Medford mail tribune., February 15, 1961, Image 16

g WEDNESDAY. FEBRUARY IS. 1961
MEDFORD MAIL TRIBUNE, MEDFORD, ORE.
CORNELL CAl-A
These gloved hands are placing sensitized tint on a radioactive piston, Tliis produces a "radio autograph" from which Shell can study the effect of deposits on top performance.
o)n nn n
TDM
- . , .-. ,
Super Shell with 9 ingredients now contains 1 quick-start
component; 1 fast warm-up ingredient; 1 mileage booster;
1 anti-knock mix; 2 octane boosters; 1 gum preventive; 1 anti-icer
and new improved TCP to give your car top performance
Read the facts about the remarkable formula of
today's Super Shell. You'll learn why every one of
these nine ingredients is essential if you want top
performance from today's "critical" engines.
Engines are much more finicky than they
were even a decade ago. That's why
your car needs every one of the nine ingre
dients in today's Super Shell.
Test drivers, noted for conservative state
ments, go so far as to call many recent en
gines "critical." In fact, many will tell you
that you probahly do not know how good
your car's engine really is, simply because
it may be running well below peak efficiency.
Today's Super Shell gasoline is designed to
help correct this state of affairs.
Read on if you want to learn exactly how
each of the nine ingredients in Super Shell
helps every car deliver its best. Shell's own
test drivers call it lop performance. s
1. The quick-start component in Super
Shell is so volatile it's kept underground.
The Butane in today's Super Shell is like
the priming charge in a shotgun shell. Its
quick-firing volatility is what gets you started
fast on cold days. Quick-start Butane, in
fact, vaporizes so easily that it is kept under
pressure 22 million gallons of it in a spe
cially dug cavern, 40 stories underground!
Because of Bulanc, your engine can start
in seconds. You save your battery. You don't
waste gasoline by pumping, pumping, pump
ing raw fuel through your engine before it
finally catches.
IP
SheU'a Butane Storage Cavern at Wood Uivcr, Illinois. Some 230,000 tons of rock were removed
through a pipe only 42 inches wide. This tiny entrance posed quite a problem when Rcttinij a
bulldozer down. Shell's solution? Cut the bulldozer up and weld it together again down below.
2. The fast warm-up ingredient in Super
Shell acts like kindling for1 a fire.
The fast warm-up you get with Super
Shell comes from its Pentane mix. Pentanes
are "kindling" molecules split from heavier
hydrocarbons. They release their energy
quickly, giving you top' cold-weather per
formance in a hurry.
3. The mileage booster in Super Shell
owes its energy to carloads of platinum
catalyst.
Shell uses eight million dollars' worth of
platinum catalyst to produce Platfonnate,
the extra-energy, extra-mileage ingredient in
today's Super Shell. But fortunately for you
and for us, this precious stuff can be used
over and over again.
The platinum catalyst, which gives the
Platfonnate its odd name, helps to re-form
petroleum into super-energy components
such as benzene, xylene and toluene.
. These three alone release 1 1 per cent more
energy per gallon than the best 100-octane
aviation gasoline.
But make no mistake. This is not un
tamed energy. Far from it. The super-energy
of Platfonnate is harnessed by the eight
other ingredients in Super Shell, where it
behaves so well you scarcely know it's there.
That is until you note your extra mileage.
Alter that, there is no doubt.
4. The anti-knock mix in Super Shell is so
effective that one teaspoonful is enough
to treat a gallon.
The human car is nowhere near sensitive
enough when you're trying to detect the
slightest trace of knock. Shell scientists de
pend instead on an astonishing set of instru
ments that registers the faintest knocks on a
delicate picture tube, and then photographs
it with a high-speed camera.
The result information which has en
abled Shell scientists to prescribe an anti
knock mix so effective that one teaspoonful
per gallon of gasoline is enough to raise the
octane rating by five full points.
5. & 6. Both octane boosters in today's
Super Shell have a story. One is linked
with Jimmy Doolittle. The other comes
from heating petroleum to 900 degrees.
Jimmy Doolittle helped pioneer the first
of these high-octane ingredients for Shell
aviation fuel. It is called Alkylate.
.Alkylate which took the dream of 100
octane gasoline out of the lab and put it into
the sky is now in Super Shell. It controls
knocking in hot engines at high speeds far
better than anything else yet available.
note: Speaking of knock-control at high
speeds, remember that car engines often turn
faster than the engines of a DC-7.
The second octane-boosting ingredient is
"cat-cracked" gasoline for power with a purr.
This is petroleum that has actually been
cracked under 900-dcgrce heat and catalytic
action. Its heavier molecules have been shat
tered into livelier, lighter-ones.
The result is a super-octane ingredient"
that asserts its authority the moment you
put your foot down.
note: "Cat-cracking" refers to the use of
a catalyst the mysterious stdistauce that can
alter molecules without cliauging itself at all.
7. The anti-gum ingredient in Super Shell
uses a chemical "policeman" to guard
against gum-fouled carburetors.
Even the purest gasoline can form gum
when stored. This gum clogs carburetors and
fouls automatic chokes. But, with Super
Shell, you needn't worry, since a special
gum preventive does the trick.
It acts like a policeman controlling a mob.
Regulates unstable elements to help keep
them from clotting. 1 lence no gum problem.
S. The anti-icer in Super Shell takes care
of the most mysterious stalls of all.
Super Shell's formula is adjusted as often
as eight times a year to beat the weather.
For example, whenever the temperature is
likely to drop below forty-five degrees, an
anti-icer is added-.
Wliy add anti-icer at forty-five degrees?
Because, even then, frost can form in your
carburetor just as it does in your refrigerator.
It can choke your engine dead. And you
might never suspect what did it.
Super Shell's anti-icer tackles the problem
by discouraging ice from sticking to metal
parts. Result: you can forget about any car
buretor icing problems.
9. TCP in Super Shell increases power,
mileage and plug life.
' In 1953, Shell first introduced TCP-a
revolutionary additive that neutralized cer
tain harmful effects of combustion deposits.
Today, Shell has developed a new improved
TCP, called cresyl-diphenyl-phosphate.
TCP can give your car as much as 15 per
cent more power and up to 17 extra miles
per tankful. It can also make spark plugs
last up to twice as long.
Ponder these statistics. They can have a
refreshing effect on your car bills.
Test Super Shell for yourself
Try today's Super Shell next time you fill
up. You'll soon feel and hear a difference in
the way your engine runs.
1 hat difference is top performance.
A BULLETIN FROM SHELL RESEARCH
-where 1,997 scientists are working
to make your car go better and better.
.'Trademark tor Shell 'a unique g-aaoline additive. Gasoline conlaininr TCP ia entered b U.S. Patent 2SS921L