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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 2, 1961)
8 D THURSDAY. FEBRUARY 2. 1961 MEDFORD MAIL TRIBUNE, MEDFORD. ORE. Oregon Appointments by Kennedy Show Where Northwest Power Lies By A. ROBERT SMITH Mail Tribune -Washington Correspondent Washington (Special) The first Oregon appointments to high posts by the Kennedy A d m 1 nistra tiori tell much about where the power lies within the D e m o cratic party as far as the Pacific Northwest i s concerned. ' Without Smith doubt, the two most influential public offic ials in the Northwest, as far as the White House is con cerned, are Sen. Henry M. Jackson (D-Wash.) and Rep. iSdllh Green (D-Ore.). new Bonneville Power Ad ministrator, Charles F. Luce of Walla Walla. Uongresswoman Green se lected Howard Morgan for the appointment to the Federal Power Commission; and she secured the pledge that Harry J. Hogan will become the new United States Attorney for Oregon. By virtue of political tradi- tion and the style of this new president, both the Senator and the lady lawmaker from Portland are marked for com manding roles in the years immediately ahead. Helped Map Strategy The tradition is that one with the crude but symbolic title, to the victor go the spoils. Jackson was pro-Ken nedy before the convention. Jackson handpicked the contributing even his adminis- u mm -wi S' ' v, ii'Z- 0 ,"; i A f ?'J n ''''Vf QUEEN OF THE SNOWS-Model Mary Ann Schwab, 19, sits on her throne at St. Paul, Minn., after being named Queen of the Snows at the St.. Paul Winter Carnival. Mary Ann will reign over the winter festivities and represent the city of St. Paul for the next year.; (UPI Tclephoto) trative assistant, John Salter, to the cause. He became Ken nedy's choice as chairman of the Democratic National com mittee during the presidential campaign. He helped map the strategy for the successiul bat tle. When the Kennedy broth ers, John, Robert and Ted, met to go over lists of pros pective appointees, Jackson was in the inner circle of selectors. Mrs. Green was chairman of Kennedy's Oregon cam paign in the primary last May, which came off well for the candidate when he defeated Sen. Wayne Morse. ; : When the election was won in November, the President elect is reliably understood to have asked Mrs. Green for r e c o m mendations to high posts. Among those whom she recommended were Mor gan and Hogan. Maurine Not Consulted Sen. Wayne Morse on Jan. 9 wrote. Kennedy a letter recommending . Morgan. He and Mrs. Green consulted about the matter. Sen. Mau rine Neuberger was not con sulted, she says. Neither was Democratic National Committee m a n C. Girard Davidson consulted in advance. His expressed dis pleasure with the prospect of M o rgan's appointment brought him no good will among those who now hold the reins of power. There is unlikely to be more controversial Oregon Democrat chosen for a high post in the Kennedy regime. In the factionalism that has Radio Gains in Public Service Field Hollywood -IUPD- Although television has to a large ex tent taken the lead in home entertainment, radio, instead of dying, has fantastically in creased business in the field of public service and music, according to the head of a na tionwide radio group. ; Robert M. Purcell, presi dent of the Crowell-Collier Broadcasting Corp., wholely owned subsidiary of the Crowell-Collier Publishing Co., said this expansion required radi can changes in broadcasting. "The independent station has taken over from the net works as the station with the large listening audience," Pur cell said. "More and more you see the networks doing away with their soap opera-type of programming and following the formats established by the independents." He said the impact of radio today is shown by the prices being paid for stations. Service Media "Radio has confounded the economic world," he said. People at one time thought radio was dead, but it has turned into the great service media." Purcell said that when his parent company, of which he also is a vice president, went into radio for the first time in 1956 with the purchase of KFWB in Los Angeles, the company's principal business was putting out magazines. He said the station was left pretty. much to itself. Then, he said, the parent company began closing its magazines such as American Women's Home Companion and Collier s. Televisions taking over .,....,1 r ft , 000 TO CELEBRATE OUR NEW LABEL ON THE FULL QUART JAR OF DONk MAYONNAISE! ImonnaiseI m m- x- ri Come and get it.. .and save 1(M! Look for the big full-quart jar of Borden's Mayonnaise! Mmm, very big on flavor . . . very big on eggsl For sandwiches, for salads, you can't beat Borden's . . . velvet-smooth and fresh-fresh-fresh! So hurry! The big quart jar with the happy new label! Look for the red "10t off" ryiv" ffifflffif band at your store I Celebration offer limited! Buy a jar today and save 10i! : LOOK FOR THESE SPECIALLY-MARKED JARS NOW . , AT YOUR GROCERS! .' the entertainment of a family may nave had a lot to do with the magazines folding," he said. Then, he said, others in the company began taking an ac tive interest in the radio side of the corporation. , "We found people were dis covering it as a service medi um, a source of news, a source of the time, a source of music to work by or play by." Crowell-Collier Radio began expanding during 1959 with the purchase of KLX in Oak land, Calif., and W1SK in Min neapolis. Late in 1960 Purcell signed a contract b u y i n g WMGM in New York City for $11 million, the highest price ever paid for a radio property He expects to take over oper ation this spring following ap proval of the sale by the Fed eral Communications Commis sion. Simple Program "Our programming is sim ple," Purcell said. "We have replaced the 15-minute news casts with frequent, complete news reports presented in a dramatic tone. We : give lis teners the kind of music they want to hear. "When the audience changes, we are going to change. We neither accept . nor .reject to day's music. If tomorrow's mu sic is the waltz, we will go for the waltz." He said music for the inde pendent radio station is like beef stock in soup. "Some chefs put just the right amount of extras in the soup to take it out of the or dinary," he said. "That's what we're doing in radio." "An independent radio sta tion must ; become part of a community," he said. "It must take part in discussions that concern the people living in a community." developed over the years in Oregon Democratic ranks, Morgan has been in the thick of it. He has fought with State Sen. Walter Pearson, with State Sen. Monroe Sweetland and with the late Sen. Richard L. Neuberger. Green Always Friend What counts for Morgan now, however, is that he has always had Congresswo man Green as a friend and ally, starting with his personal ef forts which cleared the way for her to become a candidate for Congress in 1954. Morgan has always been a Morse ally, as well, and he has been credited by Morse with having done more than anyone else to bring the Senator into the Democratic party. Both Mrs. Green and Sen ator Morse, then, recommend ed Morgan for reasons of their personal regard for him and his background experience in general - not for any deeply ideological strategy concern ing the pending Snake river power case at the FPC, as the utilities i m m e diately suspected. gives em that mmmm -7 Pars This Label Labels You... As A Person of GOOD TASTE MEDFORD'S FINEST MEATS SINCE 1940" FRESH LEAN PORK SPARE RIBS Our ribs are cut from small lean tender pork. Don't compare these with heavier ribs advertised in other markets. 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