.
(Incidentally, the county
seat was moved from Jackson
ville to Medford In 1928.)
So when Friday comes, 75
years of colorful history and
much prosperity will have
passed for the city of Medford,
but, barring unforeseen cir
cumstances, the next 75 years
should be equally colorful.
and equally prosperous,
Martin Completes
Insurance School
Harvey L. Martin, of the
H. O. Martin agency, 413
North Central ave., recently
returned from an Intensive
four weeks schooling conduct
ed at the home office of the
General Insurance Company
of America, Seattle, Wash.
Martin Is the son of Mr. and
Mrs. H. O. Martin, 829 Ben
nett ave.
Special Programs
For Superior SOC
Students Planned
Ashland Southern Oregon
college students of superior
scholastic ability will be of
fered a number of special pro
grams and opportunities for
study as a challenge, accord
ing to Dr. Arthur Krelsman,
director of general studies at
SOC,
The programs and opportu
nities Include: accelerated
classes, advanced placement,
lower division general honors
program, and upper-division
degree honors program.
Students who complete ad
vanced work in high school
under the Advanced Place
ment of the College Entrance
Examination Board and who
receive satisfactory grades in
examintions administered by
the board may, on admission
to Southern Oregon college,
be permitted to enter, ad
vanced or accelerated classes
in those subjects in which
they qualify.
Entering freshmen who
demonstrate capacity that
would place them in the top
20 per cent in the various
freshman subjects on the ba
sis of the standard placement
or achievement tests are also
eligible to participate in the
special advanced or accelerat
ed classes in those subjects
In which they qualify.
Students in the groups who
also score In the top 20 per
cent on the general scholnutic
aptitude test will be eligible
to participate in the Fresh
man Honors - Colloquium, a
special one-credit course each
term.
Students who meet the re
quirements will be notified of
this fact by the Honors Coun
cil during freshman week,,
and will be invited to partici
pate in the appropriate prog
ress. Those who elect to do so
will make formal application
to the Honors Council and
will proceed under the super
vision of that council, Stu
dents may enter this program
in any term of their freshman
year upon the recommenda
tion of an Instructor or on
the basis of their academic
record and with the approval
of the Honors Council.
The lower-division General
Honors Program is designed
to provide a solid general
education within the frame
work of the college's lower
division requirements.
In the sophomore year stu
dents who have successfully
completed the Freshman
Honors Colloquium, or who
have a cumulative grade
point average of 3.0 or bet
ter for their freshman work
may apply for admission to
the Sophomore Honors Collo
quium, To receive general lower
division honors the students
must complete the Sopho
more Honors Colloquium, a
special one-credit course each
term, and must pass with dis
tinction three comprehensive
examinations, one each in the
areas of humanities, the sci
ences and the social sciences
in May of the sophomore
year.
Oregon Society
Elects President
Washington - (UPD - Karl
S. Landatrom, formerly of
Portland and recently appoint
ed as director of the Bureau
of Land Management, has
been elected president of the
Oregon State Society of Wash
ington here.
About 300 Oregon and for
mer Oregon persons attended
the annual state society din
ner, Landstrom will succeed
Roger h. Conkling,
Sen. Maurine Neuberger
was honored as a new member
of the Oregon delegation to
Congress and was presented
with one of the first dollar
bills bearing the signature of
Elizabeth Rudel Smith, new
U. S. treasurer.
fcd .and h
ckson
County
PARADE
These outstanding firms have been listed our community. Together, these younger con- worker, more substantial as an educational,
under the number of years they have effect- cerns and the older ones are making Southern safe and social area. They provide the jobs,
ively shared and contributed to the growth of Oregon more secure for the family and the taxes, merchandise and .service necessary to
make this community secure, attracting more
and more enterprises to this locality. You will
find the list interesting reading.
77 YEARS SERVICE
Hubbard Brothers
Since 1884'
Builders Hardware Paint
Housewares ' Spottini Goods
Power Tools
Delta, DWlt t Porter-Cable
39 I, Main
SP a-sisa
"The ramn store lince 1MV
Hubbard-Wray Co.
909 S. Riverside
The Oldest Continuous
John Deere Dealer
In The U.S.A.
63 YEARS SERVICE
PACIFIC TELEPHONE
NORTHWEST Since Sept,' 5i 1898
Hav you seen th$ Princess?
60 YEARS SERVICE
ROBINSON HOTEL
' Since 1884
formerly Nash & Allen Hotel
Built of flrat brick laid in
Medford, 90 rooms Complete
- ly modernized. Extremely
reasonable rntes.
104 E. Main -
76 YEARS SERVICE
Jackson County Title Co
111 C, Sixth Medford
Established 1885
Jeckion County's Oldest end
Most Reliable Title Company
Title Insurance escrows
73 YEARS SERVICE
CONGER-MORRIS
Funeral Directors
Since 1888
71 YEARS SERVICE
.Commercial Printing
Co,, Inc.
Estab, 1800
Royal I. Bebb, Pres.
' Look for our Neon Slsn
"Distinctive Printing"
TflO South Grip St.
69 YEARS SERVICE
Brown's Cafe
'v. Since 1901 "; '".
Visit Our
. "New Grotto
"Dining Room"
37 YEARS SERVICE
, Sniders Dairy :
Oldest Licensed Dairy
In Oregon
FOUNDED 1904
SNIDERS
"Tht milk that southern
Oregon grew up on."
Eads Transfer
& Furniture
Moving &. Storage
Furniture
Appliance!
123 S. Front
Carpets
Television
SP 2-7121
56 YEARS SERVICE
California-Oregon
Power Company
Since 1905
3 YEARS SERVICE
Medford
Mail Tribune
Serving
Southern Oregon
end
Northern California
Since 1H06
; WEEKS & ORR
Furniture &, Carpets
"Southern Oreson's Oldest &
Lwieat Furniture Store,"
53 YEARS SERVICE
PERL
Funeral Home
Corner Sixth and Oakdale
MEMBER BY INVITATION
The Order Of
The Golden Rule
An International Affiliation of
f i il 1 1 a K- tfal iatculoM.
S3 YEARS SERVICE
Lawrence's Jewelers
Established 1908
Specializing In
Diamonds
Silver
Watehei
"Your Family Store"
32 YEARS SERVICE
Medford Lumber Co.
3rd & Fir
Servlns Southern Oregon
Over Halt a Century
"Everything for the Builder"
Dumas Domestic
Laundry & Dry Cleaners
since loos
Complete Laundry &.
Dry Cleaning Service
Completely Modern
Off-Street Parking
Drive-up Servloe
Big Pines
Lumber Co.
SINCE 1001
Complete line of lumber and
related materials
e Estimates on all construction
39 W. Sth
51 YEARS SERVICE
MANN'S
"A Great Store
In A Great Country",
Monarch
Seed & Feed Co.
Your seedsman since
1910
Everything for your sarden but
the rain.
So, Fir St loth th Bartlett
Jackson County
Savings & Loan
Your Family Center
Tor Savings & Home Loans since
1909
Home office a S. Main
Medford
Brench Office - 337 K. Main
Ashland
51 YEARS SERVICE 43 YEARS SERVICE
Security Insurance .
ULA.; TIMBER PRODUCTS CO.
Originally founded about 1010 -
By McCUUDY BROTHERS r I r Tl I.
Today Security Insurance Fuel FrOITI T (Tiber
Realty Firm has kept pace with CI inm
Medford's Rapid Growth. A mod- OinCSlolO
ern professional agency speelalls-
lng In all lines of insurance. Phone SP 3.806
Security truly typifies their on B "ow
ogan. ..Moit of The Best
Insurance Is Security (
50 YEARS SERVICE ,' 41 YEARS SERVICE
Rogue Valley Branch ,
The Oregon Bank Groceteria
Rogue Valley Bank
. SOth Vear "The Piece to Go for the
Brands You Know"
The Oregon Bank
Serving Oregon
Sixth & Grape
Anniversary Greetings t I I
. rrom xh. Trowbridge
Administration fc Staff of wl .
Sacred Heart Hospital &
50 Years This Year Nylin
Harry and David
HOME OF
Safeway Stores
Royal Riviera Pears 9 1 nratinrrc
Royal Gift Baskets L L0Cail0nS
Fruit-oMhe-Month club Medford Shopping
Center
(50 yrs, In business) W, Main & Oakdale
Watch for the opening SKINNER
of the Bar of Music BUICK-CADILLAC
MEDFORD HOTEL Our 40th Year
For
47 YEARS SERVICE Buick Ser'ViCe
(Since 1531)
47 Years Old
GRAND HOTEL
A Modsrn Hotel LITTRELL PARTS
Reasonable Rates oior f:vtu
Clean Si Comfortable Rooms 0I Ci OIXlll
Convenient Downtown location
Restaurant Next Door Slnrft 1 Q99
Free Parking Family Rat- 0,"C8 1 3"
202 N. Front SP 3-6337
44 YEARS SERVCE StOKS"
I AMPDRT' ,Bdu,,r,"-Comm,r:ll Electronics
Lnmrvrw o Educlon IlMlr)nlcl
130 S. Main Closed Circuit TV
.... Sound Systems
44 Years
, in One Location Verl G. Walker Company
Sporting Goods Saddlery Electronic Distributors (Since 1911)
31 YEARS SERVICE
FLUHRER'S
Since 1923
37 YEARS SERVICE
Rogue River Orchards
Rogue Brand
Pears
1311 No. Central
36 YEARS SERVICE
Congratulations
Medford
MARK ANTONY HOTEL
Harold Hiilse
Town House Cafe
127 South Central
"Finest In Food"
PORTER LUMBER CO.
4034 N, Pacific Hwy.
Since June 30, lgss
"BLDRS. BUREAU OF
INFORMATION"
General Building Material
NO 4-1269
35 YEARS SERVICE
Hotel Jackson
Medford's Convenient
Downtown Hotel
SINCE IBM
35 YEARS OF SERVICE
CONN & OLDS
BAND INSTRUMENTS
Records & Sheet Music
MAONAVOX
STE1NWAY-CHICKERING-KNABE
WURLITZF.R PIANOS
HAMMOND ORGANS
Purucker Music House
111 N. Central Ave. SP 3-1933
35 YEARS SERVICE
Morning Fresh Bakery
Since 1529
35 Years of Service
TO
Southern Oregon
Brophy's
JEWELERS
209 . Main 1
QuiUty Jewelers & Silversmiths
Medford's Diamond Center
Serving Southern Oregon and
Northern California
for over 39 years
34 YEARS SERVICE
Office Stationery & Supply Co.
"Your Office Boy"
US W, Msln Medford, Ore.
SP 3-1 731
Starting Our 34th Year
Same Location
J. C. Collins Insurance
34 Years
In Medford
"Representing an Insurance Co.
In business over 100 years."
104 W. Main SP 3-5319
33 YEARS SERVICE
WALKER'S DREAMLAND
JALLR00M
Practically Continuous Since 1928
Amos Walker, Owner
Operator
FAMILY DANCING
BRILL METAL WORKS
2287 West Main St,
33 Years in Business
"If We Can't Do It,
It Can't Be Done" .
Aurora Burelson Henne'i
FASHIONETTE
33 S. Central Ave.
Women's Fashions
Complete Stock of Ladies
READY-TO-WEAR
Junior, Regular fc (i size
32 YEAR!) SERVICE
Greetings From
Consolidated
Freightways
Alexander & Brown
Insure The Town
"Shop Ward's Complete
Department Store for
your needs"
MONTGOMERY
WARD & CO.
117 S. Central
88 YEARS IN BUSINESS
31 YEARS SERVICE
Since 1930
Car it Truck Springe
Repairing
Welding
Blacksmithlng
MEDFORD FLOWERS
24 N. Bartlett
"Flowers for Every Need"
30 YEARS SERVICE
Jorgensen's
Dairy Products
Established 1930
e Dally Deliveries throughout
Jackson tc Josephine Counties
SP 2-7191
29 YEARS SERVICE
M. C. Lininger & Sons
With Linlnger's
(always good)
Ready-Mix Concrete
(always food)
27 YEARS SERVICE
VOIGHT'S
Medford Office Equip. Co.
27 Years Serving
Southern Oregon
. 47 S. Grape
Goldy, Cranston
& Henselman
Formerly Mark A. Goldy Agency
Since 1934
General Insurance
26 YEARS SERVICE
SANTO'S
616 South Ivy
Beads and Pearls Restrunf
Jewerly Repair
Buy Old Gold
SP 3-5586
California-Pacific
Utilities Co.
"Gas Does It Best for Less"
Sims Cycle & Hobby
Shop
Sen winn Bicycles and
Hobby Headquarters
Since 1935
25 YEARS SERVICE
First National Bank
Of Oregon
Serving the people of Oregon
Since 1865
Jackson County Branches
Medford, Ashland
Phoenix, Central Point
Wainscott's Pharmacy
Since 1936
Reliable Prescriptions
MEDFORD MAIL TRIBUNE. MEDFORD. ORE
TUESDAY, FEBRUARY 81. 1981
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' - L&M I -W fiw?- k'i i 4
COURT PAINTER Velasquez portrays gests depth, space and atmosphere as no
himself painting in the royal palace in other painting ever has. Psychologically and
Madrid where he spent his lifetime as court in terms of pure pattern it is equally extra
painter. This work which still hangs in the ordinary.
Prado, entitled "The Maids of Honor," sug-
THE SHAPE OF THINGS
Spanish Painter, Velasquez,
Called Painters Painter
By RICHARD HIRSCH
Director
Allentown Art Museum
Three centuries ago Diego
Rodriguez de Silva y Velas
quez, favored painter of the
Spanish king, died after a
career of serene success.
His serenity was of a very
special sort. It was a painter's
serenity, neither that of a
mystic such as Fra Angelico
or Giotto, nor that of a phil
osopher such as Raphael. Ve
lasquez never experienced the
visionary ecstasies which en
flamed El Greco who had also
painted within the cross cur
rents of Spanish mysticism
and Spanish cruelty.
He studied together with a
youngster whom we know as
the master painter Zurbaran,
yet he never shared Zurbar
an's view of the world as a
vast cloister filled with monas
tic images. Although court
painter at the same court, Ve
lasquez was never touched by
either the icy courtliness
which Francisco Goya exhibit
ed in his formal work nor
the demoniac frenzy which
Goya expressed when work
ing beyond the reach of court
influence or court approval.
A 'Painter's Painter'
Velasquez is unique. He has
been called, as if that were
meaningful, a "painter's paint
er." By this is implied that
only a painter can fully grasp
the extent of his accomplish
ment or perceive the aims
which he set himself. Such a
definition is too narrow.
It is true that many painters
over these last three centuries,
from Goya to the Impression
ists, from Delacroix to Picasso,
have gone back to Velasquez
to learn, to borrow and to ac
quire strength. Inimitably,
however, Velasquez speaks
clearly and eloquently to any
spectator, spanning the cen
turies with ease, with quiet
power.
Velasquez is not a vapid
charmer. Living in the age of
the Baroque, he never fell for
its theatrics. It is as if he had
never heard of Rubens al
though they enjoyed each
other's company in the palace
in Madrid. Living while the
France of Louis XIV is pro
posing to all of Europe a rigid
code of Classicism, it is as if
Velasquez had never heard of
Poussin.
Sure of Himself
Neither decorator, nor
theorist, nor mystic, Velas
quez, the court painter of a
haughty and imperious court,
stays a man of free indepen
dence, sure of himself.
Above all he was sure of his
vision. At the age of 29 and
then again at 49, he travels
to Italy. A lesser talent could
have been knocked off balance
by all that he saw in Rome
and Venice, Florence, Genoa
and Naples, treasure houses of
the Renaissance, battlegrounds
of the art of the Counter
Reformation which we call the
Baroque. Not Velasquez, how
ever. He returns to Spain, always
positive that he must only
paint what he sees and only
as he sees it. This sounds very
"modern." It almost sounds
like a cliche. When Velasquez
said it it was quietly revolu
tionary. Not A Manifesto
Characteristically, he d 1 d
not propose that this should
be a universal manifesto. He
sought no disciples to spread
the word. He merely stated a
private conviction and went
on painting, superbly.
The great retrospective ex
hibition currently displayed at
the Prado palace in Madrid in
honor of the third hundredth
anniversary of his death in
another regal palace in the
same city, demonstrates just
how superbly Velasquez did
paint. The agelessness o fhis
work is the first revelation.
' One may visit with Poussin
and bring back from the ex
perience many lessons for our
time. But to do this one must
look beyond the tenets of
Poussin's world, his strict be
lief in the need for a "noble"
subject of mythology or his
tory, the insistence that the
painter's function Is to carry
on the aesthetic of the Greek
and Roman sculptors in a bal
ance that is "classical."
He Paints People
One need search beneath no
such trappings with Velas
quez. He paints people, not
statues. He places no cavort
ing nudes ("Fame" or "Vic.
tory" or "Peace") around his
royal subjects. Further, he is
no mere decorator of royal
apartments, as a Boucher will
be in the next century in
France.
Velasquez is a serious paint
er. Mercifully he is not a
pompous one. That also is
one of his great gifts in a
pompous century. Yet he will
studiously attempt to be the
perfect courtier. Remarkably
enough, he drops the role as
soon as he takes brush in
hand. In itself this is no mean
accomplishment o f personal
and artistic integrity, for the
court pressures were terrific.
To imitate no one and to
paint only what he saw and
as he saw it can only be mean
ingful if the artist has a re
markable eye. This emphatic
ally was Velasquez' greatest
gift. Besides the eye he had
the sure intelligence to guide
this keenest perceptive facul
ty. Portraits of Beggars
Much of his best claims to
fame are his portraits of Span
ish beggars and common folk.
Unforgettably he will title one
of them "Aesop," in the
knowledge that Aesop was a
slave - a wise and a sly one.
He will paint court jesters.
sad as only clowns can be, and
the dwarfs roaming through
the royal household with the
freedom of domestic pets.
When Rubens talks to him of
classical themes, Valesquez
takes told of the notion of a
composition concerning Bac
chus, the pagan god of wine.
What he paints is called "Los
Borrachos," drinkers, common
folk of Spain, seized by a
penetrating vision in a fleeting
moment of mindless jollity be
ing crowned by a most un
classical impersonator of the
god.
Obviously this is not what
Rubens had in mind. The
painting is ageless. It has a
rugged life to it that some
Dutch masters will strive for
Velasquez, the gentle man
painter living in the tower of
the royal Alcazar of Madrid,
attained this veracity with
ease.
He did more. He painted as
no one ever had before him
and as no one would again
until the Impressionists push
ed through their revolution in
the last century. Velasquez, a
short man, looked out from
beneath his bushy eyebrows
at the world and what he saw
and faithfully set down were
primarily sensitive arrange
ments of values and colors.
His superb draughtsmanship
was hidden beneath his over-
riding concern with what light
does to things and forms. The
outlines of many of his fig
ures, painted before 1660,
merge with the air and the
background which surrounds
the mas none will again until
the last century.
On his second trip to Rome
he paints Pope Innocent X,
and neglects to render, as
would have any other painter
of his time, the minute details
of silk and lace. Rather, Ve
lasquez paints with the gift of
synthesis which we all possess
and rarely analyze, the silk
as shimmer, the lace as fused
spots of reflected white light.
As a result, the fact is unfor
gettable, though the Pope was
as ill pleased with this work
as later generations were to be
ecstatic.
Velasquez paints a few in
teriors using unobtrusively
and memorably the results of
his deep study of perspective.
Once seen, even in reproduc
tion, no one will forget "The
Weavers" or "The M?.H; c9.
Honor" of the young princess.
In fact, one cannot forget any
painting by Velasquez, ap
pointed court painter at 24,
whose ambitions as courtier
never caused him to prettify
the world as he saw it, a world
of living people whom his
brush saved from oblivion.
(Copyright 1961. General
Features Corp.)
Earthquake Shakes
California Region
Fontana, Calif. - (UPD - A
sharp earthquake that woke
some residents and rattled
windows and dishes hit this
community today at 1:21 a.m.
(pst). No damage was report
ed. Officer Thomas Keafllng, in
police headquarters when the
tcmMor struck, said it "rum
bled to a peak. It started
slightly at first and then
clinched to a climax in about
30 seconds."
Fontana is about 50 miles
east of Los Angeles on U. S,
66.
if you don't know f lie m
N
erchandise RELY ON YOUR LOCAL MERCHANT
HO
OR
f!f v "OT ! I 1 1 ira-fg-f
24 YEARS SERVICE
VICTOR C. SETHER
ESTABLISHED 1937
Insurance and
Real Estate
SP 3-17B4 SP 2-6773
23 YEARS SERVICE
Bryant's Key Shop
Keys Made While
U-Wait
Safes Opened
Combinations Changed
114 N, Front
22 YEARS SERVICE
City Sanitary Service
209 West Main St.
"Help Keep Our
City Clean"
17 YEARS SERVICE
YMCA
Youth Needs the Y . .
The "Y" Needs You
For a Better YMCA
Serving the Greater Medford
Area Since 1944
522 W. 6th SP 2-6295
Andy's Jewelers
Your Friendly Credit Jeweler"
"218 East Main St.
Johnson's Model Bakery
17 Years In Business
Three Stores
e 203 West Main
699 East Jackson
e 300 East Main in Ashland
21 YEARS SERVICE
Rogue Valley Livestock
Auction
Formerly Southern Oregon
Livestock Co.
Livestock sales hnndled at this
location since 1940. This sales
yard now owned Si operated by
Southern Oregon livestock men.
For further information contact
Bob Bever. Mcr., KE 5-1632 or
Eagle Point HI 6-3943.
20 YEARS SERVICE
Albers
Feed & Farm Supply
FORMERLY
Medford Feed & Seed
National
CASH REGISTER CO.
Bought, Sold, Exchanged
SALES SERVICE SUPPLIES
SP 2-6015 23 N, Ivy
Wilson's Exchange
SUPPLYING
Medford & Jackson County
With The Best In
Late Model Economy Cars
Since 1941
Phoenix KE 5-1318
16 YEARS SERVICE
Clark J. Walker
REALTOR
"Reliable Courteous Service"
HOMES FARMS
BUSINESS PROPERTY
15 YEARS SERVICE 12 YEARS SERVICE
For ACTION And CUSTOM TAILORING
. SATISFACTION Enjoy tne satisfaction of Clothes
Tailored to your ORDER
CHEZ AGENCY REALTORS AtPW,l"M"
(To Buy or Sell Rea! Estate) CHRIS THE TAILOR
SP 2-5124 36 N. Bartlett
Serving So. Oregon for 15 Yrs. Medford, Oregon
14 YEARS SERVICE 7 "
Southern Oregon
KYJl; Bearing Sales
CBS for So, Ore,-
New Location
1-2-3-0 RADIO
1209 Court
"The Merriest Sound Plenty Of Parking
In Town"
Bill Rombach
Good Food MEDFORD Sc VICINITY
AT For 12 Years
Qonc.l-.lo PriPDC with the best in U8Gd furni'
OtJMolUtC I I ItCo tUre and auction service.
Rogue Restaurant tedJBarn AurtionCa
42 S. Central
MIDWAY AUCTION YARD
Livestock Sale Every Friday
'Southern Oregon's Most
Dependable Market"
V. J. (Bill) Bray, Owner-Auctioneer
Serving So. Oregon Stock Men Since
1944
15 YEARS SERVICE
Valley Motors
224 N, Riverside
Our 15th Year
Serving Southern Oregon
Good Used Cars
Burelson's -Ladies
Ready-to-Wear
ONE OF THE FIRST WOMEN'S
SPECIALTY SHOPS IN MEDFORD
"Where a Lady Finds Everything
She Needs"
ROSS ADAMS
CONSTRUCTION
SEE THE
"MEDALLION HOME'
Best Terms & Trades
Lots & Lots For Sale
2240 Orchard Home Dr.
Electric Supply Co.
Automotive Electric Service
Service Parts Distributors
Leece-Neville Alternators
Auto Lite
Delco Batteries
Stewart Warner
Clinton Engines
i Many other items.
245 N, Riverside
Don Wilson Russ WiUon
MON DESIR
Continental Cuisine
Nationally Recognized
Lounge Banquet Rooms
13 YEARS SERVICE
Leonard's Flowers
235 N. Bartlett
"Flowers Are the Heart
of Our Business"
Florists' Telegraph Delivery
SP 2-9687
11 YEARS SERVICE
Tooley Real Estate
Since 1950
"Sold When Listed With Us"
Two Offices To Serve You
842 S. Riverside Medford
1050 Siskiyou Blvd Ashland
Dan Patch Co.,. Inc.
Building & Remodeling
For Valley Residents
Since 1950
New Homes Our Specialty
Day or Nlte SP 3-7172 or SP 2-4324
ALPHA GAY KENNEL, REG,
1469 Pacific Rd.
(1 mi. West of Phoenix)
Quality Puppies Guaranteed.
AKC Shetland Sheepdogs
small, intelligent ail-purpose
dog. Reg. Toy Terriers (2-8
lbs.) Bnnrding Specialized
care. Obedience Training by
capable, experienced handler.
Grooming - Clipping; all breeds.
Reasonable rates. Est. 12 yrs.
Call KE 5-2243 anytime.
11 YEARS SERVICE
Erskine's Piano Store
Since 1950
Pianos -Organs
Used and New
1304 Kings Hwy.
Medford
Dells Jewelers
123 West Main
Serving Medford & Southern
Oregon for 11 Years
Stevens Auto Sales
Southern Oregon's
IMPORTED CAR HEADQUARTERS
Jaguar
Fiat
Morris
Volvo
Sprite
MG
Austin Healey
505 N, Central
10 YEARS SERVICE
MEDFORD BOWLING LANES
821 N, Riverside
SP 2-2682 ,
Oregon's Largest
38 Automatic Lanes
Open 24 hours daily
8 YEARS SERVICE
Big Y Appliance
Where you can be SURE
it it's Westmghouse
Arid Guaranteed
Used Appliances
Courtesy Chevrolet
New & Used Cars
Southern Oregon's
Volume Dealer
For 8 Years'
Medford Radio
& Service
19 N, FirSt,
"Service Is Our Business"
SP 2-5662
Loyd W, Whitney
REALTOR
Real Estate, Planning
Sc Building Service
Phone SP 3-4609
To See Model Home At
3215Madrona
Or For Other Information
On Selling or Buylnc
6 YEARS SERVICE
Franklin Mayflower
Moving & Storage
America's Most
Recommended Movers
MOTELS. TRAILER PARKS,
RANCHES tc
OTHER BUSINESS INVESTMENTS
IN
Washington Ore. California
Nevada Arlxona Texas
Western Motels
& Investments
FORMERLY
BARNETT REALTY
843 S. Riverside SP 3-8488
7 YEARS SERVICE
MEDFORD
Ambulance Service
& Sick Room Supply
SERVING SOUTHERN OREGON
Since 1954
Rogue Boarding Kennels
AND CATTERY
FLOWERS AND GIFTS
Baths Poodle Clips
Boarding by Day, Week,
or Month
GINN'S 1497 South stage Rdl
SP 33542
6 YEARS SERVICE
B & B Auction Wejsfjecfs Jeweers
2535 Jacksonville Hwy.
w.5lASe;LhasIf The West's targest
In the State A . in i.r..
4ord Anniversary
"No Further Than Your Phone"
SP 2-2958 6 Years in Medford
122 E. Main
9 YEARS SERVICE
Darrell Miller Co. BELIKE
415 S, Riverside MEDFORD
Home of the
Rocket Oldamoblle
I Safety Tested 6 Years Service
Used Cars
Fine Serviee Is Our Specialty ParSOtlS MOtOP CO.
Our 6th Birthday
SPECIALS
Flowering Plum Tree $1.00
Soulangeana Magnolia 1.00
Brewington's Nursery
2809 Tennessee Or. SP 3-3971
5 YEARS SERVICE
LEA MOTORS
Your Friendly Rambler
Dealer
Happily Growing
With Medford
GLASS
Is Our Business
Auto glass installed
Window glass glazing
Plat Glass and Mirrors
SPECIALISTS IN AUTO GLASS
Farrells Glass Service
0th & Front SP 3-1058
De Leigh Motors
Studebaker - Lark
Representing a 100 year old
firm. The oldest firm In the
U.S. manufacturing automo
biles, i
Since 1882
AND
MERCEDES-BENZ ... the oldest
automobile In the WORLDI
134 S, Riverside
4 YEARS SERVICE
3 YEARS SERVICE
M&WI MOTORS
Fine Used Cars
under $595
1201 N. Riverside
2 YEARS SERVICE
. Greetings .
From
NORTH'S CHUCK WAGON
1 YEAR SERVICE
EVERGREEN BUS
LINES, INC.
Safe, Courteous Transportation
Gay Nineties
Pizza Parlor
1132 N. Riverside Ave.
Next Door to OK Market
Pizzas To Go
SP 3-9169
Tower Broiler
1206 N. Riverside
Feeding Medford's Cltizeni for
"18 Years"
Steaks Chicken Sea Foods
. Live Music Dancing
NEW BUSINESS
Williams Appliance
STORES
Southern Oregon's
Newest Appliance Dealer
"Hotpolnt Appliances"
"Where you always buy for leas"
132 S. Central
409 S.E. 6th
Medford
Grants Pass
la i I ii
Wilson - McCabe
Refrigerating Co.
301 N. Fir
Thunderbird
Market
MEDFORD'S
MOST
MODERN
ll
f
e