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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 6, 1961)
.,.... . .-..,.,.... ., ,,, ,. ,. , -.. ......... .............. ... O ' o 0 G O . 0 O O O in I FRIDAY, JANUARY 6. 19B1 CW SIbBS. RUHlfiflB. Cto . Q v 1U A . , . -u- o r(yUrTirrr-c::"cr .. o 0 Cornell cata . TJn's is a "pilot plant" at SieJ's Emeryville Research Center near San francisco it is one of many that help Shell scientists to find new and better ways of making gasoline Shell discloses the nine ingredients in today's Super Shell and the remarkable things thev do to give vour car top performance Super Shell gasoline, with nine ingredients, is now in Medford. Today's formula contains cresyl-diphenyl-phosphate a new, improved version of TCP. Read how this patented additive increases mileage, releases power, and helps your car give top performance Today, every Shell dealer in this area has remarkable Super Shell in his pumps. A notice on each Super Shell pump prom ises that this gasoline will give your car top performance. Shell's scientists want you to know why they can make this promise. Ingredient 1 is TCP for power, ' mileage and longer plug-life Super Shell now contains an even better version of this famous additive. Its chemical name is crcsyl-diphcnyl-phosphate. TCP' fliMilirc cw give your car up in 15 per cent more power; up lo 17 extra miles per Utnkful; and can make plugs last up to twice as long. New TCP does this by neutralizing certain harmful effects of combustion deposits. It is tcicntiflcally formulated to keep them from glowing when hot a major cause of power loss. Also to keep them from diverting your spark a major cause of "missing." Ingredient 2 is "cat-cracked" . gasoline for power with a purr This is petroleum that has actually cracked under 900-degree heat and catalytic action. Its heavier molecules have been shattered into livelier, lighter ones. The result is a super-octane ingredient that makes your engine purr with power the moment you put your foot down. note: "Cat-cracking" refers to the use of a catalyst the mysterious substance that can alter molecules without changing itself. Ingredient 3 is Alkylate, noted for knock control in hot engines Jimmy Doolittlc helped pioneer this out standing high-octane ingredient for Shell aviation fuel. Alkylate the ingredient that look the dream of 100-octanc gasoline out of the lab and put it into the skies is now in Super Shell. It controls knocking in hot engines at high speeds better than anything else yet available. note: The engine in your car may frequent-" ly turn even faster than the engines of a DC-7 at cruising speed. Think of this next time you ate passing on the highway. Ingredient 4 is anti-knock mix for extra resistance to knocks You might think that two high-octane ingre dients are enough for knock-free perform ance. But Shell's scientists have ears like musicians. They insist on adding a special anti knock mix. A mix, so elective, one tea spoon per gallon can boost anti-knock rating by ire points. This mix has the tricky job of regulating combustion so that Super Shell gives each piston a firm, even push rather than a sharp blow which wo, , a knock- Ingredient 5 Is. . for quick starts on cola u.ornings Butane is so eager to get going that Shell keeps it under pressure 400 feet below 'V' "INWI - 4i -Shell teM driver checks ton performance in a sneviiillv imtrumcnicd c.ir. Shell sticntists to ril.in ahead of cnoine developments and lr.idi to con- Slop watches, speedometers, rjusc ami tjilnimclcrs cn.ihlc even,' detail si.imlv inipro inji ptoduclsOl he new, improcd TCP in today's Super of pcilornunce lo lie recorded and checked. 1 he know led gained helpi Oshell it a t pical result of such continuous research. n O ground to stop it from vaporizing by itself. Think what this extra volatility means in cold weather.. Your engine fires in seconds. There is less strain on your battery. And none on your patience. note: Super Shell is primed with" Butane all 'year round. In winter, Shell scientists simply increase the quick-start dose. Ingredient 6 is Pcntane mix for fast warm-ups on cold days Pcntanes are made by tearing gasoline apart, much as you split kindling to start a log fire. In litis case, the "logs" are petroleum's heavier hydrocarbons. A special process transforms their molecules from slow burning "logs" into the quicker-firing "kindling." net result: Fast warm-up and top per formance in a hurry. Ingredient 7 is an "anti-icer" to check cold-weather stalling Super Shell's formula is adjusted as often as eight times a year to beat the weather. For example, whenever the temperature is likely to be less than forty-live degrees, a carbu retor anti-icer is aJded. V7iy add anti-icer at forty-five degrees? Because, even then, frost can form in your carburetor just as it does in your refrigerator. It can choke your engine dead. Ingredient 8 is gum preventive to keep carburetors clean inside liven the purest gasoline can form gum when stored. 'I his can clog carburetors and foul automatic chokes. But. with Super Shell, you needn't worry. A special gum preven tive does the trick. O It acts likeQ policeman controlling a mob. Regulates unstable elements to help keep them from clotting. I lence no gum problem. Ingredient 9 is Platformate for extra energy, more mileage It takes eight million dollars' worth of plat inum catalyst for Shell to produce Platfor-. . mate. But fortunately for you and for us,, this precious stuff can be used over and over again. The platinum re-forming process, which gives Platformate its odd name, converts petroleum into super-energy components such as benzene, xylene and toluene. Tlicsc three alone release 1 1 per cent more energy per gallon than the finest 100-octane gasoline. But make no mistake. This is not untamed energy. Far from it. The super-energy of Platformate is harnessed by the eight other ingredients in Super Shell, where it behaves so well you scarcely know it's there. That is until you note your extra mileage. After that, there is no doubt. Test Super Shell for yourself Try Super Shell next time you fill up. You'll soon feel and hear a difference in the way your engine runs. That difference is top performance. 4 BULLETIN FROM SHELL RESEARCH hero 1,997 scientist Rre working; torCkO your car go better and better. TtQmtrli 0J)OO O '' 0llin eonnimnf TCP It etntitd by U.S. fattnl :lO A V O 'P o O ? o
