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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 25, 1960)
PRE-PUBLICATION OFFER ON ONE OF THE GREATEST COLLECTIONS OF SCIENTIFIC LORE EVER ASSEMBLED SMITHSONIAN TREASURY ANNOUNCING A SPECIAL JI ...mm i OF SCIENCE Three hundsome boxed volumes (1,200 puges; nearly 500,000 words), lavishly illustrated; containing dramatic and important writings from America's great repository of scientific information. Edited, with commentaries, by Webster P. True, Former Chief of the Editorial and Publications Division, Smithsonian Institution. Foit i nor than one hundred years, the Smithsonian Institution in Washington, D.C. hus been one of the great international dnirinu: houses of scientific innovation and discovery. 'Millions of people have pushed through its fuscinuting museums, art galleries, and zoological park. Hut the Smithsonian's most im portant function is its service as a repository of vital information from the world of science. Aiming its matchless records are original reports made by great astronomers, geologists, physicists, biologist, and anthroMjlogists on their startling dis coveries, flashes of insight, inventions, and brilliant conquests of the unknown as well as news of ingenious and startling applications of the new discoveries. Now a lavish selection from this wealth of scientific lore is being made available in a monumental home library the Smithsonian Tiikasijhy ok Science. Its three huge volumes, illustrated with ISO rare photos and drawings, range across every major area of scientific knowledge . . . backward and forward in time . . . into strange and exotic places . , . under the sea and into outer space. From Einntein on Newton to Prediction for the F uture You and your family will see the great Roentgen muse over his discovery of X-ruys: ". . . if the hand is held between the vacuum tube and the screen, the dark shadow of the hones is seen upon the much lighter shadow of the hand . . ." You will read Pierre Curie's historic description of radium's properties . . . you stand in a Mexican cornfield as a volcano is born and emerges into a destroying mountain of fire . . . explore, with Itayiitond Oil mars, a euve Idled with vampire hats. What did one genius think of another who pre ceded him? Seif Einstein's brilliant commentary on Newton. Was there a "desperate civilization" on Mars? H. I'. Wilkins recounts the great debate that rages over I lie enigma of the Martian "canals." What is the difference between life and non-life? Wendell Stanley's research into this shadow world is one of the jewels of this collection. Another is the list of uncanny predictions made by H. (. Wells. He foresaw (he atom bomb 30 years before it became a reality. How many of his other predictions, presented here, will prove correct? Here, in more than 1200 pages, is alt the excitement of science from archaeology and zoology to nuclear physics vividly described and pictured. In sum: the Smithsonian Tiikasi'hy of Sciknck is one of those rare, onee-in-a-decade publications which combine vital importance with sheer reading pleasure. It educates and enchants. When these three volumes come off press in the fall of I960, a genuine American treasure the result of a hundred years' pursuit of knowledge will at last be truly accessible for you and your family to pore over, profit from and enjoy. Special Money-Saving Offer A work of this six and scope utilizing the finest printing, paper, and binding would ordinarily be priced at $35 or more. However, advance enthusiasm lias encouraged the publishers to plan an unusually large first printing. It is hoped in this way the retail priee of the three boxed volumes may be brought down to $1!). Hut you can save even more if you reserve your set now. In onler lo build up the size of the first printing, and reduce the cost per set, we are accepting advance reservations from readers of this announcement. In return for helping us increase the size of this print ing by entering your reservation now, you will re ceive the complete set at a special pre-publicatioi, price of only $12.95 a saving of at least $2.05. The Reservation Certificate entitles you to reserve first-edition sets for yourself, or as gifts, at the spe cial price of only $12.95 even if the final price turns out to fie higher than we now anticipate, SEND NO MONEY. As soon as the set is off the press, you will receive your copy (or copies) for three weeks' KHEK examination. If you are not absolutely sure that you and your family will use and enjoy it for a lifetime, return it and owe nothing. Otherwise, we shall hill you at the special pre-publication price. Mail certificate now to: Simon and Sciiostkk, Inc., Dept. 420. 630 Fifth Avenue, New York 20, N. Y, THHKK IIANDSOMK HOXKIk 1200 This Reservation Certificate Savei You $2.05 To your bookseller, or Simon mid Schuster, Inc., Dept. 420 630 Fifth Avenue, New York 20, N. Y. Ai mum as it comes off the press, please send me, fur free culmination nrslettiliim et(s) of the Smithsonian Tki.asury or Si:ii:ni:k (3 vols., boxed; about half-a-million word; htinr 300 plates, graphs ami charts.) If after browsing through it al my leisure for three weeks, I am not completely delighted, 1 may return I he hooks and owe nothing. Otherwise you will hill tue at the special pre-publication price irf only $12.95 per set (plus postage) even if the final publication price is higher than the now anticipated. (I may pay the $ 1 2.45 in three monthly installments, if I choose.) Name . . Address., IfLlABl PRINT) PARTIAL CONTENTS Volume I EINSTEIN ON NEWTON. A great intellect pays tribute to another. Einstein shows how Newton influenced nil later thinking, helped make our world what it is today. OUR UNIVERSE. Exploration Into the .staggering immen sity of space. Is it curved? Is the universe really ex- pnnding? CRIME DETECTION. J. Edgar Hoover tells how the F.B.I, moved from Sherlock Holmes methods of detec tion In the employment of scientific techniques. RADIOISOTOPES. A tour through our Oak Hldge atomic reactor: how radio active particles unlock life's secrets, diagnose and treat disease, etc. l ojllj LISTENING FOR OTHER WORLDLINGS. How radio astronomy detects invisible stars; listens for mysterious "signals." AOE OF THE UNIVER5E. Is our universe "only" 6,000 million years old . . . instead of a million million years? EARTH'S ORIGIN. Is the for mation of planets like ours commonplace? SUNSPOTS. Extraordinary discoveries about the effect of solar eruption on us. X-RAYS. Hoentgen takes vou hack to IU0I when he dis covered that mysterious rays can pass through almost any substance. Henry Garland describes today's uses of X rays in many areas of sci ence from physio to niedi- AVI POtTAOI. Chech here If ynti F.NCl.OSK $12.05 per Mt with I II volumes eeajJ PAt;i& J 1 t ; ! llftiW jsw twtt. OF SCIENCE OuUr Ipac "Ear" radio anirnri'iiiiy, tieweiil acletire, lion-no for ntKnnl (mm ill hi n I Kolaxlv. ROCKS FROM SPACE. F. L. Whipple discusses meteors and bow they're created. THE ELEMENTS. Where do the chemical elements come from? Which are plentiful, which scarce in the universe? Wrlyhl Broi. alldar-tci Intl forerunner of jxiwer (Jiane at Killy Hawk. Volume II EARTHQUAKES. 1.000.000 a year round the world yet we are more puzzled than ever about what causes them. TIDES. Why tide rises 50 feet in Bay nf Kundy . . . and almost not nt nil in other places. Why Tahiti's title comes in almost exactly at noon and midnight. CAMOUFLAGE. How Na ture's more helpless cren tnres "learned" the nrt of invisibility. ENZYMES. Latest facts on how these marvelous sub stances "trigger" complex reactions in your body. FISH BREEDING. Courtship, nest building, and egg lay ing habits of migrating sal mon and trout. A "DEAD" FISH LIVES. The "living fossil" Coelacnnth, n fish thought millions of years extinct - till its recent discovery, VAMPIRE BAT. Raymond Ditmars tells what it's like to explore a cave filled with thousands of blood -drinking hats, EVOLUTION. The 5 con vincing factors that make evolution work. WIRELESS TELEGRAPHY. HURRICANES. New hurrj .Marconi mmscii re lates his early ex periments which proved that radio waves arc over the earth's curvature. COSMIC RAYS. What we know so far about these elu sive particles which continuously bom bard us from outer space. rehlttor-le hull flrt recoKiilicd ex, ample t.f iirehlpitiirlc ttraln Hiimrry. cane knowledge and forecasting may mean eventual con trol of these dreaded catastrophes. ARMY ANTS. How these ferocious war riors travel in 50-foot-wide columns, destroying practi cally all living things in their path. PIRATES OF THE DEEP. Facts behind the legends of squids and octopi. VIRUSES. Can viruses cause cancer . , . and de stroy cancer? NARCOTICS. How Ameri can Indians used narcot ics and stim ulants wisely and not so w Marconi tlnllnn Irlih Invminr who took out flml Fea lelKrihy" In 1002. paved way (or modern radio and TV. isely. 17-YEAR LOCUST. Complete iife-cvele of this fascinating and dreaded creature. MELTING POT. Is America creating n new race of man? PITHECANTHROPUS EREC TUS. Discovery of fossil hones in Java. Arc they primitive man or on early HOP? PLANE PANORAMA. 50 years of air progress, from Kitty Hawk to modern jet liners. CROSSING ANTARCTICA. Ellsworth recounts how he made the first trek across the South Polar ice cap. EASTER ISLAND. What "lost tribes" created these brood ing stone statues that dom inate this remote und lonely Pacific island? STONE-AGE SKULL SUR. GERY. Startling evidence that ancient peoples ac tually performed brain sur gery with stone instruments. relic uf 1. 000,000 B.C. MAN-APES. Our ancestors of 1,000,000 H.C had already initiated something like our family life, LANGLEY ON FLIGHT. An historic report by a pioneer who flew an unmanned, but powered, "airdrome" in 1896. THE WRIGHT BROTHERS. How they came closer and closer to the first thrilling moment of manned flight. BUILDING BOULDER DAM. The world's highest dam and how it was built in an inaccessible region in 130 temperatures. AND MANY OTHER fascinat ing accounts of scientific importance.
